Cloud Connect - Choosing Your Strategy in a World of Many Clouds

© 2013 Cisco and/or its affiliates. All rights reserved. 1cloud connect silicon valley | April 2-5, 2013 © 2013 Cisco and/or its affiliates. All rights reserved.

Pat Adamiak

Choosing Your Strategy in a World of Many Clouds

Sr. Director, Cloud Solutions Marketing, Cisco Systems

April 4, 2013


Mega Trends Creating a Virtuous Cycle of Innovation

CLOUD

BIG DATAINTERNET OF THINGS

SDN

Volume Velocity Variety



CLOUD


SDN


Disruption



CLOUD


SDN


Disruption

Opportunity



CLOUD


SDN


Disruption

Opportunity

Economic Growth


$0

$10

$20

$30

$40

$50

$60

$70

• Public Cloud peaking over next 2-3 years

• VPC dynamic infrastructure services will outgrow public cloud IaaS

Dynamic BPO services($)

Dynamic Application services($)

Dynamic Infrastructure

services($)

Source: Forrester, Sizing the Cloud April 2011

Total Virtual Private Cloud Markets $B (US)

Cloud infrastructure and services as % of total WW IT spend

2011 2015 2020

Cloud TAM

$81B $226B $777B

4%

10%

27%

Source: IDC Black Book Q1’12 May 2012, CIsco SMO analysis

Cloud will be 27% of all IT by 2020

Cloud Market Opportunity

2008

2009

2010

2011

2012

2013

2014

2015

2016

2017

2018

2019

2020


AccelerateApplicationDeployment

CAPEX/OPEXImprovement

Scalable Capacity

New Revenue Streams

Agility

Cloud Business Drivers


Connecting People and Organizations in a World of Many Clouds

Public PrivateHybrid

Consumer Business Government

Cisco’s Cloud Vision


Enable Cloud Providers and Enterprises to Deploy Differentiated Cloud Services

Lead in Selected SaaS Categories, where Cisco has Differentiated Application IP

Cisco WebEx CollaborationSmart Solutions

Cisco Cloud Platform

Cloud EnablementServices

Unified Data

Center

CiscoApplications

Cloud IntelligentNetwork

Powering Cloud Services by Uniquely Combining the Unified Data Center, the Cloud Intelligent Network, and Selected Cisco Application Software

Cisco Cloud Security

Network Management

Cisco’s Cloud Strategy


“From Systems of Record to Systems of Engagement”

- Geoffrey Moore

http://www.slideshare.net/rstrad1/moore-digitalimpact

Shift in Focus from Transactions to Interactions


CLOUD

ON PREMISE

UnifiedCommunications

TelePresenceCollaborationApplications

CustomerCollaboration

SERVICES

Cisco’s Collaborations Portfolio


Business

People

Government

Cloud Services Consumption Perspective (Demand)

Choosing Your Strategy in a World of Many CloudsTwo Perspectives


Cloud Provider

Cloud Provider

Cloud Provider

Cloud Services Delivery Perspective (Supply)

Business

People

Government

Cloud Services Consumption Perspective (Demand)

Choosing Your Strategy in a World of Many CloudsTwo Perspectives


Considerations:

• Sourcing options available for applications (e.g. SaaS only?)

• Time urgency for deployment

• Capacity scalability requirements

• Opportunity to leverage existing assets

• Financial: ROI and balance sheet

• Alignment with IT governance, policy, and compliance processes

Optimizing Your Cloud Options


Considerations:







Build a Private Cloud?

1



Considerations:








1

Buy Public Cloud Services?

2



Considerations:








1

Buy Public Cloud Services?

