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14 -17 May 2012 GranD hyatt hotel, sinGapore BUSINESS TRANSFORMATION WITH CLOUD FOR ENTERPRISE USERS & TELECOM OPERATORS www.cloudasia.asia post-conference Master-Class Workshops 17 May 2012 Main Congress 15-16 May 2012 pre-conference Master-Class Workshops 14 May 2012 RECORD ATTENDANCE OF 265 PARTICIPANTS from 115 ORGANIZATIONS from 21 COUNTRIES 40+ DISTINGUISHED SPEAKER PANEL ACROSS CLOUD COMPUTING ECOSYSTEM ENTERPRISE END-USERS I TELECOM REGULATORS I TELECOM OPERATORS I CLOUD SERVICE PROVIDERS I CLOUD APPLICATION PROVIDERS I CLOUD COMPUTING VENDORS I CLOUD COMPUTING SYSTEM INTEGRATORS I DEVICE MANUFACTURERS I ANALYSTS I CONSULTANTS I TELECOM ASSOCIATIONS Co-organized by International Marketing Partner Research Partner Media Partners Supporting Associations Diamond Sponsor Platinum Sponsor Gold Sponsor Silver Sponsor H20 Sponsor www.informatmasia.com REGISTRATION HOTLINE: +65 6508 2401 an informa business Enterprise End Users from Different Vertical Markets International & Regional Telecom Operators & OTT Players Steve Lee CIO Changi Airport Group (CAG) Robert Pataki Chief Strategy and Corporate Development Officer Magyar Telekom Mrs Rosina Howe Chief Innovation Officer & Group Director, Innovation & InfoComm Technology Land Transport Authority Taufik Kurniawan Head of IT Infrastructure Information System Directorate Royal Court of Bahrain Muhammad Firdaus Abdul Monir AGM, Network Architecture & Technology Planning Telekom Malaysia Kevin Lim Head of Enterprise Business Group StarHub Doug Farber Enterprise Director (Asia Pacific) Google Alan Dawson Director, Infrastructure and Service Operations MOHHoldings Pte Ltd International & Regional Trade Associations & Alliances Jim Reavis Co-founder & Executive Director Cloud Security Alliance (CSA) Mark Thiele Founder & President Data Center Pulse (DCP) Teguh Prasetya Founder, Indonesian Cloud Computing Forum Robert Chew Member, IT Standards Committee (ITSC) Council & Chairman, ITSC Cloud Computing Standards Coordinating Task Force Bernard Golden CEO, HyperStratus & Author, “Virtualization for Dummies,” Dummies Press, 2008 Dr Karim Taga Managing Director Arthur D Little Austria Alan Quayle CEO Alan Quayle Business & Service Development David Abecassis Senior Manager Analysys Mason 8 REASONS WHY YOU SHOULD BE INVOLVED AT CLOUDASIA 2012 Regional Telecom Regulators, International Government Bodies & Academia Tim Grance Senior Computer Scientist National Institute of Standards and Technology (NIST) Thanachart Numnonda Director Software Park Thailand Tao Yao Sing Assistant Director, Infocomm Development Authority of Singapore (IDA) Chris Boesch Associate Prof, Information Systems (Practice) SMU Michael Ong General Manager, SoftLayer Technologies APAC Wong Onn Chee Director Infotect Security Pte Ltd Peter Hendry CTO Webvisions Group Simon Choy Chief Strategist and Executive Sponsor - Cloud, IBM ASEAN Government Cloud Computing Roadmaps, Policy Regulations & Initiatives In Asia Building the Next Generation Data Center: Evolving Technologies & Best Practices Strategies on Monetizing Enterprise Cloud Services & Applications Evaluating Private, Public & Hybrid Cloud: Which One Is Right? Taking SMEs to the Cloud: Business Opportunities, Migration, Implementation & Solutions Keys To Successful Cloud Migration Building New Platforms using Cloud Capabilities, Applications & Mobile Devices Migrating to the Embedded Cloud Ecosystem: Deployment, Management Requirements & Applications Understanding of Cloud Security Standards & reinventing Information Security with the Cloud Addressing Data Privacy & Compliance In The Cloud Analyzing Big Data in the Cloud Pre-Conference 14 May 2012 Cloud Master Class Workshops • M1 - Advanced Cloud Computing Led by Alan Quayle, CEO, Alan Quayle Business & Service Development • M2 - Cloud Computing Security & Control Issues • M3 - Best Practices for Business Data Storage & Backups 1 5 2 6 3 7 4 8 Enterprise & Telecom Cloud Thought Leadership Sharing & Learning from Corporate Enterprise End-Users across Different Vertical Markets & Leading Telecom Operators as Case Studies Daily Cloud Insights by Eminent CXOs sharing latest cloud computing market strategies, technology developments and vision. Over 40 Speakers, Market-Focus, Industry- Led Agenda addressing Practical Cloud Market Strategies, Implementation & Solutions Unique Event Experience with Innovative Formats - Fireside Chats, Thought Leadership Panels, Dialogues, Roundtable Cafes, etc Know & Network with Key Decision Makers & Industry Players across Cloud Computing Ecosystem Exceptional Networking Opportunities Online Networking. On-Site & Post-Event 6 Topical Cloud Computing Master class Workshops providing in-depth knowledge and highly interactive discussions with peers on Cloud Security, Market Strategies for SMBs Successful SLA Negotiation, Data Storage Best Practices, Business Continuity & Disaster Recovery. Comprehensive Exhibition Showcase featuring the latest Cloud Computing Products, Services & Applications across eco- system. KEY TOPICS TO BE ADDRESSED LIMITED SPACES AVAILABLE! REGISTER EARLY TO SAVE & AVOID DISAPPOINTMENT Post-Conference 17 May 2012 Cloud Master Class Workshops • M4 - Go-to-Market Cloud Strategies for SMBs Led by Karim Taga, MD, ADL Austria • M5 - Structuring & Negotiating Cloud Service Level Agreements (SLA) • M6 - Cloud Computing Disaster Recovery & Business Continuity Led by Bernard Golden, CEO, HyperStratus & Author, “Virtualization for Dummies” 2008 Special Rates for SMEs, Corporate Enterprises End-Users & Government Bodies/Agencies Key Industry Cloud Computing Service Providers & Vendors
Transcript

