BalkanMed E-Business Pages

Human Resources Development Agency – Russe, Bulgaria

Cluster Development Guide – Bulgaria

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[ 7 ]

COScope o

List oA.INTROB. GENE

1. Wh2. Clu3. The4.Typ5. Ma6. Res7. Rec

C. CREA ..............

1. Cha2. Crit3. Key4.Cho5.To c

D. CLUS1. Foc2. Rec3. Sta4. Clu

Е PRAC1. Mak2. Fos3.Ena4.Cult5.Coo6.List

ONTENTS of the delf abbreviaODUCTIOERAL INFOat does a

uster partie need to es .............rking of esearch ancommendATING A C..................

allenges: ..tical Factoy Opportuoosing the create a vSTER CREus Groupcruitment

akeholderuster regisCTICAL TIPke an Actsier Innovaable the Ctivate new

ordination of Indica

Guide t

liverable .ation ........N ...............ORMATIO cluster mcipants m create clu..................

economicnd analysisded appro

CLUSTER –....................................ors for Sucunities ......e Actions .ision for t

EATION- Ps Overviewt of partics mappin

stration ....PS AFTER ion plan- ation ........

Cluster ......w approacn and Cootors to Me

to creatin

...................

...................

...................ON ABOUTmean and may includusters: .........................

prerequis of the ecoach .........– PRINCIP......................................ccessful C......................................he partic

PRACTICAw ...............

cipants .....ng .................................. CREATIN practical ......................................ches - pos

operationeasure Su

ng a clustof Bulgar

...................

...................

...................T CLUSTE what arede: ...................................................

sites for cconomic ...................

PAL DESIG......................................

Clusters ..........................................ular clust

AL ADVICE............................................................................

NG THE CL advice ..........................................ssible pra..................

uccess .......

ter in theria

...................

...................

...................RS –Conc its advan.........................................................

creating a situation ....................GNS. STEP...............................................................................................er ..............

E .............................................................................................LUSTER .............................................................ctices: ............................................

e Republic

...................

...................

...................cepts .........ntages: ...............................................................

cluster: .........................................

PS TO CRE......................................................................................................................................................................................................................................................................................................................................................

c

..................

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..................

..................

..................

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..................

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..................EATE A CL....................................................................................................................................................................................................................................................................................................................................

2

............. 1 

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............. 5 

................ 5

................ 8

................ 8

................ 9

.............. 10

.............. 10

.............. 10LUSTER........... 11 .............. 11.............. 12.............. 13.............. 14.............. 15........... 16 .............. 16.............. 17.............. 19.............. 24........... 28 .............. 28.............. 29.............. 31.............. 32.............. 32.............. 33

[ 8 ]

7.ClusF.SUSTA

1.Long2.Clus3.Fina4. Inn5.RegSourc

Lis

ster evaluAINABILITg-term invster Servicancing .....

novation Dgional Devces: ............

st of abb

CSO

EDP

EUSDR

FG

ICT

NGO

RIS 3

RTD + I

PR

Guide t

ation .......TY ..............volvemences ..............................

Dynamics velopmen..................

breviatio

to creatin

...................

...................nt and com...................................... and Inno

nt ..................................

on

Civil Socie

Entrepren

EUStrateg

Focus Gro

Informati

Non-gove

ResearchSpecialisa

Research

Public Re

ng a clustof Bulgar

...................

...................mmitmen......................................

ovation Ma......................................

ety Organi

neurial Dis

gy for the

oup

ion and Co

ernmental

and Ination

, Technolo

elations

ter in theria

...................

...................nt of Parti......................................anageme......................................

ization

scovery Pro

Danube Re

ommunica

organizat

nnovation

ogy, Develo

e Republic

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...................icipants .........................................

ent ...................................................

ocess

egion

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opment an

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nologies

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nd Innovat

3

.............. 35

........... 38 

.............. 38

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.............. 39

.............. 40

.............. 40

.............. 41

Smart

tion

[ 9 ]

A.

ThRepaThdivstrsusThinfpraop

• Baact

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Re

Ecthe

Ansitthe

Redoimma

.INTRO

is documepublic of

ges projee docum

vided intoructure astainabilitis Guide

formationactical im

perating a

asic informtors; entificatio a mannee cluster aactically-o

uild a baternationa

esearch in

onomic pe relevant

n analysis uation, the partners

ecommenone and c

mplementianageme

Guide t

DUCTIO

ment, entf Bulgaria”ect as wel

ment provo several

and provty. mainly

n on the smplemen cluster o

mation d

on of the er consiste aims to moriented gase and al level.

cludes:

prerequisit sector.

of the sihe expects and the

nded apponsidereding the

ent schem

to creatin

ON

titled “Gu”, targets l as all SM

vides infol parts, stision of

aims to scale of antation on the bas

efining t

basis andent with t

meet; guide on

provide

ites for cre

tuation isted added key actor

roach - gd are prov

idea ome should

ng a clustof Bulgar

uide on the partn

MEs that wrmation otarting froservices,

provide ctivities af the id

sis of:

he cluste

d scope fo the partn

what neeservices

eating a c

s made gd value ors to be in

uides andvided: Whf creatin look like

ter in theria

How to ners of the would like on the pom the c and fin

companand orderdea of c

er scenari

or local imers and in

eds to beat natio

cluster an

given the of the clunvolved.

d suggesthat approng a cl; determi

e Republic

Create ae BALKANe to createrocess of

creation onally its

nies withr of actionreating a

io, includ

mplementn line wit

e done tonal / reg

nd long-te

analysis ster, the

tions on wach shouuster; honing the

c

a Cluster N MED e-be a clustef cluster cof the cluassessme

compren to facilitand succ

ing relev

ation of ath the cha

o create a gional an

erm challe

of the ec expected

what needld be useow the legal form

4

in the business er group. creation uster, its ent and

ehensive tate the cessfully

vant key

activities allenges

cluster, nd / or

enges in

conomic d role of

ds to be ed when

cluster m of the

[ 10 ]

cludethe

Stepradoleg

Thabdetak

B.Co

1. W

Va- suinscorelbeThproareclubri

- Acoact

uster; defetermininge basis fo

eps to creactice, p

ocuments gislation.

e processbove, thisevelopmeken at a “C

. GENEoncept

What do

rious defi“The clubcontractstitutions mmunitieationship

etween vee horizonoduction e at succusters theings toget

Another dncentratitive chan

Guide t

ining theg its stratr the loca

eate a clusproviding and re

s of clusts documnt procesCluster” le

ERAL ts

oes a clu

initions: uster is tors, com (such aes, financ

ps betweeertical, horntal cluste and maressive lev

e companther com

definition on of sim

nnels for b

to creatin

e internal tegic local activities

ster - prov compreespective

ter develoment pro

ss that ouevel after

INFOR

uster me

a grouppanies op

as governcial institen the corizontal aer includerketing. Tvels of prnies are apanies fro

for clustemilar, inter business r

ng a clustof Bulgar

communtion and s by the H

vides guidehensive commi

opment aovides anutlines th its creatio

MATIO

ean and

p of coperating inment, btutions, e

ompaniesnd sectores compa

The verticroductionctive in d

om one an

er is the frrelated o

relationsh

ter in theria

nication a the expec

HUB.

dance on informa

tments

and sustand presehe phaseson.

ON ABO

what ar

ompanies,n similar

business etc.). Deps in the cr clusters.”anies thatal cluster and ma

different snd the sa

followingor complehips, com

e Republic

and inforcted resu

what neeation aborelated

ainability ents a cs and spe

OUT C

re its adv

, service industriesorganiza

pending cluster we” t are at tr includesrketing. I

sectors. Tme secto

– “Geogrementary municatio

c

rmation cults, thus d

eds to be out instto the

- in viewcommon ecific step

CLUSTE

vantage

provides and thetions, acon the

e can dist

he same s compann these the sectorr.

raphically companon and d

5

concept; defining

done in itutions, specific

w of the cluster

ps to be

ERS –

es:

ers and e related cademic type of tinguish

level of nies that types of r cluster

y related ies with ialogue,

[ 11 ]

usian - Arelaccqu - Cco Thcocluthetha- Cas hamatheorgres- Cint- Tproadcepa ThcovalThexintquHopraass

ing a comd facing c

Another ations bcompany

ualification

Clusters cmmon go

e compempetitive

uster are be opportuat can be

Clusters in well as ve aintenance introduganizationsearch insCluster rterdependThe regiooximity oditional ertain regirticular in

e clustempanies lue and be cluster perience teracting uality, proowever, thactical stesets, tech

Guide t

mmon sp common

concept between ying pron and dist

can be caoal.

etitivenesseness of based on unity to co gained include com

compani

ce functiouction ofns, stitutes, adelationshdence in aonal concof other

effects suon, a mu

ndustrial f

r is a k cooperat

boost com consists in coope and supduct devhe most ep towardhnologies

to creatin

pecialized developm

suggests companoduction, tribution

ategorized

s of a c its mem ooperate n it. mpanies/ies from

on/trainingf industry

dministraips are

a market centration econom

uch as moltiplicatio

field, etc.

