DesignerTina X

eXperience design and research.

Human Centered Design Thinking.“Solving human problems,

�e survey at a time”

75%

65%

80%

85%

85%

75%

80%

75%

80%

50%

A LITTLE ABOUT ME •Curious and persistent•Customer centric•Passionate & proactive in problem solving•Genuine nature, bottled with integrity•Able to apply HCD thinking to help build solutions which provide users and clients, genuine value.

UX Designer Online Platform- offering solutions to gig economy. (NDA) July 2018 I used Agile Methodology as my approach for this personal project. Time boxed /Iterative Approach to Delivery.

Client Brief-“To integrate a new dog walking service feature into an app, simply and smoothly.”

After being involved in successful agile project- group work, I approached client to see if I could assist further and continue to work with them for my personal project.

Process->Crafted interview questions and did User Research in the form of 1on1s and CI’s. >Af�inity Mapped to form key insights. >Developed Personas that represented their users based on research �indings.>Created User Journey to communicate the users story.>Facilitated Ideation session and did Rapid Iteration with client to create concepts.>Created Wireframes with a focus on solving the users problems.>Created low �idelity Interactive Prototypes to test user solutions.>Crafted User Testing questions.>Usability Testing with Prototype to determine outcomes. >Presented to client to deliver �inal �indings and deliverables.

Deliverables-Artifacts included, Personas, User Journey, Prototype and Insights.

UX Designer Cluey- Start Up-Travel website. June 2018Collaborated on project with team & client using Lean Methodology approach. Think/ Make/ Check/ Repeat.

Client Brief-“We want to speci�ically look at the design of our results and destination pages to make sure we are presenting valuable data to users in an easily digestible way. ”

Our team continually worked through important features, business challenges and customer needs.

Process- > I facilitated rapid ideation sessions in person and remotely with client.> With the team I created whiteboard sketches & concepts.> I assisted the team with iterating the concepts from client feedback.Each day the team met with client to present solutions and iterate further until we got closer to a solution.

Deliverables-We were able to deliver ideas, concepts and solutions to show client how UX Design could be applied to help sort their data presentation challenge.

UX Designerr The Leisure – Start Up -Travel website June 2018This was a 2 week Waterfall style project where we worked as a team, collaborated and worked directly with the client.

Client Brief-“Simply communicating our product/offering in a clean, sexy user journey. ”

Process->The team conducted User Research. > We created Personas.>We did Af�inity Mapping. >We created a User Journey.>We held a 6up1up Ideation session and did an MVP.>I Crafted User Testing questions and facilitated User Testing session.

Deliverables-Our team did a formal presentation to client to present our process, solutions and �indings.

Working knowledge of Lean, Agile & Waterfall Methodologies.

•Research

•Card Sorting

•Empathy Mapping

•Affinity Mapping

•Creating User Personas

•Creating User Journeys

•Creating User Flows

•Wireframing

•Interactive Prototyping

•Usability Testing

•Presenting

UX SKILLS

Live project experience working across multiple workflows.Client Expereince

80%

DesignerTina X

eXperience design and research.

Over 10 years experience selling advertising solutions to businessesaccredited me with the skills to be able to place myself in the customer’s shoes and analyse how best to provide tailored solutions that would solve client’s problems and help grow their business.

W�k Hist�y

Marketing and Lead Nurturing Pickles Auctions Jan 2017-2018Assist the marketing team with insights. Phone based customer management.

•Work with marketing team to execute campaigns backed by customer insights. •Assist customers who had problems with search across the Pickles Auctions website. •Manage and handle customer enquiries & complaints underpinned by a CX mindset.

Visual Merchandiser Credo and Strikeforce AMC 2015-2016Merchandising, Relays and Layouts for National brands in a B2B environment

•Manage and upkeep of client’s product lines.•Negotiate and secure places for clients’ promotional products with category managers.

Account Manager Sensis, Groupon, Fairfax Media, iSave Magazine 2008-2016Advertising Solutions across Print and Digital for clients in a B2B space.Over 10 years in sales.

•My main responsibility was managing customers advertising solutions. •Work with design team to craft creative solutions with ROI for client. •Develop and maintain client relationships.•Determine strategies for sales and growth.•Meet and exceed KPIs.

Territory Manager Repco 2006-2008FMCG Solutions to National accounts in the Petrol And Convenience channel.

•My main responsibility to manage Woolworths, Caltex and Bp Accounts. •Drive new business and grow territory.•Network and maintain client relationships.•Uncover opportunities to develop sales growth.•Meet and exceed KPI’s.

Educati�

•UX Design Academy Xi June 2018 10 Week User Experience Design Transform

•Cert IV Small Business Management TAFE 2014

•Diploma Graphic Design TAFE 2002

C�tact Me( 0400 646 164

* tinapatchell@gmail.com

: tinauxdesigner.com

Advertising Solution Sales and Marketing Background.

Related Education.

Tina Patchell.

PROFESSIONAL SKILLS •Adobe Photoshop•Adobe Illustrator•Adobe InDesign•Sketch •InVision

It is very imp�tant to me to be able to find soluti�s f� my clients to

enable them to achieve their goals. I take pride in being able to

succe�fully achieve this over and over again.

Growth Minded

Communication

Empathetic

Emotionally Intelligent

KEY PERSONAL SKILLS