Coastal Cleanup: Process Book

STEP ONE : REDES IGN THE CHART

STEP TWO: ADD HEADL INE & PHOTO

STEP THREE : INCORPORATE BODY COPY

PROJECT TWOSYNTAX OF WORD/IMAGE

SHAYNE SMITH2013

TYPOGRAPHY




ORIGINALCHARTSOURCE OF DATA, PROBLEMS WITH CHART AND MY REDESIGNIDEAS

This spread is from the 2011 Marine Debris Report by Ocean Conservancy as a 25-Year Data Summary of The International Coastal Cleanup. this has become the world’s largest volunteer effort for ocean health and each item found has been carefully recorded, giving us a clear picture of the manufactured items impacting the health of humans, wildlife, and economies.

Although the design of the spread is not horrible, i have found issues in the way they display their data. That chart titled “25 years of entangled wildlife found” seems like a cluster of numbers that are not easy to draw conclusions from. sure you may be able to see the exact amount of entangled animals per item, but it’s very difficult to see an overall picture or notice any obvious trends. based on this problem, i have decided to redesign this chart to communicate the data in a more visual way. i have also chosen to include the date from “top ten items over 25 years” and the information in the four circles on the left page in my composition.

this hazardous impact of trash on oceans, sealife, animals and humans is something i feel strongly about and i know it deserves more awareness.




IDEATIONINITIAL IDEATION OF “25 YEARS OF ENTANGLED WILDLIFE FOUND” CHART

NOTE: I CONVERTED THE DATA TO PROPORTIONS BASED ON HOW MUCH WILDLIFE WERE FOUND ENTANGLED IN THE DIFFERENT ITEMS. THEY WERE THEN CONVERTED TO PERCENTAGES AND BROKEN DOWN AS SUCH:MOST LIKELY: 25%-100%MIGHT: 11%-24%LEAST LIKELY: 0%-10%

*TINTS OF BLACK ONLY

BEVE

RAGE

B

OT

TLES

BE

VE

RAGE

C

AN

S

FI

SH

ING

HOOK

S

FI

SHIN

G LINE

FI

SHIN

G NETS

PLAS

TI

C BAGS

RIBB

ON

/STRIN

G

RO

PE

6-

PACK

H

OL

DE

RS

PL

ASTI

C

ST

RA

PS

WI

RE

CRAB/L

OBSTER/FIS

H TR

AP

S

AMPHIBIANSBIRDS

CORALS/SPONGESFISH

INVERTEBRATESMAMMALS

REPTILES

MOST LIKELY TO BE ENTANGLED INMIGHT BE ENTANGLED IN

LEAST LIKELY TO BE ENTANGLED IN

22%

7%

32%

11%

2%

7%

5%

2%

5%

0%

5%

2%

fishing linefishing netsplastic bags

ropecrabs/lobster/fish traps

beverage bottlesfishing hooks

wire6-pack holdersribbon/stringplastic strapsbeverage cans

entangled in...