14 -17 May 2012 • GranD hyatt hotel, sinGapore

Business TransformaTion wiTh Cloud for enTerprise users & TeleCom operaTors

www.cloudasia.asiapost-conference Master-Class Workshops

17 May 2012main Congress

15-16 May 2012pre-conference Master-Class Workshops

14 May 2012

RECORD ATTENDANCE OF 265 PARTiCiPANTs from 115 ORgANizATiONs from 21 COuNTRiEs

40+ DistinguisheD speaker panel across clouD computing ecosystemEntErprisE End-UsErs i tElEcom rEgUlators i tElEcom opErators i cloUd sErvicE providErs i cloUd application providErs i cloUd

compUting vEndors i cloUd compUting systEm intEgrators i dEvicE manUfactUrErs i analysts i consUltants i tElEcom associations

Co-organized by

International Marketing Partner

Research Partner Media Partners

Supporting Associations

Diamond Sponsor Platinum Sponsor Gold Sponsor Silver Sponsor H20 Sponsor

www.informatmasia.comRegistRation Hotline: +65 6508 2401 an informa business

enterprise end users from Different Vertical markets

international & regional telecom operators & ott players

Steve LeeCIOChangi Airport Group (CAG)

Robert PatakiChief Strategy and Corporate Development OfficerMagyar Telekom

Mrs Rosina HoweChief Innovation Officer & Group Director, Innovation & InfoComm Technology Land Transport Authority

Taufik KurniawanHead of IT InfrastructureInformation System DirectorateRoyal Court of Bahrain

Muhammad Firdaus Abdul MonirAGM, Network Architecture & Technology PlanningTelekom Malaysia

Kevin LimHead of Enterprise Business GroupStarHub

Doug FarberEnterprise Director (Asia Pacific) Google

Alan DawsonDirector, Infrastructure and Service OperationsMOHHoldings Pte Ltd

international & regional trade associations & alliances

Jim ReavisCo-founder & Executive DirectorCloud Security Alliance (CSA)

Mark ThieleFounder & PresidentData Center Pulse (DCP)

Teguh PrasetyaFounder, Indonesian Cloud Computing Forum

Robert ChewMember, IT Standards Committee (ITSC) Council & Chairman, ITSC Cloud Computing Standards Coordinating Task Force

Bernard GoldenCEO, HyperStratus & Author, “Virtualization for Dummies,” Dummies Press, 2008

Dr Karim TagaManaging DirectorArthur D Little Austria

Alan QuayleCEOAlan Quayle Business & Service Development

David AbecassisSenior ManagerAnalysys Mason

8 Reasons whY You should Be inVolVed aT Cloudasia 2012

regional telecom regulators, international government Bodies & academia

Tim GranceSenior Computer ScientistNational Institute of Standards and Technology (NIST)

Thanachart NumnondaDirector Software Park Thailand

Tao Yao SingAssistant Director, Infocomm Development Authority of Singapore (IDA)

Chris Boesch Associate Prof, Information Systems (Practice) SMU

Michael OngGeneral Manager, SoftLayer Technologies APAC

Wong Onn CheeDirectorInfotect Security Pte Ltd

Peter HendryCTOWebvisions Group

Simon ChoyChief Strategist and Executive Sponsor - Cloud, IBM ASEAN

• Government Cloud Computing Roadmaps, Policy Regulations & Initiatives In Asia • BuildingtheNext Generation Data Center: EvolvingTechnologies&BestPractices• StrategiesonMonetizing Enterprise Cloud Services & Applications• EvaluatingPrivate, Public & Hybrid Cloud: WhichOneIsRight?• Taking SMEs to the Cloud: BusinessOpportunities,Migration,Implementation&Solutions• KeysToSuccessful Cloud MigrationBuildingNewPlatformsusingCloudCapabilities,Applications&

MobileDevices• MigratingtotheEmbedded Cloud Ecosystem: Deployment,ManagementRequirements&Applications• UnderstandingofCloud Security Standards&reinventingInformationSecuritywiththeCloud• Addressing Data Privacy & ComplianceInTheCloud• AnalyzingBig DataintheCloud

Pre-Conference • 14 May 2012 Cloud Master Class Workshops• M1 - Advanced Cloud Computing

LedbyAlanQuayle, CEO, AlanQuayleBusiness&ServiceDevelopment

• M2 - Cloud Computing Security & Control Issues

• M3 - Best Practices for Business Data Storage & Backups

1

5

2

6

3

7

4

8

Enterprise & Telecom Cloud Thought LeadershipSharing&LearningfromCorporateEnterpriseEnd-UsersacrossDifferentVerticalMarkets&LeadingTelecomOperatorsasCaseStudies

Daily Cloud Insights by Eminent CXOssharinglatestcloudcomputingmarketstrategies,technologydevelopmentsandvision.

Over 40 Speakers, Market-Focus, Industry-Led Agenda addressingPracticalCloudMarketStrategies,Implementation&Solutions

Unique Event Experience with Innovative Formats-FiresideChats,ThoughtLeadershipPanels,Dialogues,RoundtableCafes,etc

Know & Network with Key Decision Makers & Industry PlayersacrossCloudComputingEcosystem

Exceptional Networking Opportunities – OnlineNetworking.On-Site&Post-Event

6 Topical Cloud Computing Master class Workshopsprovidingin-depthknowledgeandhighlyinteractivediscussionswithpeersonCloudSecurity,MarketStrategiesforSMBsSuccessfulSLANegotiation,DataStorageBestPractices,BusinessContinuity&DisasterRecovery.

