THE ROLE AND CONTRIBUTION OF COACHING STYLE

OF THE 21st CENTURY’ LEADER

Ph.D. Tatjana Mamula, assistant professor

M.Sc. Nikola Kužet

Belgrade, 20-22.10. 2015.

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MARKETING 3.0

PRODUCTS CLIENTS BRANDS VALUES

MANAGEMENT

2000s - 2010 Philip Kotler, Hermawan Kartajaya, and Iwan Setiawan (2010) Marketing 3.0., John Wiley & Sons, Inc., Hoboken, New Jersey

Value matrix

MIND

SATISFACTION

PROFITABILITY

BE BETTER

HEART

ASPIRATION

RETURNABILITY

DIFFERENCIATE

SPIRIT

COMPASSION

SUSTAINABILITY

MAKE A DIFFERENCE

MISSION

VISION

VALUES

CO

RP

OR

ATI

VE

INDIVIDUAL a

Philip Kotler, Hermawan Kartajaya, and Iwan Setiawan (2010) Marketing 3.0., John Wiley & Sons, Inc., Hoboken, New Jersey

10/22/2015 5 christof niemann

The Next Learning Framework

10% FORMAL

LEARNING

Physical Classroom

Virtual Classroom

& Webinars

Self Paced

Web Based Training

Social Networking & Micro-sharing & Interactive video Expert directories TweetChats

Planned Learning Spontaneous Learning On-The-Job

+

90% INFORMAL LEARNING

Gaming & simulations Online communities

Online assessments

Social Learning

On-Demand Learning

Career Learning

Learning apps Learning Videos e-courses & recorded webinars

Career moves & assignments Special projects Feedback Coaching & mentoring

Publish and feedback on blogs

Podcasts and e-books

Job aids & epss

Co-create with Wiki’s

Innovation and crowdsourcing

2011 Next Learning Unwrapped, Nick van Dam

Role of coaching in organizational learning

10/22/2015 7 Drawings by Gaša feachuring Pixpired http://pixpired.com/

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GENERATIONS

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MILLENNIALS

Four Highlights

• “I want it fast and I want it now” • Premium on speed, ease, efficiency and convenience in all transactions.

• “I trust my friends more than ‘corporate mouthpieces” • Definition of an expert has shifted from someone with professional or academic

credentials to potentially anyone with firsthand experience, ideally a peer or

close friend.

• “I’m a social creature both online and offline”

• “I can make the world a better place” • A generation taught to recycle in kindergarten wants to be good to the planet

and believes that collective action can make a difference.

Source: Christine Barton, Jeff Fromm, Chris Egan (2012), “The Millennial Consumer: Debunking Stereotypes”, Boston Consulting Group:

https://www.bcgperspectives.com/content/articles/consumer_insight_marketing_millennial_consumer/

MILLENNIALS IN THE DIGITEL ERA

Millennials Collaborative learning. Sharing stories with their peers. Multitasking. “do it by themselves” & “comfort

zone”. Relevant Interactivity. Engagement. CREATIVITY. INNOVATION.

Challenge.

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Educators MLearning. Gamification. Video as a learning medium. Nano-learning vs. Mini E-

Learning. Storytelling. Coaching. Measurable. HUMOR. FEEDBACK. PERSONAL LEARNING.

Design thinking.

Millennials say they want:

• Meaningful work

• Recognition & respect

• Autonomy & flexibility

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• A chance to constantly learn and grow

• Fun with those they enjoy working with

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HBR ARTICLE Jeanne C. Meister, Karie Willyerd

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“Coaching is partnership with a client in the contemplative-provoking and creative process which inspires them to maximally develop their personal and professional potentials.”

International Coach Federation, SAD

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→The role of the coach is not to teach, train, mediate, or be a mentor. →The main “weapon” in the coaching arsenal is a “well-asked question”, not offering solutions.

"Never tell people how to do things. Tell them what to do and they will surprise you with their ingenuity.“ - General George Patton

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→Transformation of the manner of thinking is not simple, as it is not easy to change deep-rooted opinions, beliefs, and perceptions of people. →By asking carefully tailored questions, the coach provokes thinking and reflection of experiences, thus developing potential and creativity. →The leader who encourages employees to adopt coaching style has in his hands a powerful weapon which initiates and supports engagement at work.

The coach /mentor ladder

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→the method of learning through experience.

→ implies responsibility of the very person who is being developed.

→active participation in empowerment of capacities and skills of coachee.

→ the only knowledge the coach needs to have in order to support and assist others in their development and change is the knowledge on the coaching processes, as well as the skills, tools, and techniques complementing this process.

Coaching style of the 21st century leader

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→Using influence, relationships, and strategic behavior, leaders may inspire, support, streamline, and evaluate creativity of their employees, which results in competitiveness of the organization in contemporary business environment.

Contribution of coaching style of the leader

10/22/2015 20 Drawings by Gaša feachuring Pixpired http://pixpired.com/

THE ROLE AND CONTRIBUTION OF COACHING STYLE

OF THE 21st CENTURY’ LEADER

Ph.D. Tatjana Mamula, assistant professor

M.Sc. Nikola Kužet

Belgrade, 20-22.10. 2015.

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