L A B S

Brand Standards Guide

About UsCo-Op Labs was founded to help startup companies prepare for the future. On the surface, we provide a workspace for up-and-coming professionals to conduct business, network with other individuals, and learn about running a company using our information database. Underneath that, we provide a solid foundation and unique business opportunities that no other organization can provide.

At Co-Op Labs, we believe starting a business should be easier. Too many startups fail to turn a profit and are forced to close. We want to do everything we can to make sure that doesn’t happen. We will provide the resources to help startups reach their milestones and teach tools needed for success.

Co-Op Labs. A space with you in mind.

Our PersonificationProfessional

Receptive

Helpful

LogoOur logo represents what we’re about: building a foundation for the future. It represents a steady, solid support to build a future in business. Orange represents new ideas, while green represents growth and dependability.

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What to DoWe want to keep our logo recognizable and readable, so please follow the guidelines below as close as possible.

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0°

18°

13°

6°0°

-31°

-20°

-8°

For brand consistancy, keep a safety area the same width of stroke of the C.

Keep the angles positioned to the specifications above.

To insure legability, do not reduce the logo to anything under 3/4 of an inch.

If the logo is being printed on black and white publications, display the logo in all black.

3/4 in

What Not to DoOur logo is a representation of who we are. With that being said, we want to be consistant as possible with our personification.

Do not alter the color of the logo. Use the black logo or the specified official orange and green logo.

Do not alter the angle of any part of the logo.

Do not display the logo without the word LABS.

Do not alter the height or width of the logo.

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TypographyOur typography communicates our professionalism and dependability. It’s important to be consistent with our typographic choices in order to convey a sense of reliability and trustwortiness.

Trade GothicAll of our text is set in trade gothic. It offers enough weights to provide variety to our assorted publications. This flexible font is mature, sleek, and timeless, perfect to represent our brand to the fullest.

ABCDEFGHIJKLMN OPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

Bold ExtendedABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

RegularABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

Bold No. 2ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

LightABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

Primary WeightsThese are the main font weights used in all of our in-house publications.

For headers

For body copy

For text on a colored background

For signs and phrases under eight words

Trade Gothic LT Std BoldABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

Light ObliqueABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

Trade Gothic LT Std ObliqueABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

Trade Gothic LT Std Bold No. 2 ObliqueABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

Secondary WeightsThese weights are provided for when the primary weights do not fit the needs of the publication.

For disclaimer text and footnotes

For names on business cards

For emphasis in body text

For emphasis in body text

ColorsOur colors are anchor points to our design. Primary colors are our main face and are used for our logo and important items. Secondary Colors are more neutral primary colors. They are used for backgrounds or for items not as important as ones outlined in primary colors.Grays are for accents and black and white items where color is not available. Use white for text on colored backgrounds. For all else, use black text.

Co-Op OrangeCMYK: 7, 79, 100, 1RGB: 224, 90, 38PMS: 166 CHEX: #e05a26

Co-Op GreenCMYK: 38, 2, 83, 0RGB: 169, 204, 90PMS: 367 CHEX: #a9cc5a

Co-Op Orange50% opacity

Co-Op Green30% opacity

Primary Colors

Secondary Colors

BlackCMYK 0, 0, 0, 100RGB: 0, 0, 0HEX: 231f20

WhiteRGB: 255, 255, 255HEX:FFFFFF

65% GrayCMYK 0, 0, 0, 65RGB: 119, 120, 123HEX: 737474

15% GrayCMYK 0, 0, 0, 65RGB: 220, 221, 222HEX: DCDDDE

Grays

ImageryOur imagery should show happy, young professionals working and interacting with fellow businesspeople in an office environment. When showing the images of the office, make sure that work spaces are clean and free of clutter.