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1 CNE CRUISE SYMPOSIUM JUNE 8, 2010 “CRUISE 101 EVOLUTION OF CRUISING” Michael Crye Executive Vice President CLIA
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CNE CRUISE SYMPOSIUM
JUNE 8, 2010
“CRUISE 101
EVOLUTION OF CRUISING”
Michael Crye
Executive Vice President CLIA
Cruise Industry’s Evolution
Converted ocean liners to a fleet of 200+ purpose-built ships 118 New ships in the last 10 years
•200+ ships
•GRT exceeding 225,000
•Ice skating rinks, bowling alleys
•Spas that rival any on land
•Engineering innovation for safety, security and the environment
•Over 14 million guests per year
•Over 350,000 North Americans employed
From a small boutique industry to a $40 billion economic impact in
N. America & €32.2 in Europe
Vessel mobility
and redeployment
Generating demand
with incredible value
Expense
management
Filling the ships,
Travel Agents
Quickly adapting
to change
Global passenger
sourcing
New Ships &
Remarkable Product
Continued high
Interest and Demand
7.4% average annual growth in passengers
0
2000
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14000
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Iranian Revolution &
Oil Crisis
Sharp Decline in Manufacturing &
Desert Storm Begins
September 11th
Dot Com Bust
Operation IraqiFreedom
Fuel EscalationCredit CrisisRecession
“The Love Boat” TV show premiered in 1977, bringing cruising into millions of homes”
• Over 80 cruise lines have been members of CLIA since 1975
• Today: 25 CLIA Member Cruise Lines
Photos by Peter Knego, courtesy of MaritimeMatters.com
Photos by Peter Knego, courtesy of MaritimeMatters.com
●Advancements on the environmental front:
• Environmental stewardship videos
• Rigorous recycling programs
• Energy saving LED light bulbs
• High-efficiency appliances
• Ecological hull coatings
• Window tinting
• Propulsion and hull design
• Waste management practices & procedures
• Cutting edge technology
206,477220,187 225,364
244,271262,690
271,833
294,395
0
50,000
100,000
150,000
200,000
250,000
300,000
350,000
2003 2004 2005 2006 2007 2008 2009
Total Beds in Market
• 76.5% from U.S. & Canada• 23.5% Sourced Internationally-fromEurope and other countries
• 104.4% Occupancy• Average Length of Cruise: 7.2 days
•14.3 million passengers (+855,000, +6.4%)
10.7 million passengers – North America
3.6 million passengers – International
2010RCI Allure of the Seas 5,400
NCL Epic 4,200
Celebrity Eclipse 2,850
MSC Magnifica 2,550
Costa Deliziosa 2,260
HAL Nieuw Amsterdam 2,100
Cunard Queen Elizabeth 2,092
2010Seabourn Sojourn 450American Independence 101Pearl Seas Pearl Mist 110 Avalon Waterways Felicity 138Avalon Waterways Luminary 138
Large Ships
Small & LuxuryShip
206
214
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195
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2010 2011 2012Tota
l in
Com
bin
ed C
LIA
Fle
et
(Net)
*23 Ocean-going and 3 Riverboat/Coastal Cruise
2010 2010 2010
244,271262,690 271,833
294,395316,271
333,764348,366
-50,000
0
50,000
100,000
150,000
200,000
250,000
300,000
350,000
400,000
2006 2007 2008 2009 2010 2011 2012Tota
l Beds
in C
om
bin
ed C
LIA
Fle
et
Net Annual Beds Announced New builds Announced Deletions
18% Net Increase in CLIA Member Line Capacity, 2010 - 2012
2006 2007 2008 2009 2010 2011 2012
History of Recession Resistance
vacations are More Needed Now than Ever
New Ships Generate New Customers
Vacationers are “Value Seekers”
Cruising Exceeds Traveler Expectations
Underpenetrated & Strong Consumer Intent
“Close to Home” Cruise Options Generates Trial
0
2,000
4,000
6,000
8,000
10,000
12,000
14,000
1980 1982 1984 1986 1988 1990 1992 1994 1996 1998 2000 2002 2004 2006
●Cruising’s Evolution: A collective effort amongst all industry partners
• No other industry has evolved as much as cruising
• We’re proud of what we’ve accomplished
• Looking forward to continued success through our valued partnerships
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MICHAEL CRYE
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Virginia Office:2111 Wilson Blvd., 8th Floor
Arlington, VA 22201(703) 522-8463
EXECUTIVE VICE PRESIDENT
Cruise Lines International Association