50%11%7%11%1%

1%

5%

2%

4%

6%

2%

0%

82%

6%

0%

0%

6%

0%

0%

6%

0%

0%

0%

0%

41%

18%

10%

9%

4%

2%

4%

1%

4%

3%

3%

1%

28%25%

11%6%

13%6%

1%2%

2%3%

1%2%

21%

14%

15%

32% 1% 6% 1% 3% 1% 3% 2% 1%

34%

19%

14%

15%

2%1%

4%4%

3%1%

3%0% 25

Years of Entangled Wildlife found

inverteb

rates

fish

mammals

corals/sponges

reptil

es birds

amphibians

amph

ibia

ns

birds

corals/

sponges

fish invertebrates

mammals

reptiles

41%

18%

10%

9%

4%

2%

4%

1%

4%

3%

3%

1%

82%

6%

0%

0%

6%

0%

0%

6%

0%

0%

0%

0%

50%

11%

7%11%

1%1%

5%2%

4%6%

2%0% 2

2%7%

32%

11%

2% 7% 5% 2% 5% 0% 5% 2%

28%25%

11%6%

13%6%

1%2%

2%3%

1%2%

21%14%15%32%1%6%1%3%

1%3%2%1%

34%

19%

14%

15%2%1%4%4%3%1%3%0%fishing linefishing netsplastic bags




25 YEARS OF ENTAGLEDWILDL IFE FOUND




IDEATIONINITIAL IDEATION OF OTHER CHARTS


cigarettes/filtersfood wrappers/containers

caps/lidscups/plates/silverware

plastic beverage bottlesplastic bags

glass beverage bottlesbeverage cans

straws/stirrersrope

52,907,75614,766,53313,585,42510,112,0389,549,1567,825,3197,062,1996,753,2606,263,4533,251,948

T O P T E N I T E M S O V E R 2 5 Y E A R S

top ten items over 25 yearscigarettes/cigarette filters

food wrappers/containerscaps/lids

cups/plates/forks/knives/spoonsbeverage bottles (plastic)

bags (plastic)beverage bottles (glass)

beverage cansstraws/stirrers

rope

52,907,75614,766,53313,585,42510,112,0389,549,1567,825,3197,062,1996,753,2606,263,4533,251,948

152countries

8,763,377people

291,514miles

144,606,491pounds

totaldebrisitems%

cigarettes

food containers

caps/lids

kitchen supplies

plastic bottles

plastic bags

glass bottles

beverage cans

straws/stirrers

rope

TOP TEN ITEMSOVER 25 YEARS

152COUNTRIES

291,514MILES

8,763,377PEOPLE

144,606,491POUNDS




FINALREDESIGNFINAL REDESIGN OF STEP ONE, INCLUDING ALLCHARTS FROM THE ORIGINAL SPREAD






straws/stirrersrope

52,907,75614,766,53313,585,42510,112,0389,549,1567,825,3197,062,1996,753,2606,263,4533,251,948


152COUNTRIES

291,514MILES

8,763,377PEOPLE

144,606,491POUNDS

amph

ibia

ns

birds

corals/

sponges

fish invertebrates

mammals

reptiles

41%

18%

10%

9%

4%

2%

4%

1%

4%

3%

3%

1%

82%

6%

0%

0%

6%

0%

0%

6%

0%

0%

0%

0%

50%

11%

7%11%

1%1%

5%2%

4%6%

2%0% 2

2%7%

32%

11%

2% 7% 5% 2% 5% 0% 5% 2%

28%25%

11%6%

13%6%

1%2%

2%3%

1%2%

21%14%15%32%1%6%1%3%

1%3%2%1%

34%

19%

14%

15%2%1%4%4%3%1%3%0%





(key for graph above)





ORIGINALPHOTOGRAPHORIGINAL PHOTOGRAPH WITHOUT MODIFICATIONS

SOURCE: SURFRIDER FOUDATION EUROPE’S PRINT ADVERTISING CAMPAIGN FOR OCEAN INITIATIVES 2010




MODIFIEDPHOTOGRAPHMODIFIED PHOTOGRAPH FOR USE IN CHART

USING PHOTOSHOP I CROPPED THE PHOTOGRAPH TO SHOW MORE OF THE SKY, ADDED DARK CLOUDS, TOOK OUT THE SLOGAN IN THE ORIGINAL AD, ADDED MORE TRASH TO THE WATER, AND DARKENED THE IMAGE OVERALL TO EXPRESS THE DEVASTATION THAT LITTER HAS CAUSED TO OUR OCEANS.




