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Company Presentation CO 2 Climate-Neutrallity as a Differentiation Tool Version 24.10.2008 T a k e A c t i o n f o r E n v i r o n m e n t.
Company Presentation
CO2 Climate-Neutrallity as a Differentiation ToolVersion 24.10.2008
T a k e A c t i o n f o r E n v i r o n m e n t.
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Vision
„Responsible action will be thesuperior option on the long run“
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Who is Emissionshändler.com?
Emissionshändler.com• is a CO2 consulting + trading company located in Berlin, Germany• is active in the CO2 Compliance and the Non-Compliance Market• is the first and only German Member on the Energy Exchange
Austria – Environmental Market • trades small and medium numbers of tons CO2.
Target group: about 600 energy plants and industrial companiesof the german compliance market
• buys EUA´s (European Allowances), CER´s (Certified EmissionsReductions) and VER´s (Verified Emissions Reductions) on exchanges and bilateral in order to erase the respective amountfor several marketing projects in the Non-Compliance Market withits subsidiary Climate Company
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Where and how Emissionshändler.com works
Emissionshändler.com and its subsidiary Climate Company:• buy and sell CO2-Certificates in different markets• Emissionshändler.com trades at:
– Austria Energy Exchange EXAA www.exaa.at as direct member– European Energy Exchange EEX www.eex.de throug BHF Bank– Netherland Energy Exchange APX as member of NewValues
www.newvalues.net• Emissionshändler.com sells CO2 certificates to large and medium
companies in the CO2 Compliance and Non-Compliance Market• Climate Company as a marketing and consulting company works
for the Non-Compliance Market in Germany, Switzerland and Austria (more than 100.000 companies)
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Climate Change is the Challenge of the century
• Biggest floods of thecentury in Bavaria
• Bush fires in Portugal, destroying an area as big as London
• Hurricane Katrinadestroys New Orleans
less important 6%
important39%
not important0%
very important55%
Climate Change is…
Natural desasters Actual surveys
Ministery of German Environment - Emnid-Survey 2005
Climate Change is socially and economically relevant
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Climate Change needs our Commitment
Climate Protection
Compliance Market
- Kyoto Protocol- EU-Emission trading- Environmental laws
Mainly involved: - Countries - Entities - plants/industry
Reason: Legislation
Non-Compliance Market
- Reducing of Emissions(e.g energy, mobility)
- Compensation of emissions
Mainly involved: - Responsibly acting companies- end user, public
Reason:Companies want to takeresponsibilty and to havebetter marketing
We can only meet the challenge together
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Who is Climate Company®?
• Climate Company® is working for companiesand individuals who proactively want toengage themselves in climate protection
• Targets of Climate Company® are:– to sensitize for relevance of climate change– to establish a well known label to be identified with
credible commitment to climate protection– to support climate friendly products and services– to reduce emissions and compensate unavoidable
emissions– to push new marketing values, mainly in Germanys
mobility sector (climate protection marketing)
Some customers of Climate Company
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Credibility, transparency und efficiencyfor an integrated Climate Management
• Development of a climate strategy– Definition of targets: What is ecologically
and economically reasonable?• Identification und implementation
of the reduction potential– Analysis of processes/ benchmarking/
implementation of reductions• Compensation of unavoidable
CO2-emissions: Climate Neutrality– Which emissions are unavoidable?
Calculation and compensation of them
Smart Communication: How can the target group - employers, customers, partners and/or public - most efficiently be reached (cost value ratio)?
