CME/Product/Service Advertising 2015 Rate Card...Feb 10 01/20/15 Feb 17 01/27/15 Feb 24 02/03/15 n...

CME/Product/Service Advertising2015 Rate Card Number 22AFrom The JAMA Network and AMA Publishing Group

Contact us at +1 (800) 262-2260 or [email protected] 2 CME/Product/Service Advertising Rates (22A)

Overview ............................................................................................................................... 3

Audience .............................................................................................................................. 4

Advertising Rates ................................................................................................................. 5

2015 Issue & Closing Dates ..............................................................................................6-7

JAMA Theme Issues 2015/Advertiser Savings Program ...................................................... 8

Bonus Distribution–Physician Meetings ............................................................................... 9

Material Specifications ....................................................................................................... 10

General Information ............................................................................................................ 11

Contents

Contact us at +1 (800) 262-2260 or [email protected] CME/Product/Service Advertising Rates (22A) Page 3

The JAMA Network constitutes a truly unique family, pro-moting the science and art of medicine and the betterment of public health. Each journal has an independent editor, editorial board, mission, and readership, but all work collec-tively to address issues at the forefront of medical publishing. The JAMA Network Journals imprimatur is much more than a brand; it is a symbol of integrity and commitment to the evolving needs of readers.

Product/Service Advertising

We invite you to join a community of responsible advertisers offering products and services of interest to physicians and other health professionals. Items useful in the practice of med-icine, medical education, and health care delivery may be eligible for advertising upon approval.

All ads are subject to the Principles Governing Advertising in Publications of the American Medical Association, accessible online through this link: http://jamanetwork.com/data/pdfs /ads/adprinciples.pdf Please review the document care-fully for specific requirements that may be applicable to your product or service.

The adjacent table indicates the range of products and ser-vices that generally have been acceptable for publication. The AMA, in its sole discretion, reserves the right to decline any submitted advertisement or to discontinue publication of any advertisement previously accepted.

Although we cannot guarantee adherence in all cases to a fixed time schedule, every effort will be made to expedite con-sideration in the following time intervals:

Established accounts: From the time copy and, if neces-sary, supportive data are received, 7 working days should be allowed for AMA consideration.

New accounts: If this is your first time doing business with us, from the time copy and supportive data are received, 14 working days should be allowed for AMA consideration.

Please help us help you. The more complete your submission, the better able we will be to evaluate your adver-tising for publication.

Overview

AnnouncementArtAssociations/MembershipBooks/PublicationsComputers/SoftwareConsultation/Referral ServicesContinuing Medical EducationCourses/Symposia/SeminarsInternet ServicesLegal ServicesMarketing/Practice DevelopmentMedical BillingMedical Equipment/Supplies

Medical PublicationsMedical TranscriptionMedical WritingMiscellaneousNoticesOffice Equipment/SuppliesPatent DevelopmentPhysician Employment ServicesPhysician LicensingPhysician ServicesReal Estate For Sale/RentStatistical Services

Advertising Categories

Ad Submission ChecklistWhen submitting advertising, please indicate:

Complies with AMA advertising principles

Product name and a brief description

Advertiser name and full contact info, including Web site

Intended publication(s) and the specialties in your target audience

Draft copy, logo, artwork or your final creative unit, if a layout is available

Ad size being considered, the number of insertions, and target spend


JAMA Delivers Your Target Audience

JAMA has the largest circulation of any medical journal in the world. It is received each week by MDs and DOs in virtually every specialty and practice setting. In addition to AMA mem-bers from a wide range of specialties, the journal has very strong penetration into the primary care universe. It is one of the best read publications among internists.

Strong Penetration of 10 Key Fields

Specialty Journals are circulated on a controlled/request basis to office- and hospital-based physicians in targeted spe-cialties. This includes all residents beyond the first year of training, residency program directors, and department chairs in relevant specialties.

