© 2011 IBM Corporation

Cloud Computing Building a Private Cloud Infrastructure

2

Agenda

• InfoSystems Welcome

• Intel Value Proposition

• Different clouds appeal to different developers

• Cloud – transforming the data center

• Requirements for a cloud foundation

• Building the foundation

• Solution options for deployment

• IBM Solution Portfolio

• InfoSystems Closing

3

2015 Vision of the Cloud

Intel Speaker

Date

4

Opportunity to save $25B in annual “excess” IT spend by 20153

Today’s Key IT Challenges

1. IDC Market Analysis, January 2010.

2. Source information in speaker notes

3. Source information in speaker notes

Today’s Technology Would

Require Building 45 New Coal

Power Plants to Support 2015

IT Infrastructure2

Efficiency

70% of Respondents Saying

Security is Top Concern In Moving

to Public Cloud1

Security

IT will spend ~$2T on

deployment & operations

thru 2015 unless smarter

infrastructure radically simplifies

management of virtualized

environments.

Manageability

“We have seen lock-in return as a

top concern….routinely seeking

alternatives to proprietary

virtualization and cloud computing

technology “

August 2010

Lock-In

5

Security and maturity concerns explain IT Ops reluctance

Source: Enterprise and SMB North America

and European Hardware Survey, Q4 2009

6

Enterprise willing to pay extra to address compliance and security

Control Issue has Driven Investment in Private Clouds

1. IDC “Server Workloads Forecast” 2009. 2.IDC “The Internet Reaches Late

Adolescence” Dec 2009, extrapolation by Intel for 2015 2.ECG “Worldwide Device

Estimates Year 2020 - Intel One Smart Network Work” forecast 3. Source:

http://www.cisco.com/assets/cdc_content_elements/networking_solutions/service_

provider/visual_networking_ip_traffic_chart.html extrapolated to 2015

More Users More Devices More Data

>1 Billion More Netizen’s

15 Billion Connected Devices

>1,000 Exabytes

Internet Traffic

By 2015…

Internet and device expansion drives new requirements

for Data Centers

8

Three layers of cloud computing

Software as a Service (SaaS) Finished applications that you rent and customize

Platform as a Service (PaaS) Developer platform that abstracts the infrastructure,

OS and middleware to drive developer productivity

Infrastructure as a Service (IaaS) Deployment platform that abstracts the infrastructure

9

Lower down the stack, the more security the enterprise

is responsible for implementing

Cloud Models – Most Enterprises Will Have a Mix

10

Evolution of the Datacenter

Cloud

Infrastructure

Network Storage Compute

Security

Datacenter facilities (e.g. cooling, power)

Discrete Datacenter

Virtualized Datacenter

Cloud Datacenter

Efficient and Secure

Open Architecture

Simplified Network Flexible Management

10G Unified Network

Unified Network

Servers Storage Arrays

Mgmt

VM VM VM VM

Consolidation

Discrete networks

Compute Network Storage

Management

Cloud computing is an evolution of IT that delivers IT resources

in a flexible, pay as you go model.

11 *other names and brands may be claimed as the property of others.

Multiple stakeholders have varied expectations of cloud….

• CEO wants IT to support business growth

• CIO wants IT to impact business value

• CFO wants effective IT asset utilization

• Shareholders want IT to support business flexibility

Business Value of Cloud Computing

Cloud Computing

• An evolution in IT consumption and delivery made available self

service via the Internet with a flexible, pay as you go business model

• Requires a highly scalable and efficient Cloud Architecture

Cloud Architecture

• Data resides in shared, dynamically scalable resource pools

• Based on virtualization and/or scale-out application environments

Compute Network Storage

Management

Cloud Computing provides a services delivery framework

Cloud 2015 Vision

Automated IT can focus more

on innovation and

less on

management

Federated Share data

securely across

public and private

clouds

Client Aware Optimizing services

based on device

capability

Desktops Laptops Embedded Smartphones Netbooks Personal Devices Smart TVs

From Vision to Action

Define and Prioritize IT Requirements

End User Requirements

Take Advantage of New Capabilities In

Intel Platforms

Utilize Proven Reference Solutions to Ease your Deployments

Products & Technologies

Intel® Cloud Builders

Helping IT on path to Cloud 2015

* Other names and brands may be claimed as the property of others. Copyright © 2011, Intel Corporation.