Comprehensive Exhibition Showcase featuringthelatestCloudComputingProducts,Services&Applicationsacrosseco-system.

KeY toPiCs To Be addressed liMiteD sPaCes aVailaBle! RegisteR eaRlY to saVe & aVoiD DisaPPointMent

Post-Conference • 17 May 2012 Cloud Master Class Workshops• M4 - Go-to-Market Cloud Strategies for SMBs

LedbyKarimTaga,MD, ADLAustria

• M5 - Structuring & Negotiating Cloud Service Level Agreements (SLA)

• M6 - Cloud Computing Disaster Recovery & Business Continuity LedbyBernardGolden,CEO, HyperStratus&Author,“VirtualizationforDummies”2008

Special Rates for SMEs, Corporate Enterprises

End-Users & Government Bodies/Agencies

key industry cloud computing service providers & Vendors

RegisteR today! +65 6508 2401 +65 6508 2407 [email protected] www.cloudasia.asia

14 -17 maY 2012Grand hYaTT hoTel, sinGapore

www.Cloudasia.asia

RegisteR today! +65 6508 2401 +65 6508 2407 [email protected] www.cloudasia.asia

Diamond Sponsor: iNFOTECT isapioneer inprovidingoutboundprotectionsolutions forcloudandInternet-facinge-services.Ourpatentedsolutionseffectivelyprotect against leakages of personal, medical and financial records,sensitive configuration information and source code, while ensuringperformance of your cloud and enterprise e-services. Our solutionsalsopreventmaliciousordefacedcontentinyourcloude-servicesfrombeingshowntoyourcustomers.

Platinum Sponsor: IBM’s 100-year history has been characterised by innovation andresettingthestatusquofortechnologyadoption.Withourinvestmentsin innovation within the cloud solution space and comprehensivecapabilities,IBMisuniqueinbringingtogetherkeycloudtechnologies,deepprocessknowledge,abroadportfolioofcloudsolutions.Throughourglobalnetworkoflocaldeliverycenters,wehavehelpedthousandsofclients- inareasasdiverseasbanking,communications,healthcareandgovernment–buildtheirownclouds,securelytapintoIBMcloud-based business and infrastructure services, and manage millions ofcloud-based transactions every day. Formore information about IBMcloudsolutions,visitwww.ibm.com/cloud

Gold Sponsor: SoftLayer® Technologies Headquartered in Dallas, SoftLayer is theinnovation leader in Cloud, Dedicated, and Managed hosting, andthe largest private hosting company in theworld. SoftLayer providescloud,dedicated,andseamlessly integratedcomputingenvironments,leveragingworldclassdatacentersinDallas,Houston,SanJose,Seattle,andWashington D.C., Singapore, Amsterdam, and network Points ofPresence around the globe. The company automates all elements ofits platform, empowering customers with complete control, security,scalability,andease-of-managementviaaleadingCustomerPortalandOpen API. The company's proprietary offerings include the industry'sfirst Network-Within-a-Network topology for true out-of-band access,providingremoteaccesstoallmanagementoptions.

Silver Sponsor: Webvisions is Asia Pacific’s premier Cloud and managed servicesprovider. We help businesses take advantage of the power of theInternet - seamlessly and effortlessly using cloud technologies. As aservice provider in the business for over 20 years, we are committedto delivering flexible solutions and a superior customer experience,

locally and regionally, thusmaking us the preferred, trusted businesspartner. Since 1992,Webvisionshas enabledover 100,000 customersin40countrieswithmorethan70%originatingfromAsia.Weoperateseamlesslyacross7keymarketsandhavethelargestpan-Asianfootprintof cloudhosting facilities inAsiaPacific coveringSingapore,Malaysia,China,HongKong,India,NewZealandandAustralia. Wetakeprideinour strong track record, cloudexpertiseandourability tounderstandourcustomerneedstoprovidetherightsolutions.

H2O Sponsor: NTT Communications provides consultancy, architecture, securityand cloud services to optimize the information and communicationstechnology (ICT) environments of enterprises. These offerings arebacked by the company’s worldwide infrastructure, including IPv4/IPv6 Global Tier-1 IP Network, Arcstar Universal One™ VPN networkreaching over 150 countries, and over 120 secure data centers. NTTCommunications’solutionsleveragetheglobalresourcesofNTTGroupcompaniesincludingDimensionData,NTTDOCOMOandNTTDATA.

Exhibitor: ASGSoftwareSolutionsisaglobalsoftwaresolutionsproviderthathelpsmorethan85%oftheworld’slargestcompaniesdrivebusinesssuccessbymanagingcomplexIToperationsacrossdistributed,mainframe,andcloudenvironments.ASG’sCloudOrchestrationSuiteofferscompaniesaneasyon-ramptothecloudby integratingcloud-basedapplicationswithexistingapplicationsanddatabases.

Exhibitor: eGInnovationsisaglobalproviderofperformancemonitoringandtriagesolutions for IT infrastructures. eG supports a 100%web architectureandmulti-tenancywhicharekeyrequirementsforthecloud.MSPsandprivatecloudcustomersuseeGforproactiveperformancemonitoringandrealtimediagnosisofmissioncriticalsystems.

Exhibitor: DigistoreSolutionsisaleadingdeveloperandproviderofdatastorageand datamanagement. Our solutions portfolio includes deploymentof Private and Hybrid Clouds, cloud-computing based solutions andservices. Digistore Solutions delivers simple, affordable and securestorage solutions where organizations are taking advantage of cloudtechnologiesforefficient,dynamicandscalableITresources.

Are you fully updated and well-positioned to take advantage of the opportunities available in Asia forEnterprise & Telecom Cloud Services to Generate New Business & Creating Value Innovation?

who will Be There?

14 may 2012 15 may 2012 16 may 2012 17 may 2012LIMITED SPACES AVAILABLE for Cloud Master Class Workshops!

REGISTER EARLY TO SAVE & AVOID DISAPPOINTMENTMain Congress

LIMITED SPACES AVAILABLE for Cloud Master Class Workshops!

