Cloud without Compromise - Continuous Innovation for Growth · on cloud to locate and leverage...

© 2013 IBM Corporation

IBM Cloud: Think it. Build it. Tap into it.

Cloud without Compromise -Continuous Innovation for Growth

Michael Healy Vice President IBM Cloud Computing

© 2013 IBM Corporation2


Mobile customer targetingCard swipe in one store attracts coupons from nearby store—resulting in 109% incremental sales lift

Just-in-time maintenanceGlobal aircraft engine manufacturer increases service revenue by 12% in one year using real-time monitoring and proactive fault detection

Fast Big Data analysisGlobal stock exchange cuts response times of market surveillance algorithms by 99% while lowering IT resources by 35% using a big data analysis platform

We are at an inflection point in the industryTechnology is increasingly the most critical driver for business growth



The need for “Cloud speed”…

With increasing pace of change…

2004 2006 2008 2010 2012 2013

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1 Technology FactorsMarket Factors

Macro-economic Factors

People Skills

Regulatory Concerns

Socio-economic Factors

Globalization

Environmental Issues

Geopolitical Factors

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2004 2006 2008 2010 2012 2013

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Macro-economic Factors

People Skills

Regulatory Concerns

Socio-economic Factors

Globalization

Environmental Issues

Geopolitical Factors

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…. CEOs identify technology as the

most important external force impacting their organizations.

IBM CEO Study, 2004-2013



Pacesetters use cloud to achieve more than cost savings and scalability.

They use it to gain competitive advantage.

Cloud aggregates services and application intelligence for fine-tuning of the customer experience.

Cloud provides access to analytics that enable targeted marketing based on customer preferences.

Cloud virtually connects healthcare professionals around the globe to collaborate and share best practices.

136% more likely to use cloud to reinvent customer relationships

Strategic reinvention

170% more likely to use analytics extensively via cloud to derive insights

Better decisions

79% more likely to rely on cloud to locate and leverage expertise anywhere in ecosystem

Deeper collaboration

Source: IBM Center for Applied Insights Under cloud cover: How leaders are accelerating competitive differentiation that surveyed 802 cloud decision makers and users, spanning 13 countries and 24 industries.



Your cloud strategy is your business strategy.

Pacesetters use cloud to surface insights from data. They reimagine business models, make better decisions and serve customers in new ways to create winning business outcomes.

With so much at stake, you don't want just any cloud…

Source: IBM Center for Applied Insights Under cloud cover: How leaders are accelerating competitive differentiation that surveyed 802 cloud decision makers and users, spanning 13 countries and 24 industries.

2xthe revenue growth

Almost

2.5x higher gross profit growth than peers

Nearly



The cloud you need…

Aligns your business and technology goals for better outcomes

The right mix of public, private or hybrid to best support your current and future needs.

IBM Cloud powers

270,000more websites than Amazon

IBM lets you run your most demanding apps on

dedicated serverswithout the disruptions of a solely shared environment

IBM Cloud speeds service delivery from

Weeks to minutesImproving time to value for clients

Gives access to, and advantage from, market leading applications

Improve time-to-market, economics, and competitive advantage.

Is not only cost effective, but open, reliable, and secure

Not just any infrastructure. One that lets you realize value faster, without unnecessary risks.

24 of the top 25Fortune 500 companiestrust the IBM Cloud

1000sof Business & IT applications – as SaaS or on IaaS –growing daily



Optimize ‘Systems of Record’

Drives Investment

Back Office Optimization

Optimize IT infrastructure,

data and processes

The challenge: enabling innovation through focused optimization of existing systems

Innovate‘Systems of Engagement’

Drives NeedFront Office Innovation

Knowledge Sharing Engagement

Models Anywhere, Anytime



You need a partner that’s helped tens of thousands of clients to…

Think it.Strategize how to use cloud to drive revenue growth and efficiencies.

Build it.Build and run your private or hybrid cloud.

Tap Into it.Utilize cloud services delivered from IBM SmartCloud.