14

Open Data Center Alliance Independent organization of global IT leaders

Alliance Focus • Unified voice for requirements

• Open, interoperable solutions

• Deliver IT usage model roadmap

• Roadmap to guide IT deployments

www.opendatacenteralliance.org

Benefits of participating • Influence usage model roadmap

• Early access to Alliance materials

• Membership marketing recognition

Join the Alliance to influence IT usage roadmap

Source: ODCA

$50B+ annual IT spend

Intel: Technical advisor to ODCA

Open Data Center Architecture Requirements

Efficient Optimizing

technologies to

decrease energy,

human and physical

asset consumption

Secure Reduce the risk,

increase the

compliance and

manage hybrid usage

models

Simplified Simplify data center operations to

reduce cables, complexity and cost

Intel® Cloud Builders

Open & Interoperable Solutions Essential

* Other names and brands may be claimed as the property of others.

Intel.com/CloudBuilders IBM CloudBurst* Solution

17

Intel IT Strategy: develop private clouds while adopting selective best of breed public cloud services

Considering Cloud Deployment Today

18

Tick-Tock Development Model

All dates, product descriptions, availability, and plans are

forecasts and subject to change without notice.

Penryn Nehalem Sandy

Bridge

NEW

Microarchitecture

45nm

NEW

Microarchitecture

32nm

NEW

Process

Technology

45nm

NEW

Process Technology

32nm

Merom

NEW

Microarchitecture

65nm

TOCK TICK TOCK TICK TOCK

Intel® Core™ Microarchitecture Intel® Microarchitecture Codename Nehalem

Future Intel® Microarchitecture

Forecast

Sustained Microprocessor Leadership

Westmere

19

Better Energy Efficiency Same performance as X5570 and up to 30% lower power1

Secure Virtualization Establish the foundation for private clouds

with Intel TXT and AES-NI

Performance Leadership Up to 60% performance boost2

5-month refresh ROI3

Intel® Xeon® Processor 5600 Series An Intelligent Choice for Cloud

1 Source: Fujitsu Performance measurements comparing Xeon L5650 vs X5570 SKUs using SPECint_rate_base2006. See http://docs.ts.fujitsu.com/dl.aspx?id=0140b19d-56e3-4b24-a01e-26b8a80cfe53 and http://docs.ts.fujitsu.com/dl.aspx?id=4af74e10-24b1-4cf8-bb3b-9c4f5f177389 2 Source: Internal Intel measurements for Xeon® X5680 vs. Xeon® X5570 on BlackScholes*. 3 Source: Intel measurements as of Feb 2010. Performance comparison using server side java bops (business operations per second). Results have been estimated based on internal Intel analysis and are provided for informational purposes only.

See legal information slide, speaker notes and backup foils (if needed) for notes and disclaimers.

Lower IT Costs, Be More Agile, and Help Grow The Business!

1

9

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Intel® Technologies: Cloud Security

Encrypt

Intel® AES-NI

delivers built-in encryption acceleration for better data protection

Enforce

Intel® TXT

establishes “trusted” status to enable migration based on security policy

VM 2 VM 1 VM 1

VMM ??

* Other names and brands may be claimed as the property of others. Copyright © 2011, Intel Corporation.

Establishing the Foundation for More Secure Clouds

Connect

Intel® Expressway Cloud Access 360

SSO, provisioning, strong auth, audit for user access control to cloud

Custom Apps Cloud SSO

Isolate

Intel® VT & Intel® TXT

protects VM isolation and provides a more secure platform launch

Intel® TXT ensures platform launch with known configuration

VMM

VM 2 VM 1

Building the Road to the Cloud

IBM Speaker

Date

22

Clients are struggling to progress toward a more flexible infrastructure

Source: 2009 IBM CEO Survey

• How do I respond to the pressure to cut

costs, reduce risk and complexity?

• How do I react more quickly to take

advantage of new opportunities?

• How do I move my data center

architecture into the future?

• A lot of buzz on cloud, where is the

best place to start and how?

23

Cloud computing is extending its impact…

Business Transformation

• Changing the economics

of IT

• Automating service delivery

• Radically exploiting

standardization

• Rapidly deploying new

capabilities

Information Technology

• Enabling new business

models

• Supporting speed and

innovation

• Re-engineering business

processes

• Providing new levels

of collaboration

becoming a catalyst for transformation.