kind of te in ver

mpetitiven of a grorating wit

pporting celopment importands busine, infrastru

ng a clustof Bulgar

d infrastrument opp

s that cnies and techno channels

d as a co

luster is mbers. The

and partn

manufact other ind

g and quay innovat

ation, etc. based on economyn of clus

mic subjeore effect

on of alrea

self-organtical or hess. up of coth each ocompaniet and mant advantess coopeucture an

 

ter in theria

ucture, laportunities

lusters a are relogies, n.

ommunity

not the e compa

ner in the

turers, cusdustrial s

alificationtions, ad

n collaboy. ster partiects suggtive use oady acqu

nized prohorizonta

mpanies other. Indies in termarketing atage a clration an

nd joint

e Republic

abor and s and thre

are basedlated tonatural

y that wo

mechanrative ad

network

stomers, ssectors/or

n, servicesvertising

oration, c

icipants agests the of skilled

ired mark

oduction l “chains”

that usuvidual me

ms of innare of utmluster cand an ince

investme

c

service meats.

d on syso the m

resources

orks to ac

ical sumdvantages

and the s

suppliers,rganizatio

s related t and pro

cooperati

and the e occurre labor foket positio

system, ” to gain

ally have easures anovation,

most impon achieveentive to dents, effec

6

markets,

stematic main or

s, staff

chieve a

of the s of the

synergy

ons that

o omotion

on and

relative ence of rce in a ons in a

where n added

certain imed at design, ortance. e is the develop cts that

[ 12 ]

cosuClupapawidad Clu

- infwitneclu• Qorgquevebe• Ccosu

- Maregin org• Incaproan

- Ea• O• O• Psti• G• Einn

uld not bbstantial usters charticipantsrtners foder oppoditional e

usters proformationth detaile

etwork pausters; mo

Qualificatioganizing

ualificationents and

etween thCooperatio

mpanies pporting

arketing agion; imp the clusganizationnternationn includeojects andd informa

sier accesOpportuniOffering ofPresence o

mulated GeographiEffective onovative p

Guide t

be achieve reductionaracterizes, are mo

or their imortunities energy of

ovide oppn and comed informarticipantonthly newon - analy

and conn of the workshope compan

on and in and resea innovativ

and PR - roving thester; condn of fairs; nal activite specializd meetination, con

ss to raw mties to bof new pro

of interme by the crecally focu

organizati products;

to creatin

ed by a sn of costs ed by greore open mplemen to enter local relat

ortunitiesmmunica

mation abots; ongoinws releaseysis of thenducting workforcps as a planies of thenovation arch and

ve projects

finding te nationaducting i ties - depezed initiatgs, organ

nducting s

materialsoost the voducts andediate goeation of tused multion in dev

ng a clustof Bulgar

ingle com for the mater flexib

to learninntation. T the globtionships

s for tion - cre

out the cong busines for indue needs fo activitiesce in theace for coe cluster. - initiatio developms for coop

the identl and intenitiatives

ending ontives for thizing bus

seminars

; olume of d servicesoods and the clustetiplier effevelopmen

 

ter in theria

mpany. Fomembers o

bility in inng, new

They provbal world,.

eation anompanies

ness visitsustry and or educats to impe networontacts an

on of coopment unitperation in

tity and uernational to stab

n the neehe implemsiness trip and confe

productio;

products er; ect; nt, introdu

e Republic

orming a of the netnterrelatio

ideas andvide their, while of

d operats and servs; Interne network tion for th

prove therk, organind exchan

peration ps, educatn the netw

unique adl image ofilize the

eds of the mentation

ps to excherences, e

on;

which pr

uction an

c

cluster rework. onships bd attractir membeffering th

ion of davice profilet pages news, etc

he specifice educatiizing spenge of kno

projects bional instwork.

dvantagesf the part industry

cluster, an of intern

hange exp etc.

roduction

nd distrib

7

esults in

between ng new

ers with hem the

atabases es of all of the c. c sector; on and

ecialized ow-how

between itutions;

s of the icipants image;

activities national perience

n will be

ution of

[ 13 ]

• Inorg• Im

ThCluceAmpoleapoeaothextim

2.

Legorgorgcre

3 K• ThThthe• C• O

3.

Indcoincmeareco

nternal nganizationmproved i

he beginnusters thentury. Th

merican sositive effead to higoint to proch otherher regionternal fac

mpact.

Cluster

gal entitganizationganized aeating a n

Key factorhe clustere proxime cluster ilear vision

One comp

The nee

dependenmpanies competeneet the ree more anmpetition

Guide t

network cns; infrastruc

ing: e way we

he interesscientist Mect of simher comp

ove that c, which ns or couctors on t

particip

ies, sole ns, scien

around onnetwork th

rs for clustr should hity of the

initiativesn for the d

pany or org

ed to cre

nt entranc due tonce in forequired qnd more n and surv

to creatin

collaborat

cture and

e know thst in this Michael Pultaneou

petitivenecompanieresults in

untries wh the comp

pants ma

traders, tific unitne produchat is attr

ter partic have a cer participas. developmganizatio

eate clus

ce of newo manyeign languantities,

interestedvive.

ng a clustof Bulgar

tion with

commun

hem beca topic waPorter. Hes action o

ess of coms in a cert

n improvehere therepanies the

ay inclu

non-govets, publicct or servactive to

ipants: rtain locatnts appea

ment of thn should

sters:

w marketsreasons,

guages of etc. Thad in creat

ter in theria

trainers

nication.

ame popuas deepee created

of nationampanies. tain regioed compe is no simemselves

de:

ernmentac adminisvice that b local and

tion/seat. ars to be c

e cluster take the l

s is not po, such the owne

at is why pting clust

e Republic

and scie

ular in thened by td a modeal and reg

Porter uon or counpetitivenemultaneit and the

al organistrations

brings the foreign in

crucial for

lead

ossible foas lack ers and th

producersers as a w

c

ntific-pro

e 90s of the work

el explainional fact

used this ntry intera

ess compty of influ resulting

zations, and ind

em toget nvestors.

r the succ

r small Buof kno

heir incaps from all

way to co

8

oduction

the last k of the ning the tors that starting act with ared to

uence of mutual

training ividuals, her and

cess of

ulgarian wledge,

pacity to sectors

ope with

[ 14 ]

Ththemeguanif o

4.T 4.1- Uwoas - Fdepromoin 4.24.2- A- Jo- Ctha4.2- T- T OtSp- A- Jo- T- T- Ceco4.3- hres

e cluster e Europeeet the E

uarantee md partner

one fails, t

Types

.In terms Unformalorking lon traders at

Formalizedeveloping ocess of iore often some cas2. Division2.1.SpontaAround onoint awar

Creating aat creates

2.2.Deliberhrough dhrough futher-Divis

pontaneouAround onoint awarhrough dhrough fuCreating onomic e

3. Specifichorizontalspective s

Guide t

issue is ban markeEuropean

markets arship inev

the entire

of legal stized. Thi

ng-term wt the exit.

d. A prod in a pa

its implem driven byses by loca by way oneously f

ne center. reness of c

a head ofs services rately creriving forc

unding prsion by wausly from ne center. reness of criving forc

unding pr a head oentity - enc position

- usually sectors.

to creatin

ecoming ets, as smn requiremand upgravitably rese cluster fa

tatus: s is a na

with a big

uct of derticular imentatioy experts al/regiona

of creation rom botto

challengef the clus for SMEs ated ce - experrograms. ay of crea bottom t

challengece - consurograms. of the clutrepreneu of the act

y a regiona

ng a clustof Bulgar

more and

mall compments anading of msult in impails.

aturally cg compan

eliberatelyndustry on. This pr indirectlyal authoritn - specificom to top

es. ster - HUB in a parti

rts, local a tion - spe

to top:

es. ultants, et uster - Hur, an assotors: ally limite

 

ter in theria

d more topanies dond survivemachineryproved pr

created cny, as supp

y created or sectorrocess is y involvedties. cs:

p:

B, by an icular sect

authoritie

ecifics and

tc.

HUB: by tociation fo

ed form o

e Republic

opical wit not havee, if not y. Furthermroduction

cluster, wpliers at t

cluster of, and co

more rard in direct

ndividualtor.

es, etc.

d sustaina

the group or public

of econom

c

th the opee the cap united. more, tea

n quality, b

with man the entran

f differeno-stimulately spontt producti

l econom

ability.

p or an e benefit, e

mic activit

9

ening to pacity to Clusters am work because

y SMEs nce and

t actors, ting the taneous, ion, and

mic actor

external etc.

ty in the

[ 15 ]

-veformainssu-Seag

5.

- cau- lo- pres- oeco- p- apro- pIn seclau

6.

- R- A- R

7.