• 37,000 experts with deep industry knowledge

• $6+ billion in cloud-related acquisitions since 2007

• 80% of Fortune 100 companies use IBM cloud capabilities

• More than 21,000 SoftLayer clients in 140 countries

• SoftLayer is up to 10X faster than other cloud providers

• More than 100 cloud SaaS solutions

• #1 in EMA Radar™ for Private Cloud Platforms

• #1 in annual world-wide server revenue

• OpenStack founder

• 50% reduction in IBM’s IT labor cost with Dev / Test Cloud



36% reductionin customer service calls, reduced asset down time and improved response time.

Addressing underlying business challenges and objectives resulting in…

75% reductionin time to deploy cloud

technology and software –from 2 months to 2 weeks.

Implementing IBM PureSystems for unified management of compute, storage, networking and virtualization delivered…

90% lowercost of ownership and improved supply chain visibility.

Outsourcing B2B collaboration to automate e-commerce processing, delivering…

Delivering client value and competitive advantage

Think it. Build it. Tap Into it.



Recent cloud acquisitions: Rapidly growing IBM’s cloud capabilities

Public. Private. Dynamic Hybrid.

Business Processas a Service

Softwareas a Service

Platformas a Service

Infrastructureas a Service

Think it. Build it. Tap into it.



Deep commitment to open standardsAllowing clients to choose how and where to run their workloads

TOSCAOSLC

Rethink the economics of IT

Leverage cross-industry best practices

Recognize that business success is not theoretical

Manage the market evolution

Standards-based. Flexible. Customer-driven.



IBM is delivering cloud innovations today to enable the next generation enterprise cloud platform




API economy

Cloudoperating

environment

Software-defined

environment

External Ecosystem

Marketplace App

API

Services

API

Analytics

API

Commerce

API

Collaboration

API

Location

API

Data

APIAPI

Workload definition, optimization and orchestration

Software-defined compute Software-defined storage

Software-defined networking

Resource abstraction and optimization

Traditional workloads

Services and composition patterns API and integration services

Solutions

DataMobileDevelopment Operational Applicationservices

Security…

External Ecosystem

MarketplaceMarketplace AppApp

API

ServicesServices

API

AnalyticsAnalytics

API

CommerceCommerce

API

CollaborationCollaboration

API

LocationLocation

API

DataData

APIAPI

Workload definition, optimization and orchestrationWorkload definition, optimization and orchestration

Software-defined compute

Software-defined compute Software-defined storageSoftware-defined storage






Traditional workloadsTraditional workloads

Services and composition patternsServices and composition patterns API and integration services

Solutions

DataDataMobileMobileDevelopmentDevelopment OperationalOperational Applicationservices

Applicationservices

SecuritySecurity…





IBM’s approach to cloud: optimize for YOUR business combining public, private, and dynamic hybrid to maximize outcomes

Private Cloud & IT

Benefits:• Fully customizable• Robust management• Secure by design Get the best of both worlds.

Achieve better outcomes.

Maximize ROI on existing IT, while moving select workloads to public

Meet seasonal capacity w/o undue investments in infrastructure

Quickly extend the value of existing business process & services with SaaS

Benefits:• Low entry cost• Pay-per-use• Highly elastic

Dynamic Hybrid

Public Cloud

Hybrid Cloud+



Application Aware• Data integration & security

• Workload bursting & optimization• TOSCA-based for flexibility Service Driven

• Ecosystem of plug & play services• Self-service, dynamic orchestration• Full hybrid lifecycle management• OSLC-based for interoperability

Resource Smart• Expert Integrated Systems

• Public IaaS, or private-on-public • Software Defined Environment

• Openstack for choice

ResourceSmart

ApplicationAware

ServiceDriven

Dynamic Hybrid

Best-in-class capabilities ensure dynamic hybrid success…

On & Off Premise

Consulting & Implementation Services Security

$£¥€Financing



SmartCloud Orchestrator and Pure Systems are IBM’s fundamental private cloud components