REGISTER EARLY TO SAVE & AVOID DISAPPOINTMENT

Master-Class 1Advanced Cloud Computing 101

Led by: Alan Quayle, CEO, Alan Quayle Business & Service Development

Day 1Morning Plenary Keynotes

• IDA Welcome Address• Cloud Business Transformation & Innovation Fireside Chat It’s not about the Cloud Technology, it’s about the Business Results

Day 2Morning Plenary Keynotes

• Regulators’Dialogue–CloudComputingInitiatives&PolicyDirectionsinAsia

• CIO-CTOCloudThoughtLeadershipRoundtable–StrategizingAsia’sWalkintotheCloud

Master-Class 4Go-to-Market Cloud Strategies for SMBs

Led by: Karim TagaManaging Director, ADL Austria

Master-Class 2Cloud Computing : Security & Control Issues

WorkshopSponsorsarewelcome!

Stream AEnterprise Cloud Services &

Applications• EnterpriseSharing• CloudMigration• SMEsThinkTank• CloudSecurity

Stream BTelecom Cloud Services

• M2MCloud• CloudBilling• NewBusinessStrategiesforEnterprises

• MobileCloudComputingValueChain

Stream C• BigDataintheCloud• CloudManagement• DataPrivacy&Compliance

Stream D• BusinessAnalytics• CloudTV• CloudApplications

Master-Class 5Structuring & Negotiating Cloud Service Level

Agreements (SLA)

Master-Class 3Best Practices for Business Data

Storage & BackupsWorkshopSponsorsarewelcome!

Closing Keynote PlenaryCloud Visionary Forum:

Charting towards Success Today & Beyond

Master-Class 6Cloud Computing Disaster Recovery

& Business ContinuityLed by: Bernard Golden, CEO, HyperStratus & Author, “Virtualization for Dummies,” Dummies Press, 2008

Cloud Computing Exhibition Showcase

agenda at a Glance

floor planCloudasia 2012 executive summary

about the sponsors & exhibitorsCloudAsia2012istheplacetomeetallthekeydecisionmakersacrosstheentirecloudcomputingeco-systemfromenterprises,telecomoperators,regulators,governmentagencies,serviceproviders,systemintegratorsandvendorspresentingyouwiththeopportunitytomeetanddobusinesswithlike-mindedindividuals.

1314

12 11 10 9 8 7

1 2 3 4 5 6

COFFEE STATION

COFFEE STATION

reserVed

18sqm raw spaCe

reserVed for

TiTanium sponsor

reserVed

industry Representation seniority of Participants

GovtBodies&ResearchInstitutes 20%

EnterpriseEndUsers20%

Vendors25% Analysts/Press/

Consultants 5% TelecomOperators

30%

SeniorManager/Manage10%

Engineer8% EVP/SVP/VP/MD16% GM/Diretor/Dept.Head

46% Presiden/CXO20%

Together with an impressive list of renowned global speakers, CloudAsia 2011 was a premier event that was instrumental in delivering informative ‘cloud’ insights to the IT and business community in Singapore. The event was professionally conducted with much effort gone into the content and details, architecting it into an outstanding event. IASA Asia Pacific is honored to have been given the opportunity to be part of this endeavor. ~AaronTanDani,ChairmanandFounder,IASAAsiaPacific

Informa and IDA have done a great job at organizing a world class event and topped my expectations by the quality of the speakers and the level of attendance. ~ActelConsulting

It was an awesome event! Not only we able to meet with fellow delegates, we also have an opportunity to talk with the “big boys” which has been in the industry. ~E-GovernmentNationalCentre,PrimeMinister’sOffice

CloudAsia 2011 is the most comprehensive and the best suitable gathering in the industry across all market segments (SP, Cable, Enterprise, SME’s, etc.) who are interested in going to CLOUD and VIRTUALIZATION. The sharing of insights and outlooks from the leading Service Providers and Vendors across Asia-Pacific, as well as INDUSTRY CONSULTANT that do not have bias and inclination. I have captured a lot of insights and info on this great industry event and I’m looking forward for CLOUD ASIA 2012. ~Comclark

CloudAsia 2011 provided an excellent venue to meet enterprises, technology and service providers throughout the APAC region to discuss the practical implementation issues of Cloud services and technologies. ~AlanQuayleBusiness&ServiceDevelopment

CloudAsia is just one of those things that you need to put on your yearly calendar. ~E-GovernmentNationalCenter

CloudAsia2012providesyourcompanywithexcellentplatformtofosterbrandawarenessandbuildcustomerrelationships.Stampyourleadershipbrandingtothecloudcommunitiesthroughuniqueeventexperience,innovativeformatsandin-boothdemos.Forcustomizedsponsorshipbrandingandexhibition,callAnnaLee,BusinessDevelopmentManager,[email protected]+6565082470

hear what delegates have

to say...

limiTed sponsorship & exhiBiTion opTions aVailaBle

“Cloud investment to skyrocket in 2012, says global KPMG report

Asia-Pacificwillincreaseitssharefrom16percentin2011,to18.8percentin2016withcompoundannualgrowthrate(CAGR)of34percentfromtheUS$2.89

billionitwillreachattheendof2011.”

“AsiaPacificPublic CloudServicesmarketwillgrow

atthefastestrateamongstalltheregions,Growth will be driven by the rapid

uptake in SME segment astheseenterprisescontinuetorealizethestrategicgains

associatedwiththeshifttocloud.”~SaurabhSharma, Senior Analyst, MarketIntelligence

CloudAsia 2011, as a jointly organized event for the first time by IDA and ITM Asia, was a success attracting 265 participantsfrom115 organizations from21 countriesacrosstheentireCloudComputingeco-system.