Wewitsiz

ertical - urmed aroarketing stilling ofpporting ector clusgregation

Marking

critical mxiliary com

ong-term potential sult of the

opportunionomic d

presence o process foduction;

presence ocase al

ctor/indusunched.

Researc

Research oA critical mRequired e

Recomm

e would thout the

zed enterp

Guide t

sually witound the

processef these p actors, resters in d

n.

g of econ

ass of enmpanies/ option to

for attrace created ty for a sy

developm of training facilitatin;

of the necll prereqstry are p

ch and a

of attitudemass to cr export qu

mended

like to pe active pprises, wi

to creatin

th verticae main ces. The vprocesses,lated in a

different

nomic p

nterprises /suppliers/o obtain racting labo cluster. ynergy effent in eve

g structurng factor i

cessary infquisites a

resent, th

analysis

es of SMEreate a cluuantities fo

d approa

oint out articipatiothout the

ng a clustof Bulgar

al productcompanievertical a, involvin

a particulatypes of

prerequi

- SMEs/. aw materor force f

fect in cluery sense es to preps the pres

frastructuand condhe process

of the e

Es should uster or new m

ach

that cluson of theeir proact

ter in theria

tion linkses, coverare also ng variousar way to a product

isites for

for the m

rials. for an ex

uster grou of the wopare qualsence of t

ure. ditions fos of creati

conomi

be includ

arkets

sters creae main active and c

e Republic

in narrowing the created

s econom a particultion with

r creatin

main prod

xpanding

up of SMEord. ified staff

traditions

or develing a clus

c situati

ded

ated fromtors - sm

conscious

c

w busineproductioafter de

mic and ar sector. high de

ng a clus

duction, b

producti

Es, driven

f, if necesss in the pa

opment ster is read

ion

m top to all and m

s position

10

ss fields on and

eliberate process

egree of

ster:

but also

on as a

by local

sary. articular

of the dy to be

bottom, medium-

, have a

[ 16 ]

shoinsfunwitThexproobNGmianThinvcoto int

C.ST

1. C

Thtakadchproconu

Keam

• Lplaor

ort life anspire themnding, thethout offee disadvperience ocess an

bserved coGOs and cistakes wd the reae recom

volving anditions f be awareternal com

. CREATTEPS TO

Challeng

e potentiken for grdressed. aracteristocesses inllective p

urture its g

ey challenmong othe

ack of panning in make ma

Guide t

nd are, tom, in a moese artificering sub

vantage o for SMEsd outcomonsequen

consultanhen startl reasons mended ll key ac

for creatine of the bmpetition

TING A O CREA

ges:

ial for theranted. Th The clustics maken separatepurpose i growth.

nges faceders:

planning the secto

arket anal

to creatin

o a largeove to abscially creabstantial sof such s, which me as a nces that ncy servicing a clus for instillimodel to

ctors in tng such ty

benefits of between

CLUSTATE A C

e cluster chere are csters is

e the cluste sectors in formu

d by busin

– only tor, while lysis.

ng a clustof Bulgar

e extent, asorb certated cluste

services toapproach

results inwhole. T

do not dces; they aster. It is ing a clusto createthe procype of grof such co

n them in

ER– PR CLUSTE

creationa challengediverse. ters or sp resilient, lating int

nesses are

he larges the smal

ter in theria

a producain fundiners, withoo their mh is the n a negatThis find

deny the e are neces necessaryter procesa cluster

ess. It is ouping, esnsistent a a smaller

RINCIPAER

nd the cles that neParadoxicontaneou there hastegrated

e comple

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e Republic

ct of advisng. After cout a solidembers, c creationtive attituing is ba

experiencssary infoy to clarifss. r is from importaspecially i

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AL DESI

lusters to eed to be cally, whusly devels been a l

policies

ex. The ch

cers haveucers do n

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sory groucompletiod foundat cease then of a nude towaased on ce and bermation tfy the mo

bottom ant to ha in terms on overcomarket.

IGNS.

grow ca understoile the doped clu

lack of foto suppo

allenges

e some not plan p

11

ups that on of the tion and eir work. negative ards the

already enefit of

to avoid otivation

to top, ave real of SMEs, ming the

nnot be ood and defining ster-like cus and ort and

include,

kind of properly

[ 17 ]

• L

• Lab

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Byan

Ththr

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2.

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acks of yo

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Multiple rusiness eff

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responds hancing rriers that

Critical

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SMEs;

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Co-opetitiocilitates co

nnovation

nternation

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Results an

Guide t

oung spec

roper awaopportunit

egulationficiently;

for a bette

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ing and takeholde

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to the cocompeti

t stand in

Factors

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nvironmen

on or winollaborati

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areness aties and a

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peration;

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profession

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olicies th

solid and

ncertainty

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blueprintative sec

hallenges promot of achiev

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Operationng critica

players;

itude: Theside com

tinuous ev

ter in theria

ns.

egic thinkes associa

hat detrac

updated

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t for suptors.

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Clusters

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valuation

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pporting

portunitieainability goals.

s

dology h factors fo

phic and a culture o

processe

c

maller pro

the ability

of global

rnment, b

and gro

es and foc and re

has set uor clusters

social pr of co-ope

es;

12

oducers

y to do

climate

business

owing a

cuses on emoving

up and s:

roximity tition;

[ 18 ]

• A

• Ssec

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Sudivealeaclusus

Onof Acarepaan

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3.

ThBu

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Added-val

Sector-spector and r

Emphasis e Base, Se

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ne of the f effort andction Plane ongoingrticular isd lessons

e plan molated seled tasks m

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e key opulgaria inc

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Emerging stainable

Developed

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ecific met region spe

on all theervice deli

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epends ontners ideer does te result wThe clusteduction a

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ust be imected ind

must work

portunit

pportunitclude:

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to creatin

thodologyecific nee

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n strong ntified, toheir part,will be ther will bend contri

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offered b

elopmentment prot

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t of markection;

ale netwo

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iples has hat addres and shodvanced ntinue andll be appl

omplete not achieordinated

l develop

ngle Mark

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ts all. Des

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package. eve the g plan.

pment o

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tment frcommon ong and ger, more growth tture gene

avoid dupustries issuporate pla

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Working oals. The

of cluste

e EU and

to health

13

rding to

Building

om the goals. If focused e secure that will erations.

plication ues. The ans that ent of a eriences uster.

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the EU

hy living,

[ 19 ]

• D

• Uinn

Ac

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4.C Thsupla

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Dealing wi

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ctions nee

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opulation

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ith the raw

uropean S such as th

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class inno

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plan of ausinesses.ey players

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to creatin

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s on spec

ons and culture

vation andains;

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aking adv

ovation in

ctions

an cluste. To asses should us

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ke a real dEs and th

ng a clustof Bulgar

al problem

port netwprise Europ

cific goals:

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ture of q

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ecific issu

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ter in theria

m;

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:

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tions for

estors;

novation,

ferred inv

quality ov

of the cluntries wof the EU t

ure to serv

focus sp actions s fundamen

ue of the r

e to the fumers?

e Republic

r internatork.

among nge and w

integrati

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estment d

ver price

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trade poli

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pecifically hould be

ntal tests:

region and

uture of th

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tionalizati

all key win-win a

on of the

ercializatio

destinatio

and cele

ey actors td economicy;

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d the sect

he sector

14

ion and

players, attitude

e whole

on and

on;

ebrating

to open mic and

cluster.

ons that d in the

tor?

and the

[ 20 ]

• Is

Ideinsasspaof sta

5.T Th

Fo

Th

1.Gren

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3. en

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entified bstitutions sociationsrtnership

a succesakeholder

To creat

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r example

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GROW THnowned f

FOSTER INe compet

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CULTIVAocessing i

Guide t

on realisti

by exper at nations and exi

ps, scientifssful clustrs and tog

te a visio

Plan focu

e:

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HE CLUST for quality

NNOVATItitiveness

THE CLinesses to

ATE NEW in Bulgari

to creatin

c and the

rts the fnal level, dsting netfic instituter ideally

gether the

on for th

uses on op

uses on fiv

TER /if cy and safe

ON Enco and susta

LUSTER Ao be incre

APPROAia.

ng a clustof Bulgar

erefore ac

following different ttworks, butes and uy should ey could e

he partic

pportunit

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ourage anainability

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ACHES P

 

ter in theria

hievable?

key act types of pusiness su

universitie include

endorse a

cular clu

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unities to

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nd suppo of the clu

cy tools ompetitiv

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e Republic

?

ors in c private bu

upport oes, others. represent vision for

uster

hieve the v

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rt innovauster.

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c

lustering:usinesses,rganizatio. The actitatives ofr the clust

vision.

the vision

so it b

ation to e

ir applicaofitable.

ches to

15

public branch ons and on plan

f all key ter,

n.

ecomes

enhance

ation to

support

[ 21 ]

D.

