Date post: | 13-Apr-2018 |
Category: |
Documents |
Upload: | floricel90 |
View: | 230 times |
Download: | 0 times |
of 8
7/27/2019 CMS Bro 8pg US Sitecore
1/8
Sitecore Web Content Management SystemPut Your Website at the Center of Your Digital Marketing Strategy
7/27/2019 CMS Bro 8pg US Sitecore
2/8
Dynamic Personalization
and Experience Editing
From the moment a visitor enters your site they begin tocreate a digital ngerprint. With Sitecore you can harness that
ngerprint to continually personalize and optimize the visitorexperience in real time. Content authors and editors have fullability to easily create and edit the experience from text, torich media, to social media connections right in the context othe page, and present relevant experiences in real time basedon the visitors behavior.
In addition to providing easy tools to help editors keep contentfresh and up-to-date, Sitecore goes one step further in theevolution of creating an engaging and targeted site experiencefor your visitors with personalization and experienceoptimizing capabilities within the in-line editor.
Your marketing team can:
*Create display rules and content as part of a singleintegrated process
*Score any content item or page component as being ofparticular interest to a designated persona or visitor type
*Preview personalized user experiences and contentvariations right on the page
*Assign detailed proles to guide targetedcontent development
Todays websites are front and center
of any digital marketing strategy
Yet you may have only seconds with a visitor, unless you can
immediately engage them in a relevant conversation.
Does your website engage visitors by listening and adapting totheir interests in real time? Does your website proactively movevisitors through to a conversion with relevant content? Does yourwebsite integrate with your other digital marketing channels soyou can continue the conversation across channels? If you haveinvested in attracting the right visitors to your website, youneed to quickly optimize that engagement.
Sitecores Web Content Management System (CMS) puts thepower of personalization and conversation management rightin the hands of your marketers and business users. Now yourwebsite becomes a critical engagement engine, working with all
of your digital marketing channels to increase conversions, driverevenue, and meet real business objectives.
Personalize content, designand features dynamically
B
A
World Leading Website Content Management Software
7/27/2019 CMS Bro 8pg US Sitecore
3/8
Social Media Engagement
Whether you want to host your owncommunity with Sitecore, integrate witha leading social platform like Telligent,or plug your site into major publicnetwork like Facebook and LinkedIn,with Sitecore you can easilycontinue the conversation
across social media.Sitecore has multipleoptions for blogs,wikis, forums, polls,surveys, web formsand more. Optionsrange fromsimpler pre-builtcomponentsavailable inthe extensiveSitecore SharedSource Library,to fully denedintegration withbest-of-breedsocial mediaplatforms.
Todays Optimized
Mobile Experience
Make your site
a truly unique
experience by
sensing and
adaptingto the
particular needs
and interests of any
visitor.
Designate page
elements and
other content to
appear or change
based on visitor
behavior, prole
patterns, location
and other criteria.
With power like this
in the hands of you
content editors,
youll be able to
serve up the right
offer at the right
time, to increase
conversions and
maximize customer
engagement.
Your Site, on the Go
Mobile visitors arent just on thego; they have different goals thanvisitors who are on a PC. WithSitecore you arent limited to merelyshrinking and re-displaying contentfor a mobile device: you can optimizethe mobile experience in the contextof that visitors unique goals.
Sitecore automatically detects andserves content based on whetherthe visitor is using an iPhone, iPad,Blackberry, Android or other mobiledevices. But your business usersalso have the power to serve contentthats specic to a mobile visitor. Forexample, using Geo-IP lookup, youcan serve location-specic offers inthe context of where the visitor islocated. Or offer a simplied versionof your shopping cart, makingpurchase and checkout easier.
7/27/2019 CMS Bro 8pg US Sitecore
4/8
Regionalization and Localization
* Build your websites, intranets and extranetsin any language and ensure a consistent globalmessage on all international sites
*Let your content editors work in theirnative language Sitecore supports all
major languages
* Easily coordinatethe management ofmultiple language versions of your siteand maintain consistency
* Control the translation processby givingtranslators authenticated access to your sitefor fast and efcient translation
Buyers prefer to be engaged in their native language, but mostcompanies struggle with localization and management of multilingualcontent. Sitecore simplies the management of many different language
versions of your site, as wellas the translation processesas content changes across
those sites. For organizationsthat outsource their contenttranslation work, Sitecoreoffers integration with ClayTablets Rosetta Gatewayand Lionbridge TechnologysFreeway to automate theprocess, making translationmore efcient and timely.
