Date post: | 24-Dec-2015 |
Category: |
Documents |
Upload: | malcolm-hutchinson |
View: | 214 times |
Download: | 0 times |
Cloud Based Unified Communications and Mobility for Centrex
2011 ITPX/NCUG Conference Kevin Drury
Las Vegas, April 12th, 2010
2
Presentation Overview
Business VoIP and hosted Unified Communications trends suggest accelerating uptake of cost-effective Cloud-based services
Mobile broadband explosion increasing criticality of Wireless Applications
Mobile workforce features driving UC adoption
Meanwhile, IT complexity challenges still exist
Evolution of business communications in the cloud addresses the majority of these challenges while delivering productivity enhancements and reduced costs
3
IP Centrex and Hosted UC Trends
Overall Business VoIP market grew 23% to $15.3B in CY10* Accelerated uptake in IP Centrex and Hosted UC based on
healthy demand for cloud-based services*
8% growth in service revenue
20% growth in seats
*Infonetics: VoIP and UC Services and Subscribers report, 03/28/2011
CY10 CY11 CY12 CY13 CY14
$0
$1
$2
$3
$4
$5
$6
Rev
eu
ne
(U
S$
B)
North America EMEA Asia Pacific CALA
IP Centrex/Hosted IP PBX Market Size and Forecast
4
IP Centrex and Hosted UC Trends
Overall Business VoIP market grew 23% to $15.3B in CY10* Accelerated uptake in IP Centrex and Hosted UC based on
healthy demand for cloud-based services*
8% growth in service revenue
20% growth in seats
*Infonetics: VoIP and UC Services and Subscribers report, 03/28/2011
** CDW 3rd annual UC Tracking Poll, February 2011
CY10 CY11 CY12 CY13 CY14
$0
$1
$2
$3
$4
$5
$6
Rev
eu
ne
(U
S$
B)
North America EMEA Asia Pacific CALA
IP Centrex/Hosted IP PBX Market Size and Forecast
2011 U.S. UC doubled: 8% to 16%
ROI met or exceeded expectations
3/4 said cloud computing enabled faster UC deployment
2/3 said cloud computing made it more cost effective to deploy UC
5
Mobile Broadband Proliferation
Driven by massive adoption of smart phones and tablets with 3G support at an affordable price
IDC, 2010
6
Mobile Broadband Proliferation
Driven by massive adoption of smart phones and tablets with 3G / 4G support at an affordable price
IDC, 2010Infonetics Research: Fixed and Mobile Subscribers Market Size and Forecast, April 2010
Millions of new user-friendly mobile devices to accelerate availability of OTT VoIP/UC/Video
Mobile broadband penetration worldwide rising by a factor of 3.5 by 2014 to reach 27.1%
7
Increased Importance of Wireless Applications
303M Wireless Subscriber Connections in U.S. as of CY10
45% of business decision makers state that wireless applications are important or absolutely essential to remaining competitive
Expect 15% improvement in their bottom-line in the next 12 months in terms of increased productivity or cost reduction Improvements in the form of customer
care, communications, employee efficiency and accessibility, stream-lined processes
National Survey by CTIA-The Wireless Association® and Harris Interactive®
Increasingly mobile workforce
8
Mobile Workforce Features Driving UC AdoptionOn-the-go access features especially valued
Top UC Features* Top UC Benefits**
Access to work email and voicemail via smart phone or tablet
Increased productivity
Ability to receive voicemail messages via email
Reduction in operating costs
Video conferencing: Ability to speak face-to-face without traveling
More reliable communication of information
Ability to send broadcast messages to a group via email and telephone
Mass emergency notification
Ability to provide integrated audio/Web/video conferencing
More effective use of remote/mobile workers
Access to instant messaging services Better decision making
*Respondents asked to select all of the UC features employees at their organization find (or expect to find) most useful**Respondents asked to select all of the UC benefits that are (or would be) most important to their organizations
CDW 3rd annual UC Tracking Poll, February 2011
9
Meanwhile, IT Complexity Challenges Still Exist
Business Continuity
• Recovering from a major disaster or maintaining productivity during major weather events
Migration Strategy
• Reluctance to rip and replace the existing network to attain advanced business features
Workforce Efficiency
• Employees in multiple locations, geographies and time zones• Maximizing employee collaboration despite travel restrictions
Network Complexity
• Multiple legacy TDM, VoIP, PBX and mobile network “Islands” with non-homogeneous service capabilities
Network Efficiency
• Consolidation and shared services versus decentralization• Outsourcing versus in-house service delivery
10
Evolution of Business Communications in the CloudAddressing IT Complexity Challenges
• IP Networking• Wireless Broadband everywhere• WiFi, 3G and 4G Wireless• Intelligent Devices
• Desktop integration• Unified messaging• IM and Presence• Media – text, voice, video
• Reservation-less• Multimedia - many variants• Performance enhancing• Ready to scale in volume
• IP Phones• PC and Smartphone clients• Directory & Call Logs• Call routing / follow-me
• Web services & APIs• Business Apps – complex• “App Store” momentum• Developer communities
11
Overlay Centrex with a Converged DesktopAchieve Productivity Enhancements and Reduced Costs
Preserve Existing Investment Deploy multimedia services
immediately Retain existing services and phones Gradually migrate to IP
LegacyLine
FutureMigrationto Full IP
Legacy Line withUnified Communications
Fully hosted VoIP Solution
Users gain access to the full set of UC capabilities, including: Personal Web Portal Federated IM, Chat and Presence Click-to-Call Adhoc Conferencing Web Collaboration
