Jeanine Doyle: RMIT: s3404130
MULTIMEDIA DESIGN
A Co-creative Knowledge Network of church creative practitioners who through collaboration, can inspire, exchange and change the often dated and tired visual persona of the Church to one of vibrancy and significance.
Co-creative Knowledge Network : The Fit
Jeanine Doyle: RMIT: s3404130
YouthContent
Grps
FaithContent
Grps
MULTIMEDIA DESIGN
IT
AGDA(ACT)
AIGA
Journalism
John
Felicity
Marketing
Erin
Cathy
AIGA
CDMC
Ang
Dan
Catholic Leader
Ignite Youth
TasmaniaArch
Abraham
Price
Fr Healy
Fisher(Sydney)
Dolan(NYC)
Porteus (Tas)
USCCB
ACBC
HillsongConf.
Aoife
XT3
Cradio
Hopper
Ng
Langrell
Mullins
Fr Baron
Bourke
JeremyDesigner
Scotty
Digital technology represents a rich and challenging way of participating in God’s mission, and a frontier, which can give new life to the Church
• change the often dated and tired visual persona of the Church to one of vibrancy and significance.
• a place to gain recognition• raise the standard of design in the Catholic ChurchVision: Connect, share and learnPurpose: Be positioned as a thought leader in visual Catholic communicationValue: Knowledge and faith plus communication expertiseCommittment: Allocation of time to create, collate and disseminateUSP: Niche market, currently with minimal collaboration or networking activity
Reasons for a Co-creative Knowledge Network
Jeanine Doyle: RMIT: s3404130
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YouthContent
Grps
FaithContent
Grps
MULTIMEDIA DESIGN
ChurchAdmin
IT
AGDA(ACT)
AIGA
Journalism
John
Felicity
Marketing
Erin
Cathy
AIGA
CDMC
Ang
Dan
Catholic Leader
Ignite Youth
TasmaniaArch
Abraham
Price
Fr Healy
Fisher(Sydney)
Dolan(NYC)
Porteus (Tas)
Prowse(ACT)
Word on Fire
USCCB
ACBC
SALT & LIGHT
Holy See Press Office
Archbishop Claudio Maria Celli
HillsongCreative
HillsongConf.
Aoife
XT3
Cradio
Hopper
Ng
Scotty
Langrell
Mullins
Martin SJ
Tomeo
Fr Baron
Bourke
Choicez Media
JeremyDesigner
Hilllsong Int.
Gateway Potential gateway
Potential significant gateway
Individual contact
Current work zone International Cath-olic leaders
Key Catholic influ-encers
Key Churchinfluencers (AOG)
Design leaders
Rome
Me (Multimedia De-signer)
Church leader
Current environment
Jeanine Doyle: RMIT: s3404130
Offline gateway Offline/Online gateway
Online gateway Potential gateway
Potential significant gateway
Offline contact
Email contact Offline/Online contact
Facebook contact Online contact
Twitter contact Following only
Face-to-Face contact
Church leader
YouthContent
Grps
FaithContent
Grps
MULTIMEDIA DESIGN
ChurchAdmin
IT
AGDA(ACT)
AGDA
Journalism
John
Felicity
Marketing
Erin
Cathy
AIGA
CDMC
Ang
Dan
Catholic Leader
Ignite Youth
TasmaniaArch
Abraham
Price
Fr Healy
Fisher(Sydney)
Dolan(NYC)
Porteus (Tas)
Prowse(ACT)
Word on Fire
USCCB
ACBC
SALT & LIGHT
Holy See Press Office
Archbishop Claudio Maria Celli
HillsongCreative
Who (Key players) /How(Platforms-on/offline)
HillsongConf.
Aoife
XT3
Cradio
Hopper
Ng
Scotty
Langrell
Mullins
Martin SJ
Tomeo
Fr Baron
Bourke
Choicez Media
JeremyDesigner
Jeanine Doyle: RMIT: s3404130
YouthContent
Grps
FaithContent
Grps
MULTIMEDIA DESIGN
ChurchAdmin
IT
AGDA(ACT)
AIGA
Journalism
John
Felicity
Marketing
Erin
Cathy
AIGA
CDMC
Ang
Dan
Catholic Leader
Ignite Youth
TasmaniaArch
Abraham
Price
Fr Healy
Fisher(Sydney)
Dolan(NYC)
Porteus (Tas)
Prowse(ACT)
Word on Fire
USCCB
ACBC
SALT & LIGHT
Holy See Press Office
Archbishop Claudio Maria Celli
HillsongCreative
Co-creative Knowledge Network Goals
HillsongConf.
Aoife
XT3
Cradio
Hopper
Ng
Langrell
Mullins
Martin SJ
Tomeo
Fr Baron
Bourke
Choicez Media
JeremyDesigner
Scotty
Offline gateway Offline/Online gateway
Online gateway Potential gateway
Potential significant gateway
Offline contact
Email contact Offline/Online contact
Facebook contact Online contact
Twitter contact Following only
Face-to-Face contact
Church leader
Showcasing design work
Blog focussing design work
Jeanine Doyle: RMIT: s3404130
Research• Catholic Church environement. • Informed about Catholic Faith issues• Follow those key individuals on their channels • Locate other Church focused creatives
Create Content• Showcase design work• Volunteer design expertise for high profile Catholic events.
Connect• Monitor social media accounts. • Increase social capital (CDMC conference)
Callout• Take the lead in organising CDMC 2015• Initiate and lead design workshops at CDMC 2015
Future• Levevage contacts made to gain recognition
MULTIMEDIA DESIGN
CKN Strategies
Jeanine Doyle: RMIT: s3404130
YouthContent
Grps
FaithContent
Grps
MULTIMEDIA DESIGN
ChurchAdmin
IT
AGDA(ACT)
AIGA
Journalism
John
Felicity
Marketing
Erin
Cathy
AIGA
CDMC
Ang
Dan
Catholic Leader
Ignite Youth
TasmaniaArch
Abraham
Price
Fr Healy
Fisher(Sydney)
Dolan(NYC)
Porteus (Tas)
Prowse(ACT)
Word on Fire
USCCB
ACBC
HillsongCreative
HillsongConf.
Aoife
XT3
Cradio
Hopper
Ng
Langrell
Mullins
Martin SJ
Tomeo
Fr Baron
Bourke
Choicez Media
JeremyDesigner
Scotty
CKN Insights
Linking design and faith: • Difficult to link the AGDA network to the Catholic network. • Professional standards not met due to lack of funding for expertise.• Look to Pentecostal churches that seeing the benefits of proper funding. Eg Hillsong or Christian City Church.
Content Creation:• Establishing trust and buyin by creating quality, regular content • Intiating and maintaining firm professional/social capital
Awareness:• Learning from the mega brand Hillsong Church is key.