E-commerce ServicesMany online retailers struggle with the weakcontent management capabilities of moste-commerce platforms. Not with Sitecoreyou can extend your website with thepower of the CMS foundation inaddition to beneting from standarde-commerce services such ascatalog management. With itsmultilingual and multisitecapability, online retailingbecomes limitless. Andbecause its Sitecore, youcan rest assured that oure-commerce serviceswill scale and extendto meet your onlineretail needs today andtomorrow.
In addition, for thoseretailers that arelooking for superiorcontent managementbut dont want toleave their currente-commerce provider,
Sitecore is exibleenough to integrate withany e-commerce platform.
Your Site BecomesYour Business Hub
7/27/2019 CMS Bro 8pg US Sitecore
5/8
What we love
about Sitecore is
that weve been
able to combine
creativity,
sophistication,
and efciency.
Were managing
different countrie
and languages
with ease, and
were creating a
communityamo
our site visitors.
Kjetil Aarseth
Communications
Manager, Stokke
Eliminating Unnecessary
Complexity for All Users
Web technology gets more powerfulbut that doesnt mean it should be anyharder to implement. Easy yet powerful,Sitecores next-generation interfacedelivers exactly the right capabilities
needed by marketing and business usersas well as technical users of the system.
With its Microsoft Ofce-like UI, yourusers will feel immediately at homeand comfortable navigating thesystem. The Sitecore Media Libraryprovides native asset management fortext, image, video and other le typeswith simple drag and drop upload.
Casual users get a streamlinedinterface that allows them tonavigate the site naturally and edit
in-line on the page. More sophisticated userscan use a more robust interface that includesworkow control, metadata management andpage design capabilities.
This means your content editors can createand modify page layouts without waiting
The website is the foundation of a
connected digital marketing strategy.The Sitecore Digital Marketing Systemintegrates your website with allyour digital marketing channels andleverages the powerfully easy ContentManagement System to manage all yourdigital content.
Highlights of the DigitalMarketing System include:
Engagement AnalyticsProvide in-depth insight into site andcampaign performance. The Executive
C-level dashboard shows at a glance howwell your site is generating conversions,driving new and returning trafc and howrelevant visitors are nding your site bymeasuring their level of interaction withyour company.
Engagement AutomationGo beyond classic marketing automationto allow marketers to design, monitorand supervise cross-channel campaignsto effectively engage in 1:1 conversationswith prospects and customers.
for busy developers, and incorporate text,images and pre-built interactive featureslike polls and multimedia without coding.
Business users and marketers wont needto wait for an overbooked IT departmentor development team to make simplesite changes and modications, keepingmarketing in control of the day-to-daymanagement and upkeep of site properties.
Email Campaign Manager
Create, manage and optimize your emailmarketing efforts. Design and editemails by leveraging existing contenttemplates and imagery, and test andpersonalize your message for targetedemails that result in higher open/clickrates and conversions.
Other features in theDigital Marketing System include:
*Universal Prole Connector
*Campaign Management
*Lead Scoring
*Content Proling and Scoring
*Social and Emerging Channels
* Personalization and Testing Tools
*Adaptive Segmentation
*And more!
Digital Marketing Tools for Customer Engagement
Edit text inline and saygoodbye to HTML hassles.
7/27/2019 CMS Bro 8pg US Sitecore
6/8
Seamless Integration
Your company has already made an
investment in other leading software, andyoure looking for a content managementsystem that ts in with your existinginvestments. Sitecore is based on thelatest Microsoft technology, offering out-of-the box integration with:
*Windows SharePoint Services
*Microsoft Dynamics CRM throughversion 2011
* and Microsoft Active Directory.
And it runs so much deeper! Sitecore solutio
successfully incorporate technology for:
*Customer databases like Oracle, SAP anmany others
*Digital Asset Management
*Content Delivery
*Security and Authentication
* Search
* Analytics
We have
currently
15 websites
running on a
single instance,
serving well
over millions of
people a year,
with over 110
active users
inside Sitecore.