1. F

FoshaactprotheEc

Th

Th

ThRe

Thordgro

In Me

Thtop

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Focus G

r the activall be ortors to shoject ideaemes of onomy, H

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EATION

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preneuriato provid

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ipants sha

of all focutegies for

y will be a compaevelopme

t has beecluster cre

groups,

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snational

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ter in theria

CTICAL

al discovede the o needs an

be organness mod Innovatio

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accomplarative anent theAc

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regardles

rs

n the fiue compe

nologies, ss models

analysis

e Republic

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ery procespportunitnd generized in thels that

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are basedpecializati

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skills, knos

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specific th

R&D&I anvantage

owledge t

16

s groups cluster -cuttingsectoral Circular

lix

Guide to 3).

r way in pare the setting.

ommon

hematic

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transfer,

[ 22 ]

Fro

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- c

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2.

Than

Thpa

Thchinnau(un

om the w

omprehemited the

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omments

definition d realistic

definition gions

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ensive list ey are,– u regardin, institutio

ks or thrence;

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ment of

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uple Helixof the re

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of the reunderstoong markeonal agilitats and a

ists above

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ng a clustof Bulgar

xpect the

egional (lod as sp

ets, technty, busines

a list of s

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ion – spec

and origi

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key group or tools to

ideas de resources

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h will be

has beendevelopmewn the tnies and b

evelopme

ter in theria

following

local) resopecific str

ologies, sss models

some way

applicable

cific, uniq

inal area(

– what thnd non-te

ps accordio address

eriving fros on hand

p initiatingtakeholde

applied d

n chosen ent and, traditiona

business suent instit

e Republic

g main ou

ources onrengths askills, knos;- list of ys to ove

e;

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(s) of spec

he key plechnologi

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g processer group.

during th

for tacklimore pr

al walls upport entutions), a

c

utcomes:

n hand, hand comowledge t the obrcome (m

e same tim

cialization

layers in iical innov

e Qvadrup

definition character

s experts

he recruitm

ing the crecisely, ebetween

ntities), acand civil

17

however mpetitive transfer, bstacles,

mitigate)

me bold

n of the

industry vation

ple Helix

n of the ristics of

identify

ment of

complex enabling public

cademia society

[ 23 ]

(NGanplacoqupa

Ideag

Inf

Re

We

Ex

Inf

Pothe

Aw

Ac

It ithedu

As fol

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GOs and d applies

ayers andllaboratio

uadruple rticipants

eal particents of ch

fluential

epresents

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formed

ossesses se regiona

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ccessible a

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uring and

a wholelowing cr

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other cits that mud createson and idhelix apps not only

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y that all the invite after the

e the groriteria:

xperience

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deas sharproach cay a separat

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societal ch

to act as a

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oup of ED

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olders’ gro

not only well

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DP FG pa

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ter in theria

he Qvadruwpoint thnt that pworking t new sharnt of a reg

med, accesw:

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oup

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and of w

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articipants

umber of

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uple Helihat bringspromotes ogether, red valuegion.

ssible and

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utside the

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x Model s together team w

the parts that ben

d able to

official pos

area but

dress the

ingle persole they w

be balan

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e regiona

18

accepts r all key working, s of the nefits all

o act as

sition

t also in

m

son, but will play

nced by

persons

l center

[ 24 ]

- bpre

Agthato

Pago– 7focPro

3.

3.1

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Co

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balance mevails) – th

gain, the aat is unlik keep in m

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rticipatio

rst of allganizationve to app

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business pll be foun

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mix of alhis criteriu

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attentionuld be mens per grohe last o

olders m

active in

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, it is nns. Each proach eant when ivalid for cor less keens events

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oup. The nne, can c

mapping

industries

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nsider a c

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ast criteriudefined q

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consultatio

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ter in theria

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describe a Howevero stay clos

um which quotas fory of meet

mise the E

siness sup

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on as a w

n the othe

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puke Hel

an ideallyr, the clusser to the

h guarantr each of ting these

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waste of tim

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c

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tees reach the targete criteria, wneurial D

anizations

f how to de it into

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d participmportant, t

me

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19

ne part

d group ator has

hing the t groups with the iscovery

s

reach it, o active

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usually and it is

nizations ating in

they are

olutions

[ 25 ]

• bthe

• inthebe

Ho

Us

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onchpa

in corig

businessmeir ideas p

n smallereir horizo

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e data fro

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elay mostln written eeting res

2. Higher dustries.

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urope, weniversity ansmitterseed a kind

onstraints:

n an indivange anyrticipatin

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ght partici

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men fear o publicly

r economon of planional, eve

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ly on phoinvitation

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educatio

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vidual levything, org in a FG

educatione – the biipants

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people in

n and res

earch instss of Entren increasrs into

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ng a clustof Bulgar

titors, that

companied businesal, limits.

logues, in

ve as your

ersations aetter if y

charge

search in

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ch institu university

ter in theria

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vestment

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e Republic

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it means and does

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a big potect, everywresearcheoften sepeople w

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aucracy ises to con

20

to share

usually s not go

ages

contact

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erator in

ential to where in ers and erve as who still

cannot m from

s time-tact the

[ 26 ]

resthe

usuthe

Ho

Usthe

Du

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3.3po

Thsucpavicbacothe

Poseradrelan

searchers e process

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ow to con

ually, thee problem

uring the p

end the istitution

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during thee of the h

3. Nationaolicies and

e engageccess ofrticipatio

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olicymakervants in dressing ate to. It d transna

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are not u is too abs

y are bushe whole

tact them

ere is no pm will be t

preparatio

nvitation

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ers (especi high pos this gap, is particuational co

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articipated irrelevan

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cal Publicort.

ic Authorneurial Dan be an ahe public o one anvelopmened in the p

ted politicear the gae keen to when then.

ter in theria

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idea to cnd strang

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ollow seve

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ltations, fr own inte

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ept, as weelix Mode

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true for alc and po that peonal develo

21

of them

ntion to ble.

ontacts,

research

n in the

ll as the el

r cluster

t for the se the ups and

uld push ct ideas dated if

ll public olitics. In ople can opment

[ 27 ]

ThabReunsocto

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public auturied unde

public servme for a FG

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:

tion procecratic read and he/

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atives on speak the

thorities rer a pile o

vants of hG, wherea positions,

tact them

ere no sighe Heads o

preparatio

an invitat

er or theind to ask

icipants addle positi

oncrete paing in ad

to creatin

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power to he public

ess takes sons – firs/she will d

high posem on the

eceive a of letters

high positas people, i.e. they a

m:

nificant p of public

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are not apion servan

articipantdvance in

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makers tso relatesc authori and trans citizens ac.

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decide wh

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ppointed ynts – such

ts (at least order to

ter in theria

that EDP s to thingties are tsnational

and offerin

hat for theead of theho will pa

e vey bus

itations p

not able t come an

s influenti

to find tes – all of

ollow seve

ed to the H

ral days t people ap

yet, try to as Head

t one pero explain

e Republic

is not jugs that pe the most

networksng a chan

e other gre particularticipate

sy, it is n

per day, o

to commind stay at ial as you

he right c them hav

eral steps

Head of t

to remindppointed

o obtain th of Unit

institutio the det

c

ust talkingeople care likely pes work be

nce for po

roups becar institut in the FG

not easy t

urs could

it 4 hours our event need.

contacts ave sites.

s:

he institu

d them ab for partic

he attend

on) and astails of th

22

g about e about. eople to etter for

oliticians

cause of tion has , usually

to meet

d be just

of their t usually

and the

tion

bout the cipation

dance of

sk them he FGs –

[ 28 ]

usuyo

- inprepa

3.4

Civsemopexhahignalikeanpre

Co

• mwhpa

• dthe

• mof

• stfro

• thaccto

ually, all our expect

n case ofeliminary rticipatio

4 Civil soci

vil Societminars, w

pinions aperiencedve more a

gh knowltional andely to be d accept evious exp

onstraints:

many NGOhere theyrticipants

due to thee public c

many expe activity so

trong depom partici

he other cept them solve soc

Guide t

of them wtations of

f elected meetingn in the F

iety organ

ty Organworkshops

nd practd in work available edge of d regiona easily fou the ideasperience.

