INDUSTRY - Home/Cooking CLIENT MISSION - To drive targeted traffic for brand awareness and sales at a pre-set CPC using on-brand micro ambassadors. RAD SOLUTION - Distribute brand’s pre-existing content to a variety of contextually-aligned influencers to share with their audiences on social media. DETAILS CPC: $0.50 for Products, $0.30 for Blogs Audiences: Women over 30 Interests: Cooking, Meal Prepping, Homeware Content Type: Product Pages and Blogs CASE STUDY: E-Commerce // Cooking Meal Prep Accessory CLIENT TYPE - E-Commerce
Transcript
INDUSTRY - Home/Cooking
CLIENT MISSION - To drive targeted traffic for brand awareness and sales at a pre-set CPC using on-brand micro ambassadors.
RAD SOLUTION - Distribute brand’s pre-existing content to a variety of contextually-aligned influencers to share with their audiences on social media.
DETAILS CPC: $0.50 for Products, $0.30 for Blogs
Audiences: Women over 30 Interests: Cooking, Meal Prepping, Homeware Content Type: Product Pages and Blogs
CASE STUDY:E-Commerce // Cooking Meal Prep Accessory
CLIENT TYPE - E-Commerce
Client used RAD INFLUENCER to secure a no-touch influencer program to create brand awareness and sales at the exact CPC that they set for each product page & blog.
We drove unique clicks at .30 and .50 CPC across 147 unique shares across over 73 influencer pages. Prep Deck’s content was successful on the platform due to:
● Specific Podcast Narrative: influencers can expand on the narrative by plugging in their own product experience
● Current Content: constantly posted content related to current events such as Mother’s Day, kitchen feng shui, cooking convenience + more
● CPC: the CPC was correctly set to compensate influencers for the sharing thought leadership articles
RAD INFLUENCER provided:● Over 147 unique pieces of content shared● Persona identification ● Links to influencer shares● Sales and conversion attribution
SUMMARY INSTAGRAM STORIES AND FACEBOOK POSTS
THE RESULT
Flight Duration Evergreen
Unique Influencers
73Cost per Click
.30 & .50
Unique Shares
147!!
CAC - Single Session
60.61
● We’ve had 147 unique shares in just 3 months● 73 unique influencers have shared● 47 influencer shares/month, ● Once we found that the product page resulted in the best results, we
optimized to only allow the influencers access to the product page initially, then once they share that, it triggers access to the blogs as well○ This has proven to be successful because influencers can only
share a product page so many times○ This method allows for a drip marketing approach on the
influencers’ social page through the blogs, reminding their followers of the product
● We also use the best influencer posts as the creative for paid media distribution on Facebook
● Rad plugs in perfectly into our retargeting funnel by bulking up our prospecting pool
● Estimated CAC $60.61
WHY PREPDECK IS RAD SPREADING THE LOVE WITH PREPDECK