24

• VMs migrate anywhere within fungible pods of virtualized server and storage resources

• Gains from automated, integrated management and higher resiliency

• Datacenter still sized for peak-load

Data center transformations are driven by increasing levels of virtualization

2. Virtualization

• Virtual systems, storage and network

• Low bandwidth links

• Manually intensive management

Syste

m M

gr

Servers

Storage

OS VM

Hypervisor

1. Consolidation

• Physical systems, storage and network

• Low bandwidth links

• Manually intensive management

Syste

m M

gr

Storage

OS

Platform

Mngr Servers

Storage

VM

Hypervisor Hypervisor

Mngr

Network

3. Dynamic Virtualization

Switch

Switch

VM

• Cross DC VM migration, with efficient use of automated provisioning and private-private or private-public resources

• Savings from sizing DC closer to mean utilization and service catalog based user-self provisioning

• Not suitable for all workloads

Service Tools & Management

Servers

Storage

VM

Hypervisor

Middleware

Network

4. Cloud

Platform

Mngr

Hypervisor

Mngr

VM

25

What is different about cloud computing?

With cloud computing Without cloud computing

• Virtualized resources

• Automated service

management

• Standardized services

• Location independent

• Rapid scalability

• Self-service

• Software

• Hardware

• Storage

• Networking

• Software

• Hardware

• Storage

• Networking

• Software

• Hardware

• Storage

• Networking

Note: Elements of cloud computing taken from NIST,

Gartner, Forrester and IDC cloud computing definitions

Workload A Workload B

Service Mgmt Service Mgmt

Workload A Workload B Workload B

Service Management

26

Delivering the Cloud platform through a spectrum of delivery models

Private Public

Hybrid

IT capabilities are provided “as

a service,” over an intranet,

within the enterprise and

behind the firewall

Internal and external service delivery

methods are integrated

IT activities / functions are

provided “as a service,”

over the Internet

Enterprise

data center

Private cloud

Hosted private cloud

Enterprise Enterprise

data center

Managed private cloud

Shared cloud services

A

Enterprise

B A

Users

B

Public cloud services

Key Elements of Private Clouds

• On-demand Self-Service Capabilities

• Broad network access

• Resource Pooling (storage, processing, memory, virtual machines…)

• Rapid Elasticity (and Provisioning) of Resources

• Measured Service and Resource Use

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Building a cloud foundation

Optimize Cloud Ready

Integrated virtualization management with IT

service delivery processes

Elastic scaling

Pay for use

Self-service provisioning

Simplified deployment with virtual appliances

STANDARDIZATION

LIFE CYCLE MANAGEMENT

Automate & Manage

Automated provisioning/

de-provisioning

Pool standardized virtualized

building blocks

Capture and catalog virtual

images used in the data center

Management of the virtualized environment

Image Library

App

OS

Image

App

OS

Image

App

OS

Image

App

OS

Image

Consolidate & Virtualize

Virtualization must become strategic across all

platforms – servers and storage

Monitor the virtualized environment

Discovery, dependency and change tracking

29

Stepping through the self service scenario

End

Users Service Portal

Service Request

Catalog

Provisioning Engine

• Workflows

• Expert Systems

• Scripts

Optional Service

Modules

• e.g. Metering/

Usage Billing,

Monitoring, etc.

Virtualized Cloud

Infrastructure

• Easy to access, easy to use Service Request Catalog

• Hides underlying complex infrastructure from user and

shifts focus to services provided

• Enables the ability to provide standardized and lower

cost services

• Facilitates a granular level of services

metering and billing

• Workload standardization eases complexity

30

We understand the cloud, and we also understand that

One Size Does Not Fit All

31

IBM System x Private Cloud with Microsoft Hyper-V and System Center

• High quality IBM System x 3650 M3 mainstream rack servers

• 10Gb High Speed Ethernet Converged backbone network

• Open Architecture and Components

• Microsoft Windows Hyper-V and System Center

• Brocade Networking Components

• Advanced Storage capabilities provide a tight fit to Private Cloud

Compute IBM System x Servers

Software/OS Windows Server 2008; Hyper-V & SCOM/SCVMM

Networking 10Gb Ethernet Fabric

Storage IBM System Storage N Series and V7000

Management Microsoft Ops. Mgr. IBM Director

Free SCVMM Self Service Portal & Metering

32

IBM CloudBurst v2.1 A service management platform with integrated

components including servers, storage, network and

Quick Start services that enables the fastest private

cloud deployment today.