:

Os (or othey have bs lists”

eir previou consultati

erienced o many ti

pendenceipation in

sectors m as equaietal prob

to creatin

will be gr their atte

politiciang is hig

FG, beside

nizations,

nizations s, consultatical expking with time than developmal documeund. This s of the En

er CSOs) abeen invit

us experieon do not

NGOs havmes that

e of NGO other act

tend to al partnerblems.

ng a clustof Bulgar

rateful to endance

ns (membhly advis

es other b

responsib

is a staations. Th

perience h various n other grment polients, strat group is ntreprene

are tired oted to in

ence mant lead to s

ve been d they are a

s on projtivities ou

under-esrs and pro

 

ter in theria

see you

bers of Psable. Haenefits, at

ble for reg

akeholderhey are us

on socie stakeholdroups. Theicies and tegies, pla also the eurial Disc

of public n order

y NGOs a solutions

discussed already d

ect grantutside the

stimate toviders of

e Republic

and unde

arliamentave in mttract me

gional dev

r group sually eagetal probders. Moseir represe practices

ans. This g most likecovery Pro

events, in to “fill in

re persua

the probliscourage

ts can disir own pro

he NGOsf knowled

c

erstand w

t, for instmind thadia attent

velopmen

used to ger to shablems. Thst probabentatives s, as wel

group is thely to undocess due

ncl. consun the ga

aded that

lems in thed

sinteresteoject actio

s role andge and e

23

what are

tance) a at their tion.

nt

attend are their hey are bly, they possess l as EU, he most

derstand e to their

ltations, aps and

most of

heir area

ed them ons

d don’t xpertise

[ 29 ]

Ho

UswhtheHopu

4.

RE- Wh

NoReLegsuctypass

ThAgsu

Ceregsu

Aorg M Nthe Awit D P Dsu

ow to con

ually, thehy the snoem and

owever, liublicly acc

Cluster

EGISTRAThat is the

on-governegister, whgal Entitich as an apes of apsociation.

e applicagency. Asbmission

ertain dogistrationmmarized

Articles ganizationMinutes oNotary cee associatA bank doth a donaDeclaratioPower of Documenbmission.

Guide t

tact them

e NGOs in owball recyou’ll be ists of NGcessible si

registra

ION IF TH current p

nmental ohich is naes (NPLE)

attorney, pplication

ation shas with a is twice a

cuments , dependd as follow

of assocn;

of incorpoertified sption or fouocument ation; on of auth attorney nt for paid.

to creatin

m:

a region cruitment advised GOs andtes and p

ation

HE FORM I procedure

organizatimed Com). To this e submits a for NGO

all be suall other as low.

shall bding on ws:

ciation o

oration mepecimens undation; for donat

henticity o if the docd state fee

ng a clustof Bulgar

know eat is applichow to their co

platforms.

IS A NGO:e to regist

ons shall mmercial end, the an applic

O registrat

bmitted registrat

e attachthe part

or Memo

eeting; of the si tion if the

of the deccuments ae, if it is no

ter in theria

ch other cable. It iscontact t

ontacts c

: ter a NGO

now be e Register a applicantcation formtion - for

online otion serv

ed to thicular org

orandum

ignatures

e registrat

clared circ are submiot paid el

e Republic

and keep enough t

the othercould be

?

entered in and Regist or an aum. There a founda

r on-site ices, the

he appliganizatio

of asso

of the re

ion conce

cumstancitted by alectronica

c

p in touch to contacr relevantfound in

n the Comster of Nouthorized are two dation and

at the fee for

cation fon. They

ociation

epresenta

erns a fou

ces; n attorne

ally at the

24

h, that is ct one of t NGOs. n many

mmercial on-Profit person,

different d for an

Registry online

or NGO can be

of the

atives of

ndation

ey; e time of

[ 30 ]

Whthe Thexenkeind Are In areThproexa

- It ithe In sutheOrenorgUnreg• proEnwiLeg• legwit•

hat is thee Ministry

ese regisists, as wetered in eping thdependen

e there an

addition e amendey are socedure amined it

is possible cluster t

State Gazpplemente Commdinance atities froganizationnder the gistration Until Dec

ofit foreigntities in tll submitgal Entitie

The appgally reprth an expSample f

- for ass - for fou - for br - for co

Guide t

e proceduy of Justic

strations aell as the the Regieir regist

nt entries.

ny change

to the chments th

subject to is not co t in detail

e to use that will b

zette, copting Ordinercial Re

are relateom the ns to the transition shall be ccember 3gn legal e

the area ot applicates of the Rlication fesenting

plicit powe forms of asociationsundationsanches of

ommunity

to creatin

ure for rege?

are no lo Register ister of tters. Non.

es for NGO

hanges inhat also co re-regisomplex as in our b

an existin be created

py 77 datenance No

egister, wd to the t

regional territorialnal and

conducte1, 2020, n

entities e of the regtion for re Registry Afor re-reg the non-er of attor

applicatios - A15; s -A16; f foreign ny centers -

ng a clustof Bulgar

gistration

onger req of non-prhe Ministe of the

Os registe

n the regiconcern tstration iand is exlog specif

ng NGO - d

ed 26.09.2o. 1 of 200as promu

transfer of courts division o

final proed in the fnon-profit entered ingional coue-registra

Agency. istration -profit legrney for re

ons are:

non-profit- A18.

 

ter in theria

in court,

quired. Throfit legaltry. Regio

e instituti

ered befor

istration pthe alreadin the Cxempt frfically ded

re-regist

2017, the 7 on keepulgated. Tf the regisof the

of the Regvisions o

following legal entn the Regurt of the

ation in t

will be sgal entity epresenta

t legal en

e Republic

the BULS

he BULSTl entities onal courons, how

re 01.01.20

proceduredy existinommerci

rom statedicated to

ration for

Ordinancping, stori

The amestration oseats of gistry Agef the Ord

order: tities and gister of

e seat of the Regist

ubmitted or by an

ation befo

tities - A17

c

STAT regis

TAT Regis in public rts also c

wever, wil

018?

e of NGOng organial Regist

e fees. Wo this topi

r the purp

ce amending and a

endmentsof non-pro the no

ency. dinance,

branches Non-Prof the organter of No

d by the n attorneyore the Ag

7;

25

ster and

ster still benefit,

continue ll make

Os, there izations. ter. The

We have ic.

poses of

ding and ccess to

s to the ofit legal on-profit

the re-

s of non-fit Legal nization, on-Profit

persons y at law gency.

[ 31 ]

ArtceproArtpro• “Idlegtheco• braB2• regbeProan• frogoas As• cefulprocoassoffco• AgisscocirThsamwh

ticles of rtified by ofit legal eticles of aofit legal eWhen su

dentificatigal entity e compaurt shall bTo the a

anches an2 shall be a

In additigistration

e filed, excofit LeganouncemOn the b

om the coood stand well as sociation The cou

rtificate ol details ooceedingurt. The csociation ficio electmpany’s After re-

gency immue a certmpany c

rcumstance Ordinample formhich is ava

Guide t

associati the Court entity, shaassociatio entity. ubmittingon”, field shall be ny case

be filled inpplication additio attached.ion to th of a new cept in th

al Entitiement of anbasis of thourt of reging, inclu

copies o as of Dec

urt of regof good s

of the curs on entr

certificate or Memotronically

pre-regist-registratimediatelytificate oase in orces of the

ance entems are aailable for

to creatin

ion or Mt of registall be attaon certifi

g the app № 1 “UIC filled in

number, n. n for re-rnal appli.

he applica circumsthe cases s Act. F

n act the re re-regisgistration uding the of the Acember 31gistration

standing wrrent enteries, the ce of good orandum oy and acctered caseon of a y requiresf good st

rder to sce relevant ers into fvailable a

r downloa

ng a clustof Bulgar

Memorandtration or ached to tied by th

plication C / PIN” th and in th the year

registratiocation fo

ation for tance, del of transfoFor the e respective

tration ap of the no details orticles of1, 2017.

n of the within thered circucertificate standing of associacess to the is imme

non-profs the coutanding o

can the d branch.

force on as attachad here.

 

ter in theria

dum of a the legal the appliche legal re

for re-reghe BULSTAhe additio and the

on of a nor each br

re-registetion and

ormation entry of e state feepplicationon-profit lof the latef associat

non-prohree days mstances

e shall be as well a

ation shalhe electroediately grit legal e

urts of th of the brdocument January

hments to

e Republic

associatio representcation of representa

gistrationAT code

onal field e code of

on-profit ranch und

ration, and announc under Ar a circume shall be n, the Age legal entiest enteretion or M

ofit legal after reqs. In the c issued a

as a copy l be sent onic imagranted. entity wite seat of

ranch andts related

1, 2018. o State G

c

on, entertative of t

re-registraative of th

, in the d of the no “Companf the regi

legal entder samp

n applicacement mrt. 12 of thmstance paid.

ency shall ty a certif

ed circumMemorand

entity isquest, conase of unfter entry of the Ar to the Agge of the

th branchf each brad to prov

d to enter

The appGazette, c

26

ed and the non-ation. he non-

data on on-profit ny case” istration

tity with ple form

tion for may also he Non- or the

request ficate of

mstances dum of

ssues a ntaining finished y by the rticles of gency ex e whole

hes, the anch to vide the ring the

plication copy 77,

[ 32 ]

ThinftheInf

DODe

e Bulgarformatione re-regisformation

OCUMENTeclaration

Guide t

rian Centn and guistration p

n portal.

TS

to creatin

ter for Nidelines tprocess.

ng a clustof Bulgar

Not-For-Phat will hFollow o

ter in theria

rofit Law help all nour webs

e Republic

w will punon-profitite as w

c

ublish adt legal en

well as th

27

dditional ntities in he NGO

[ 33 ]

PR

1. M

GR

Grovo

1.1.