Qualified Circulation, July 2014Issue Circulation

JAMA: The Journal of the American Medical Association

315,770

JAMA Dermatology 13,195

JAMA Facial Plastic Surgery 2,549

JAMA Internal Medicine 31,609

JAMA Neurology 7,344

JAMA Oncology 13,320

JAMA Ophthalmology 13,753

JAMA Otolaryngology – Head & Neck Surgery

8,212

JAMA Pediatrics 10,823

JAMA Psychiatry 21,555

JAMA Surgery 10,995

Audience


Color Charges, Extra

Per Insertion Full Page Fractional

4-Color Process $2,085 $1,045

2-Color Matched* $865 $430

*Matched color generally will be converted to 4-color process equivalent.

Multiple Insertion Savings

Frequency Savings

2 Insertions 5%

3 Insertions 10%

4 Insertions 15%

5+ Insertions 20%

Applicable only to black & white display rates. To receive multiple insertion savings, all insertions must be placed at the same time. Ad copy and artwork may vary across your schedule.

Composition Service

Unit Charge

Full Unit $200

2/3 Page $180

1/2 Page $170

1/3 Page $150

1/4 Page $140

1/6 Page $130

Per Col Inch $25

Typesetting services are available for display ad units. Charges apply to any material not furnished to our specifications. Billed on the first insertion or when extensive revisions are required.

2015 Display Unit Rates, Black & White1 Insertion 1 Page 2/3 Page 1/2 Page 1/3 Page 1/4 Page 1/6 Page Col Inch

JAMA $7,395 $6,520 $4,810 $3,905 $2,725 $2,010 $495

Derm $2,005 $1,770 $1,505 $1,100 $960 $700 $180

Int Med $3,575 $3,140 $2,680 $1,960 $1,720 $1,250 $325

Facial $635 $560 $470 $355 $305 $220 $55

Neuro $1,285 $1,135 $965 $710 $610 $440 $140

Oncol $2,000 $1,765 $1,500 $1,095 $955 $695 $175

Ophth $1,470 $1,295 $1,100 $810 $700 $520 $145

Oto HNS $1,350 $1,190 $1,010 $745 $645 $465 $135

Peds $2,150 $1,795 $1,430 $1,075 $725 $450 $85

Psy $2,065 $1,815 $1,550 $1,135 $995 $730 $185

Surg $2,810 $2,475 $2,105 $1,545 $1,350 $990 $245

The minimum display unit is 1 column inch. Column-inch units are available in half-inch increments up to 9 inches depth. Maximum words per column inch is 45.

