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Clusters as Tool to Increase Regional Innovation Potential & Regional Attractiveness
| Date post: | 12-Jul-2015 |
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Business |
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Clusters as Tool to Increase
Regional Innovation Potential
& Regional Attractiveness
Presentation by Julia Roelofsen
Partner & Advisor in InnoPraxis International Ltd. – consulting company, specialised in innovation systems development – international examples in presentation
4 years in different positions in technology park Technopolis – practical understanding of hi-tech companies, regional development & clustering
Originally from St. Petersburg, Russia. Now live in Helsinki, Frankfurt & St. Petersburg.
Content
Analyzing Regional Innovation Potential
Defining Clusters, Synergies & Actions for Cluster Development Program
Using Clusters to Increase Regional Innovation Potential & Regional Attractiveness
Why Today Clusters Should Support Innovations?
Clustering as Part of Regional Business Environment
Clustering as Part of Innovation Business Environment
Innovation is exploited competence-based competitive advantage.
Innovation is a result of interactionbetween organizations and people.
Clusters promote interaction and as result facilitate new ideas, drive innovations, open up new opportunities.
Businessincubators
Regional & cluster development programs
Support of growing companies
1 – Innovation System Potential – Analysing
Legislation
R&D
Funding models
Public support
5-8 years 3-5 years on-going
STP infrastructure & services
Education
Analyzing Regional Innovation System
2 – Willingness to Utilise & Develop Potential –
Joint Vision & Promotion
Understanding Bottlenecks –Setting Priorities
Competitive
Level
Which Clusters to Support? On What Areas to Concentrate Limited
Resources?
Identifying Target Clusters
Statistics on strongest local industries
Interview companies, educational & state organisations
People with industry experience
Anchor Company
Partners & Other Companies
Service Companies
Technology Providers
Collaboration Institutes & Specific to Cluster Authorities
Electronics Environment
Logistics
Understand Synergies Between Clusters
Electronics Environment
Logistics
Case Vantaa, Finland
InternationalCenter
Electronics Forum
Wellness Forum
Logistics Round Table
Vantaa
WellnessCenter
Electria Pilot Factory
Logistics Centre of
Expertise
HVAC
centre
RFid Lab
Case Cyprus
WATER
TourismAgriculture
Brewery
Case Botswana
WATER
Mining (Diamonds)
Cattle breeding
& Agriculture
ICT
Tourism
Bio-tech (HIV)
Transport
Energy
Environment
ICT
Oil & Gas
ChemistryAgriculture
Case Kazakhstan
Case Tyumen, Russia
Oil&Gas Mining
Transport
Energy
ICT
Ecology
Forestry
Oil&Gas Mining Forestry
Transport
Energy
Environment
ICT
Case Tyumen, Russia
How in Practice to Utilize Cluster Development Programs for Regional
Economic Growth?
Clusters Generating Innovations
Cluster Development Programs
Innovation Support Activities
New Companies
Retention & development of companies
Innovation Support Activities
Funding and infrastructure for joint R&D projects
Discovery of business ideas
Innovation infrastructure as innovation centers, business incubators, technology parks
Support of patenting
Support of product development
Funding for start-up companies
Innovation and business training
Innovation and business consulting
Attraction of Companies
Cluster Development Programs
Regional Positioning & Marketing
Attraction of companies
Retention & development of companies
Regional Positioning & Promotion
Positioning on the international level.
Benchmarking on international level.
Where are target companies?
Regional Promotion
Joint Vision Goals Tasks
Communication Plan
Why?
Who?
What?
How?
When?
By whom?
Results Evaluation
Where are target companies?
What is our message to different target groups?
Exhibition? Ads?
Communication dep. or communication manager? What is the budget?
Communication Channels
1. Media Communications
2. Direct Marketing
3. Participating in External Events (Exhibitions, Seminars & Conferences)
4. Organizing Seminars & Events
5. Joining International Networks
6. Advertising
7. Internet Marketing
Attraction of Companies
What kind of companies
Size is not all! Possess unique technology, niche market leader
Companies that outsource and network a lot
Fast growing companies
Companies looking for innovative companies to merge
Big changes happening in their field / their businesses
They want to be in region for image purposes
You Can Offer
Offering
Regional image – to be surrounded by same kind of companies
Business opportunities inside cluster programs
For SMEs chance to collaborate with anchor companies
For anchor companies access to innovative SMEs
Collaboration opportunities with other companies and public sector
Support (e.g. funding)
Saving costs (e.g. shared labs)
Business support services
Summary of Presentation
Analyze Regional
Innovation Potential
Develop Business
Environment
Cluster Development
Programs
Funding models, Legislation,
Infrastructure, R&D, Education
Support Innovations
Regional Promotion
Thank you for attention!
Questions? Comments?
Julia Roelofsen
Tel: +358 40 559 4070
InnoPraxis International Ltd.
Technopolis Innopoli, Espoo, Finland
www.innopraxis.fi, [email protected]
