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Cloud Architect and Data Center Architect Starter SessionIntro to the VDC & Cloud Architect ClassWayne Pauley, EMC Corporation#CloudArchitect
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Comprehensive Skills Roadmapfor the JourneyBuild/Evolve Planning and Design Skills
ClassicEnvironment
VirtualizedEnvironment
CloudEnvironment
• Require data center level storage infrastructure planning and design skills including virtualization
• Specializations will evolve to highly virtualized, cloud environments
• Design highly virtualized, cloud-ready environments
• Compute, storage, networking resource virtualization
• Build/evolve planning and design skills for virtualization with cloud considerations
• Build planning and design skills for IT as a Service
• Private and Hybrid Cloud
• Technology and business integration
• Rapidly evolving emerging technologies
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(Enable) The Journey to the Private Cloud
Classic
Virtualized
Private Cloud
Storage Services Management
Information Storage Security
Information Availability
Storage Networking
Virtualized Infrastructure
IT as a Service
- Architect and Design Skills Training & Certifications – “Open” curriculum, technology concepts focused
Compute, Storage, Networking…
EMCD
CAEM
CCA
Cros
s Dom
ain
Clou
d Ar
chite
cts
Stor
age
Dom
ain
Arch
itect
s
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Virtualization and Cloud Infrastructure Design Team
Architects will lead the Journey to the Cloud …
Deliver virtualization and cloud designs based on business strategies encompassing all key technical domains (Compute, storage, networking, applications etc)
Systems Storage Backup and Recovery
Data Center
NetworkSecurity
IT-as-a-Service
Virtualized Infrastructure
Cloud Architects
Domain ArchitectsProvide the detailed designs for specific technical domain (e.g. storage and storage virtualization) to complement, expand, and complete the overall virtualization and cloud design
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EMC Proven Professional Certification Tracks
*EMCCA Pre-req : EMCISA + skills equivalent to VCP and CCDA or similar certifications and 3+ yrs design experience ‘Open’ curriculum: technology concepts focused (with EMC/Partners examples), applicable to any vendor environments
Stor
age
Adm
inist
rato
r (EM
CSA)
Plat
form
Eng
inee
r (EM
CPE)
Impl
emen
tatio
n En
gine
er (E
MCI
E)
Tech
nolo
gy A
rchi
tect
(EM
CTA)
Stor
age
Serv
ice
Man
agem
ent
Info
rmat
ion
Stor
age
Secu
rity
Info
rmat
ion
Avai
labi
lity
Stor
age
Net
wor
king
Cloud Architect(EMCCA)
IT-as-a-Service
(ExpertCertification)
VirtualizedInfrastructur
e(Specialist
Certification)
Data Center Architect(EMCDCA)
EMCISA Certification : ‘Open’ curriculum on Information Storage and Management
Compute, Storage,
Networking*
Open curriculumEMC Technology focused
tracks
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CertificationDefine Service Request
Service
IT and Business
Self-Service PortalService
CatalogCustomer
DecommissionService
Operations and
GovernancePerform Compliance
and Financial Mgt
ConfigurationManagement
SystemService
RequestManagement
Discovery andAutomated Provisioning
Virtualized Infrastructure
vStorage vComputeMgt Apps vConnectivity
Middleware &APIs
BusinessvApps
Physical Infrastructure
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Where this Course Fits InEMCCA Specialist –
Virtualized Infrastructure EMCCA Expert –
IT-as-as-Service (Q3 ‘11)Audience• Architects, designers, consultants
Goal• Impart knowledge and skills to design
VDC and Cloud infrastructures• ‘Teach how to fish”
Curriculum Strategy• ‘Open’ approach - focus on core concepts,
principals and technologies - rather than specific products
• To provide context, the course and certification exam will include EMC specific examples and case studies
Audience• Architects, designers, consultants
Goal• Ability to design Cloud-based IT service
solutions that drive impactful business transformations for enterprise and service provider organizations Structured portfolio of offerings Well-architected service catalog Operational and governance strategies
aligned to financial, security, management and performance.