Orchestration Engine

Orchestration Engine

Network Domain

Storage Domain

IT ManagementMonitoring

DomainData

Availability Domain

Compute Domain

Compute Domain

Monitoring Monitoring IT Asset

ManagementIT Asset

Management

Service Desk

Service Desk

Storage DomainStorage Domain

Change Management

Change Management

Provision PatternProvision PatternProvision PatternProvision Pattern

Network DomainNetwork Domain

Workload OrchestrationWorkload aware placement, optimization and operation

Resource OrchestrationOnboard, provision, manage

CPU, Storage and Network

Service OrchestrationManage the lifecycle of business

applications

DBAppWeb DBDBAppAppWebWeb

• An open and scalable cloud platform• Easy-to-use orchestrator for cloud service

automation • A rich set of automation packages• Marketplace for automation package

sharing and re-use

Infrastructure Application Platform

Delivering Cloud Infrastructure Services

Delivering Cloud Application Platform Services

• Built-in expertise• Integration by design• Simplified experience• Virtual Infrastructure and Platform patterns

IBM SmartCloud Orchestrator

IBM Pure Systems

IaaS



IaaS Unmatched performance. Flexibility and breadth. Complete control.

Secure, resilient and agile foundation for critical workloads. Full stack of managed services. Spanning all the way to the application layer.

Have it all. Bare metal with cloud agility. Cloud instances with predictable performance. Private. Public. Hybrid. One portal. One API. One platform.

Managed cloud servicesIBM SmartCloud Enterprise+

A unified platform with common management and programming interfaces.

Choice& control

Security Availability13

Data Centers17

Network Locations



Web Mobile

Triple Network Architectureseamless communication across distributed environments

APICommon user interface and application programming interface

Infrastructure Management Systemprovides orchestration and automation

Bare metalservers

Marketing and digital media

Enterprise

Performance

Flexibility

Automation

Privateclouds

Virtual serverinstances

SoftLayer extends IBM’s strategyOpening new opportunities with unique capabilities

Compute Storage Networking

Enterprise Class, Optimized InfrastructureBuilt using open standards




IBM SmartCloud Enterprise + Designed to support enterprise-class workloads Includes a full suite of managed services.

SCE+ has defined a full stack of managed services that span all the way to the application layer. high availability servers, transactional-ready storage and redundancy.Choice of operating systems (AIX, Windows, Linux) Choice of SLAs 98.5 – 99.99 at the vm levelMigration services to help you move your data quickly and securelyAT&T NetBond feature offers elastic and on-demand networking bandwidth that scales in accordance to the compute resources, both up and down

Commerce

SCE+ is the secure, resilient and agile foundation for critical workloads

Dev/Test/Production

SAP Applications

Oracle Applications

Global Collaboration Industry Solutions



Peek inside IBM’s IaaS strategy: evolution into an agile, analytics-based Software Defined Environment

• Abstract infrastructure heterogeneity and complexity

• Optimize resource usage Workload definition, optimization and orchestration


CinderSwiftNova Neutron

IBM Drivers

IBM Drivers

IBM Drivers

Compute Storage Network

IBM Platform Resource Scheduler


Software-definedenvironment







API economy

Cloudoperating

environment

Software-defined

environment

External Ecosystem

Marketplace App

API

Services

API

Analytics

API

Commerce

API

Collaboration

API

Location

API

Data

APIAPI







Solutions


Security…

External Ecosystem


API

ServicesServices

API

AnalyticsAnalytics

API

CommerceCommerce

API


API

LocationLocation

API

DataData

APIAPI











Solutions


Applicationservices

SecuritySecurity…





API MarketplaceSecurity

Integration

Business Logic Analytics

Data

SDKs

API Managementfor Public, Private

Respond fasterwith a broad choice of

cloud-based,best-of-breed elements

IBM Cloud Operating Environment.PaaS

Drives Investment

Drives NeedSystems of

EngagementKnowledge SharingEngagement ModelsAnywhere, Anytime

Systems of RecordOptimize IT

infrastructure, data and processes



Build for success with a closed-loop approach to application deliveryDevOps extends lean and agile practices

