2. Botond KissIBM Pure Systems, Growth MarketsIBM PureSystemsA
growing family of expert integrated systems2 2012 IBM
Corporation
3. Technology is the leading force for impacting business
Factors impacting organizations: 1. Technology factors 2. People
skills 3. Market factors 4. Macro-economic factors 5. Regulatory
concerns 6. Globalization Source: IBM CEO Study 2012 Speed Value
Responsiveness 90% view cloud as 20B+ Intelligent business critical
to their plans Extended Reach assets New Insights 1Billion
Smartphones and 1.2 billion 2.7ZB of digital content in 2012,
mobile employees by 2014 up 50% from 20113 2012 IBM
Corporation
4. Is IT ready for the challenge? New server spending Power
& cooling costs Server mgmt & admin costs 2013 1996 29% 68%
68% of IT Only 1 in 5 operating costs in 2013 will be for
organizations allocate more than management and administration 50%
of IT budget to new projects * IDC; Converged Systems: End-User
Survey Results presentation; September 2012; Doc #236966 * 2012 IBM
Global Data Center Study4 2012 IBM Corporation
5. Market factors / macro-economic realities Significant
uncertainty remains among businesses Many corporations still in
cash conservation mode Access to capital challenging: Less credit
available in the market and more restrictions Credit lines
preserved for core business needs Continued pressure on IT spending
(i.e., most budgets are flat) Stock Market Volatility Tight Credit
Markets Economic Uncertainty5 2012 IBM Corporation
6. Most of your IT costs lay beneath the surface 10%-50%
10%-50% Acquisition Cost Acquisition Cost Maintanance Maintanance
Deployment Deployment TCO Software Software Downtime Downtime Power
& Cooling Power & Cooling Security Security Space Space
50%-90% 50%-90% Asset Management Asset Management For modern IT
platforms, 30% of the total cost is the cost of acquiring the
equipment. The balance is for IT labor/services to configure,
maintain, upgrade, reconfigure, and ultimately IT organizations are
spending from 70-80% of their total IT budgets on maintenance and
ongoing operations. decommission the equipment. -- IDC --
Forrester6 2012 IBM Corporation
7. IT market in Serbia is expected to decline slightly in 2011
and 2012, but further growth will come in 2013. Around EUR 1
million has been invested in developing cloud computing technology
in Serbia so far. Source IDC7 2012 IBM Corporation
8. In April, IBM announced a new family of expert integrated
systems: Systems with integrated expertise and built for cloud
Built-in Expertise Integration by Capturing and Design automating
what Deeply integrating and experts do from tuning hardware and the
infrastructure software in a ready-to- patterns to the go workload
optimized application patterns system Simplified Experience Making
every part of the IT lifecycle easier - with integrated management
of the entire system and a broad open ecosystem of optimized
solutions8 2012 IBM Corporation
9. The PureSystems family delivers greater simplicity, speed
& lower costTodays problem: Time and effort is spent tuning
general purpose components Design/Deploy Manage/MaintainThe
PureSystems solution: Simplifying the entire IT project
lifecycleGeneral Purpose Custom Built Components Reduced System
Time, Cost and Risk Design Deploy Manage MaintainExpert Integrated
System9 2012 IBM Corporation
10. IBM has invested in PureSystems innovation10 2012 IBM
Corporation
11. PureSystems simplify each phase of the systems lifecycle
Streamlined: Accelerated: Simplified: Integrated: Pre-integrated,
pre- System Up and Dynamically scale to Single support number
tested, ready to run running in hours meet changing System level
updates Optimized Easily deploy new demand and upgrades
configurations with high application and data Automatic failover
and Simplified problem availability services high availability
determination Single part to order Rapidly replicate Fully
integrated environments for management development and test
Patterns of expertise11 2012 IBM Corporation
12. New announcements for the PureSystems family that change
theeconomics of IT and accelerate time to value Infrastructure
Application Platform Data Platform Delivering Infrastructure
Services Delivering Platform Services Delivering Data Services12
2012 IBM Corporation
13. IBM PureFlex System: Integrated Infrastructure, built for
cloudFlexibility to run your choice of applications and
middlewareExpert integrated 200% increase in performance of
critical applicationFlexible infrastructure Compute (x86 &
POWER) 66% faster Storage setup time Networking Advanced Flex
System Days to minutes technology for virtual machine deployment
timeUnified infrastructure management 72% lower systems costs over
Infrastructure 3 years Delivering Infrastructure Services13 2012
IBM Corporation
14. Clients are experiencing the value of IBM PureFlex System
Managed Services Provider Financial Services Company Business Need
Business Need Provide customers with all-inclusive High
scalability, availability, data security cloud services, with fast
time to delivery. and cloud delivery Why PureFlex? Why PureFlex?
