#CMC17 @rachelmeyer1

Content Planning Tool Talk

Rachel Meyer

SEM Strategist

SuperShuttle & ExecuCarbit.ly/CMC-RM

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#CMC17 @rachelmeyer1

#CMC17 @rachelmeyer1

#CMC17 @rachelmeyer1

fewer fire drills

create goals; strategy

become consistent

Content Calendar Superpowers

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#CMC17 @rachelmeyer1#CMC17 @rachelmeyer1

fully customizable

totally free

sharable with your

team

Google Sheets Templatebit.ly/rm-content-cal

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#CMC17 @rachelmeyer1

Trellotrello.com

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can replace ed cal & project

management software

terrific app integration

extensive at-a-glance dashboard

#CMC17 @rachelmeyer1

No unnecessary notifications

Upload assets directly

See what you’ve missed

#CMC17 @rachelmeyer1

higher quality leads

avoid time wasted by guessing

choose the right platform for your content

Persona Superpowers

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Xtensioxtensio.com

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unlimited creativity

free & paid versions

professional appearance

#CMC17 @rachelmeyer1

What does she want?

What speaks to her?

What is driving her crazy?

#CMC17 @rachelmeyer1

Userforgeuserforge.com

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completely free

randomized images &

names

very simple to use

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Set up your human in the first step

Choose from 100+ icons

Easily edit any field

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reach new audiences

remind ‘em you’re still here

gain more visibility for desired keywords

Repurposing Superpowers

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How-To Article

Email

Push Notification

InfographicVideo

Social Teaser

Customer Handout

Podcast

Slide Deck

http://bit.ly/105-ideas

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Sparkspark.adobe.com

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completely free!!

tons of creative

commons images

quickly build videos;

graphics

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#CMC17 @rachelmeyer1

#CMC17 @rachelmeyer1

#CMC17 @rachelmeyer1

Qzzrqzzr.com

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interactive content

robust freemium

version

open source images

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Interactive tips as you’re building your quiz

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Piktochartpiktochart.com

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several free templates to choose from

easily create charts; graphs

visually represent

data

#CMC17 @rachelmeyer1

Easy, intuitive interface

Extensive library of choices

Excel based chart builder

#CMC17 @rachelmeyer1

learn where you have the most & least competition

fill in gaps in the marketplace

try to gain rich snippet placement

Competitive Intelligence Superpowers

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SEMRushsemrush.com

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awesome value for

price

organic & ad intelligence

wide scope of

competitor data

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#CMC17 @rachelmeyer1

#CMC17 @rachelmeyer1

selnd.com/2nLWo83

bit.ly/2oyRxp5

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Google Location Changerserps.com/tools/google-search-location

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no browser config.

required

easy way to check

competition

use for local zip codes;

anywhere in country

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Get device intelligence

#CMC17 @rachelmeyer1

#CMC17 @rachelmeyer1

#CMC17 @rachelmeyer1

identify creative ideas for your product or demographic

learn what people are actually searching for

answer questions for your customers & gain leads

Topic Intelligence Superpowers

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Answer The Publicanswerthepublic.com

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unique visualization

exportable

results for query

modifiers

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#CMC17 @rachelmeyer1

AnswerThePublic.comseed keyword: supershuttle

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• without• with• versus• to• near• like• for

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#CMC17 @rachelmeyer1

StoryBasestorybase.com

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valuable data types

easy platform

robust freemium

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Choose which best fits your needs

#CMC17 @rachelmeyer1

#CMC17 @rachelmeyer1

Now Providedauthoritylabs.com/now-provided

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GA integration

detailed drill

downs

30 day free trial, no credit

card

#CMC17 @rachelmeyer1

#CMC17 @rachelmeyer1

Thank you!bit.ly/CMC-RM