Cloud Computing

VSB 2006Steve Agretelis, Peter-John Alexander, Grace McGill, Liam Miller

Does anybody use cloud computing?

Cloud Computing DefinedReplacing locally managed stocks

of hardware and software resources with an Internet-based utility.

Cloud Computing is the availability of entire computing infrastructure over the Internet.

SFDC Video

http://www.youtube.com/watch?v=ae_DKNwK_ms

What is cloud computing?

Cloud computing is essentially “computing as a service”. To best understand what cloud computing is, it is important to examine the three main components of cloud computing:

• Fully functional applications delivered through web browser, e.g. CRM, ERM, email

• Operating environment is irrelevant

Software as a Service (SaaS)

• Applications created, deployed, and hosted on the cloud platform

• Operating environment included, e.g. Windows, Linux

Platform as a Service (PaaS)

• Virtual platform on which required operating environment and application are deployed

• Includes storage as a service offerings

Infrastructure as a Service

(IaaS)

Cloud Computing White Paper

White Paper Framework: How the cloud is Sold

Vendor

Customer

Direct Sales Force

Indirect Channel Partners

Indirect Channel

Sales Force

Vendor to consumer Cloud solutions

Cloud Computing White Paper

Where the channel adds value

1. Access to niche/small markets2. Co-development of cloud solutions

3. White label resell of cloud solutions

How GTM strategy analysis was conducted

SMB

Mid-Market

Enterprise

SaaS PaaS IaaSMSPs

Traditional Channel

Cloud Type

Mark

et

Seg

men

t

Channel

Type

Cloud Computing White Paper

Cloud Requirements for SMB Segments

SMBs are looking to the channel to be their trusted advisor during the transition to the cloud

Although SMB’s have been quick to adopt SaaS solutions in some areas like CRM and ERM, they still prefer to host more business-critical software applications locally

SMBs across different industry verticals are adopting cloud solutions based on the industry-specific business value proposition

With security rated as the number one concern limiting IaaS adoption in SMB, SMB are looking to both the channel and vendor to ensure the security of IaaS solutions

As SMB looks to take on more complex IT projects, like virtualization, they will look to Managed Service Providers to be able to provide complex IT services that are outside the realm of in-house IT staff

Cloud Computing White Paper

Cloud Requirements for Mid-Market Segment

Mid-market firms want to deploy cloud solutions alongside existing IT infrastructure to realize full equipment lifecycle from existing IT solutions

Mid-market firms want to integrate long-term business and IT priorities with their cloud computing deployment strategy

Majority of mid-market firm require that the cloud provide cost reduction and operational efficiencies in the short term and provide strong ROI over the long term

Around two-thirds of mid-market business want to leverage the cloud for business analytics

Mid-market firms want to utilizes cloud computing to improve customer service and reach new markets

Cloud Computing White Paper

Cloud Requirements for Enterprise Segment

Enterprise customers want to be able to deploy a custom cloud solution across private and public clouds

Enterprise firms look to managed/cloud service providers to monitor cloud solutions and to add value by providing wraparound services

Enterprise seeks cloud allocation tools to efficiently allocate cloud resources across multiple departments

Enterprise looks to engage managed service providers who can provide robust SLAs that outline security and reliability guarantees

Enterprise deploys cloud solutions that will quickly and securely allow global network integration and collaboration

Cloud Computing White Paper

Key GTM Strategies by Channel Type

Cloud Builder Cloud Reseller Cloud Provider Cloud Technology Providers

•Cloud builders will be increasingly utilized by enterprise to design, deploy, and manage hybrid IaaS solutions. Therefore, cloud builders need to shape their offerings in ways that allow:

• Cloud resource allocation and monitoring

•Secure and reliable access to the cloud around the globe

•Robust security features within both the private and public cloud

•Optimal cloud solution deployments will vary across market segments and industries. Therefore, cloud resellers should focus on being able identify and assess cloud need based on customer profile and develop a cloud solution deployment that:

•Best solves customer business problems within given industry/market

•Improves IT efficiency within the organization

•Even though cloud providers must invest a significant amount of capital to build out public clouds, they must take care to strategically price IaaS solutions for customers, and not pass on the cost of building out a cloud to the customer in the short term. Cloud providers should seek financing through programs from cloud vendors and recover cost of capital over the long term

•Cloud technology service providers need to work closely with cloud vendors to have access to tools and solutions that will help them provide customers across all market segments with capabilities to monitor, secure, and ensure constant availability of a variety of cloud technologies

Cloud Computing White Paper

Cloud Computing for the Consumer

Pros of Consumer Cloud Computing:-Accessibility across operating platforms:

*iOS*Windows*Mac*Blackberry*Linux*Android

-Cost Effective*Only pay for what you use

-Simplicity*No need for upgrades because they’re handled

by vendor*No need to purchase a lot of hardware

-Storage Redundancy*Content is saved (backed up) in multiple

locations-Scalability

*Adaptability to increased and decreased demand

Cons of Consumer Cloud Computing:-Security

*Placing Personal/Confidential Information online-Reliability/Uptime

*If the cloud or Internet is down, there may be no access to data-Latency

*Delay-Discomfort

*Many older executives are hesitant to commit to the cloud for their company because they do not understand or feel uncomfortable with the idea of cloud

computing

Do you think the risks outweigh the benefits?

In what fields can the consumer apply cloud computing?

FINANCIALAccess balances and transactions from any and all money related accounts, such as: *bank accounts *credit cards *loans *stock brokerageall in one place.

ANTIVIRUS*Protects computer online*Protects computer offline*No need to worry about constantly updating your antivirus software*Quick virus detection (collective intelligence)

SOCIAL NETWORKINGSocial Network users share information such as text and photos with each other using the cloud

SOCIAL MEDIA*Sharing of photos, audio bites, videos, and other media in a simple form*Other users can interact with the content through comments, stars, etc.

STORAGE/BACKUP*Automatically back up data*No need for an external hard drive*Keep local copies

Ford Evos Cloud Computing Car-Access to Real Time Data

*Traffic*Construction*Weather

-Learns about how you like to drive your car

*How and when to use your battery

*Use electric capability at right time in right place-Limit Engine operation in certain areas-Intelligent Music Shuffling

*Music mood in context-Heart Rate Monitor Seat

*Evaluates Stress Level*Workload High: Calls go to Voicemail

-Navigate around Highly Polluted Areashttp://www.youtube.com/watch?v=kWc_nvJztUs

Cloud Computing for the EnterpriseIn the article: Is Cloud Computing

Ready for the Enterprise James Staten makes three very strong, yet different claims.

Great for small businesses and start-ups

Key corporate vendors use only limited clouds.

The Enterprise’s CloudsBenefits

◦Low costs◦No commitments◦Easy to use◦Lots of resources

Negatives◦The demands of large businesses are

too great◦Still in its infancy, can become a

distributive technology

The Private, Public, and Hybrid Cloud

The public cloud offers IT activities/functions “as a

service,” over the Internet, which allows access to technology

enabled services without knowledge of, expertise with, or

control over the technology infrastructure that supports them. Also called “external

cloud.”

The private cloud provides activities and functions “as a service,” over a company’s

intranet. It is built by an organization for its own users,

and everything is delivered within the organization’s firewall

(instead of the Internet). The private cloud owner does not

share resources with any other companies, so multitenancy is

not an issue. Also called an “internal cloud.” 

The hybrid cloud integrates the internal and external delivery

methods. Rules and policies are established by the organization

based on factors such as security needs, criticality and underlying architecture, so that activities

and tasks are allocated to external or internal clouds as

appropriate.

Sourceshttp://www.unc.edu/courses/2010

spring/law/357c/001/cloudcomputing/examples.html

http://www.usatoday.com/tech/news/2011-06-22-cloud-consumer-apple-google_n.htm

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