Effective & Simple Social MediaFor Your Business

B2B companies that blog generate 67% more leads per month than those who do not.

Hubspot 2010

What is a blog?

Garrendenny Lane Blog

• Started Jan 2008• First free PR from Blog – March 2008• Shows Shop is open and updated• Communication• Friendly Doorman• Blog = New Window Displays

Blog = Open Door

Advantages of Business Blogging

• Sales via Blog • SEO -> More traffic, more sales• Expertise & Credibility• Showcase• Cost Effective• Journalists – “Free” PR• Means of communication• Personality

Blogging Tips

• Showcase• Don’t make it all about the product/service• Add value • Benefits for customers• Call to action – v important

AIDA approach to blogging

• Attract – readers with a good headline e.g. 10 tips to / How to / Probably the best xxxx ever

• Interest – Interest them in your offer/info• Desire – Make them want it but don’t give all

the information away.• Act – end with the “Call to Action” that you

want them to take

How Much Extra Traffic?

• Keyword Analysis Tool• Community• Commenting on other blogs

Keyword Research Tool

Keyword Results

Traffic to New Blogs

‘Community-built’ traffic

Using Keyword Analysis

Stats by Month

Facebook Business Pages

Why Use Facebook

• So many people are on it• More people buying on facebook• Forming communities on facebook• Brand Awareness• Direct people to your blog & website• Show your personality• Update Once A Day

Twitter

Twitter for Business

• 140 characters – short and sweet• Brand Awareness• Community• New customers• Drives traffic to blog/website

Social Media for You

• Blog = Core• Other social media tools all help• Get more free publicity• Create more brand awareness• Create more business

Find Me At:

• Lorna Sixsmith• www.garrendennylane.com• www.facebook.com/GarrendennyLane• www.write-on-track.com• www.facebook.com/Writeontrackresults• 086 1051007 / 056 4442310• www.linkedin.com/in/lornasixsmith