Develop andTest

Release and

Deploy

Plan and

Measure

Monitor and

Optimize

Collaborative Development

Continuous Release and Deployment

Continuous Testing

Business Owner

ServiceDeveloper/Tester

ServiceOperations

TargetCustomer

Idea Market

DevOps

ContinuousBusiness Planning

Continuous Monitoring

Lean and Agile principles

Continuous feedback and Optimization



IBM Cloud operating environment: An open standards-based developer platform and marketplace



DataMobileDevOps Operational ApplicationservicesSecurity…Platform

as a Service

Cloudoperating

environment

TOSCA

A composition environment for new systems of engagement cloud apps | Flexibility to engage with hybrid cloud environments, IBM services, 3rd party, and open source | Automated provisioning of platform to speed go-to-market time | Standardized patterns.

DevOps







API economy

Cloudoperating

environment

Software-defined

environment

External Ecosystem

Marketplace App

API

Services

API

Analytics

API

Commerce

API

Collaboration

API

Location

API

Data

APIAPI







Solutions


Security…

External Ecosystem


API

ServicesServices

API

AnalyticsAnalytics

API

CommerceCommerce

API


API

LocationLocation

API

DataData

APIAPI











Solutions


Applicationservices

SecuritySecurity…





IBM’s cloud portfolio includes 100+ SaaS offeringsSaaS

Social BusinessCollaboration Suite

Human ResourcesTalent Management

Learning and CertificationEmployee Onboarding

Customer Care & SupportEngagement Advice

Experience ManagementClient Success

Sales & CommerceeCommerce

Performance AnalyticsQuote Management

MarketingDemand GenerationCampaign AnalyticsAgency Collaboration

IT OperationsService ManagementSecurity

City OperationsTransportation PlanningWater ManagementUtility Optimization

LegalContract ManagementRisk AnalyticsDocument Management

ProcurementContract Management Spend Analysis Strategic Sourcing

FinanceReporting

Risk AnalysisCompensation Models



“API economy” is propelling significant changes across IT and apps

“SMALL TEAMS”

“CLOUD SCALE”

APIS & FRAMEWORKS

“THE HACKER WAY”

Different talent requirements: small highly skilled development teams

• Facebook-like software development approach

• Short, frequent incremental release cycles

ENGAGING USER EXPERIENCE

Elevated expectations for user experience

MOBILE FIRST

Development to multiple form factors

Frictionless development to operations cycle

APIs unlock data as a platform to create new ecosystems

Leverage cloud scale to support millions of devices

• 20M apps installed daily on facebook

• 50B mobile app downloads in 2012

• + 500K US jobs in last 3 years

API Economy

DevOps



To learn more about IBM BlueMix, visit www.ibm.com/bluemix

BlueMix: IBM’s open cloud development platformRapidly build, develop, deploy and manage innovative cloud applications

http://www.ibm.com/bluemix



Towards a composable API economy

Value• Rapid application development

and delivery• API-accessible applications• Multi-channel integration

Capability• Composition of services• Marketplace of internal and

external services

External Ecosystem

Marketplace App

API

Services

API

Analytics

API

Commerce

API

Collaboration

API

Location

API

Data

APIAPI

Solutions

API economy


OAuth



Summary: IBM’s next generation cloud platform




API economy

Cloudoperating

environment

Software-defined

environment

External Ecosystem

Marketplace App

API

Services

API

Analytics

API

Commerce

API

Collaboration

API

Location

API

Data

APIAPI







Solutions


Security…

External Ecosystem


API

ServicesServices

API

AnalyticsAnalytics

API

CommerceCommerce

API


API

LocationLocation

API

DataData

APIAPI











Solutions


Applicationservices

SecuritySecurity…



Confidently realize the benefits of cloud: Speed. Empowerment. Economics.

Think it.Strategize how to use cloud to drive revenue growth and efficiencies.

Build it.Build and run your private or hybrid cloud.

Tap Into it.Utilize cloud services delivered from IBM SmartCloud.

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Cloud without Compromise - Continuous Innovation for Growth · on cloud to locate and leverage...

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