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May 2011
Veracruz’s Coffee Cluster
Profile
Cluster State• Local or foreign critical mass companies
– More than 86,000 producers– More tan 75,000 gourmet coffee bars
• Significant advantages– «Faja de Oro» of coffee– Favorable law framework: Ley de Desarrollo Rural Sustentable,
Acuerdos del Consejo Mexicano del Café, Ley de Torrefacción, Secretaría de Comercio y Fomento Industrial, Normas Mexicanas
– Strategic location
GROWTH
Cluster state• Multinational or world class company
– Several companies exporting– Franchises around the world: “La Parroquia”– Two Years Best Coffee Award: “Finca Jocutla”– Nestlé – Nescafé
• Relationships between clusters– Relationships with clusters: Hotels, Turism, Food, Beverages, etc.– Associations: AMECAFE– Formal Associations with education and training
GROWTH
Diamond
Findings• Price sensitive market• Producer’s associations
– Technology sharing– Education and training
• More than 86,000 disagregated producers• Brand of origin• High Brokerage• Unsophisticated and low consumption internal market• Favorable factor conditions• Unsatisfied international demand• “Faja de Oro del café”
Presented by:• Barradas, Frida• Jimenez, Yara• Mestizo, Francisco• Rodriguez, Adolfo• Sánchez, GuillermoCoach:• Hortega, Gonzalo• Solis, Evelyn