Buildingonthesuccessofthefirstevent,CloudAsia 2012willcontinuetobeanexcellentplatformfortheregionalandinternationalcloudcomputingcommunitytoaddressEnterpriseCloudApplications&TelecomCloudServicesincludingafocusedshowcaseofcloudcomputingproductsandservices.Therewillalsobe6master-classworkshopsontopicalsubjectareasprovidingin-depthinformationandinteractionwiththeindustryexperts.

Thisestablishedinternationalcloudcomputingeventwillprovideexcellentnetworkingopportunitieswithindustryleaders,presentingyouwiththeopportunitytomeetanddobusinesswithlike-mindedindividuals.

As Asia’s definitive cloud computing event, CloudAsia 2012 is THE place to meet all the key decision makers across the entire cloud computing eco-system this year in Singapore from 14-17 May 2012.

REGISTER NOW & Be Part of the Movers & Shakers of CLOUD! Visit www.cloudasia.asia or call our Customer Service Hotline: (65) 6508-2401

RegisteR today! +65 6508 2401 +65 6508 2407 [email protected] www.cloudasia.asia RegisteR today! +65 6508 2401 +65 6508 2407 [email protected] www.cloudasia.asia

ConferenCe Day 1 • TuesDay, 15 May 2012 ConferenCe Day 2 • WeDnesDay, 16 May 20128.0 Registration

9.00 Chairman’sRemarks

9.15 Regulators’ Dialogue : Cloud Computing Initiatives & Policy Directions in Asia Eachcountryrepresentativewillgivea5minupdatesoftheirrespectivegovernmentinitiativesforcloudcomputingbeforethepanel

discussiontakesplace. Panelists: Khoong Hock Yun, ACE , Infrastructure & Services Devt Gp, IDA* Dr Thanachart Numnonda, Director General, Software Park Thailand Senior Representative, BRTI Senior Representative, MCMC

10.00 Observations and Recommendations on Cloud Computing and Security • NISTdefinitionofcloudcomputing.Itwillthenusethatdefinition • Securityadvantages&challengesofcloudcomputing • Needforinteroperabilityandportability • CurrentNISTpublicationsoncloudcomputingsecurity • Currentrecommendationsontheuseofcloudcomputing Tim Grance, Senior Computer Scientist, National Institute of Standards and Technology (NIST)

10.20 Optimising Networks for the Cloud

10.40 Migrating to the Embedded Cloud Ecosystem : Deployment, Management Requirements & Applications

11.00 Networking Morning Refreshments for Speakers & Delegates - Sponsors are welcome!

Chairman’s Remarks Dr Karim Taga, Managing Director, Arthur D Little Austria

11.30 Deploying Cloud Computing in the Public Sector : Central G-Cloud • WhatistherationaleforgovernmentICTtodeploycloud? • Whatistheimpactofcloudoncostreduction,capability&security?

11.50 Cloud 2012 : Transforming Strategy into Action ManyITorganizationsused2011todefinetheircloudcomputingstrategy.Thisyearisayearofaction.ButhowcanITorganizations

successfullyimplementtheircloudobjectives?Thispresentationwillidentifyconcreteactionstepsorganizationsshouldtaketoimprovetheiroddsofsuccessastheypursuetheircloudstrategy

Bernard Golden , CEO, HyperStratus & Author, “Virtualization for Dummies,” Dummies Press, 2008

12.05 CEO & CIO/CTO Cloud Thought Leadership Roundtable – Strategizing Asia’s Walk into the Cloud • Howdoyouintegratecloudvaluestreamwithbusinessarchitecture? Moderator: Dr Karim Taga, Managing Director, Arthur D Little Austria Panelists: Enterprise End User Telecom Operator

12.30 Networking Luncheon for Speakers & Delegates LuncheonSponsorOptionAVAILABLEtoleada30mininteractiveworkshopforVIPsbyinvitationonly-contenttobeapprovedby

ConferenceDirector.Interested,pleasecontactVincent Nunez, Conference Research Director on email : [email protected] or call him at (65) 6508 2462

1.00 Luncheon Executive Briefing - An Overview Understanding of Cloud Security Standards Robert Chew, Member, IT Standards Committee (ITSC) Council & Chairman, ITSC Cloud Computing Standards Coordinating Task Force

Registered delegates interested to attend this briefing, kindly email [email protected] to register.

Chairman’s RemarksAlan Quayle, CEO, Alan Quayle Business & Service Development

2.00 Your Biggest Cloud Management Headaches • Cloudisdrivingsignificantchangesinthearchitectureof

infrastructure • CPUimprovementscombinedwithvirtualizationbenefits

meanthefocuswillbeonserverdensity&storagegrowth • Whatcanyoudotoprotectyourcloudinvestmentsagainst

rapidtechnology&applicationchange Mark Thiele, Founder President, Data Center Pulse

2.20 Addressing Data Privacy & Compliance In The Cloud • Whoistheuserandwhatcanauserdoinacloud

environmentmustbemonitored? • Howtomanagesecurityriskbetweenuserandcloud

provider? Panelists: Dr. Chen Yuanyuan, Asst Prof, Dept of Information Systems,

National University of Singapore (NUS) K K Lim, President, Singapore Cloud Forum (SCF) Wong Onn Chee, Managing Director, Infotect Security

2.50 Strategy & Approach to Private Cloud Infrastructure to Private Cloud Infrastructure Implementation

Backgrounddecisionswhethertocloudornottocloud? Public,private,hybridcloud,whichonefitsforyour

organization? Taufik Kurniawan, Head of IT Infrastructure, Information

System Directorate, Royal Court of Bahrain

3.10 Analyzing Big Data in the Cloud : The Next Frontier for Innovation, Competition & Productivity

• WhatisBigDataandwhyitsrisecouldaffectyourbusiness?

• HowBigDataCreatesValue,Grow&Compete • WhatisCloudcomputing’sroleinprovidingcost-effective

data analysis tools

3.40 NetworkingAfternoonRefreshmentsforSpeakers&Delegates

Chairman’s RemarksDr Karim Taga, Managing Director, Arthur D Little Austria

2.00 Cloud Business Analytics • Howcanbusinessanalyticsdeterminetheimpactof

migratingapplicationsfromdedicatedin-houseresourcestovirtualclusters,privateorpublicclouds?