Advertising Rates


2015 Issue & Closing Dates

Issue Deadline

Jul 07 06/16/15

Jul 14 06/23/15

Jul 21 06/29/15 •

Jul 28 07/07/15

Aug 04 07/14/15 t

Aug 11 07/21/15

Aug 18 07/28/15

Aug 25 08/04/15

Sep 01 08/11/15 n

Sep 08 08/18/15

Sep 15 08/25/15 n

Sep 22-29 09/01/15 n

Oct 06 09/15/15 n

Oct 13 09/22/15 n

Oct 20 09/29/15 n

Oct 27 10/06/15

Nov 03 10/13/15 n

Nov 10 10/20/15 n

Nov 17 10/27/15

Nov 24 11/03/15

Dec 01 11/09/15 n

Dec 08 11/16/15 n

Dec 15 11/20/15 •

Dec 22-29 12/01/15 •

Issue Deadline

Jan 06 12/15/14

Jan 13 12/22/14 •

Jan 20 12/29/14 • n

Jan 27 01/06/15

Feb 03 01/12/15

Feb 10 01/20/15

Feb 17 01/27/15

Feb 24 02/03/15 n

Mar 03 02/10/15 n

Mar 10 02/17/15 n

Mar 17 02/24/15 n

Mar 24-31 03/03/15

Apr 07 03/17/15

Apr 14 03/24/15

Apr 21 03/31/15 n

Apr 28 04/07/15 n t

May 05 04/14/15 n

May 12 04/21/15

May 19 04/28/15 n

May 26 05/05/15

Jun 02 05/12/15 n

Jun 09 05/18/15 • n

Jun 16 05/26/15

Jun 23-30 06/02/15 t

JAMA Dermatology

Issue Deadline Issue Deadline

JAN 12/15/14 JUL 06/09/15

FEB 01/13/15 AUG 07/14/15

MAR 02/10/15 n SEP 08/11/15

APR 03/10/15 OCT 09/15/15

MAY 04/13/15 NOV 10/13/15

JUN 05/11/15 DEC 11/06/15

JAMA

Issue Deadline

JAN/FEB 12/15/14

MAR/APR 02/17/15

MAY/JUN 04/14/15

JUL/AUG 06/16/15

SEP/OCT 08/17/15 n

NOV/DEC 10/20/15

• Early closing due to holiday

JAMA Facial Plastic Surgery


Insertion orders and material must be received by close of business on the dates indicated. Please note early closings due to holidays, which are marked with a bullet (•), theme issues marked with a diamond (t), and bonus distribution marked with a box (n). See page 8.

JAMA Internal Medicine

JAMA Ophthalmology

JAMA SurgeryJAMA Psychiatry


JAMA Neurology

JAMA Pediatrics

Issue Deadline

JAN 12/03/14

FEB 01/05/15

MAR 01/30/15 n

APR 03/06/15

MAY 04/03/15 n

JUN 05/01/15

JUL 06/28/15

AUG 07/02/15

SEP 07/31/15 n

OCT 09/04/15

NOV 10/02/15 n

DEC 10/30/15

Issue Deadline

JAN 12/11/15

FEB 01/08/15

MAR 02/06/15

APR 03/13/15 n

MAY 04/10/15

JUN 05/07/15

JUL 06/12/15

AUG 07/10/15

SEP 08/13/15

OCT 09/11/15

NOV 10/09/15

DEC 11/11/15

Issue Deadline

JAN 12/04/14

FEB 01/02/15

MAR 01/29/15

APR 03/05/15 n

MAY 04/02/15

JUN 04/30/15 n

JUL 06/05/15

AUG 07/02/15

SEP 08/07/15 n

OCT 09/02/15

NOV 10/01/15 n

DEC 11/04/15

Issue Deadline

JAN 12/09/14

FEB 01/14/15

MAR 02/11/15

APR 03/11/15

MAY 04/15/15 n

JUN 05/12/15

JUL 06/10/15

AUG 07/15/15

SEP 08/12/15

OCT 09/09/15

NOV 10/14/15 n

DEC 11/09/15

Issue Deadline

JAN 12/12/14

FEB 01/16/15

MAR 02/16/15

APR 03/16/15

MAY 04/20/15 n

JUN 05/15/15

JUL 06/15/15

AUG 07/20/15

SEP 08/14/15

OCT 09/14/15

NOV 10/19/15

DEC 11/13/15

Issue Deadline

JAN 12/08/14

FEB 01/02/15

MAR 02/03/15

APR 03/03/15

MAY 04/07/15 n

JUN 05/04/15

JUL 06/02/15

AUG 07/07/15

SEP 08/04/15

OCT 09/08/15

NOV 10/06/15

DEC 11/03/15

Issue Deadline

JAN 12/16/14

FEB 01/21/15

MAR 02/18/15

APR 03/18/15 n

MAY 04/22/15

JUN 05/19/15

JUL 06/17/15

AUG 07/22/15

SEP 08/18/15

OCT 09/16/15

NOV 10/21/15

DEC 11/16/15

JAMA Oncology

Issue Deadline

MAY 04/16/15

JUN 05/13/15 n

JUL 06/11/15

AUG 07/16/15

SEP 08/12/15 n

OCT 09/10/15

NOV 10/15/15

DEC 11/10/15 n


JAMA Network Theme Issues

Savings for Volume Advertisers

You can accrue substantial savings by concentrating your classified advertising in AMA periodicals. Whether you’re placing ads for physician recruitment, educational seminars, or products and services germane to the practice of medicine, this program helps get the most from your media budget. Only recognized advertiser parent companies and their subsid-iaries are eligible; this program does not apply to purchasing agency spend, nor does it apply to online-only credit card transactions.

