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Closure Advertisement

Date post: 05-Sep-2015
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Closure Process Gestalt
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Closure By Peeyush Modi
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Closure Advertisements

ClosureBy Peeyush ModiWhen seeing a complex arrangement of elements, we tend to look for a single, recognizable pattern

Filling the GapsThe key to closure is providing enough information so the eye can fill in the rest. If too much is missing, the elements will be seen as separate parts instead of a whole.

Closure in TV adsLong 60 sec tv ads : Consumers tend to memorize

Later a shorter 5-10 sec long ads are used

JinglesJingles Played in the radio : audience visualizes the omitted material,mentally playbacks the jingle

Adding Ambiguity in consumers mind : Incomplete Message

Chloromint AdCentre Shock AdMelody adInvolving Consumers to fill in the Blanks

Some More AdsCokes Fully Recyclable Plant Bottles

Movie Promo AdsThank you


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