• Howcanbusinessanalyticsbeusedtodeterminewaysofdeliveringmoreserviceswithinthesamepowerandspacefootprint,byvirtueofvirtualizationandcloudintegration.

2.20 Cloud TV & New Media Forum – Tapping & Addressing Strategic Cloud Opportunities for Growth & Profitability in the Entertainment Industry

Theemergenceofdigitalentertainment,growthofubiquitousInternetandthedeclineofthephysicalmediumhaveresultedintherealignmentofbusinessfunctionswithinstudiosandnecessitatedatransformationalroleforInformationTechnologyasitsfocusshiftsfromtechnologytobusiness.

2.50 Carrier Ethernet for Delivery of Private Cloud Services TheWideAreaNetwork(WAN)playsacriticalroleinthe

qualityofexperienceforcloudapplicationsbuttherehasbeenlittlefocusontheWANbythecloudcommunity.Enterpriseshavebeenreticenttoembracemission-criticalPrivateCloudapplicationsdeliveredovertheInternetbecauseifitssecurityvulnerabilities,unpredictableperformance,andcompliancechallengesregardingdatagovernance.ThissessionintroducesnewworkfromtheMEF(theindustry’sdefiningbodyforCarrierEthernet)thatisexpectedtobringaprofoundchangetotheacceptanceofcloudapplicationsbytheEnterpriseandnewopportunitiesforcloudprovidersbyovercomingthesecomplexissues.CarrierEthernethasbecomethewideareanetworkingtechnologyofchoicefordeliveryofbusiness-classservicestotheEnterprisewithdeploymentinmorethan100countries.

Muhammad Firdaus Abdul Monir, Asst GM, Network Architecture & Technology Planning, Telekom Malaysia Bhd

3.10 Cloud Applications Innovations : Monetizing & Strategies to integrate Best-of-Breed Cloud Applications with existing on-premise applications

• Whatarethedifferentcategoriesofmobileconsumerapplications?

Games;Lifestyle&Healthcare;Education;Multimedia&Entertainment;Finance;SocialNetworking

Moderator: Dr Karim Taga, Managing Director, Arthur D Little Austria

3.40 NetworkingAfternoonRefreshmentsforSpeakers&Delegates

EntE

rpri

sE

8.00 Registration

8.45 Speed Networking Achancetogettoknowyourpeersbeforethestartoftheconferenceinarelaxedandinformalatmosphere. Vincent Nunez, Conference Research Director, Informa Telecoms & Media (ITM) Asia

openinG CeremonY & plenarY KeYnoTes

9.00 Chairman’s Opening Remarks

9.15 Opening Welcome Address by IDA Ronnie Tay, Chief Executive Officer, Infocomm Development Authority of Singapore (IDA)

9.35 Moving with the Cloud towards Business Transformation in the New Digital Age • WhyCloud-Now&Beyond? • Howtoaddressandaddressthechallengesfaced? Tony Kerrison, CTO, ING Bank & , Head of Infrastructure Services & Chairman of ECLC*

9.55 Managing Global High Performance Cloud Computing Infrastructure • Social:Innovationthroughcollaboration • Cloud:reducingITexpenditure,movingresourcestowardsfocusedbusinesssolutions

10.15 Building the Next Generation Data Center : Evolving Technologies & Best Practices • Whatarethestrategiestooptimizedatacentersthroughthecloud? • Howtomanageinfrastructure,networkandstoragechallenges?

10.35 Networking Morning Refreshments for Speakers & Delegates - Sponsors are welcome!

11.15 Reinventing Information Security with the Cloud • Discoverhowthegrowthofcloudandmobileisnecessitatingashifttocloud-deliveredSecurityasaService • LearnhowtheTelecomindustrywillbecomeakeybrokerofcloudsecurityandmanagementsolutions Jim Reavis, Co-founder & Executive Director, Cloud Security Alliance (CSA)

11.35 Outbound Security of Cloud e-services Wong Onn Chee, Managing Director, Infotect Security

11.55 The Transformed Enterprise: How Visionary CIOs are Leading Changes for Lines of Business Faced with the harsh realities of aging datacenters, swelling demand for more efficient services, declining budgets and increased threats, cloud has emerged as a strategic option for organisation transformation.

This presentation looks at how the cloud can be monetised for fueling infrastructure modernisation and improving operational dexterity.

Simon Choy, Chief Strategist and Executive Sponsor - Cloud, IBM ASEAN

12.15 Cloud Business Transformation & Innovation Fireside Chat – It’s not about the Cloud Technology, it’s about the Business Results • Howhascloudcomputingchangetherequirementsforbusinesstransformation • Whataretheconsiderationswhenlookingfornewpartnershipmodels&revenueshareoptions? • TelecomOperator • EnterpriseCloudUser • CloudProvider

12.30 Thematic Customized Luncheon Roundtable Cafes for Speakers & Delegates - Sponsors are welcome! Interested to target a focus group to showcase your thought leadership on specific topic, please contact Vincent Nunez, Conference Research Director on email : [email protected] or call him at (65) 6508 2462

2.00 Chairman’s Remarks Bernard Golden, CEO, HyperStratus & Author, “Virtualization

for Dummies,” Dummies Press, 2008

2.05 Work in the Future – Today • Mobile:theabilitytoworkfromwhereveronwhatever

device • Social:Innovationthroughcollaboration • Cloud:reducingITexpenditure,movingresourcestowards

focusedbusinesssolutions Doug Farber, Enterprise Director (Asia Pacific), Google

2.25 CapitalizingonCloud-basedMedicalServiceBusinessOpportunities&Applications

2.45 Enterprise Presentation : Changi Airport takes off into the cloud

• ChangiAirport’sbusinessandkeyconsiderations • Benefitsofcloudcomputingtoairportoperators Steve Lee, CIO, Changi Airport Group (CAG)

