Client AgencyRelationships in the

New Normal

New Business Development

Social Networking

Public Relations

Advertising

StaffingNetworking

Presentations

Agency Reviews

InteractiveSolutions

Agency Search Consutant

I've Conducted Numerous Agency Searches ForClients Such As ....

Social Networks Are Changing Client AgencyRelationships!

Old Normal New Normal

The WorldChanged When

Melted!

Who has the Great RecessionChanged the Most?

The Wave Accelerating Change

MillennialsConfident Connected

Involved Generation - Y

Today, Client / Agencies AreComplex Relationships

No One Answer Fits All

Whats Wrong With Client AgencyRelationships?

There Is NO Training!

What Makes A Great AE Today?

Project Managers

VS

Account Managers

Today's Agencies are RunBy Project Managers not

Account Managers

What Clients Tell Me

Varying Levels of Job Satisfaction.Overloaded. Have To be adept at Traditional,Social, Digital, Technology platforms.Under Staffed.Businesses are growing, evolving, andchallenging.Too Many Agencies.Agency Fatigue.

What Agencies Tell Me

Challenge Of Project Work.Financials.Good People Are Hard To Find.Business Is Better But Harder.Very Little Difference Between Agencies.Old Positioning Models: Integrated Marketing. All about New Business but most are Cobblers Children.In the Business versus On the Business.

Why Agencies Don't Want NewBusiness?

Agencies Are Lousy At Marketing Themselves

How Advertising Agencies Can GetMore New Business

Time For Clients To Change The Agency RFPProcess

It's Time For Clients To Change TheAgency RFP Process

The Most POWERFUL Word in AgencyNew Business:"We would love to

meet with you and getsome new ideas.

Our budget is smallyet it’s aggressive andwe are anxious togrow.

Let’s “give it a shot.”This could lead tosomething."

"We’re a START UP.We’re Looking for anAgency that CanInvest in Us."

Agency Search

Should Marketers Conduct Their OwnAgency Search?

How Can Clients Get The Most FromTheir Agencies?

Educate Them

Give Them Clarity

Inspire Them

Communicate With Them

Be Straight With Your Agency

Be Fair With Timelines

Pay Them Give Them A Report Card

Develop Quarterly Ideation & CreativitySessionWhat If? No Restrictions. Blue Sky.Convince the client to put into the budgets.Clients pay for ideas

Ideas...

Integration...

Most Marketers would like their agenciesto lead integration between all brandcommunication Shift from AOR to AOI Revenue Opportunity

Does Cold Calling Work For AdvertisingAgencies?

Why Small & Smart Is The NewAdvertising Agency Model!

Check Out These Blogs...

It's Time For Agencies To Stop GivingIt Away!

The Three Slide Agency New Business Pitch

Why Agencies Shouldn't Respond To ClientRFP's

Watch Some Of My Related Videos...

Lets Connect!