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Coaching, Creativity and Commitment: Training the Workforce for Public Health 2.0

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Presentation at the National Conference on Health Communications, Media and Marketing, 2009.
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Alison Grodzinski, MLIS, Prevention Research Center of Michigan, University of Michigan Gillian Mayman MLS, Health Sciences Libraries , University of Michigan Coaching | Creativity | Commitment t r a i n i n g t h e w o r k f o r c e f o r p u b l i c h e a l t h 2 . 0
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Page 1: Coaching, Creativity and Commitment: Training the Workforce for Public Health 2.0

 Alison Grodzinski, MLIS, Prevention Research Center of Michigan, University of MichiganGillian Mayman MLS, Health Sciences Libraries , University of Michigan

Coaching  | Creativity | Commitmentt r a i n i n g   t h e   w o r k f o r c e   f o r   p u b l i c   h e a l t h   2 . 0 

Page 2: Coaching, Creativity and Commitment: Training the Workforce for Public Health 2.0

To develop best practices for integrating Web 

2.0 technologies into the work of local public 

health departments in order to improve the 

communication and information sharing within 

the department, between partner organizations, 

and to the populations that they serve.

Page 3: Coaching, Creativity and Commitment: Training the Workforce for Public Health 2.0

Health Sciences Libraries

Local Health Departments

Prevention Research Center

National Network of Libraries, Greater Midwest Region.

Page 4: Coaching, Creativity and Commitment: Training the Workforce for Public Health 2.0

Assessment Training Integration Web Site

Page 5: Coaching, Creativity and Commitment: Training the Workforce for Public Health 2.0

n e e d s   a s s e s s m e n t

Page 6: Coaching, Creativity and Commitment: Training the Workforce for Public Health 2.0

Needs Assessment

Focus GroupsGenesee County Health Department

Monroe County Health Department

Decision to not include all staff in trainingInterested more in projects and less in trainingGreat need to manage internal communicationsAmbivalence over use of social networking sites

Concern over time and staffingNeed to protect privacy of staff and community membersIT issuesStrong support from Health Officer

Page 7: Coaching, Creativity and Commitment: Training the Workforce for Public Health 2.0

SurveyHow are staff members at each health department currently using Web 2.0 technologies, both at work and in their personal lives?

Page 8: Coaching, Creativity and Commitment: Training the Workforce for Public Health 2.0

Genesee County Health Department

Monroe County Health Department

102

66

Page 9: Coaching, Creativity and Commitment: Training the Workforce for Public Health 2.0

19%

19%

47%

15%

How comfortable do you feel learning new technologies?

Very uncomfortableUncomfortableComfortableVery comfortable

Page 10: Coaching, Creativity and Commitment: Training the Workforce for Public Health 2.0

3%

46%51%

How interested are you in learning to use new tech-nologies?

Not interestedSomewhat interestedVery interested

Page 11: Coaching, Creativity and Commitment: Training the Workforce for Public Health 2.0

64%

36%

Have you ever read a blog?  

YesNo

Blogs• 39.9% read blogs at least once a month

• 50% read blogs for professional purposes

• 5.2% comment on blogs monthly or weekly

Page 12: Coaching, Creativity and Commitment: Training the Workforce for Public Health 2.0

Never

Daily

Weekly

Monthly

Less than once a month

0 5 10 15 20 25

How often do you find informa-tion on a wiki?  

Page 13: Coaching, Creativity and Commitment: Training the Workforce for Public Health 2.0

Never

Daily

Weekly

Monthly

Less than once a month

0 10 20 30 40 50 60

How often do you edit information on a wiki?

Page 14: Coaching, Creativity and Commitment: Training the Workforce for Public Health 2.0

6%

73%

22%

Professional/WorkPersonalBoth

Do you create and upload resources to a web site that allows you to share photos, videos, or slide presentations for professional or

personal purposes?

Page 15: Coaching, Creativity and Commitment: Training the Workforce for Public Health 2.0

32%

68%

Have you ever used a social network-ing web site? (e.g., Facebook, MyS-

pace, LinkedIn)

YesNo

Page 16: Coaching, Creativity and Commitment: Training the Workforce for Public Health 2.0

“My kids haven't had time to teach me.” 

