Date post: | 03-Jan-2016 |
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Upload: | aubrie-arnold |
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Client Presentation
Agenda Search Engine Optimization (SEO) Social Media
Facebook Ad Test Key Digital Strategies & Tactics Suggested Plan
Search Engine Optimization
SEO
InorganicOrganic
Metatags<meta name=“keywords” content=“interior design, kitchen, bathroom, renovations, Vancouver>
Current:
<title>Evolve Designs|Affordable interior designers for kitchen bath home in Vancouver</title>
<title>Evolve Designs|kitchen bath home</title>
Suggested:
Social Media
Combined Social Media
Strategy
Add social media links or widgets here!
More blog posts
Facebook Ad TestHypotheses:
1. Ads in Newsfeed will get more clicks than ads on the right side
2. Ad with photo of person will get more clicks than other photos (kitchen, company logo)
Image 1:
Image 2:
Image 3:
Key digital strategies: how do you want to grow your online business?
REACH ACT CONVERT ENGAGE
Segmentation & Targeting
Brand Positioning &
Value Proposition
Content Strategy
Integrated Communication
Strategy
Tactics: Which digital marketing activities to optimize
REACH Pay Per Click (PPC) Online Advertising Online PR
Tactics
ACT & CONVERT Conversation rate optimization E-commerce management Lead generation techniques Content marketing – blogs, webinars, case
studies, testimonials Home page optimization Landing page optimization AB and multivariate testing
ENGAGE Content marketing – blogs, webinars,
case studies, testimonials Customer service and support
Tactics