• Deploy in Customer Data Center

• Configure user and security profiles

• Configure self-service portal

• Platform verification

• Overview and hands on training

IBM CloudBurst v2.1 on System x provides updated

hardware and software enhancements.

Servers, Storage,

Networking

User Interface/

Portal

Integrated Service

Management

Middleware

Virtual Machines

Hypervisors

Base Hardware Configuration

1-2 42U rack

1-4 BladeCenter Chassis

1 3550M3 Management Server, 8 cores, 24GB RAM

1 HS22V CloudBurst Management Blade, 12 cores,

72GB RAM (optional 1 for HA)

3-55 managed HS22V blades, 12 cores, 72GB RAM

DS3400 FC attached storage

SAN Volume Controller (optional)

Cloud Software Configuration:

IBM CloudBurst service management software

IBM Tivoli Provisioning Manager

IBM Tivoli Monitoring

IBM Systems Director with Active Energy

Manager, Network Control; IBM ToolsCenter;

IBM DS Storage Manager for DS4000 ;

BladeCenter Open Fabric Manager

VMware vCenter 4.1; VMware ESXi 4.1

SAN Volume Control (optional)

Additional details http://www-

304.ibm.com/shop/americas/content/home/store_I

BMPublicUSA/en_US/ibmcloudburst.html

33 33

An integrated platform with network, servers, storage, management and services that enables the fastest virtualized platform deployment today

Introducing: IBM BladeCenter Foundation for Cloud

Customer Benefits

• Quick time to value - Rapidly deliver a virtualized platform that is preloaded and integrated

• Improved innovation - Help improve business agility and resiliency with smart workload management and robust infrastructure

• Decrease IT cost - Maximize current capital usage and reduce need for future capital with built-in virtualization

• Reduce complexity and risk - Pre-loaded and integrated means the human error factor is minimized.

• Allows for evolution - migrate to cloud when ready without rip and replace

Single product, single delivery, single installation, single invoice, single support

structure

Networking

Virtualized Servers

& Storage

Start-up Services

Virtualization & Systems

Management SW

34

IBM BladeCenter as a Virtualization Platform

• IBM BladeCenter integration reduces cost and complexity

• Lowers connectivity cost (SAN/LAN) by 44% vs. rack servers

• Eliminates 80+% of all cables

• BladeCenter Open Fabric Manager automates network and storage address virtualization for fast failover recovery and easy expansion

• IBM BladeCenter infrastructure has no single point of failure unlike competition

• BladeCenter H delivers 12% better performance/watt than HP blades* and now features industry’s most efficient (95%) power supplies providing additional potential savings

• HS22V supports ~35% more VMs per blade than standard competitor blades

• BladeCenter H provides 67% to 250% more Ethernet uplink bandwidth than competitor blades which is critical for VM movement (vMotion)

*Edison Group Report, May 2010

Highly resilient, energy and cost efficient

BladeCenter H Virtualization Infrastructure

Summary

Cloud 2015: Automated, Federated, and Client Aware

Intel® Cloud Builders: Proven Solutions from Ecosystem Leaders

IBM Private Cloud, CloudBurst 2.1 and Foundation For Cloud Provide

Easy to Deploy Solutions

IBM BladeCenter Resilient and Efficient Virtualization Platform

© 2011 IBM Corporation

Back Up

37

Legal Backup

• Server power efficiency chart based on measured performance and power results on the

SPECjbb2005* benchmark results (Intel Corporation March 2010). Platform power was measured

during the steady state window of the benchmark run.

• 2004 and 2005 platforms: Intel based server with two 64-bit Intel® Xeon Processor 3.60Ghz with 1M L2 Cache, 800

FSB, 8x1GB DDR2-400 memory, 1 hard drive, 1 power supply, Microsoft* Windows* Server 2003 Ent. SP1, BEA*

JRockit* build P27.4.0-windows-x86_64 run with 2 JVM instances. Same configuration used for measurement with two

64-bit Intel® Xeon® Processor 3.80Ghz with 2M L2 Cache for 2005 platform.