- CPla

-De

-De

-Co

-Pr

-Rereg

1.2to

-Enclu

-Algro

-Suan

1.3ind

RACTIC

Make an

ROW THE

ow the cids, filling

Impleme

Create a can;

evelop co

eliver a ca

onfirm co

roactively

eport on gularly.

. Align an support t

nsure thauster;

lign econowth;

upport esd planne

. Developdustry:

Guide t

CAL TIP

n Action

CLUSTER

cluster byg the gaps

nt the Ac

cluster str

ommunica

all to actio

ommitted

y facilitate

outcome

nd strengt the cluste

t the loca

nomic de

stablishmers work to

p solution

to creatin

PS AFTE

n plan- p

R

y coordins, and bui

tion Plan

ructure to

ations pla

on to eng

d, capable

e and mon

es to part

then econer:

al authori

evelopme

ent of a foogether.

ns to imp

ng a clustof Bulgar

ER CREA

ractical

nating ecolding on s

:

o oversee

an and ma

age partn

e partners

nitor impl

tners and

nomic dev

ties have

ent and

orum whe

rove infra

ter in theria

ATING

advice

onomic d strengths

the impl

aterials;

ners and k

who can

lementat

d stakeho

velopmen

a commi

planning

ere econo

astructure

e Republic

THE CL

developm

ementati

key stakeh

deliver re

ion of Act

olders and

nt and pla

itted repr

g roles to

omic deve

e required

c

LUSTER

ment, find

ion of the

holders;

esults;

tion Plan;

d celebra

anning re

resentativ

o enable

elopment

d to supp

28

R

ding the

e Action

ate wins

esources

ve in the

e sector

t officers

port the

[ 34 ]

-Idinfthe

-Codis

-Id

-Atne

1.4

-Reide

-M

-U

-Idma

-Coint

2.

Woco

2.1

-Buinstec

-Wunsec

dentify tfrastructue cluster;

omplete stribution

dentify ga

ttract inveeeds.

. Expand

eview exientify rese

Make a rea

ndertake

dentify anarkets;

ommunicternationa

Fosier In

ork in competitive

. Develop

uilding mstitutions chnologic

Work closniversities ctor;

Guide t

he prodre require

and main and mar

ps in infra

estment t

existing a

isting docearch gap

listic surv

demand

nd target

cate theal opportu

nnovatio

ollaboratie advanta

ment of a

more ef – resecal proble

ely with are provid

to creatin

duction, ed to ach

ntain an irketing inf

astructure

to create

and cultiv

cumentatps;

vey of poss

analysis ;

t to test

e findingunities to

on

on to acges and q

a critical m

ffective march up

ems, centr

the theding know

ng a clustof Bulgar

processinhieve inte

nventory frastructu

e that are

or renew

vate new m

tion and

sible new

t the pro

gs of d key busin

chieve be quality pro

mass for in

measurespon requres of exce

e sector wledge an

ter in theria

ng, distregration b

of existinure that su

inhibiting

infrastruc

markets;

research

w markets;

oducts fo

omestic nesses in t

etter resooducts

nnovation

s betweeuest fromellence;

to ensurnd skills t

e Republic

ribution between d

ng producupports ac

g growth;

cture to a

on speci

;

or domes

demand the value

ource eff

n processe

en SMEsm busin

re that that meet

c

and ma different

ction, proctivities;

address id

ific dema

stic and

d analys chain.

ficiency,

es:

s and rness to

the schoot the need

29

arketing parts of

ocessing,

dentified

and and

foreign

sis and

develop

research resolve

ols and ds of the

[ 35 ]

-Use-m

-Deem

-Usrestra

2.2

-Deme

-Decro

-Fone

-Usnic

-Exinn

2.3placo

-Idpro

-Idacc

-Wproeva

se of IT – marketpla

evelopmemerging te

se of EUsearch inansfer.

2. Foster c

evelop centoring p

evelop “sowdfundi

oster opeew busine

se of crosches - for

xplore opnovation –

3. Identifyanning, cmmercia

dentify exovide exp

dentify anceleration

Work withoducts caaluation a

Guide t

e-educatiaces, bloc

ent of comechnolog

and natfrastructu

reative th

cooperativ programs

smart cong for new

n innovatss models

ss-fertilisa example

pportuniti– for exam

y and dcapital, olization o

xisting EUpert suppo

nd use on program

retailers an be intr and testin

to creatin

ion and trckchain te

mpetenceies for the

tional funure – lab

hinking an

ve, inters that intro

ommunitiw produc

tion proces;

ation (wo in creativ

es to usemple prod

develop apportunitf new pro

U fundingort for dev

ther fundmmes for

to develroduced tng

ng a clustof Bulgar

raining, eechnologi

es for the e sector;

nds to imoratories

nd entrep

nships, aoduce stu

es” withicts and sta

esses in t

rk acrossve industr

e better nucts desig

avenues ties for m

oduct:

g opportuvelopmen

ding opp start-ups;

lop an in to consum

 

ter in theria

-counselles;

future of

mprove ex and test

reneurshi

apprenticudents to

in the cart-ups;

the sector

differenties, IT;

non-techngn.

that promarket d

unities tant of proje

portunities;

nnovation mers rapid

e Republic

ing, peer-

the secto

xisting anting facil

ip:

ceships, s careers in

cluster –

r and the

t sectors)

nological c

vide accdevelopm

argeting ects and a

s such a

marketpdly and co

c

-to-peer le

or – eco-so

nd develoities, tech

scholarshn cluster s

living la

e developm

to devel

consume

cess to bment and

the sec applying;

s private

place wheost effect

30

earning,

olutions,

op new hnology

hip and sector;

abs and

ment of

op new

er-driven

business enable

tor and

equity,

ere new tively for

[ 36 ]

3.E

Estto

3.1

-Deest

-Esreg

-Apna

-Buan

3.2

-Parep

-Reto

-Usdesec

-Enclu

Enable t

tablish a cluster m

.Establish

ecide ontablishme

stablish agions to e

ppoint a vigate thr

uild a netd particip

2. Build eff

articipatepresentat

eview reg resolve th

se variouevelopmector;

nhance custer.

Guide t

the Clus

working members a

h a workin

the clusent;

a champioenable bu

senior offrough app

twork of pate in tra

fective re

e in regtive of the

gulations ahem;

us plannnt approa

oordinati

to creatin

ster

structure and creat

ng structu

ster form

on to drivsinesses t

ficial in eproval and

partners ansnation

presentat

gional ee cluster m

and polic

ning toolach of lo

on of var

ng a clustof Bulgar

of the cle an open

re of the

m and co

ve a one- to succeed

ach mund adminis

at regional project

tion and a

economicmembers;

cies to ide

ls (e.g. Rocal initia

rious even

ter in theria

luster rovn for busin

cluster:

omplete a

-windowd;

icipality tstrative p

nal, nationts, b2b eve

administr

c and

entify issue

RIS3, comative grou

nts to pro

e Republic

vide one-sness envir

all the le

approach

to assist rocesses;

nal and inents and

ation for i

innovatio

es and co

mmunityups) to fo

omote the

c

stop shopronment;

egal work

h in the

entrepren

nternation initiatives

its memb

on coun

onflicts, an

y-driven roster supp

e activitie

31

p service

k for its

relevant

neurs to

nal level s.

bers:

cils as

nd work

regional ports to

es of the

[ 37 ]

4.C

4.1

-Debu

- acpro

- en

- Een

4.2go

- Tclipre

- Pen

-Tr

5.C

Whthetakanthewisho

Cultivat

.Become

esign, pilusinesses w

Researchknowledgovision of

Design avironmen

Establish vironmen

2.Conductood practi

Track the mate, intessures) a

Promote rergy and

ransform

Coordin

hile theree issues tken into ad maxime action pll achieveould be a

Guide t

te new a

a generat

lot and i within the

h, designge and ref quality g

and implntal best p

initiativentally prog

t researchces in the

trends (eernationa

and assess

research i processin

trends int

nation an

e are variothat have account a

mizing use plan. Builde success

aligned w

to creatin

approach

tor of goo

implemene sector f

, pilot aeward ou

goods and

ement a practices;

es, at reggressive p

h and piloe sector:

ex. shiftingal trade as impacts

nto growng practic

to project

nd Coop

ous stakeh been ide

and collae of resouding on as throug

with comp

ng a clustof Bulgar

hes - pos

od practic

nt a syst for provid

and imputstandingd services;

a program

ional levpractices i

ot project

g demogand econo on produ

ing practces etcete

ts and clu

peration

holders thentified inboration rces are k

and not dh cooperplementa

ter in theria

ssible p

ces in prom

tem to aing ecolo

plement gly perfo

m to ed

el, to ackn the sec

ts specific

raphics aomic conucts;

ices, prodera;

ster initia

hat are aln the pla sought. C

key requiuplicatingration amary initiat

e Republic

ractices

moting se

acknowledogical goo

different rming bu

ducate th

knowledgctor;

cally desig

nd prefernditions a

ducts han

atives.

