Date post: | 21-Oct-2014 |
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Entrepreneurship&
Innovation
July 14th, ParisFrans Nauta
Entrepreneurship&
Innovation
July 14th, ParisFrans Nauta
@fnauta
Update
• How was it so far?
• What have you read?
• Who has already started a business?
• Who has a great idea for a business?
• Who has studied innovation?
• More short coffee/comfort breaks
• Very intense/long days - want more brainstorming
• More informal time with the lecturers
• Use other methods to re-inforce knowledge - not just powerpoints
• More interaction with lecturers
1. The case for the entrepreneur
2. Why the best ideas don't win
3. Dynamics of Innovation
4. Clusters
5. Innovation Ecosystems
6. The Entrepreneur & Business models
1The case for the
entrepreneur
How all big companies start
How all big companies start
Where in your life have you truly tried to make a
difference?
Policy Maker Environment Agency Amsterdam
Political assistant deputy major Amsterdam
Ministry Environmental Protection
ORIGIN
Knowledgeland
Art House Cinema Kriterion
University
PM Office
Consulting Writing
Entrepreneur(ial)
~ORIGIN early 19th cent. from French, from entreprendre ‘undertake’
~one who organizes, manages, and assumes the risks of a business or enterprise
-ial: ~not afraid to undertake a challenge
➡ You can be entrepreneurial everywhere
Small effort...
Small effort...
Small effort...
Small effort...
Small effort...
...huge result
Innovator's Dilemma
Large companies overlook disruptive innovation because they:
• Optimize their current technology
• Listen to their customers
• Search for higher added value
2Why the best
ideas don't win(not even in the market)
Dvorak-keyboard
Five success factors
1. Comparative advantage
2. Compatibility
3. Complexity
4. Testability
5. Visibility
Five success factors
1. Comparative advantage
2. Compatibility
3. Complexity
4. Testability
5. Visibility
Some people like change
Some people like change
2%innovators
14%early adopters
34%early majority
34%late majority
16%laggards
source: Everett Rogers, 2001
Some people like change
2%innovators
14%early adopters
34%early majority
34%late majority
16%laggards
source: Everett Rogers, 2001
...some people don't
Nerds
Visionairy
Pragmatic Conservative
Sceptic
{
'Valley of Death'
3Dynamics of Innovation
Innovation is a Puzzle
Innovation is a Puzzle
Faster faster faster?1873 1882 1899
Faster faster faster?
1989 2001 2010
1873 1882 1899
DominantDesign
Assignment
• Group of 5 to 6 students
• Choose a great, failed eco innovation
• Analyse it with Rogers 5 factors
• Analyse it in terms of Dominant Design
1. The case for the entrepreneur
2. Why the best ideas don't win
3. Dynamics of Innovation
4. Clusters
5. Innovation Ecosystems
6. The Entrepreneur & Business models
4Clusters
Clusters
• Enough resources and competences amass and reach a critical threshold;
• Giving it a key position in a given economic branch of activity;
• With a decisive sustainable competitive advantage over other places, or even a world supremacy in that field.
Clusters
• Enough resources and competences amass and reach a critical threshold;
• Giving it a key position in a given economic branch of activity;
• With a decisive sustainable competitive advantage over other places, or even a world supremacy in that field.
"There are no low-tech industries,only low-tech firms"
Fred Terman @ Stanford
A secret history of Silicon Valley:www.steveblank.com
SCUOLA INTERNAZIONALE DI LIUTERIA A. STRADIVARI
• 1938 founded
• 1950: 6 students
• 2008: 150 students
- 30 South-Korea
- 26 Japan
- 6 China
- 3 Taiwan
5Innovation Ecosystems
regional socio-economic & cultural context
knowledge usage
customers suppliers
partners competitors
industry
policyexchange knowledge &
people
(inter)national context
national innovation system
national policy
European Union
international organisations
other regions
knowledge development
knowledgeexchange labour market
research education
regional socio-economic & cultural context
knowledge usage
customers suppliers
partners competitors
industry
policyexchange knowledge &
people
(inter)national context
national innovation system
national policy
European Union
international organisations
other regions
knowledge development
knowledgeexchange labour market
research education
1
regional socio-economic & cultural context
knowledge usage
customers suppliers
partners competitors
industry
policyexchange knowledge &
people
(inter)national context
national innovation system
national policy
European Union
international organisations
other regions
knowledge development
knowledgeexchange labour market
research education
1
2
regional socio-economic & cultural context
knowledge usage
customers suppliers
partners competitors
industry
policyexchange knowledge &
people
(inter)national context
national innovation system
national policy
European Union
international organisations
other regions
knowledge development
knowledgeexchange labour market
research education
1
2
3
regional socio-economic & cultural context
knowledge usage
customers suppliers
partners competitors
industry
policyexchange knowledge &
people
(inter)national context
national innovation system
national policy
European Union
international organisations
other regions
knowledge development
knowledgeexchange labour market
research education
1
2
3
4
regional socio-economic & cultural context
knowledge usage
customers suppliers
partners competitors
industry
