Date post: | 30-Dec-2015 |
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Our Vision:A safe, healthy and prosperous County
Our Mission:We engage the community to foster legal and safe alcohol use
in Deschutes County
Coalition Values
• Our community’s future• Health and well-being of
all residents and visitors• Safety, economic
development, a productive workforce and a higher standard for alcohol environments
• Healthy, fun & active lifestyle
• Civic & social accountability• Youth & adult academic
& social success• Relationships• Strategic approach• Responsible consumption
of alcohol
Operating Principles
• First, do no harm• Meet community where
they are at• Ground decisions in best
available data• Value time and input• Empower community
problem-solving• Prioritize community-level
change
• Use a credible process• Cultural competency in all
aspects of the work• Transparency• Respect of differing
viewpoints, expertise & experience
• Adhere to best practices whenever possible
What’s happened so far?St
ate
of O
rego
n
Asse
ssm
ent
Desc
hute
s Cou
nty
Asse
ssm
ent
Shar
ed F
utur
e Co
aliti
on
Form
ed
Laun
ch A
war
enes
s
Cam
paig
n
Expa
nd A
war
enes
s &
ACTI
ON
SEPT 2010
AUG 2011
JUL 2012
AUG 2014
AUG 2013
What’s happened so far?St
ate
of O
rego
n As
sess
men
t
Focu
s on
Alco
hol
Prio
rity
= 18
-25
Year
Old
s12
Cou
nties
& 9
Trib
es S
elec
ted
Desc
hute
s Cou
nty
Asse
ssm
ent
6 Ca
usal
Are
as D
ata
Prio
rity
= So
cial A
cces
s &
Com
mun
ity N
orm
s
SEPT 2010
AUG 2011
What’s happened so far?Sh
ared
Fut
ure
Coal
ition
Form
edRe
crui
t Mem
bers
Deve
lop
Infra
stru
ctur
e
Awar
enes
s Cam
paig
n
Asse
ss P
arty
Pat
rols
Publ
ic Pl
ace
Outre
ach
&
Envi
ro. S
cann
ing
Laun
ch A
war
enes
s
Cam
paig
n
Web
site,
1st P
SA, B
log,
Face
book
pag
e, Yo
uTub
e Ch
anne
l
Vide
o Co
ntes
t, ne
w v
ideo
s,
Outr
each
Polic
y m
aker
trai
ning
,
sust
aina
bilit
y pl
anni
ng
JUL 2012
AUG 2013
Stakeholders
• 18–25 yr olds• Parents• Rental owners• Faith community• Educators• Treatment providers• Judicial staff• Employers• Civic organizations
• Medical providers• Event planners• Law enforcement• Public land managers• Youth-serving orgs• Alcohol producers• Alcohol retailers• Neighborhood Assoc.• Local government• Public health staff
Many partners, one goal:
Engaging the community to foster safe, legal alcohol use in Deschutes County
Resources GOAL
Consequences: Alcohol abuse or dependence among 18–25 year olds
Consumption Patterns:
Underage & binge drinking among 18–25
year olds
Social availability of alcohol
Community norms
• Easy alcohol access at parties
• Near peers provide alcohol
• Community events as triggers for pre/post parties
• Low perception of harm
• # of events serving alcohol
• “beer is everywhere”
Raising awareness of:
• Harm re: underage & binge drinking
• Public property policies
• How to TAKE ACTION
Priority Root Causes
Local ConditionsSelected
Strategies
2014–15 goals
1. Continue raising awareness of:– Shared Future Coalition– Harms of underage and binge drinking (18–25 yrs)
2. Engage leaders/policy makers on priorities:– Consistency of policy, enforcement, messaging
• Focus on public property policies re: alcohol– Youth social norms re: underage/binge drinking
3. Increase coalition sustainability
Awareness campaign
Outreach Campaign:
• Coalition website• Facebook posts• Coalition blog• Video PSAs online• In-person presentations• News releases• Recruitment & engagement• “Success Not Wasted” video
contest• Radio PSAs• Media interviews/stories• City of Bend video
Goals:• Engage the community
in conversation about high risk drinking harms & prevention
• Raise awareness of the Shared Future Coalition
• Raise awareness of the harms of underage and binge drinking
• Empower residents to TAKE ACTION
Increasing readiness to TAKE ACTION
Trainings:• Outreach Training• Negotiation Training• Higher Education Summit• Positive Community Norms• Sustainability workshop• Policy maker training re:
prevention strategies
Partner Meetings:• All 4 City Managers• Redmond Development Cmsn• US Forest Service• Pacific Source• Emergency Nurse’s Association• Sisters & LaPine City Councilors• Sisters Leadership Group• Redmond Chamber• Redmond Property Managers• Neighborhood Associations• Transportation Planning Cmsn• Redmond Events Task Force
Sustainability
• What must be sustained?– Human capacity/membership– Credible process– Relevance to community concerns– Securing/sustaining needed resources
Increasing community resources
New FY14 Grants
• Bend area underage drinking prevention
• Special events management research and training
• South County coalition development and underage drinking prevention
How can you TAKE ACTION?
Priority local conditions:• LOW PERCEPTION OF HARM• Large number of events serving alcohol• “Beer is Everywhere”• Easy alcohol access at parties• Near peers (21–25 year olds) provide alcohol
to minors• Community events as triggers for pre/post
alcohol parties
Pamela – insert brochure image here:
A safe, healthy, prosperous community is fostered by its residents.
I can’t find the jpg, but I’m pretty sure you sent it to me. Can you please resend it? Thanks!