Rapid on-demand service Reduced costs due to effective resource
pooling Metrics for metering and chargeback
capabilities
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Agenda for the Full CourseModules Labs
Day 1• Virtualized Data Center
and Cloud Introduction• VDC Architecture
Exploring VDC and Cloud Characteristics
Day 2• VDC Architecture (Cont’d)• Designing for Virtualized and Cloud
EnvironmentsExploring VDC Architecture Options
Day 3• Designing for Virtualized and Cloud
Environments (Cont’d) Plan and Design VDC Infrastructure
Day 4• Governance, Risk, and Compliance• Managing Virtualized Environments • Planning for Governance, Risk, and Compliance
• Planning Management Strategy
Day 5 • Cloud Services• Summary Planning for Cloud Services
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The Big Switch“We will probably see the spread of ‘computer utilities’ which like present electric and telephone utilities, will service individual homes and offices across the country” Kleinrock, 1969
“Goodbye ‘World Wide Web.’ Hello ‘World Wide Computer’ ”
Carr, 2008
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Advancements in Information Technology
Mini
Mainframe
Networked/Distributed Computing
PC/ Microprocessor
Next…Cloud Computing
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Business Drivers and IT Challenges• “70% of the budget to keep IT running, 30% available to create
new value”
“…that needs to be inverted”
• Weeks of planning, justification, and deployment and then we’re stuck with it for 5 years – even if our needs change in a month…”
“…or we could just buy it as a service – right now”
• “Most of our legacy applications are stable and predictable”
“…we need to incrementally improve efficiency without disruption”
• “but, new, more dynamic and fluid approaches to IT must also be leveraged for new applications and changing legacy applications”
“…new, revolutionary IT models are essential as well”
Aging data centers
Globalization
Application explosion
Storage growth
Security
Cost of ownership
Acquisitions
Complexity
IT Challenges
Time to Market
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20090.8
ZettabytesGrowing
by aFactor of 44
Source: IDC Digital Universe Study, sponsored by EMC, May 2010
202035.2 Zettabytes
Data is Growing Exponentially
• Shift towards user created, unstructured data changes storage needs – Secondary storage is the new
primary storage• File-based storage raises major
management issue– Online ingest of and access to large
volumes of content
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Top Threats in the Cloud
• Abuse and nefarious use of Cloud computing• Insecure interface and APIs• Malicious insiders• Share technology issues• Data loss or leakage• Account or service hijacking• Unknown risk profile
• Loss of governance• Lock-in• Isolation failure• Compliance risks• Data protection• Insecure or incomplete data
deletion• Malicious insider
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Why GRC & Security is Important
• Breach• Regulati
on• Other?
Consequences• Risk of fines for failed audits
TJX – total cost > $1b for breach
Heartland – estimated at more than $140m
• Compliance concerns stall virtualization and Cloud
• Audits time consuming and costly
• Concerns of identifying risk and proper valuation
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Virtual Data Center Business Drivers & Benefits• Application level business continuity
– Simplify and improve disaster recovery process– Ensure important applications receive resources required to meet
business needs• Improved productivity, operational flexibility, and increased
availability– Optimize resources - consolidate of servers, storage, and fabrics– Reduce hardware, power, cooling and space requirements– Reallocate resources with no downtime– Quickly and easily provision new servers
• Secure desktops– Centralized management– Patch gold copies once, with automated roll-out
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Benefits of Cloud• IT provisioning in minutes instead of weeks• Application development, testing, and QA are flexible and self-
service enabled• Relocation from test and development to production is
predictable and seamless• Resources scale fluidly to meet growing or reduced need• Service level easily adjusted after the fact• Resources granularly metered to optimize utilization and cost
17
Virtualized Data Center and Cloud Introduction
IT has more time to focus on the strategic; the LOB has more time to focus on the business
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VDC and Cloud Governance, Risk, and Compliance• Understand where your data is
and who “owns it”• Develop and implement end-
to-end information lifecycle management
• Tie corporate governance with IT governance
• Understand impact of regulations and laws (compliance) on your data
• Know what risks exist and how to mitigate
• Leverage standards and best practices to provide guidance and a foundation for decision making
Cloud Model
Security Control ModelCompliance
Model
Cloud Security Alliance Model
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19
Myths • Cloud is cheaper • Usage model does not matter • Cloud will do everything for you • Transformation of data center doesn’t change staffing
needs• Cloud reduces or removes risk
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Service Models
20
Type Description Examples
Co-location (Colo)
• Power, pipe, ping, and physical security
• Customer owns HW/SW
• Navisite• Internap• ColoSpace
Managed Service(s) Provider
(MSP)
• Manages facets of IT systems• On-premise or off-premise
• mindShift Technologies• Appia Communications• ThePlanet.com
Cloud• Self-service Internet served
computing• Shared resources (multi-tenant)• Pay-for-what-you-use charge model
• IaaS - IBM Cloudburst, Amazon Web Services, Microsoft Azure
• PaaS – Google App Engine, Force.com, VMforce
• SaaS – Salesforce.com, NetSuite, Microsoft Office 365
Virtualized Data Center and Cloud Introduction
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Cloud Computing Definition
Deployment Models• Private Cloud• Public Cloud• Hybrid Cloud
Service Models• Software-as-a-Service
(SaaS)• Platform-as-a-Service
(PaaS)• Infrastructure-as-a-Service
(IaaS)
Cloud Tenets
http://csrc.nist.gov/publications/drafts/800-145/Draft-SP-800-145_Cloud-definition.pdf
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Capabilities can be rapidly and elastically provisioned, in some cases automatically, to quickly scale out and rapidly released to quickly scale in.