ready addn, their a

Coordinatrements g existing

mong paives such

c

s:

ector:

dge and ods and se

approacusinesses

he public

ge and p

gned to p

rences, chnd develo

ndling, alte

dressing mctions shtion, coop in implemg efforts, trtners. Th as natio

32

reward ervices;

ches to for the

c about

promote

promote

hanging opment

ernative

many of ould be

peration menting the plan he plan nal and

[ 38 ]

regantheup

6.L

To me

6.1

• N

• N

• N

• N

• %

• N

• N

• N

• N

• N

• N

• N

• %

• N

• N

gional std ongoine cluster

pdated on

List of In

measurembers sh

.The quan

Number o

Number o

Number o

Number o

% of increa

Number o

Number o

Number o

Number o

Number o

Number o

Number o

% of increa

Number o

Number o

Guide t

trategies, ng EU pro it promotn an ongo

ndicator

re the imhould agr

ntitative in

f cluster m

f events o

f pilot init

f trained

ase in sale

f new bus

f new job

f jobs ma

f training/

f people t

f technolo

f partners

ase in exp

f brands d

f projects

to creatin

communojects. Notes. Thereing basis.

rs to Mea

mplemenree on a se

ndicators

members

organised

tiatives de

people

es of clust

sinesses s

bs created

intained

/educatio

trained

ogy transf

ship deals

port of pro

developed

s impleme

ng a clustof Bulgar

nity-basedot static, tefore, the

asure Su

tation ofet of qual

could inc

supporte

eveloped

ter memb

tarted in

on program

fers appli

s with fore

oduction

d

ented

ter in theria

d regionathe plan i Action Pl

uccess

f actionsitative an

clude (not

ed

bers

the secto

mmes de

ed

eign coun

e Republic

al develop is dynam

an must

s and tand quantit

t exhaust

or

eveloped

nterparts c

c

pment apic and liv

be review

asks, the tative ind

ive list):

conclude

33

pproach ving like wed and

cluster icators.

d

[ 39 ]

• A

• A

• N

• Nac

• E

6.2

• In

• In

• Cpu

• In

• Inthe

• In

• E

IM

Lea

Beactthethemeim

Amount of

Amount of

Number o

Number ohieve pos

Etc.

2.The qua

ncreased

ncreased

Changed burchase

ncreased

ncreased e membe

ncreased

Etc.

PORTANT

adership

ecause thtions thaere will bee proceseasuring

mplement

Guide t

f public fu

f funding

f joint opi

of suggessitive chan

litative in

knowledg

knowledg

behaviou

collabora

level of sers of the c

capacity t

T:

he implemt will oce a vital ross, worki success a the Actio

to creatin

unding at

leveraged

inions on

stions to nge

dicators c

ge of clus

ge and pu

r patterns

ation amo

satisfactio cluster

to manag

mentationcur undeole for an ng with and makion Plan, a

ng a clustof Bulgar

ttracted

d by priva

matters o

public a

could incl

ter memb

ublic awa

s of consu

ong memb

on of cons

ge innovat

n of the er the lea overarch the pang adjust

a new go

ter in theria

ate source

of commo

authoritie

ude (not

bers in iss

reness ab

umers sh

bers

sumers fo

tion

Action adership ing body rtners ontments w

overnance

e Republic

es

on interes

es taken

exhaustiv

sues of int

bout the s

owing th

or the pro

Plan invoof differe committn their

when reque model c

c

st

into acco

ve list):

terest

ector

rough ch

oducts off

olves a sent stakeed to modifferent

uired. In o could be

34

ount to

oices of

fered by

eries of holders, nitoring tracks,

order to created

[ 40 ]

anco

Threprepoveco

7.C

Deandeevade

Cluthethemethethe

7.1.

PR

OUweme

REen

IMgro

d clustermpetenc

e body presentatpresentatersee themmitted

Cluster e

efining Cld analysi

erives knoaluations

ecisions ab

uster perfe differene Clusteeasuremee differene growing

.General f

ROCESSES

UTPUTS ebsite conedia cove

ESULTS vironmen

PACTS owth; Em

Guide t

r’s identies.

should tives, ecotives, all we implem partners

evaluati

uster Evas of infor

owledge are usedbout the c

formancent stakehoer’s life ent procent actors –g rate of t

framewor

S Meeting

Numbentacts; im

erage etc.

Recognnt for new

Higher ploymen

to creatin

fied mem

includeonomic d

with a comentation at all leve

ion

aluation irmation a on its imd to impro current sit

e measureolders of acycle st

ess needs – membe

he produ

rk for Clus

gs, works

er of newmproved c

nised glow business

productt growth

ng a clustof Bulgar

mbers wo

e represdevelopmommon in of thisels will be

is the sysabout a Cmpact asove effecttuation of

ement nee a Cluster,

age (em to considrs, the kects emer

ster perfo

hops, web

w produc commun

bally as s start-ups

tivity; Inc etc.

 

ter in theria

ould agr

sentativesment office interest: fs Action essential

stematic Cluster, itss a basistiveness af the Clus

eds to be the chara

merging der the ny charact

rging sect

rmance m

bsite, trad

cts; numbications w

a ‘Centres etc.

reased c

e Republic

ee on it

s of SMers, and

fostering Plan, su.

measures purposes for jud

and efficiter and it

e tailored acteristicsor groweeds and

teristics otor the Clu

measurem

de fairs etc

ber of tra with clus

e-of-Excel

competitiv

c

s functio

MEs, i local aut the clu

upport fro

ement, coe and de

dgments. ency and

ts sustaina

to the ints of a Clus

wing Clusd objectivf the Clus

uster focu

ment

c.

ained spester stake

lence’; at

veness; B

35

ons and

industry thorities’ uster. To om the

ollection livery; it

Cluster d inform ability.

terest of ster and ster).The es of all ster and

uses on.

ecialists; holders;

ttractive

Business

[ 41 ]

In pede

Baleawo

Thimpada

ThCosisfra

AftCoCothean

7.2

Wh

• Awit

• Dme

• Hde

• Tres

order toerformancetermined

ased on tast once aorkplan, t

e compamplement

rticipatinta on the

e data cooordinatortem), the

amework

ter the oordinatoroordinatore data cod forward

2.The Clus

hat progr

At what rath progre

Does the easure an

Has the Ceadlines? [

To what esults?

Guide t

o carry ouce indicatd in advan

he record a year and the Cluste

nies mem targetedg compa impact o

ollection rs followine Cluster of the act

finalizatior will be rs in ordellected. T

ded to the

ster evalua

ess has be

ate are reess [efficie

Cluster cnd evaluat

Cluster re [effectiven

extent m

to creatin

ut the evtors (bot

nce. These

ds, the ind preferaber as a wh

mbers (SMd data coanies of th of activitie

process sng the gu Coordination plan.

on of t the resp

er to condhe Clustee Coordin

ation aim

een made

esources ency]?

coordinatte the clus

eached iness] Wha

members

ng a clustof Bulgar

valuation h qualita

e indicato

dicators bly by thehole, shou

MEs, spinoollection (he HUBCes.

should beidelines o

ator and

he data ponsible duct the eer evaluatinators.

s to answ

e in terms

being us

tor have ster’s perf

ts goals at has gon

of the C

 

ter in theria

of the ative andrs secure

should be end of euld be mo

offs, startu(questionnluster in

e done on of CRES (c responsib

collectio for the c evaluationion proce

wer to the

s of antici

ed and h

enough formance

in termsne well an

Cluster ar

e Republic

Cluster, quantita the evalu

e monitoeach year onitored.

ups): it wilnaire surv

n order to

n compacluster resble task l

on procecollectionn of the Css should

following

pated act

how does

informatie?

s of desnd what n

re satisfie

c

measuraative) sho

uation qua

ored regu accordin

l be neceveys) amo

o collect d

nies levesearch evaeader un

ess, the of all th

Cluster an be docu

g question

tivities?

s usage c

ion and

ired resu not well?

ed with C

36

ble key ould be ality.

larly. At g to the

essary to ong the

detailed

l by the aluation

nder the

Cluster he data nalyzing mented

ns

ompare

data to

ults and

Cluster’s

[ 42 ]

• D

• H[re

• Hint

• H

• Hun

F.S

� A

� H

� WClu

� Tpo

� Tcawit

� Tof eco

� H

Evkeyof

• L

• C

Do the orig

Have respesponsiven

How has tternal rela

How effect

How effecnder the fr

Sustainab

Are the po

How is the

What risksuster and

To what eositive effe

To what epable anthout ext

To what ex the local onomic, e

How self-s

en if sustay factors t the cluste

ong-term

Cluster ser

Guide t

ginal assu

ponse acness]

he Clusteationships

tive has b

tive has bramework

ility answ

ositive effe

e sustaina

s and pot how like

extent areects of the

extent arend prepar

ernal sup

xtent doe economy

ecologica

upporting

ainability that are cer:

m involvem

rvices

to creatin

umptions

ctivities

er itself fus?