Craig Tarr
Programmer Analyst,
International Speedway
Corporation
For developers, Sitecore provides apowerful environment to prototype,develop and test your work whileleveraging the rich services andfunctionality that let you do more with lesseffort. Work within the tools youre familiarwith, such as Microsoft Visual Studio 2010.
Sitecore gives you the tools and exibilityto create and optimize your site designfor a pixel-perfect visitor experience.Based on W3C standards, Sitecore nativelysupports cascading style sheets andconforms to .NET standards. Using this
approach, you can develop your own pagelayouts using standard .NET controls, XSL,or a combination of the two. This level ofexibility lets you use the right tool for theright job, and simplies development.
Create and improve yoursite more efciently with
native developer tools anda comprehensive library of
optional add-ons.
Development and Design Flexibility
7/27/2019 CMS Bro 8pg US Sitecore
7/8
Sitecores .NET-based CMS lets you modifyand adjust every aspect of your site, andwith our open API, you can even adaptthe user interface to t your needs. Theexible framework also provides the meansto easily integrate any and all of your lineof business applications using supportedopen standards and a full data integrationand abstraction layer.
Sitecore natively provides multisitesupport and content sharing acrossmany sites. This is critical for largerorganizations managing an arrayof websites, and seeking a singlemanagement platform for all of their
web propertiesTrafc and load patterns can be verydynamic, making it difcult to accuratelyestimate the right amount of resourcesneeded to keep your site performingwell. From the beginning, Sitecore CMShas been architected to scale extremelywell, allowing organizations to grow whileprotecting their considerable investment
Sitecore
Solution
Accelerator
Extend the value ofyour Sitecore CMS
investment for future
site needs with pre-
built solutions that o
additional capabilitie
and functionality for
launching and manag
your site properties.
Intranet Portal:
Launch a brand new,
full-featured intranet
just one week thanks
ready-to-run features
and minimal-to-no
programming.
Foundry:
Take advantage
of centralized
management to
effectively and
efficiently provision
and manage tens,
hundreds, or even
thousands of sites.
Open Architecture Balanced with Site Security
in time, process and software.
Sitecore also offers a cloud-readybalanced architecture. With the SitecoreCMS Azure Edition, you can deploy to anynumber of Sitecore Azure content deliveryinstances hosted at various WindowsAzure locations. Your Sitecore editingand core database servers are licensedand maintained on your own premises,behind your own rewall. This hybridsolution provides a best of both worldsapproach- scalability and exibility nearyour customers, and the security of yourSitecore editing and database servers atyour location.
Scalability and Multisite Management
Out of box, Sitecore integrates with anumber of applications including ActiveDirectory, so you can secure contentdown to the component and elementlevels. Control access rights for internalusers with customizable workflowprocess for versioning and contentapprovals, while utilizing your preferredauthentication system to manage siteusers on your extranet or portal.
7/27/2019 CMS Bro 8pg US Sitecore
8/8
North America
Middle East
Asia Pacific
Australia & New Zealand
South America
Europe
Africa
Japan
China
Sitecore
around
the World
Sitecore redenes how organizations engage with their customers online,
powering experiences that can sense and adapt to a customers needs to
increase revenue and customer lifetime value and satisfaction. Sitecore
was the rst Web Content Management system (WCM) to incorporate
marketing automation, intranet portal, e-commerce, Web optimization,
social media and campaign management technologies into a cohesive,
integrated open platform. Sitecores software makes it easy for businesses
to identify, serve, engage and convert new customers online.
Sitecores broad choice of capabilities enable marketing professionals,
business stakeholders and information technology teams to rapidly implement,
measure and manage a successful website and online business strategy.
Its powerful development platform, integrated marketing automation tools
and intuitive editing workspace enables successful websites of all types.
Thousands of public and private organizations have created and now manage
more than 27,000 dynamic websites with Sitecore including ATP World Tour,
Austrian Airlines, Computer Associates, Ergo Insurance Group, ISS, Lloyds
of London, Microsoft, National Suisse, Nivea, Siemens and Thomas Cook.
Sitecore is a trademark of Sitecore Corporation. All other brand and product names are the property of their respective holders
Copyright 2001-2011 Sitecore Corporation. All rights reserved.
Visit www.sitecore.net for contact details