NIST
Rapid Elasticity
• Capacity can be scaled up, down, in, or out dynamically
• Scaling is immediate
• Licensing is also built to scale
• Underlying hardware can be anywhere geographically
Definition
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Cloud systems automatically control and optimize resource use by leveraging a metering capability at some level of abstraction appropriate to the type of service (e.g., storage, processing, bandwidth, and active user accounts).
Resource usage can be monitored, controlled, and reported providing transparency for both the provider and consumer of the utilized service.
NIST
Measured Service
• Infrastructure operational costs incurred on a pay-per-use basis
• Contractual obligations tied to price tiering – No obligation has the highest
price
Definition
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Capabilities are available over the network and accessed through standard mechanisms that promote use by heterogeneous thin or thick client platforms (e.g., mobile phones, laptops, and PDAs).
NIST
Broad Network Access
• Network is essential to consume the service• Endpoints can be of any type:– Smartphone, tablet, notebook, laptop, desktop, server, other
applications
Definition
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The provider’s computing resources are pooled to serve multiple consumers using a multi-tenant model, with different physical and virtual resources dynamically assigned and reassigned according to consumer demand.
NIST
Resource Pooling
Shared Resources• Infrastructure and services run on shared
physical devices (e.g., multi-tenant)
Definition
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A consumer can unilaterally provision computing capabilities, such as server time and network storage, as needed automatically without requiring human interaction with each service’s provider.
NIST
On-Demand Self-Service• On-Demand
– Customers incur no infrastructure capital costs and are charged an Operational Expense (OPEX)
– Workload forecasting unnecessary– Demand trends are predicted
managed by the provider– The underlying hardware may be
anywhere geographically
• Self-service– Resources directly/indirectly
reserved by the customer via a web based portal and appropriate APIs
Definition
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Cloud Service Models
Sources: IDC 213197, 215504, 217579, 217945, 218252, 218938; Gartner 166525; the451Group
Service Model Description Examples
SaaSConsumer can use the provider’s applications running on a Cloud infrastructure. The consumer does not manage or control the underlying Cloud infrastructure.
Mozy, Zimbra, Salesforce.com, Intuit, Microsoft, Google Apps, Concur, Zoho, Cisco Webex
PaaS
Consumer deploys on the Cloud infrastructure applications that they have created or purchased applications using programming languages and tools supported by the provider.
SpringSource, Google App Engine, Force.com, Windows Azure, Appistry, Engine Yard, Flexiscale, Bungee Connect, Longjump
IaaS
Consumer provisions processing, storage, networks, and other fundamental computing resources where the consumer is able to deploy and run arbitrary software, which can include operating systems and applications.