IBM PureFlex addresses our need for a IBM PureFlex gives us freedom
to fully integrated and optimized grow, increase our availability,
allow infrastructure that radically simplifies the creation of a
environment for computing Disaster Recovery George Fok Jose Geraldo
Ortigosa, Managing Director, PCCW Valecard Operations Manager14
2012 IBM Corporation
15. IBM PureApplication System: A platform system
built-for-cloud thatsimplifies deployment and management of
applicationsExpert integratedPlatform for applications Up and
running in Application server less than 4 hours Database services
Compute Deploy and automatically Storage scale applications
Networking in minutesBuilt-in expertise with Concurrent
infrastructure, platform, and management of application patterns
100s of VMs on a single system Application PlatformPlatform
management Delivering Platform Services15 2012 IBM Corporation
16. Clients are experiencing the value of PureApplication
System Government Agency Global UK Bank Business Need Business Need
Rapidly create a highly responsive Need to reduce the time and cost
of private cloud for analytics workloads delivering application and
platform related to national security services Why PureFlex? Why
PureFlex? Meets extreme peaks and troughs App delivery time 6 wks 2
mins inherent in their analytics workloads App migration costs
-800K Reduced costs across the lifecycle Administration costs -670K
Provisioning/patching costs -500K16 2012 IBM Corporation
17. IBM PureData System: Optimized exclusively for data
servicesOptimized fordata services Workload optimized Transactional
performance Analytics Data load ready in hoursExpert integrated
Integrated management Data platform Infrastructure Automated
maintenance Unified platform management Single point of support
Built-in expertise Data Platform Delivering Data Services17 2012
IBM Corporation
18. Different data workloads have different characteristics For
Apps like e-Commerce System for Handle millions of daily on-line
transactions Transactions requiring a mix of data reads and writes
For Apps like Customer Analysis System for Analytics Easily load
petabytes of data and run complex analytics and reports with
minimal administration powered by Netezza technology For Apps like
Real Time Fraud Detection System for Run complex analytics while
handling operational Operational Analytics reads and writes for
real-time decision making18 2012 IBM Corporation
19. IBM PureData System Pattern based database deployment in
minutes, not hours1 System for Handles more than 100 databases
Transactions on 1 system2 10-100x faster than traditional custom
systems4 System for Analytics 20x greater concurrency and
throughput for powered by tactical queries than previous Netezza
technology Netezza technology5 Continuous ingest of operation data
Handles 1000+ concurrent System for operational queries3
Operational Analytics Up to 10x storage savings with adaptive
compression619 2012 IBM Corporation
20. Smart consolidation of application and data services
Analytics & Transactional Transactional Analytic Applications
Data Services Data Services PureData System PureApplication for for
for System Transactions Analytics Operational Analytics20 2012 IBM
Corporation
21. The broadest open ecosystem. Runs tens of thousands of
existing POWER and x86 applications Over 191 optimized solutions
from 170 leading partners ISVs transforming their business model to
cloud21 2012 IBM Corporation
22. Growing Ecosystem with 60+ PureData System Partners22 2012
IBM Corporation
23. Delivering the value of expert integrated systems
Infrastructure Application Platform Data Platform Delivering
Infrastructure Services Delivering Platform Services Delivering
Data Services23 2012 IBM Corporation
24. IBM PureSystems family is built for cloudFlexible
deployment options with IBM SmartCloud Accelerate cloud deployments
with expert integrated systems Enterprise Enterprise Enterprise
data center Managed private Hosted Shared cloud private cloud cloud
services Deploy cloud platforms into your Immediate access to
existing infrastructure managed services24 2012 IBM
Corporation
25. Accelerate deployments with IBM PureSystems family
Application Platform Data Platform System configured System
delivering Platform as a Service Technologies with IBM middleware
high performance data to accelerate services to deployment of your
transactional and choice of applications analytics applications
Lifecycle Resources Environments Management Integration
Infrastructure as a Service Technologies Infrastructure System with
flexibility - runs your choice ofInfrastructure Management
Performance Security Usage applications and middleware Simplified
experience Built-in expertise Integration by design25 2012 IBM
Corporation
26. For more information visit us on the web
ibm.com/PureSystems ibm.com/SmartCloud26 2012 IBM Corporation
