JCPenneyEvolution of Marketing

embrace change& drive accountability

relevance = differentiation

the price of entry

The four major changes:

block & tackle

brand the company

manage the downturn

adjust to new reality adjust to new reality

innovation

relevant connected consistent measurable

speed

Creating a culture of speed

rewarding risk

being quick without hurrying

“fallure” or falling forward

opportunity:embrace history

this was an opportunity

partnership

environment of trust and openness

Thechallenge

evolution

it’s not only about style

We must use both style and technology to evolve our brand