37
h"p://vimeo.com/12187317 the future of online services Iskander Smit, info.nl Club of Amsterdam, February 17, 2011
h"p://vimeo.com/12187317
the future of online servicesIskander Smit, info.nl Club of Amsterdam, February 17, 2011
designing to force choice in a world of augmented service experiences
the context of our life is an online ecosystem
Stephen Elop
The ba"le of devices has now become a war of ecosystems.
the future is for impulsed-‐shaped services
Kevin KellyThe increase of diversity. Services adapt to the context of that one person.h"p://www.kk.org/thetechnium/archives/2009/05/increasing_dive.php
Jesse Schell
We need to learn our children to be curious. Not to know the world.Text
http://fora.tv/2010/07/27/Jesse_Schell_Visions_of_the_Gamepocalypse
era of curiosity
war of a"enPon
sharing as default
augmented knowledge
social living
instant customizaPon
all devices are sensors
viral is a posiPve thing
Tim O’Reilly
Devices will all have sensors.
In the end it is about the services you create using these sensors.
growing into web of impulsespagerank network effect conversaPons big data
all about big data
Kevin SlavinWe live in a world that is more and more shaped by the algorithms.
We get disconnected with this new algo world.
http://livestre.am/Bvlh
so...
We are living are life in online ecosystems
Where big data and algorithms creaPng conPnuous profiles
The profiles will be used to shape the services to match our future needs
Paradox of an augmented enhanced life
24
the dark side of usability
Hannah DonovanMake magic by mixing the right amount of expected and unexpected experiences.h"p://www.slideshare.net/hannahdonovan/interface-‐magic
intermediateuser
experience
context profile
social graph
behavior data
ERP/CRM data
social webTV
mobile tablet
banner
...
PC clientportal
e-‐mail
data
digireader
recognized
connect
account data log on
service
youruser
experience
context profile
social graph
behavior data
ERP/CRM data
social webTV
mobile tablet
banner
...
PC clientportal
e-‐mail
data
digireader
recognized
connect
account data log on
service
play
Tom ArmitageBending the rules is essenPal for play.
People and rules together make the system.
h"p://vimeo.com/19242995
so: we will design for choices
choices
instant
shareable
valuable
on spot
behaviorknowledge
profile
advicespot on
check in/check out systems
play money
€ ...
in the age of curiosity
in the age of curiositydata and algorithms will shape services around you
in the age of curiositydata and algorithms will shape services around youand will we use play to design behavior to let the system flow
thanks!
h"p://about.me/iskandr
info.nl making online ecosystemshttp://www.youtube.com/watch?v=2lXh2n0aPyw