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Technical focus on Climate Neutrality
• For an estimation of developed CO2-emissions different parameters can be consulted: – primary energies like gasoline, diesel, oil– secondary energies like electricity, steam, heated water– raw materials which contain carbon like coke, calcium carbonates– secondary products like ceramics, glass, steel, paper
• Climate Company estimates for clients the CO2-quantity per product, per service or per event and adds it to a total result
• The client will be advised on pro and cons concerning emotions, transparency, control, comprehensibility for different kinds of certificates
• Climate Company buys through Emissionshändler.com on behalf of the client emission certificates in the given quantity, deletes them and issues the confirmation to the company
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Several CO2-neutral projects in Germany
T-Com HEAG mobiloNeckermann FR- RundschauClimate Neutral
Sustainability Day
Climate Neutral Broadcasting at ZDF
Climate Neutral Busesand Trams
Climate neutral Newspaper 7.5Mio. climate neutralcatalogs and climate
neutral refrigerator
Creative opportunities with climate protection
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Different kinds of CO2-certificates
• There are more than 10 types of CO2-certificates (Kyoto-Protocol) • To achieve Climate Neutrality in the Non-Compliance Market Climate
Company and Emissionshändler.com uses EUA2, CER and VER– EUA European Allowances are the CO2-certificates in the European Union
issued by governments of states in a limited number– CER Certified Emission Reductions from climate development projects
(mainly developing countries) in every case the CER comes from additional measures which are controlled + certified every year
– VER Verified Emission Reductions from climate development projects (mainlydeveloping countries) in any case the VER comes from additional measureswhich are controlled + certified
• EUA has an immediate, controllable effect but less emotion• CER/VER is cheaper (at present 18 € per ton CO2) and has a much
higher emotional effect, but they are not so easy to be controlled
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Example to use EUA CO2-certificates in Non-Compliance Markets
• The ETS (European Trading System) in the first trading period2005-2007 gives every complied company (mainly plants and industry) a limited number of CO2-certificates for an annual use to cover their CO2-emissions
• Complied companies may only exceed their CO2-output if they buy more certificates, price of EUA2 fluctuates between 18 € and 28 €per ton CO2
• Non-complied companies can buy + voluntarily delete VER and CER CO2-certificates from the international market. They also can use EUA1/EUA2 from the closed European system. Therefore this given quantity of CO2 in the respective period is no longer available
• This kind of reduction is limiting the certificates available – a very direct and controllable way to protect the environment
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Example for a VER-Project in Jamaica
• The Compact Fluorescent Light (CFL) Bulb Replacement Project replaces incandescent bulbs with CFL bulbs in hotels in Jamaica
• Over their lifetime, the bulbs use 25%of the electricity needed for conventionalincandescent bulbs
• Today the project has replaced over61,000 bulbs creating 41,000 MWh ofenergy saved. It will save until 2009 approximately 27,000 t CO2
• The cost of an energy efficient light bulb is lower than of ten normal incandescent bulbs
• Although logically, the cost of buying the bulbs is attractive, peopledo not like spending the larger amount of money upfront
• Now, the price of the lightbulb is reduced from what it would other-wise be, due to the extra revenue from the emission reductions
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Climate Company: a leader in a relevant topic
Advantages for companies• Image / Brand:
Sympathic by being climate friendly• Value for products:
Extra value and differentiation• Quality proof:
Climate Company® stands for quality leadership• Communication / Image:
PR (in leading newspapers, within large events, media formats and end-consumer-community
• Low costs:by standardized and certified processes
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Mazda in Germany: An innovative marketing campaign
• Situation:The climate discussion began in Germany in January 2007 in a large scope, consumers gota bad conscience to drive cars or extrude CO2
• Idea:Climate Company offers a certificate and compensated the CO2 in international projectsfor 15,000 km per car – The certificate is a climate gift and comes for free, in case theconsumer buys a car from Mazda
• Result / cost value ratio:• Priced media response (speciality in the web
was more than five times higher than the real costs (press-releases in papers or web)
• Campaign was prolonged and sucessfullyimplemented in five regional countries in Germany
• More than 600 tons CO2 were compensated
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The Mazda campaign of Climate Company in detail
• All participants in the mobility sector in Germany candrive a car from Mazda which saves the whole CO2per year in a climate project in Guatemala:– Step 1: Visit your mazda trader in your home town– Step 2: Ask for a mazda-car with CO2-neutrality – Step 3: Buy the car and take your environment gift
for free– Step 4: Fix your certificate on your cars front-window
and put your registry card in your wallet, keep yourclimate share for showing at home
– Step 5: Now, you can drive the next 15.000 kilometers„climate neutrally“
Certificate for car
Registry-card
Climate share
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A radio campaign of Climate Company
• Radio Paradiso ist one of the largest radiocompanys in Berlin, Germany
• The main radio station uses more than 31.000 kWh electritity per year, to put the programme on air to 400.000 people per day
• Therefore, radio paradiso is responible für 18 tonsCO2 per year
• Climate Company made ist possible for Radio Paradiso to compensate the CO2 through a biomass project in Northern India
• Now, Radio Paradiso communicates every daythe message: „We are the first radio in the worldwhich broadcasts climate neutrally, we take carefor clean air!
VER Climate share
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Thank you for your attention
Contact:GEMB Gesellschaft für Emissionsmanagement und Beratung mbH
Michael KroehnertHelmholtzstraße 2-9
10587 BerlinGermany
Telefon ++49 30 398 8721 10Fax ++49 30 398 8721 29
www.emissionshaendler.com – [email protected] – [email protected]
