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Client Training: Metrics that Matter

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Confidential and Proprietary © Glassdoor, Inc. 2008-2015 #GDChat Client Training Metrics That Matter: What Stakeholders Need to Know!
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Page 1: Client Training: Metrics that Matter

Confidential and Proprietary © Glassdoor, Inc. 2008-2015 #GDChat

Client Training

Metrics That Matter: What Stakeholders Need to Know!

Page 2: Client Training: Metrics that Matter

Confidential and Proprietary © Glassdoor, Inc. 2008-2015 #GDChat

Webinar Tips for Attendees

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Page 3: Client Training: Metrics that Matter

Confidential and Proprietary © Glassdoor, Inc. 2008-2015 #GDChat

Kelly PayneDirector of Client Services at Glassdoor

[email protected]@kelly_payne22

Featured Speaker

Page 4: Client Training: Metrics that Matter

Confidential and Proprietary © Glassdoor, Inc. 2008-2015 #GDChat

#GDChat

Page 5: Client Training: Metrics that Matter

Confidential and Proprietary © Glassdoor, Inc. 2008-2015 #GDChat

Agenda

• Why metrics matter

• Accessing your Employer Center

• 7 metrics to up your talent acquisition game

• How to share Glassdoor analytics with key stakeholders

• Case Studies

Page 6: Client Training: Metrics that Matter

Confidential and Proprietary © Glassdoor, Inc. 2008-2015 #GDChat

Why Metrics Matter

Page 7: Client Training: Metrics that Matter

Confidential and Proprietary © Glassdoor, Inc. 2008-2015 #GDChat

Why Metrics Matter

Listen Measure Iterate+ +

Page 8: Client Training: Metrics that Matter

Confidential and Proprietary © Glassdoor, Inc. 2008-2015 #GDChat

Why Metrics Matter

Listen Measure Refine+ +

Why Metrics Matter

Page 9: Client Training: Metrics that Matter

Confidential and Proprietary © Glassdoor, Inc. 2008-2015 #GDChat

Accessing YourEmployer Center

Page 10: Client Training: Metrics that Matter

Confidential and Proprietary © Glassdoor, Inc. 2008-2015 #GDChat

Accessing Your Employer Center

Page 11: Client Training: Metrics that Matter

Confidential and Proprietary © Glassdoor, Inc. 2008-2015 #GDChat

Accessing Your Employer Center

Page 12: Client Training: Metrics that Matter

Confidential and Proprietary © Glassdoor, Inc. 2008-2015 #GDChat

Demographics

Page 13: Client Training: Metrics that Matter

Confidential and Proprietary © Glassdoor, Inc. 2008-2015 #GDChat

1 or less 2 to 5 6 to 10 11+0%

10%

20%

30%

40%

1. Demographics

13

Years Experience

No College

48%

52%MaleFemale

College

Grad School

51%

22% 27%

Source: Quantcast 2015

Source: Quantcast 2015

Source: comScore July 2015 MediaMetrix®

Measure your brand awareness and demographics of your candidates

Page 14: Client Training: Metrics that Matter

Confidential and Proprietary © Glassdoor, Inc. 2008-2015 #GDChat

Company Ratings

Page 15: Client Training: Metrics that Matter

Confidential and Proprietary © Glassdoor, Inc. 2008-2015 #GDChat

2. Company Ratings

• Tap into trends

• Access reports

• Your account team is here to help!

Page 16: Client Training: Metrics that Matter

Confidential and Proprietary © Glassdoor, Inc. 2008-2015 #GDChat

Employee Engagement Collateral

Page 17: Client Training: Metrics that Matter

Confidential and Proprietary © Glassdoor, Inc. 2008-2015 #GDChat

Employee Engagement Collateral

Page 18: Client Training: Metrics that Matter

Confidential and Proprietary © Glassdoor, Inc. 2008-2015 #GDChat

2. Job Performance

Page 19: Client Training: Metrics that Matter

Confidential and Proprietary © Glassdoor, Inc. 2008-2015 #GDChat

• Track candidate activity

• Measure the performance of job titles

• Manage jobs

Job Performance

Page 20: Client Training: Metrics that Matter

Confidential and Proprietary © Glassdoor, Inc. 2008-2015 #GDChat

3. Company Updates

Page 21: Client Training: Metrics that Matter

Confidential and Proprietary © Glassdoor, Inc. 2008-2015 #GDChat

3. Company Updates

• Posts to engage• Content that

actually works

Page 22: Client Training: Metrics that Matter

Confidential and Proprietary © Glassdoor, Inc. 2008-2015 #GDChat

4. Featured Reviews

Page 23: Client Training: Metrics that Matter

Confidential and Proprietary © Glassdoor, Inc. 2008-2015 #GDChat

4. Featured Reviews• How is this affecting your brand?• The value of Employer response

Page 24: Client Training: Metrics that Matter

Confidential and Proprietary © Glassdoor, Inc. 2008-2015 #GDChat

5. Followers

Page 25: Client Training: Metrics that Matter

Confidential and Proprietary © Glassdoor, Inc. 2008-2015 #GDChat

5. Followers • Track new followers• Gauge brand awareness• Other companies candidates are following

Page 26: Client Training: Metrics that Matter

Confidential and Proprietary © Glassdoor, Inc. 2008-2015 #GDChat

6. Review Trends

Page 27: Client Training: Metrics that Matter

Confidential and Proprietary © Glassdoor, Inc. 2008-2015 #GDChat

6. Review Trends • Rating & Interview Trends• Filters• Key words & patterns

Page 28: Client Training: Metrics that Matter

Confidential and Proprietary © Glassdoor, Inc. 2008-2015 #GDChat

7. Competitor Comparisons

Page 29: Client Training: Metrics that Matter

Confidential and Proprietary © Glassdoor, Inc. 2008-2015 #GDChat

7. Competitor Comparisons

• Benchmark against competitors

Page 30: Client Training: Metrics that Matter

Confidential and Proprietary © Glassdoor, Inc. 2008-2015 #GDChat

Questions?Kelly Payne

[email protected]@kelly_payne22


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