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clock sponsorship

Date post: 18-Mar-2016
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JCDecaux Airport Heathrow Airport Clock Sponsorship
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Page 1: clock sponsorship

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Page 2: clock sponsorship

Heathrow Airport The Business Airport

67M passengers per year

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It’s about timeTime is paramount for every traveller using an airport, from the time they enter the terminal building to the time they depart.

At JCDecaux Airport we have the right time for your brand and our affluent passengers.

At its peak, a plane takes off •from Heathrow Airport every 46 seconds.

Our Heathrow passengers •spend an average of 3 hours 13 minutes in the Airport checking the time countless times.

Most importantly, a watch is •sold at Heathrow Airport every 3 minutes.

Source: BAA 2008

Page 4: clock sponsorship

Heathrow Airport A Natural FitResearch into luxury watches highlights the natural fit with the airport audience and their high propensity to buy high end watches.

What you need to know about Heathrow AirportHeathrow’s watch sales worth £13.5 million per •year

Watch gift market worth £8 million per year •in Heathrow alone

10% of Heathrow passengers spend at •least £2,000 on a watch

Nearly a third of Heathrow passengers •own 3-4 watches

16% of all Rolex watch owners •have flown from Heathrow airport in the last year

“My watch to me is a reflection of my status”

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“I believe luxury watches are a sign of style”

“My watch is an extension of my personality”

“I have aspired to owning my watch for a long time”

“My watch is a subtle statement of my success”

“My watch to me is a reflection of my status”

Luxury Watches online panel 2005: 520 sample size. Luxury Goods 2003 sample size 3049

Page 6: clock sponsorship

Heathrow Airport The Opportunity at Terminal 5The contemporary architectural design of Heathrow’s Terminal 5, combined with the luxury retail offering, makes T5 the ideal environment to launch the Clock Sponsorship package.

Currently 16 clocks have been approved to be incorporated into the information Zonal Beacons. Situated in the main check-in area, the Zonal Beacons provide passengers with critical information updates related to their journey.

While a stylish design for the clocks and proposed locations have been approved, we still welcome the opportunity to develop a bespoke concept to accommodate the values of any new partner taking on the sponsorship package.

Stage 1:• Currently Heathrow Terminal 5

Proposed Location:• Check-in area on departures level

Installation Sites:• 8 Zonal Beacons

Number of Clocks:• 16 clocks in total

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Page 8: clock sponsorship

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JCDecaux Airport Clocks around the world

3. Stockholm-Arlanda2. Basel-Mulhouse-Freiburg1. JFK InternationalHea

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JCDecaux Airport Clocks around the world

3. Stockholm-Arlanda 4. Dubai International 5. Macau International

Page 10: clock sponsorship

ContactJanice FernandesBusiness Development Director020 7298 [email protected]


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