Plan A: Contract Savings

When you make a spending commitment for calendar year 2015 prior to your first insertion, you start saving from day 1. A contract signed by the advertiser’s authorized agent must be accepted by the publisher before your first order is placed. If space will be placed by an advertising agency, the contract must be signed by both advertiser and agency. When actual spending during the year attains a higher level than that com-mitted, additional savings will be applied to subsequent paid orders; however, rebates will not be given for any space pre-viously booked. If your commitment is not satisfied during the year, you will be short rated.

Plan B: Save as You Go

If you have not signed a contract but attain one of our established spending levels for calendar year 2015, the appropriate savings rate can be applied to subsequent paid orders. Rebates will not be given for ads that already have run. Contact your advertising representative for complete details.

2015 Gross Spending CommitmentLevel Minimum Savings

1 $15,000 3%

2 $25,000 5%

3 $40,000 8%

4 $50,000 10%

5 $75,000 15%

6 $100,000 20%

Advertiser Savings Program

Special Vehicles for Your Advertising

Theme issues help to focus attention on some of the most sig-nificant topics in medicine today. National news coverage is facilitated by our seasoned media relations staff, increasing awareness of and involvement with each timely release. We strongly recommend that you use a consistent media schedule to generate the best response to your advertising; however, you may wish to take advantage of these special opportunities.

Get Up Front and Personal

At selected meetings, AMA periodicals will be promoted and sample copies of relevant publications will be distributed—building awareness and visibility among job seekers, while providing extra exposure for your advertising messages. Please refer to the individual journal page for specifics and contact us to confirm all issue and closing dates.

JAMA Theme Issues-TentativeMonth Title

Apr 01 Child Health/Pas Meeting, Apr 25-28, 2015

Rolling Theme Science and the Future of Medicine

Jul 21 ADA Cluster

Jul 28 Medicare/Medicaid Cluster

Aug 4 Violence/Human Rights

Sep ? Lasker Award

Nov 10 Cardiovascular Disease / AHA Meeting

Dec 08 Medical Education

JAMA’s Medical Education Issue

Each year since 1901, JAMA has published a Medical Educa-tion Issue. Original contributions address some of the most important concerns affecting undergraduate, graduate, and continuing medical education today. Appendices provide unique summaries of training program data not readily avail-able elsewhere.

The issue presents employers with a unique recruitment and branding opportunity, offering both high initial readership and enduring shelf life.


Tentative ExhibitsMonth Meeting Date Location JAMA Network

Jan Society of Critical Care Medicine Jan 18-21 Phoenix, AZ X

Feb Academic Surgical Congress Feb 3-5 Las Vegas, NV SUR

Feb Pacific Coast Surgical Congress Feb 19-22 Monterey, CA SUR

Feb AAAAI - American Academy of Allergy/Asthma & Immunology Feb 20 - 24 Houston, TX X

Mar Endocrine Society Mar 5 - 8 San Diego, CA X

Mar NCCNC - National Comprehensive Cancer Network Mar 12 - 15 Hollywood, FL X

Mar American College of Cardiology Mar 14 - 16 San Diego, CA X IMN

Mar Int'l Symposium of Intensive Care & Emergency Medicine (ISICEM) Mar 17 - 20 Brussels, Belgium X

Mar American Academy of Dermatology Mar 20 - 24 San Francisco, CA DER

Mar Society of Surgical Oncology Mar 26-27 Houston, TX X

Apr American Association for Cancer Research Apr 18 - 22 Philadelphia, PA ONC

Apr American Academy of Neurology Apr 18 - Apr 25 Washington, DC NER

Apr COSM - Combined Otolaryngological Spring Meetings Apr 22 - 26 Boston, MA OTO

Apr Pediatric Academic Society Apr 25 - 28 San Diego, CA PED

Apr American College of Physicians Apr 30 - May 2 Boston, MA X INM

May Association of VA Surgeons May 2 - 5 Miami Beach, FL X SUR

May Association for Research in Vision & Ophthalmology (ARVO) May 3 - 6 Denver, CO OPH