2

A Mix of Both? 3



PUBLIC

PRIVATE

user IT

SaaS

Hybrid

user IT

SaaSCurrent Future

Business Partner and Broker of Services

IaaS

Provider of Infrastructure

App 1

App 2

App 3

Service Portfolio

The Changing Role of ITFrom Providing to Delivering Services


Partner Services

Advanced Services

Cloud Management

Cisco Intelligent Automation for Cloud (Cisco IAC)

Hypervisor vSphere, Hyper-V, Xen, KVM

Virtual NetworkInfrastructure Nexus 1KV

vPath

Virtualized Infrastructure

Converged Infrastructure (Vblock, FlexPod)

COMPUTE NETWORK STORAGE

UCS Blades

UCS Racks

Nexus 1K

Nexus 5K/7K

MDS

Partner Products (EMC, NetApp)

Infrastructure Mgmt Cisco UCS Manager / UCS Central/ Cloupia Unified Infrastructure Controller

Cisco Private Cloud Stack


Look for the Cisco Powered logo to achieve:• Faster time-to-value• Assured performance • Continuous innovation

Cisco Powered services enable you to connect with confidence

• Based on validated architectures• Documented scalability • Hosted by certified partners• Undergo third-party audits • End-to-end security• Align with open standards• Benefit from highest % R&D investment-to-revenue

Cisco Powered Services

www.cisco.com/go/ciscopowered

Cisco Powered Cloud & Managed Services


Cloud Networking Provider

Cloud Services Provider

Cloud Services Resell

Cloud Services Brokerage

Cloud Provider and Integrator PerspectiveCommon Monetization Strategies


Infrastructure as a Service Solutions

Hosted Collaboration SolutionsUnified

CommunicationsCustomer

Collaboration

TelePresence

VDIaaS Solutions (Future)

Cisco’s Solution’s for Enabling the CloudPre-Integrated and Tested Solutions


Businesses

End Users

Government

CloudServices

Brokerages

Cloud Services Demand

Cloud Services Supply

The future of cloud computing will be permeated with the notion of brokers negotiating relationships between providers of cloud services and the service customers. (Source: Gartner)

Operators:eg: Service Providers,

Distributors

Enablerseg: Cisco, Parallels

Cloud Services Brokerage (CSB) Opportunity


Cisco Cloud Platform

Cloud EnablementServices

Unified Data

Center

CiscoApplications


Powering Cloud Services by Uniquely Combining the Unified Data Center, the Cloud Intelligent Network, and Selected Cisco Application Software

Cisco’s Cloud Platform


P H Y S I C A L V I R T U A L C L O U D

F i n a n c i a l E f f i c i e n c yB u s i n e s s A g i l i t y O p e r a t i o n a l S i m p l i c i t y

Unified Fabric

Unified Computing

Unified Management

Cisco Unified Data CenterHolistic Fabric-Based Approach


An End-to-End Intelligent, Agile Platform to Capture Cloud Opportunities

CLOUD INTELLIGENT PLATFORMS

UNIFIED MANAGEMENT

VISIBLE OPTIMIZED SECURE AVAILABLE SCALABLE

Service and Network Management

Policy and Analytics Orchestration

Edge–CoreBranch/WAN DC/Cloud

ISR ASR, CRS NexusCatalystCSRUCS

OPEN NETWORK ENVIRONMENT

Cisco Cloud Intelligent Network (CIN)


Public CloudEnterprise Data Center

Private Cloud

Cisco’s Network-Enabling Hybrid CloudNexus 1000V InterCloud, VNMC InterCloud



Private Cloud

Tenant B

Virtual Private Cloud




Benefits

Network consistencySecurity consistencyPolicy consistency

Private Cloud

Tenant B

Virtual Private Cloud

Operating Model

Enterprise managedProvider-managed service




Unified Data

Center

CloudApplicationsand Services

Cloud Enablement

Services

Cisco Enables Your Strategy in The World of Many Clouds

30

© 2013 Cisco and/or its affiliates. All rights reserved. 31cloud connect silicon valley | April 2-5, 2013 © 2013 Cisco and/or its affiliates. All rights reserved.© 2010 Cisco and/or its affiliates. All rights reserved. 31

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Cloud Connect - Choosing Your Strategy in a World of Many Clouds

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