policyexchange knowledge &
people
(inter)national context
national innovation system
national policy
European Union
international organisations
other regions
knowledge development
knowledgeexchange labour market
research education
1
2
3
4
5
regional socio-economic & cultural context
knowledge usage
customers suppliers
partners competitors
industry
policyexchange knowledge &
people
(inter)national context
national innovation system
national policy
European Union
international organisations
other regions
knowledge development
knowledgeexchange labour market
research education
1
2
3
4
5
regional socio-economic & cultural context
knowledge usage
customers suppliers
partners competitors
industry
policyexchange knowledge &
people
(inter)national context
national innovation system
national policy
European Union
international organisations
other regions
knowledge development
knowledgeexchange labour market
research education
1
2
3
4
5
regional socio-economic & cultural context
knowledge usage
customers suppliers
partners competitors
industry
policyexchange knowledge &
people
(inter)national context
national innovation system
national policy
European Union
international organisations
other regions
knowledge development
knowledgeexchange labour market
research education
1
2
3
4
5
regional socio-economic & cultural context
knowledge usage
customers suppliers
partners competitors
industry
policyexchange knowledge &
people
(inter)national context
national innovation system
national policy
European Union
international organisations
other regions
knowledge development
knowledgeexchange labour market
research education
1
2
3
4
5
regional socio-economic & cultural context
knowledge usage
customers suppliers
partners competitors
industry
policyexchange knowledge &
people
(inter)national context
national innovation system
national policy
European Union
international organisations
other regions
knowledge development
knowledgeexchange labour market
research education
1
2
3
4
5
regional socio-economic & cultural context
knowledge usage
customers suppliers
partners competitors
industry
policyexchange knowledge &
people
(inter)national context
national innovation system
national policy
European Union
international organisations
other regions
knowledge development
knowledgeexchange labour market
research education
1
2
3
4
5
regional socio-economic & cultural context
knowledge usage
customers suppliers
partners competitors
industry
policyexchange knowledge &
people
(inter)national context
national innovation system
national policy
European Union
international organisations
other regions
knowledge development
knowledgeexchange labour market
research education
1
2
3
4
5
regional socio-economic & cultural context
knowledge usage
customers suppliers
partners competitors
industry
policyexchange knowledge &
people
(inter)national context
national innovation system
national policy
European Union
international organisations
other regions
knowledge development
knowledgeexchange labour market
research education
1
2
3
4
5
Some lessons learned
"All happy families are alike; each unhappy family is unhappy
in its own way."
"All happy families are alike; each unhappy family is unhappy
in its own way."
clusters
"All happy families are alike; each unhappy family is unhappy
in its own way."
clusterscluster
Europe is lagging
• Very late to the game (1951!)• Tenure 12 months pay to comfortable• National instead of EU science competition• Funding fundamental research dominates• Innovation arena dominated by big players
- To many subsidies
- To much red tape
• Flawed regulatory framework- Bankruptcy laws
- VC tax incentives (SBIC)
In general, knowledge is the under-utilized resource in innovation ecosystems
In general, knowledge is the under-utilized resource in innovation ecosystems
In general, knowledge is the under-utilized resource in innovation ecosystems
It's the raison d'etre of Climate-KIC
Ingredients to look for as entrepreneur
• Constant high talent-flow
• Highly specialized knowledge
• Rising tide market
• Effective incubator
• Venture Capital
• Sophisticated demand
• Regulatory environment
6Some lessons as
Entrepreneur
Some lessons as entrepreneur
Some lessons as entrepreneur
• You really have to believe
• Your team is crucial
• You need to be flexible & pivot
• Don't forget to ask for money
• Find a mentor
• Find a scalable business model
Some lessons as entrepreneur
• You really have to believe
• Your team is crucial
• You need to be flexible & pivot
• Don't forget to ask for money
• Find a mentor
• Find a scalable business model
Some lessons as entrepreneur
Some lessons as entrepreneur
• You really have to believe
• Your team is crucial
• You need to be flexible & pivot
• Don't forget to ask for money
• Find a mentor
• Find a scalable business model
Negotiate at the Gate
Law of Hurry
You
Them Hurry
NoHurry
HurryQuickDeal
let themDance
NoHurry
they makeyou Dance
Not muchhappening
Less is more
Know your market
Video
• - 18:30
• 29:03 - 37:00
Excellent resources
• Stanford Technology Ventures Program podcast (also video)
• WIRED Y-combinator article
• www.steveblank.com
• Techcrunch.com
• FastCompany.com
• WIRED.com
Next steps
• Move to Wageningen
- Work on your ideas
- Use the Delft session (21rst)
• Send me your business plan (without NDA's )
• We meet the 28th
• If you have started a company, you can apply for the sales masterclass 1rst-2nd November
Good luck!
Thanks for your attention