May American Psychiatric Association May 16-20 Toronto, CN PSY

May American Thoracic Society May 15 - 20 Denver, CO X

May American Society of Clinical Oncology May 29 - Jun 2 Chicago, IL ONC

Jun American Diabetes Association Jun 5 - 9 Boston, MA X INM, PED

Aug European Society of Cardiology Aug 29 - Sep 2 London, UK X INM

Sep European Association for the Study of Diabetes (EASD) Sep 15 - 19 Stockholm, Sweden X INM, PED

Sep European Society of Medical Oncology Sep 25 - 29 Vienna, Austria ONC

Sep American Academy of Family Physicians Sep 29 - Oct 3 Denver, CO X

Oct European Society of Intensive Care Medicine (ESICM) Oct 3 - 7 Berlin, DE X

Oct American Society of Human Genetics Oct 6 - 10 Baltimore, MD X

Oct Infectious Diseases Week Oct 7 - 11 San Diego, CA X

Oct American Society for Radiation Oncology Oct 18 - 21 San Antonio, TX X ONC

Oct Lynn Sage Breast Cancer Symposium Oct 29 - Nov 1 Chicago, IL ONC

Nov The Obesity Society Nov 1 - 7 Los Angeles, CA X INM, PED

Nov American Society of Nephrology Nov 3 - 8 San Diego, CA X

Nov American Heart Association Nov 8-10 Orlando, FL X

Dec American Society of Hematology Dec 1 - 5 TBA ONC

Dec SABCS - San Antonio Breast Cancer Symposium Dec 8 - 12 San Antonio, TX ONC

Bonus Distribution & Exhibits

Other MeetingsMonth Meeting Date Location

Mar American Academy of Orthopedic Surgeons Mar 25 - 27 Las Vegas, NV

Sep American Academy of Otolaryngologist HNS Sep 27 - 30 Dallas, TX

Oct American College of Surgeons Oct 4 - 8 Chicago, IL

Oct College of American Pathologists Oct 4 - 7 Nashville, TN

Oct American Society of Plastic Surgeons Oct 16 - 20 Boston, MA

Oct American College of Gastroenterology Oct 16 - 21 Honolulu, HI

Oct American Society of Anesthesiologists Oct 24 - 28 San Diego, CA

Oct American Academy of Pediatrics Oct 24 - 27 Washington, DC

Oct American College of Emergency Physicians Oct 26 - 29 Boston, MA

Nov American College of Rheumatology Nov 6 - 11 San Francisco, CA

Nov American Academy of Ophthalmology Nov 14 - 17 Las Vegas, NV


Material Specifications

Display Ad Unit Dimensions

Unit Width Depth

Full Page 7.0˝ 9.5˝

2/3 Page Vertical 4.6˝ 9.5˝


1/2 Page Horizontal 7.0˝ 4.625˝






Column Inch 2.25˝ 1.0˝

Column-inch units are available in half-inch increments up to 9 inches in depth.

Supported Software Programs

Adobe InDesign CS Adobe Illustrator CSAdobe Photoshop CS Adobe Acrobat

File Formats

Native file formats of above softwareEPS ....................................................Convert to outlinesTIFF ................................... OK to use LZW compressionJPG .......................................Compression at 7 or higherPDF .........................................................Press optimized

Matched Color

Prior to submission, please convert spot color to 4-color pro-cess equivalent. We must accommodate multiple fractional page ads along with other content on each offset printing form; consequently, ad submissions utilizing spot color gen-erally will be converted to the CMYK color space and are subject to a composition service charge.

Composition Service

Unit Size Charge

Full Page $200

2/3 Page $180

1/2 Page $170

1/3 Page $150

1/4 Page $140

1/6 Page $130

Per Col. Inch $25

Typesetting services are available for display ad units. Charges apply to any material not furnished to specifications. Billed on the first insertion or when extensive revisions are required.

