Date post: | 29-Jan-2018 |
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Technology |
Upload: | joel-hughes |
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(...and a smorgasbord of other treats)
Clients & Pricing
@Joel_Hughes of jojet.com
#p80N
thank you
• Dragon 32
• Degree in computing
• Worked for AMEX/British Airways
...a brief history of me
MicroBrain Ltd.
Journey
permie contractor freelancer agency?
General Work
• The sort of stuff Jojet does
• (to set the context here...)
“How much does a simple website cost?”
How I price work...
How I get paid...
Pricing*
*see blog for links
No magic formula!
Hourly & fixed both work
Part of freelancing
Mistakes will happen
Do you value yourself?
Uncertainty is common
Huge spectrum
You don’t want to winevery job
Helps filter tyre kickers
Some people will always think you charge
a lot. Always.
You have to learn to negotiate.
It’ll take a while to get the hang of it.
hourly v fixed
Hourly
Hourly
• You does the work, you earns the money
Hourly
• You does the work, you earns the money
• You are selling hours
Hourly
• You does the work, you earns the money
• You are selling hours
• timesheet (& arguments!)
Hourly
• You does the work, you earns the money
• You are selling hours
• timesheet (& arguments!)
• ...not always liked by clients (how much?)
Fixed
• clients like as it is more defined
• Project/phase costs
• More task related
• More risk! /cont....
Freedom to determine price based on..
• How busy you are...
• The value to the client
• The size of the purse
• How much you like/dislike the client
• How much you like/dislike the job
Andy Clarke’s Approach
• Estimate entire project in 2 week sprints
• 2 week block & then re-assess
• One project at a time
Spec one liners...
“There will be an ecommerce element to the website”
Time Tracking
• For where my time is spent
• For how project progress
• For how projects delivered
Support Clients
• Good for recurring revenue
• Bad if you don’t package it properly
Product Plug
Tactics
• “Do you have a budget in mind?” (invest!)
• Don’t allow your process to be shortcut
Quotes
“If you’re charging flat rate, you’re taking on the risk. If you take on the risk, you should also accept some of the benefits.”
“...if you’re running a business, you cannot be afraid to ask for money. If people enjoy your work and if you educate them on the process, they will feel justified to give you what you ask.”
“I get paid for what I know, not necessarily what I do”
“People will look at your high billing rate and they will think you're rich. These are the same people that think you'll forget how much child birth hurts and that owning your own business means you can goof off all the time.”
Andy Budd
“Sadly far too many designers choose to compete on price. We enjoy what we do so much, we’ll do it for free in our spare time. So when somebody says they are willing to pay us—even if it’s less than what we wanted—we feel flattered and eagerly accept the challenge. The desire to create is so strong in most of us, it clouds our judgement.”
T-t-t-that’s all folks
@joel_hughes (twitter/instagram)
jojet.com
p.s. Google form
p.p.s. am always on the look out to collaborate with people more talented than me (i.e. everybody else in this room)
p.p.p.s @stevekirtley