“Have better ways to spend my time”

“I do not believe the County wants us to use this web site”

“I think it is somewhat for young people, with nothing better to do”

“Not good example for my children”

Page 17: Coaching, Creativity and Commitment: Training the Workforce for Public Health 2.0

YouTube

Wikipedia

SurveyMonkey

Myspace

iTunes

Podcasts

iGoogle

Facebook

Blogger/Blogspot

Google Reader

Slideshare

Flickr

Google Calendar

Google Docs

RSS

Doodle

LinkedIn

Del.icio.us

LiveJournal

World of Warcraft

Meebo

Second Life

Twitter

Wetpaint

Zoho

0 10 20 30 40 50 60 70

Page 18: Coaching, Creativity and Commitment: Training the Workforce for Public Health 2.0

YouTube

Wikipedia

SurveyMonkey

Myspace

iTunes

Podcasts

iGoogle

Facebook

Blogger/Blogspot

Google Reader

Slideshare

Flickr

Google Calendar

Google Docs

RSS

Doodle

LinkedIn

Del.icio.us

LiveJournal

World of Warcraft

Meebo

Second Life

Twitter

Wetpaint

Zoho

0 10 20 30 40 50 60 70

Page 19: Coaching, Creativity and Commitment: Training the Workforce for Public Health 2.0

YouTube

Wikipedia

SurveyMonkey

Myspace

iTunes

Podcasts

iGoogle

Facebook

Blogger/Blogspot

Google Reader

Slideshare

Flickr

Google Calendar

Google Docs

RSS

Doodle

LinkedIn

Del.icio.us

LiveJournal

World of Warcraft

Meebo

Second Life

Twitter

Wetpaint

Zoho

0 10 20 30 40 50 60 70

Page 20: Coaching, Creativity and Commitment: Training the Workforce for Public Health 2.0

Have you ever…

Read a blog

Created a blog

Used a SNS

Used a media sharing site

Listened to a podcast

Used a collaborative writing

Visited a virtual world

111

13

53

102

5366

7

Page 21: Coaching, Creativity and Commitment: Training the Workforce for Public Health 2.0

t r a i n i n g

Page 22: Coaching, Creativity and Commitment: Training the Workforce for Public Health 2.0

Training GoalsUseAwarenessSelf-efficacy

Page 23: Coaching, Creativity and Commitment: Training the Workforce for Public Health 2.0

c a s e   s t u d y # 1 

Meeting with managers

2 hour training and brainstorming

Projects identified

Multiple meetings regarding intranet

Big reveal at all staff meeting

5 Things and evaluation survey

Small training sessions

Page 24: Coaching, Creativity and Commitment: Training the Workforce for Public Health 2.0
Page 25: Coaching, Creativity and Commitment: Training the Workforce for Public Health 2.0
Page 26: Coaching, Creativity and Commitment: Training the Workforce for Public Health 2.0
Page 27: Coaching, Creativity and Commitment: Training the Workforce for Public Health 2.0

c a s e   s t u d y # 2 

Meeting with managers

Training for Marketing and Tech Teams

IT issues resolved

Training for Environmental Health Services

Training for Tech Team

Staffing and budget issues

Page 28: Coaching, Creativity and Commitment: Training the Workforce for Public Health 2.0
Page 29: Coaching, Creativity and Commitment: Training the Workforce for Public Health 2.0

keys   2   s u c ce s s

Page 30: Coaching, Creativity and Commitment: Training the Workforce for Public Health 2.0

coaching, creativity & commitment

Page 31: Coaching, Creativity and Commitment: Training the Workforce for Public Health 2.0

coachingStart discussionsProvide assurance Provide feedback and encouragementExperiential learning

Page 32: Coaching, Creativity and Commitment: Training the Workforce for Public Health 2.0

creativityRecognize the potentialUnderstand the details

Identify the audienceCreate engaging informationInclude a strong marketing component

Project-based training

Page 33: Coaching, Creativity and Commitment: Training the Workforce for Public Health 2.0

CommitmentStaff timeInformation technology policiesPublic communications policiesBuy in from administrators and managers

Page 34: Coaching, Creativity and Commitment: Training the Workforce for Public Health 2.0

23 things

Page 35: Coaching, Creativity and Commitment: Training the Workforce for Public Health 2.0

Questions

Page 36: Coaching, Creativity and Commitment: Training the Workforce for Public Health 2.0

This project is supported under a subcontract,  NO1-LM-6-3503, CFDA 93.879,  between the Board of Trustees of the University of Illinois and the University of 

Michigan. 


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