been the w

been the k of intern

wers to the

ects of the

bility or th

tentials arly is their

e the meme Cluster w

e the mered to m

pport in th

es the Cluy that havl, social an

g is the Cl

is the lon crucial to

ment and

ng a clustof Bulgar

hold true

been su

nctioned

work and

co-operanational C

e followin

e Cluster

he contin

re visible occurren

mbers ca without C

embers omaintain the long te

ster reflecve a majornd cultura

luster?

ng term go be consid

commitm

ter in theria

e?

ufficiently

? What h

co-opera

ation amoCluster lev

g questio

sustainab

uity of Clu

regardingce?

pable andCluster sup

of the Cluthe positirm?

ct on andr influencal aspects

oal of a Cdered dur

ment of pa

e Republic

refined

as been t

tion amo

ong the Hvel activiti

ons:

ble?

uster’s eff

g the sus

d preparepport in t

uster Manive effect

d take intoe on sustas?

luster, thering the su

articipant

c

and ad

the qualit

ng the HU

HUB Coordes?

fects asses

stainability

ed to recehe long te

nagements of the

o accountainability

ere are fivustainabi

ts

37

dapted?

ty of the

UBs?

dinators

ssed?

y of the

eive the erm?

nt Team Cluster

t factors like e.g.

ve major lity plan

[ 43 ]

• F

• In

• P

• R

F.S

1.L

Thtypmocoideadmeshobesta

2.C

CluCluin anareClupa

Financing

nnovation

Prioritisatio

Regional d

SUSTA

Long-ter

e positivepe of Cobilisationntinuouslentifying ded valueembers oow some

ecome acakeholder

Cluster S

uster servuster. A C the long td bottlen

e from uuster. As articular a

Guide t

n dynamic

on and ex

developm

AINABIL

rm invol

e effects luster mn of potely enlisti and intee. To ensuf the Clus

e interest ctively inrs in Clust

Services

vices are Cluster can term if sunecks. Theusing Clus already mattention

to creatin

cs and inn

xpansion

ment.

LITY

lvement

of a Clusmembers

ential stang new grating inure that mster, the m in the panvolved ter on a lo

s

of decisn only att

ucceeds ine earlier aster servi

mentioned should b

ng a clustof Bulgar

novation m

of sectors

t and co

ter is ma and the

keholders stakehon the Clu

more play most relev

articipatioand eng

ong-term

sive impotract newn offering and more ces, the

d, businesbe given t

 

ter in theria

managem

s

mmitme

inly baseeir involvs from thlders in uster addyers of thevant key aon in Clugaged. M basis sho

ortance fow membe

services w concrete

greater tsses are th to busine

e Republic

ment

ent of P

ed on its cvement. he whole the Cluitional co

e value ch actors in tuster activMoreover, uld be en

or the surs and ret

which ade the benetheir enghe focus oesses dur

c

articipa

compositThis req

e value cster as ompetenchain will b

the regionvities and involvin

nsured.

ustainabiltain its mdress theefits to m

gagement of the Clu

ing the r

38

ants

tion, the uires a hain by well as ces and

become n should d should ng new

ity of a members

ir needs members

t in the uster. So, redesign

[ 44 ]

anbuareadpro

3.F

Finsus(pransusTehamarelbeA soufintim

• Mser

• S

• F

• Btra

• Im

• P

d offerinusiness ene at the fditional oductivity

Financin

nancing istainabilitrivate andd sustaistainabilitam needve a finaainly privay on pub

e allocated financingurces. Th

nancing, pme. Exam

Membershrvices, or f

Sponsorsh

Fee for spe

Benefit froansfer ach

mplemen

Public co-f

Guide t

ng servicnvironmen focus, and benefits y or qualit

ng

is one ofty and th

d public) dnability. ty is part

d to contincially baately fina

blic financd enoughg model is helps

particularlples for fi

hip fees, w fixed, dep

hip

ecific not-

om incomhieved wit

ntation of

financing

to creatin

es in thnt and ned can ach from Cluty improv

f the keyhe efficien decisively Therefore

icularly iminuously salanced anced netw

cing sourch funds to should b to reducly if the lanancing s

which coupending o

-free servi

me genethin Clust

projects

of some

ng a clustof Bulgar

he long-teeds. By thieve conuster servements e

y factors ncy of a C

y influencee, a solmportant secure an and stabi

works as ces. Clusteo secure fbe basede the deatter is on

sources ar

uld be fleon the kin

ces (e.g. s

erated froter

activities.

 

ter in theria

term con this way, ncrete comvices, e.g.etc.

which d Cluster. Tes the cluid financ for Clusnd look filized Clu well as foers that a

financial s on regu

ependencnly availabre:

exibly adjd and size

seminars,

om paten

.

e Republic

nsidering businessmpetitive . increase

determineThe availauster’s opecing plaster. Clustfor new fuster. This

or clustersre public

stability oular and cy on onlble for a

usted e.ge of mem

consultin

nts, licenc

c

their chses feel th advantaged sales,

e the lonability of eration, efan that ter manaunds in o

s is true fs which ply funded

over sever variable ly one so limited p

g. to the smbers

ng services

cing, tech

39

hanging hat they ges and greater

ng-term funding fficiency ensures gement

order to for both primarily d should al years.

income ource of eriod of

scope of

s etc.)

hnology

[ 45 ]

*Ththe

4.

Innpacoenbroothtracoof Clualrbu

5.RClubycocoorgfrobeopmadeemregregco(4H

he basic pe cluster m

Innovat

novative crtners frompetitivehance thoadeninghers. Theansfer, companies dynamicuster memready meusinesses f

Regionausters hav

y increasintinuous mpanies, ganization

om the saetween cpportunitiearketing,

evelopmemploymengion, recrgion by operation

Helix) is cr

Guide t

prerequisi must allow

tion Dyn

companieom the ece edge ie innovat

g internal refore, C

ooperation and amoc is the mbers (noembers o for innova

al Develove the potng the interact researcns (busin

ame or secompaniees for co

sales andnt. Succent (such aruiting q

all region betweerucial.

to creatin

ite for finw comme

namics a

es need rconomic n the lo

tion poten know-ho

Cluster shn opportong those developmon SMEs, of the Clation.

opmenttential to productivtion is cch and ess suppo

everal intees can ooperationd positionessful re

as spin-ofualified sonal actoen politic

ng a clustof Bulgar

ancial susercial acti

and Inno

reliable re and reseong run. ntial of coow becauould keeunities a

e and RTOment of startups, uster ens

t influencevity of pcritical, i develoort organerconnectalso leadn, in the

ning, whicealization ffs, settinstaff) impors. In tcal, econo

 

ter in theria

stainabilitivity and a

ovation M

elations oarch com

Open Inompanies

se it is bap fosterinnd sharin

Os. One w protocol

spinoffs)suring th

e the comparticipati

n additiopment

nizations, ted sectod to ad area of

ch has a p of the g up new

plies a rethis contomic and

e Republic

ty is that accumula

Manage

of coopermmunity tnnovation by obtainased on cng innovang of kn

way for ac agreeme and othe

he long t

mpetitivenng compon to thinstitutio

public seors. Improdditional personne positive e effects w firms aesponsibletext, joind scientif

c

the legal ation of ea

ement

ration wit to mainta

is designing exter

cooperatiation, tecnow-how chieving tents amoer key acterm sup

ness of thepanies. Inhe prese

ons and ector, NGOved partn

structurel, manag

effect on r of grow

nd R & De action t dialogufic comm

40

form of arnings.

th other ain their gned to rnal and on with hnology among his kind

ong key tors not

pport of

e region ntensive ence of other Os, etc.) nerships es and gement,

regional wth and D in the for the ue and

munities

[ 46 ]

So

RISCe

Gu(RIISB

Sm

Eu

Da

ources:

S3 Smartentral Reg

uide to RIS 3), May BN : 978-9

mart speci

uropean C

anube Reg

Guide t

t Specialgion of Bu

esearch a 2012, Lux

92-79-250

ialisation

Cluster Co

gion Strat

to creatin

ization Slgaria, 20

and Innoxembourg094-1, doi:1

platform,

llaboratio

tegy, www

ng a clustof Bulgar

Strategy a015

ovation Stg: Publica10.2776/6

, s3platfor

on Platfor

w.danube

ter in theria

and Actio

trategies tions Offi

65746

rm.jrc.ec.e

m, www.c

e-region.e

e Republic

on Plan

for Smarce of the

europa.eu

clustercol

u

c

Paper o

rt Special European

u

laboratio

41

f North

lisations n Union,

n.eu

[ 47 ]