3.05 Moving to the Cloud : Keys To Successful Cloud Migration • Whatexactlyshouldacompanyexpecttoachievewhen

embarkingonthecloudjourney? • Howshouldthewishandexpectationsforcostreductions

beweighedagainsttheneedforinnovation? Moderator: Bernard Golden, CEO, HyperStratus & Author, “Virtualization

for Dummies,” Dummies Press, 2008 Panelists: Lim Boon Teck, Section Head/Infrastructure Systems &

Technology, Temasek Polytechnic Peter Hendry, Chief Technology Officer, Webvisions Group

3.30 NetworkingAfternoonRefreshmentsforSpeakers&Delegates

4.00 SMEs Think Tank Strategies – Taking SMEs to the Cloud: Business Opportunities, Migration, Implementation & Solutions

Thesessionwillstartwith5minpresentationbyselectedpanelistsbeforethepanelsessiontakesplace.

Panelists: Kevin Lim, Head of Enterprise Business Group, StarHub Michael Ong, General Manager, Softlayer Technologies APAC Wimonkan Kosumas, Deputy DG, Office of Small & Medium

Enterprise Promotion* Ms. Dato’ Hafsah Hashim, CEO, SME Corporation Malaysia* Ming-Cheng Sheng, DG, IT, Institute for Information Industry* 4.40 MyTransport.SG: Co-Creating with the Community • Howcansharingoftransport-relateddatawiththeApps

developersthroughthecloudfacilitatedevelopmentofinnovativelandtransportapplications?

• HowdoesLandTransportAuthorityofSingapore(LTA)deliver“BigData”Analyticstocommuters,enablingsmartertraveldecisions

Mrs Rosina Howe, Chief Innovation Officer & Group Director, Innovation & InfoComm Technology, Land Transport Authority

5.00 Securing the Cloud Fire-Side Chat – Identifying And Managing The Key Security Risks Inherent In Using Cloud-Based Applications

• Whatarethelegalaspectsofstoragedata&operationalriskfactorstoovercomefortheadoptionofcloudservices?

• Manypeopleidentifycomplianceissueslikeprivacyastheprimarysecurityrisk.Arethereoperationalsecurityrisksaswell?

Moderator: Bernard Golden, CEO, HyperStratus & Author, “Virtualization

for Dummies,” Dummies Press, 2008 Panelists: Alan Dawson, Director, Infrastructure & Service Operations,

MOHHoldings Pte Ltd Gabriel Sallah, Senior IT Technologist, Standard Chartered Bank Tao Yao Sing, Assistant Director, Infocomm Development

Authority of Singapore (IDA) Wally Lee, Vice President, Association of IT Security

Professionals (AISP) 5.45 Chairman’sRemarks&ClosingofDay1

2.00 Chairman’s Remarks Alan Quayle, CEO, Alan Quayle Business & Service,

Development

2.05 Deploying Telco Mobile Cloud Services : Challenges & Opportunities

• Driversformobilecloudcomputing • Marketoutlook&landscapeformobilecloud David Abecassis, Senior Manager, Analysys Mason

2.25 Setting a Strategy for Your Cloud: Private, Public & Hybrid Simon West, Chief Marketing Officer, SoftLayer Technologies

2.45 When Mobile Meet Cloud : Mobile VAS & Cloud Computing • MobileVASTrends • ComplexityofMobileDevices • WhatcanCloudComputingdo? Teguh Prasetya, Founder, Indonesian Cloud Computing Forum

3.05 New Business Strategies Fire-Side Chat - Developing Winning Cloud Business Models & Services for Enterprises & SMEs

• HowcanoperatorscompetewithITVvendorsandcloudserviceproviders?

• Whatcanthetelecomoperatorofferthatotherscannottoavoidlosingmarketshare?

Moderator: Alan Quayle, CEO, Alan Quayle Business & Service Development

3.30 NetworkingAfternoonRefreshmentsforSpeakers&Delegates

4.00 M2M and Cloud Converge to Create the Internet of Things • Howcancloudcomputingpromotethedevelopmentand

supportofM2Mplatformsandsolutions? • HowshouldM2Mplayersleveragedeviceconnectivityand

thecloudtoprovidecost-effective,fastM2Mdeploymentswitheasydataaccessandre-usefortheenterprisemarkets.

Moderator: Alan Quayle, CEO, Alan Quayle Business & Service Development

4.20 Cloud Billing for the Telecom Sector : Billing-as-a-Service (BaaS)

Billing-as-a-serviceproviderstotake11%ofUSD1.4bncloud-basedtelecombillingmarketby2015,accordingtoInnovationObservatory.

Moderator: Alan Quayle, CEO, Alan Quayle Business & Service Development

4.40 Cloud Services in the Southern European Telco Space PerspectiveoncloudservicesinSouthernEuropean • Howtelcosprepareforcloudservices • Requirementsofcloudservicesfromtelcos Robert Pataki, Chief Strategy & Corporate Development Officer,

Magyar Telekom

5.00 Developing Competitive Advantage for Cloud Services with New Value Chain & Ecosystem Of Mobile Cloud Computing

• Whataretherequirementsforenablingcloudbusinessmodelstodevelopcompetitiveadvantageforcloudservices?

• WithwhichcompaniesdoyoupartnertodifferentiatefromyourcompetitorsandOTTplayers?

Moderator: David Abecassis, Senior Manager, Analysys Mason

5.45 Chairman’sRemarks&ClosingofDay1

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sTream a: enTerprise Cloud serViCes & appliCaTions sTream B: TeleCom Cloud serViCes sTreaM C: Big DaTa in ClouD • ClouD ManageMenT • DaTa PrivaCy & CoMPlianCe

sTream d: Cloud Business analYTiCs • ClouD Tv

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ClosinG plenarY KeYnoTe4.00 Creating Trust in Cloud : Carrier Grade Cloud Framework and the Cloud Readiness Index Cloudcomputingisfosteringanewconversationaroundtheissueoftrustandreliability–trustinmyserviceprovider,trustin

government,trustinthenetwork,trustinthesecurityofmydata,trustinmyservicelevelagreement.Weareatapivotalstageofbuildingthattrust,thisisoneofthemainobjectivesoftheAsiaCloudComputingAssociation–theindexandtheframeworkaretoolsinthisprocess.