12
Activate New Clients and PortalsAchieve Productivity Enhancements and Reduced Costs
Voice over IP Client Flexibility Desktop phones Soft clients for PC and Mobile Devices Click to Call and Control of adjacent IP or TDM phone
13
Activate New Clients and PortalsAchieve Productivity Enhancements and Reduced Costs
Voice over IP Client Flexibility Desktop phones Soft clients for PC and Mobile Devices Click to Call and Control of adjacent IP or TDM phone
Call Management Call Routing – Find me, follow me Ad-hoc Conference (any time, no reservations) Multi-call handling Call Logs
14
Activate New Clients and PortalsAchieve Productivity Enhancements and Reduced Costs
Voice over IP Client Flexibility Desktop phones Soft clients for PC and Mobile Devices Click to Call and Control of adjacent IP or TDM phone
Call Management Call Routing – Find me, follow me Ad-hoc Conference (any time, no reservations) Multi-call handling Call Logs
Presence/Messaging Auto Presence including “on the phone”
and “Inactive” icon states Secure IM IM Federation with Yahoo, AOL, MSN and Google
15
Introduce Mobile OfficeAchieve Productivity Enhancements and Reduced Costs
Extend Corporate network capabilities to the mobile workforce while addressing security risks Great for employees working in the field or
requiring high accessibility Seek out fixed-mobile convergence offers
which support a single number for incoming / outgoing calls with simultaneous / sequential ringing across desk, PC and mobile and a single voicemail box
Look for support of active transfer of calls between mobile and fixed phones with single button push
16
Mobile Office Service Overview
Single identity One number for incoming /
outgoing calls Simultaneous ringing IM to SMS federation
Single voicemail box Calls to mobile and fixed
forwarded to single voicemail box
Common dialing plan Across fixed and mobile devices,
including extension dialing
Single point of configuration All features managed using Web Portal
Consistent call handling Same features across any device
Mobile Presence Reflects “on the phone” status of
fixed and mobile devices
Call Grabber Transfer active calls between devices
Dual personality Personal calls can be billed separately
from business calls
17
Mobile Office - Business Feature Support
Call Forward Unconditional Call Forward Busy, Don’t Answer Call Waiting* Call Transfer* Conference* Call Completion Busy Subscriber Calling Number Display Blocking Busy Lamp Field/Presence Do Not Disturb Speed Call Long Call Barring/Restrictions Call Screening Call Grabber Music on Hold Meet-me conference
Group Call Pickup Directed Call Pickup Call Park/Retrieve** Parallel Team Ringing Distributed Team Ringing (Hunting)
* Call Waiting, Transfer and 3-party Conference are supported with GSM supplementary services on the Mobile Extension Mobile Handset** Calls cannot be parked on the Mobile Extension Mobile Handset but parked calls can be retrieved
Subscriber Features Group Features
18
Mobile Office Client
Mobile Office is a smartphone / mobile phone / Unified Communications client
Client allows mobile users to seamlessly interact with co-workers using their mobile phone as they would at their desk specifically for:
Mobile Extension Dialing Access to Network-Based Address Book Access to Call Logs Meet-Me Conferencing Presence/Instant Messaging Voice Mail Call Handoff / Call Grabber
19
Workforce Efficiency
• Productivity enhancements offset the cost of Hosted UC and lower TCO
• More effective use of remote/mobile workers with Centrex features extended into the Mobile environment with full interworking with existing fixed Centrex lines
• Mobile VoIP services can be extended to smart phones over any 3G, 4G or WiFi network without consuming wireless minutes or incurring LD charges
• Reduced travel and faster decision making can be achieved through “ad hoc” & reservation-less audio/video conferencing with no need to book or wait for use of a dedicated facility
• Increased employee satisfaction and reduced frustration due to phone and voice mail tag, presence lessens time trying to contact end users
Realizing Productivity Enhancements & Reduced CostsAddressing IT Complexity Challenges
20
Realizing Productivity Enhancements & Reduced CostsAddressing IT Complexity Challenges
Migration Strategy
• Eliminate upfront Capex, etc. associated with CPE solutions• Simple deployment model for PC or Mobile Client • Smooth Migration through the modernization process
Network Complexity
• Ease of extending UC across Enterprise network ”islands”• Extend IM externally to Yahoo, AOL, MSN and Google users• Benefits of UC with no replacement of legacy gear
Network Efficiency
• Support for mixed TDM, VoIP, PBX networks• Limited end user retraining and familiar interface for voice
services, IM, Web Collab and audio/video conferencing
Business Continuity
• Geo-Survivability, alternate routing, survivable gateways, and rapid redeployment
• Services delivered to any PC or IP Phone, anywhere there is broadband access, any time, at any desired location. Work from the road, from home, or anywhere due to an emergency or out of convenience
21
The industry trend towards cloud computing and IT outsourcing will enhance productivity through pervasive communications
1
Concluding Remarks - Vision of the Future
Productivity enhancements of Unified Communications, Collaboration and true Mobility will change how we work
2
Global applications ecosystems will grow from being consumer centric (Apple, Android, RIM) to deliver rich applications to business verticals
3
22
Thank You