• 2006-2008 platforms: Intel based server with two dual-core Intel® Xeon® 5160 3.0GHz, 1333 FSB, 8x2GB DDR2-667

FBDIMM memory, 1 hard drive, 1 power supply, Microsoft* Windows* Server 2003 Ent. SP1, BEA* JRockit* build

P27.4.0-windows-x86_64 run with 2 JVM instances. Same configuration used for measurement with two quad-core

Intel® Xeon® E5345 2.33GHz for 2007 platform. Same configuration used for measurement with two quad-core Intel®

Xeon® E5450 3.00GHz for 2008 platform. E5345 and E5450 results run with 4 JVM instances.

• 2009 platform: Intel based server with two quad-core Intel® Xeon® processor X5570, 2.93 GHz, 8MB L3 cache,

6.4QPI, 24GB memory (6x2GB DDR3-1333), 1 hard drive, 1 power supply, Microsoft Windows Server 2008 Ent. SP1,

BEA JRockit build P27.4.0-windows-x86_64 run with 2 JVM instances.

• 2010 platform: Intel based server with two Intel® Xeon® Processor X5670 (12M Cache, 2.93 GHz, 6.40 GT/s Intel®

QPI), 24 GB memory (6x4GB DDR3-1333), 1 SATA 10krpm 150GB hard drive, 1 800w power supply, Microsoft

Windows Server 2008 64 bit SP2, Oracle* JRockit* build P28.0.0-29 run with 4 JVM instances

• Performance tests and ratings are measured using specific computer systems and/or components and

reflect the approximate performance of Intel products as measured by those tests. Any difference in

system hardware or software design or configuration may affect actual performance. Buyers should

consult other sources of information to evaluate the performance of systems or components they are

considering purchasing. For more information on performance tests and on the performance of Intel

products, visit Intel Performance Benchmark Limitations.

38

Legal Disclaimer • Intel may make changes to specifications and product descriptions at any time, without notice.

• Performance tests and ratings are measured using specific computer systems and/or components and reflect the approximate performance

of Intel products as measured by those tests. Any difference in system hardware or software design or configuration may affect actual

performance. Buyers should consult other sources of information to evaluate the performance of systems or components they are

considering purchasing. For more information on performance tests and on the performance of Intel products, visit Intel Performance

Benchmark Limitations

• Intel does not control or audit the design or implementation of third party benchmarks or Web sites referenced in this document. Intel

encourages all of its customers to visit the referenced Web sites or others where similar performance benchmarks are reported and confirm

whether the referenced benchmarks are accurate and reflect performance of systems available for purchase.

• Intel processor numbers are not a measure of performance. Processor numbers differentiate features within each processor family, not

across different processor families. See www.intel.com/products/processor_number for details.

• Intel, processors, chipsets, and desktop boards may contain design defects or errors known as errata, which may cause the product to

deviate from published specifications. Current characterized errata are available on request.

• Intel Virtualization Technology requires a computer system with a processor, chipset, BIOS, virtual machine monitor (VMM) and applications

enabled for virtualization technology. Functionality, performance or other virtualization technology benefits will vary depending on hardware

and software configurations. Virtualization technology-enabled BIOS and VMM applications are currently in development.

• Intel® Turbo Boost Technology requires a Platform with a processor with Intel Turbo Boost Technology capability. Intel Turbo Boost

Technology performance varies depending on hardware, software and overall system configuration. Check with your platform manufacturer

on whether your system delivers Intel Turbo Boost Technology. For more information, see http://www.intel.com/technology/turboboost

• No computer system can provide absolute security under all conditions. Intel® Trusted Execution Technology (Intel® TXT) is a security

technology under development by Intel and requires for operation a computer system with Intel® Virtualization Technology, a Intel® Trusted

Execution Technology-enabled Intel processor, chipset, BIOS, Authenticated Code Modules, and an Intel or other Intel® Trusted Execution

Technology compatible measured virtual machine monitor. In addition, Intel® Trusted Execution Technology requires the system to contain a

TPMv1.2 as defined by the Trusted Computing Group and specific software for some uses.

• 64-bit computing on Intel architecture requires a computer system with a processor, chipset, BIOS, operating system, device drivers and

applications enabled for Intel® 64 architecture. Performance will vary depending on your hardware and software configurations. Consult with

your system vendor for more information.

• Intel, Intel Xeon, Intel Core microarchitecture, and the Intel logo are trademarks or registered trademarks of Intel Corporation or its

subsidiaries in the United States and other countries.

• * Other names and brands may be claimed as the property of others.

• © 2008 Standard Performance Evaluation Corporation (SPEC) logo is reprinted with permission