Per Dahlberg, CEO, Asia Cloud Computing Association

4.20 Cloud Visionary Forum : Architecting & Strategizing Asia’s Walk into the Cloud for Success Today & Beyond

Moderator: Dr Karim Taga, Managing Director, Arthur D Little Austria

Panelists: Dr Lee Hing Yan, Program Director, National Grid Office, IDA Muhammad Firdaus Abdul Monir, Asst GM, Network

Architecture & Technology Planning, Telekom Malaysia Bhd Cloud Computing Vendor Enterprise End-User Analyst/Consultant

5.00 Chairman’sRemarks&Closingof

“CloudAsia is just one of those things that you need to put on your yearly calendar. “

~E-GovernmentNationalCenter

Asso

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ion

SME & CorporatE EntErpriSE End-USErS & GovErnMEnt BodiES Enjoy SpECial

diSCoUntEd ratES. rEGiStEr noW!Email [email protected] for more details.

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cloudasia 2012

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q yes! i/We will attend cloudasia 2012, 14-17 May 2012, Grand Hyatt Hotel, singaporeq I would like to purchase the conference presentations at S$1,000 + GST (S$1,070) per log in.

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q 4-day pass (2-day conference + 2 workshops) SGD 1,499 SGD 1,699 SGD 1,299

q 3-day pass (2 day conference + 1 workshop) SGD 1,299 SGD 1,499 SGD 1,099

q 2-day pass (Conference only or 2 workshops) SGD 1,099 SGD 1,299 SGD 899

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q 4-day pass (2-day conference + 2 workshops) SGD 4,999 SGD 5,199 SGD 4,599

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14 -17 May 2012 • GranD hyatt hotel, sinGapore

Business TransformaTion wiTh Cloud for enTerprise users & TeleCom operaTors

post-conference Master-Class Workshops

17 May 2012

main Congress

15-16 May 2012

pre-conferenceMaster-Class Workshops

14 May 2012

RECORD ATTENDANCE OF 265 PARTiCiPANTs from 115 ORgANizATiONs from 21 COuNTRiEs

40+ DistinguisheD speaker panel across clouD computing ecosystemEntErprisE End-UsErs i tElEcom rEgUlators i tElEcom opErators i cloUd sErvicE providErs i cloUd application providErs i cloUd

compUting vEndors i cloUd compUting systEm intEgrators i dEvicE manUfactUrErs i analysts i consUltants i tElEcom associations

Steve LeeCIOChangi Airport Group (CAG)

Mrs Rosina HoweChief Innovation Officer & Group Director, Innovation & InfoComm Technology Land Transport Authority

Gabriel SallahSenior ITTechnologistStandard Chartered Bank

Taufik KurniawanHead of IT InfrastructureInformation System DirectorateRoyal Court of Bahrain

Bernard GoldenCEO, HyperStratus & Author, “Virtualization for Dummies,” Dummies Press, 2008

Dr Karim TagaManaging DirectorArthur D Little Austria

Alan QuayleCEOAlan Quayle Business & Service Development

David AbecassisSenior ManagerAnalysys Mason

Tim GranceSenior Computer ScientistNational Institute of Standards and Technology (NIST)

Thanachart NumnondaDirector Software Park Thailand

Tao Yao Sing Assistant Director, Infocomm Development Authority of Singapore (IDA)

Chris Boesch Associate Prof, Information Systems (Practice) SMU

regional telecom regulators, international government Bodies & academia

Robert PatakiChief Strategy and Corporate Development OfficerMagyar Telekom

Muhammad Firdaus Abdul MonirAGM, Network Architecture & Technology PlanningTelekom Malaysia

Kevin LimHead of Enterprise Business GroupStarHub

Doug FarberEnterprise Director (Asia Pacific) Google

international & regional telecom operators & ott players

enterprise end users from Different Vertical markets

Jim ReavisCo-founder & Executive DirectorCloud Security Alliance (CSA)

Mark ThieleFounder & PresidentData Center Pulse (DCP)

Robert ChewMember, IT Standards Committee (ITSC) Council & Chairman, ITSC Cloud Computing Standards Coordinating Task Force

Wally LeeVice PresidentAssociation of IT Security Professionals (AISP)

international & regional trade associations & alliances

Simon WestChief Marketing OfficerSoftLayer Technologies

Wong Onn CheeDirectorInfotect Security Pte Ltd

Peter HendryCTOWebvisions Group

Simon ChoyChief Strategist and Executive Sponsor - Cloud, IBM ASEAN

key industry cloud computing service providers & Vendors

master Class workshops14 may 2012

master Class workshops16 may 2012

Master-Class 1Advanced Cloud Computing 101Led by: Alan Quayle, CEO, Alan Quayle Business & Service Development

Master-Class 2Cloud Computing : Security & Control IssuesWorkshopSponsorsarewelcome!

Master-Class 3Best Practices for Business Data Storage & BackupsWorkshopSponsorsarewelcome!

Master-Class 4Go-to-Market Cloud Strategies for SMBsLed by: Karim TagaManaging Director, ADL Austria

Master-Class 5Structuring & Negotiating Cloud Service Level Agreements (SLA)

Master-Class 6Cloud Computing Disaster Recovery & Business ContinuityLed by: Bernard Golden, CEO, HyperStratus & Author, “Virtualization for Dummies,” Dummies Press, 2008

www.informatmasia.comREGISTRATION HOTLINE: +65 6508 2401 an informa business

www.cloudasia.asia

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