Image Requirements

RGB ..................................................................... 350 ppi

CMYK .................................................................. 350 ppi

Grayscale ............................................................ 350 ppi

Bitmapped ............................................ at least 1200 ppi

Fonts

The following fonts are supported. If a different typeface is desired, convert the fonts to outline before submission. (Adobe InDesign and Adobe Illustrator support this functionality.)

ITC Avant Garde Gothic 1 & 2

ITC New Baskerville

ITC Berkeley Old Style

Berthold Bodoni Antiqua

ITC Bookman 1

Cascade Script

Century Expanded

Century Old Style

ITC Century

ITC Century Condensed

New Century Schoolbook

Courier

Frutiger

Frutiger Condensed

Futura 1 & 2

Futura Condensed

ITC Galliard 1 & 2

ITC Garamond 1 & 2

ITC Garamond Condensed

Goudy 1 & 2

Helvetica

Helvetica Condensed

Helvetica Neue 2

Mathematical Pi

New Century Schoolbook

Fractions

Nuptial Script

Optima

Palatino

Symbol

Times

Times New Roman

Univers

Univers Condensed

Universal Greek & Math Pi

Universal News & Commercial Pi

ITC Zapf Dingbats

Ad Submission ChecklistWhen submitting advertising, please indicate:

Complies with AMA advertising principles

Product name and a brief description

Advertiser name and full contact info, including Web site

Intended publication(s) and the specialties in your target audience

Draft copy, logo, artwork or your final creative unit, if a layout is available

Ad size being considered, the number of inser-tions, and target spend


General Information

Advertising Acceptance Policy

Classified advertising is subject to approval by the American Medical Association and is restricted to professional oppor-tunities, practices for sale, medical office space available, products and services that are of interest to physicians and other health professionals, and CME. All ads must clearly and prominently identify the advertiser. We reserve the right to decline, withdraw, and/or edit copy at our sole discretion. Advertising orders are accepted subject to the terms and conditions set forth in Principles Governing Advertising in Publications of the American Medical Association.

Terms and Conditions

All advertising must be submitted in writing. The Publisher will not be bound by any conditions appearing on an inser-tion order when such condition(s) conflict with provisions contained on this rate card or with terms and conditions set forth in the referenced Principles. Every care is taken to avoid mistakes, but Publisher shall not be liable for errors and omissions.

Payment, Commission

15% commission to recognized advertising agencies for payment within 30 days of invoice. Prepayment of the ini-tial schedule by check or credit card (Visa, Master Card, and American Express accepted) is required of first-time adver-tisers. Invoicing is subject to credit approval.

Cancellation & Copy Changes

All changes to your schedule, cancellations, or corrections must be communicated to our classified department by fax or e-mail prior to the published closing date of the scheduled issue(s).

Acknowledgment Service

Each week we send out acknowledgments confirming adver-tising orders. At this time, you should verify that your ad is running under the appropriate heading and that scheduling is correct.

Renewal Service

Before your schedule expires, you will receive a notice facilitating automatic renewal of your ad. Simply indicate the desired issue dates, and then sign and fax the form to 312.464.5909 prior to the closing date of the first issue. Your advertising consultant will contact you to confirm this renewal.

Orders, Materials & Payment

Please direct all communication as follows:

AMA Classified Advertising330 N. Wabash Ave., Suite 39300Chicago, IL 60611-5885800.262.2260312.464.5909 [email protected]

JAMA: The Journal of the American Medical Association

JAMA Dermatology

JAMA Facial Plastic Surgery

JAMA Internal Medicine

JAMA Neurology

JAMA Oncology

JAMA Ophthalmology


JAMA Pediatrics

JAMA Psychiatry

JAMA Surgery

JAMA Career Center

Classified Advertising

American Medical Association

330 N. Wabash Ave., Suite 39300

Chicago, IL 60611-5885

800.262.2260 • 312.464.5909 fax

[email protected]

www.jamacareercenter.com

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