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Brand Guidelines Version 1.0 – Sep 2012

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Vision and Mission 3

Logo 5

Color Palette 9

Typography 12

Shapes and Patterns 14

Printable Materials 16

Table of contents

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Vision and Mission

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Vis ion :

- To be used like mobiles in medical field.

Mission :

- Develop the most scalable and usable smart medical applications anywhere any time.

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LOGO Description, Background and Tagline

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LOGO Description

Stethoscope is the most common tool denotes the profession of doctors.

Syntax ingenuity designers used the letter (n) in (Clinic) word to symbolize to stethoscope way out of it with

miniature model of electrocardiogram ended with Celsius mark upper of 37 number which indicate to human

ideal temperature.

Celsius mark

Electrocardiogram Stethoscope

Human ideal temperature

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LOGO Background

Positive Reversed Blue

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LOGO Tagline

- The brand mark should always be placed at a distance of "C" letter in (Clinic) word from all sides as shown below:

Without slogan With slogan

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Color Palette Main and Supporting

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Color Palet te Main colors

Blue Gray

HEX (#14AFFF) RGB (20,175,255) CMYK (68,18,0,0)

HEX (#f3f3f3) RGB (243, 243, 243) CMYK (5,4,3,0)

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Color Palet te Supporting colors

1 HEX (#14AFFF) RGB (20,175,255)

2 HEX (#28A3E5) RGB (40,163,229)

3 HEX (#0E93DA) RGB (14,147,218)

4 HEX (#4EC1FF) RGB (78,193,255)

5 HEX (#7DD2FF) RGB (125,210,255)

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5

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1 HEX (#F3F3F3) RGB (243,243,243)

2 HEX (#B6B6B6) RGB (182,182,182)

3 HEX (#9B9B9B) RGB (155,155,155)

4 HEX (#F8F8F8) RGB (248,248,248)

5 HEX (#FFFFFF) RGB (255,255,255)

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Typography Website, Logo and Extensions

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Typography Website, Logo and Extensions

- Font sizes are consists of three levels:

Level 1 - Head line 2 (24 px) Level 2 - Head line 3 (18 px) Level 3 - Paragraph (12 px)

- Website font: Font name: Ubuntu Head line color: #14AFFF Paragraph color: #787878

- Logo:

Font name: Harabara.

- Extensions: Fonts names: Harabara, Ubuntu, Tahoma and Arial are using in supporting elements and printable materials.

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Shapes and Patterns

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Shapes and Patterns

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Printable Materials

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Printable Mater ia ls Letterhead and Envelope

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Printable Mater ia ls Business card

Front Back

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