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CLIENT CASE STUDY: THE RAG TRADER BOPEEP NYC Restaurant And Cocktail Bar
CLIENT CASE STUDY: THE RAG TRADER BOPEEP NYCRestaurant And Cocktail Bar
THE CLIENT: @ragtraderbopeepnycwww.ragtradernyc.com
The Rag Trader, evokes the old garment factory that once was, complemented with quirky details that unfold on each level. A peek downstairs will reveal Bo Peep Cocktail & Highball Store, a cocktail and piano bar that will make your heart smile.
THE GOALS: 1. CREATE THE BRAND IDENTITY AND SOCIAL VOICE
2. GENERATE AWARENESS ABOUT THE GRAND OPENING
3.CREATE AND LAUNCH “LE BOUDOIR SATURDAYS”
4. GENERATE CONSISTENT BUZZ AND BOOKINGS THROUGH CREATIVE PAID SOCIAL ADS
PROJECT START: November 1st 2017
PROJECT END: current / on going
GOAL ONE: CREATE THE BRAND IDENTITY
AND A SOCIAL VOICE
Rag Trader Bopeep sits in the historic Garment District with touches of fashionable quirks from the 1930’s to the 1950’s. Our job was to PERSONIFY the restaurant / lounge concept and ENTERTAIN our following.
We wanted to avoid constantly posting “Eat here, Drink here” posts.
INSTEAD, we created whimsical, theatrical stories about fashionable, mysterious woman who once touched the very streets of the fashion district.
IMAGES ARE EVERYTHING! We made sure the IG page looked absolutely stunning and kept people’s attention!
We think their IG page is rather “scroll worthy”!
GOAL TWO: GENERATE AWARENESS ABOUT THE
GRAND OPENING
Social Exposure created PRE OPENING BUZZ through clever paid social ad campaigns meant to generate engagement, awareness and website traffic.
We built the audience FROM SCRATCH! Only targeting New York City and surrounding areas and an audience made of up:
- Food and cocktail lovers - Date night dwellers - NYC nightlife revelers - Foodie influencer and foodie bloggers - The NYC brunch crowd - Nightlife influencers - Fashion and Lifestyle trendsetters - NYC press and nightlife blogs
THE CAMPAIGN: OFFICIAL OPENING AD THE AD GOAL: ENGAGEMENT BUDGET: $100REACH : 22, 329IMPRESSIONS: 26, 885VIDEO VIEWS: 11,003 WEBSITE VISITS: 390COST PER ENGAGEMENT: $0.01
THE CAMPAIGN: NY POST PRESS FEATURE ADVERTORIAL THE AD GOAL: ENGAGEMENT AND CLICKS BUDGET: $100REACH: 20, 093IMPRESSIONS: 25, 007WEBSITE VISITS: 450 COST PER ENGAGEMENT: $0.15
THE CAMPAIGN: URBAN DADDY MAGAZINE PRESS FEATURE ADVERTORIAL THE AD GOAL: ENGAGEMENT AND CLICKS BUDGET: $100REACH: 11,976IMPRESSIONS: 14, 551 WEBSITE VISITS/ LINK CLICKS: 516 COST PER ENGAGEMENT:$0.12 TOTAL POST ENGAGEMENTS: 749
GOAL THREE: CREATE AND LAUNCH “LE BOUDOIR
SATURDAYS” In order to compete with the thriving weekend nightlife that NYC has to offer, our clients at Rag Trader Bopeep wanted to create a concept themed, DJ driven dinner club party.
Social Exposure created “LE BOUDOIR SATURDAYS” - An evening of seductive intimacy. Reserve for dinner, stay for play time.
Social Exposure now leads the concept creatives, campaign creatives and campaign initiatives for Le Boudoir Saturdays to turn this into a consistent weekend affair locals can look forward to.
THE CAMPAIGN: LE BOUDOIR LAUNCH THE AD GOAL: ENGAGEMENT BUDGET: $100REACH: 32,451IMPRESSIONS: 38,035 POST ENGAGEMENTS: 4,073COST PER ENGAGEMENT: $0.03RELEVANCE SCORE: 10 out of 10!
GOAL FOUR: GENERATE CONSISTENT BUZZ THROUGH
CREATIVE PAID SOCIAL ADS
Social Exposure knows how to create adverts that look and sound like organic, viral worthy posts! This is why our ads perform incredibly well for such low costs per result!
We REFUSE to be ignored by creating ads that sell, sell, sell. ENTERTAIN your customers with authentic, well written posts and ALWAYS use imagery that IMPRESSES the viewer.
Our ad campaigns for Rag Trader are meant to constantly remind patrons how to FEEL when interacting with the brand and bring them back to a time when cocktails and food were a CRAFT.
Social Exposure collaborated with foodie influencers to also give the restaurant credibility and popularity!
THE CAMPAIGN: BRUNCH PROMO THE AD GOAL: ENGAGEMENT BUDGET: $100REACH: 9, 384IMPRESSIONS: 13, 459VIDEO VIEWS: 4, 627COST PER ENGAGEMENT: $0.03TOTAL POST ENGAGEMENTS:4, 728
THANK YOU!CONTACT: Sally Golan
Founder / Mad Woman +1 646 525 9791
