Climate Ready Support Service

Dr Molly AndersonResearch Expert, Climate ChangeEnvironment Agency

Climate Ready

Umbrella name for UK National Adaptation ProgrammeInformed by national assessments:

Climate Change Risk Assessment

Economic Costs of Resilience

National Adaptation Plan published July 2013. the vision is a society which makes timely, far-sighted and

well- informed decisions to address the risks and opportunities posed by a changing climate

Commitments by public/private actors

Climate Ready Support Service

Government commitment to help deliver the National Adaptation PlanEnvironment Agency given role in April 2012. Building on the previous work of the UK Climate Impacts Programme.Two delivery components:

Online provision

Targeted support to key sectors

The challenge

Supply

The process of moving to GOV.UK and

the requirements of GOV.UK which

may not be suitable for all of our

current content and tools.

Limited resources for digital

development and advertising and

promotion.

Limited specialist digital skills on the

project team or Environment Agency

specialist teams.

Demand

The crowded market, in which

numerous organisations offer

information on climate change issues.

The breadth of the programme and the

large number of (potential) different

users.

The lack of general demand for

Climate Change ‘adaptation’

information and services among some

core user groups.

Key point: Build an influential online network

Key point: Find the right entry point to attract new users

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Awareness

Consideration

Preparation

• Simple, entry level• 5 point plan• Campaign-style• Via stakeholders and partners

• ‘Quick look’ online tool•Practical hints & tips (inclprocurement)

•Case studies and good practice•Via stakeholders and partners

•More detailed online tool (resilience healthcheck)

•Business Case tool•Other support information •Accreditation?

PartnershipLARGE COMPLEX

ONGOING

• Influencer role• collaboration on existing/future projects

Key resources already exist

Authoritative source of information on future climateComplex for non-expert usersDesire for derived information - impacts

Summary

Start of building an online service to support Climate ReadyExtensive use of market research to understand and target audiences.Focus is on:

Using existing pathways to embed relevant adaptation information

Forming partnerships to join-up the information landscape

Improving accessibility to existing information to support risk assessment and management task