EMC, VMware, Cisco,Amazon Web Services,Terremark, Savvis, Rackspace,AT&T, Verizon Business, BT,IBM, HP, CSC
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Examples of Cloud Eco-systems• Microsoft
– Components - Hyper-V & .NET– SaaS - Office 365– PaaS - Azure– IaaS - Azure
• Amazon Web Services (IaaS)– Elastic Compute Cloud (EC2)– CloudFront– SimpleDB– Simple Queue Service (SQS)– Simple Storage Service (S3)– Elastic Block Storage (EBS)
• Google Apps • SaaS - Gmail • SaaS - Docs• PaaS - Apps Marketplace• PaaS - Development
• IBM Cloud Burst• Enterprise (IaaS)
Terremark SAVVIS SunGard Rackspace
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Cloud Deployment Models
29
Virtualized Data Center and Cloud Introduction
Enterprise X Dedicated forEnterprise X
Enterprise QEnterprise P
Cloud ServiceProvider
Cloud ServiceProvider
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Evolution of IT Roles
Traditional roles still essential
New roles emerging: • Cloud Architect • Cloud Admin• Cloud Capacity Planner • IT Automation Engineer
Imperative: Business and financial management
New focus area: Cloud service Operations management
IT Service Management
Virtual Infrastructure Management
Virtual Infrastructure Architecture
Infrastructure-as-a- Service
Platform-as-a- Service
Software-as-a- Service
Systems StorageBackup
and Recovery
Data Center
NetworksSecurity
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Open Stack Cloud Initiative
• Open source, open standards based Cloud• Includes compute and storage• Key members include:– Rackspace– NASA– Citrix– Dell
• Compute based on XEN and KVM• Storage is software that is also object based
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Deployment Model Examples: By Market Size
Example Deployment Model Description
Consumer Public Cloud• Convenience outweighs risk• Low cost or free• Email, eCommerce, social networks, gaming
SOHO/Startup Public Cloud• Convenience outweighs risk• CAPEX vs. OPEX• Self-service• Back office, development, and production
SMB Hybrid Cloud• Risk averse on tier 1 apps• SaaS: Salesforce, NetSuite• Tier 2-4: non- OLTP/ATOM apps• Infra apps: Cloud as target for backup, archive, or security
Enterprise Private and Hybrid Cloud
• Tier 1 licensing, support, risk• Tier 2-4 private Cloud• Hybrid
Infra Apps: Cloud as Target Websites, portals, grid Test/Dev – Scale, R & D
• SaaS SalesForce, SAP, Oracle, MS
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Deployment Model Examples: By Market Segment
Example Deployment Model Description
Healthcare Public and Hybrid Cloud
• Government HITECH incentives• Access to big compute power• Data repositories, data mining•MS Health, Google Health• Consumer apps, Rx, EHR, monitoring and alerting systems
Industry Public Cloud•Public information (low risk)•Scale and cost•OpenStack, FISMA Qualified• USA.gov, Google Gov
Financial Services Private Cloud
• Regulators watching, not yet approving• Location of data, sharing resources at issue• Extend private Cloud to SPs• Interested in cost reduction and burst scale
Education Public Cloud• Availability, scalability, maintenance• Online courses and labs• Email, docs/ collaboration, research• Blackboard, eCollege, Google Apps, MS Azure
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Example: Consumer Archive Start-up• US based, Engineering in India• Turn captive documents into
digital information– 3 years, self funded– All development and
production in Cloud• Cloud benefits
– Dev started on day 1– No venture capital needed– Break even vs. CAPEX– 6 Years
Upload doc images
Tag docsSearch all docs
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Example: Small to Medium Business Software Manufacturer
• Virtualized Data Center Virtualization provides
local failover and load-balance
Can’t afford full DR site
Primary services in-house
• Cloud Benefits Cloud data encrypted Tapeless backups Self-service, PAYG Long term retention Compliant and
searchable
App Servers Email Servers
B2DBackupServer
Backup ServiceProvider
Archive ServiceProvider
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Example: Start-up Hedge Fund Software
• Virtualized Data Center Consolidated from
virtualization Converting to
private Cloud Primary services in-
house• Cloud benefits
Self-service Pay-for-what-you-
use Fast provisioning Fast scale
up/down/out Reduce TCO + green
App Servers Email Servers
B2DBackupServer
Backup ServiceProvider
Archive ServiceProvider
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• Dedicated servers• DAS & small SANs• Tape backup• Monolithic apps
• 100% virtualized• X86 architecture• SAN driven replication architectures
• Tiered, virtualized app hosting platform• De-duplicated backup• Enterprise services
• Virtualized dedicated servers• Tiered SANs• Disk-based backup• Monolithic apps
Datacenter Evolution
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Extended Cloud Service - XaaS
RESTful API
vDC ServiceCatalogs
RESTful APIvDC Service
Catalogs
ResourceCreationSystem
ITSMSystem
ResourceDist
System
Auto
mat
ion
Orch
estra
tion
Cloud Services LifecycleBusiness Management
Provisioning PolicyAccess Policy
vApps
Provisioning PolicyAccess Policy
vApps
Physical Infrastructure Server StorageConnectivity
VirtualInfrastructure vComputevStoragevConnectivity
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Module Summary• Information growth breaking old IT economic model
– New information growth faster than IT can manage– Information use driving business growth and survival
• Efficiency is the key driver for VDC and Cloud– IT needs to hyper-consolidate infrastructure– The business no longer wants to be in the ‘power’ business too
• Resource pooling through virtualizing the stack essential– Improves efficiency– Creates secure and trusted environments– More responsive to on-demand and growth
• Cloud extends benefits of VDC– Further improves cost structure– Puts IT in the hands of customer
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Q&A
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THANK YOU