Rules for content creation campaigns

Create.tv is a community dedicated to brands & people who want to co-create

content and ideas together

1% of internet user create, 9% contribute,

89% view. The 1% help drive the digital

content economy.

Brands can co-create with the 1% to great benefit, but there

are some guidelines…

Outreach should be

~2/3rds of overall budget

Build your creative

community across

multiple projects

Engage power users

Become part of their

conversations

Direct participants,

give a clear message with examples,

be supportive

Mentoring is essential

1% do,

10% comment,

89% view.

Your creative community is in the 1%

Your target is the 99% who watch

Your creative

community, may not be in

the same demographic as

your viewers (and that’s OK)

Treat your creative community as filmmakers

Offer prizes appropriate to filmmakers

Provide access to industry executives and celebrities

Don’t under-value their effort

Filmmakers want people to see their films

Ensure distribution

Communicate your distribution strategy

E.g. Featured on YouTube, Vimeo, TV ad slot, Mobile download, Festival distribution

Thank you

Mark Hardwick, 0845 130 4531