IDEATIONINITIAL IDEATION OF COMBINING CHART WITH HEADLINE AND PHOTOGRAPH


amph

ibia

ns

birds

corals/

sponges

fish invertebrates

mammals

reptiles

41%

18%

10%

9%

4%

2%

4%

1%

4%

3%

3%

1%

82%

6%

0%

0%

6%

0%

0%

6%

0%

0%

0%

0%

50%

11%

7%11%

1%1%

5%2%

4%6%

2%0% 2

2%7%

32%

11%

2% 7% 5% 2% 5% 0% 5% 2%

28%25%

11%6%

13%6%

1%2%

2%3%

1%2%

21%14%15%32%1%6%1%3%

1%3%2%1%

34%

19%

14%

15%2%1%4%4%3%1%3%0%

international coastal cleanup2 5 - Y E A R D ATA S U M M A RY











straws/stirrersrope

52,907,75614,766,53313,585,42510,112,0389,549,1567,825,3197,062,1996,753,2606,263,4533,251,948


152COUNTRIES

291,514MILES

8,763,377PEOPLE

144,606,491POUNDS

amph

ibia

ns

birds

corals/

sponges

fish invertebrates

mammals

reptiles

41%

18%

10%

9%

4%

2%

4%

1%

4%

3%

3%

1%

82%

6%

0%

0%

6%

0%

0%

6%

0%

0%

0%

0%

50%

11%

7%11%

1%1%

5%2%

4%6%

2%0% 2

2%7%

32%

11%

2% 7% 5% 2% 5% 0% 5% 2%

28%25%

11%6%

13%6%

1%2%

2%3%

1%2%

21%14%15%32%1%6%1%3%

1%3%2%1%

34%

19%

14%

15%2%1%4%4%3%1%3%0%







cigarettes/filters

food wrappers/containers

caps/lids

cups/plates/silverware

plastic beverage bottles

plastic bags

glass beverage bottles

beverage cans

straws/stirrers

rope

52,907,756

14,766,533

13,585,425

10,112,038

9,549,156

7,825,319

7,062,199

6,753,260

6,263,453

3,251,948

TOP

TEN

ITEM

S OV

ER 2

5 YE

ARS


152COUNTRIES

291,514MILES

8,763,377PEOPLE

144,606,491POUNDS




FINALREDESIGNFINAL REDESIGN OF COMBINING CHART WITH HEADLINE AND PHOTOGRAPH

*TINTS OF BLACK ONLYam

phib

ians

birds

corals/

sponges

fish invertebrates

mammals

reptiles

41%

18%

10%

9%

4%

2%

4%

1%

4%

3%

3%

1%

82%

6%

0%

0%

6%

0%

0%

6%

0%

0%

0%

0%

50%

11%

7%11%

1%1%

5%2%

4%6%

2%0% 2

2%7%

32%

11%

2% 7% 5% 2% 5% 0% 5% 2%

28%25%

11%6%

13%6%

1%2%

2%3%

1%2%

21%14%15%32%1%6%1%3%

1%3%2%1%

34%

19%

14%

15%2%1%4%4%3%1%3%0%












straws/stirrersrope

52,907,75614,766,53313,585,42510,112,0389,549,1567,825,3197,062,1996,753,2606,263,4533,251,948


152COUNTRIES

291,514MILES

8,763,377PEOPLE

144,606,491POUNDS




IDEATIONINITIAL IDEATION OF COMBINING CHART WITH HEADLINE AND PHOTOGRAPH

*COLOR ALLOWEDam

phib

ians

birds

corals/

sponges

fish invertebrates

mammals

reptiles

41%

18%

10%

9%

4%

2%

4%

1%

4%

3%

3%

1%

82%

6%

0%

0%

6%

0%

0%

6%

0%

0%

0%

0%50%

11%

7%11%

1%1%

5%2%

4%6%

2%0% 2

2%7%

32%

11%

2% 7% 5% 2% 5% 0% 5% 2%

28%25%

11%6%

13%6%

1%2%

2%3%

1%2%

21%14%15%32%1%6%1%3%

1%3%2%1%

34%

19%

14%

15%2%1%4%4%3%1%3%0%












straws/stirrersrope

52,907,75614,766,53313,585,42510,112,0389,549,1567,825,3197,062,1996,753,2606,263,4533,251,948


152COUNTRIES

291,514MILES

8,763,377PEOPLE

144,606,491POUNDS

amph

ibia

ns

birds

corals/

sponges

fish invertebrates

mammals

reptiles

41%

18%

10%

9%

4%

2%

4%

1%

4%

3%

3%

1%

82%

6%

0%

0%

6%

0%

0%

6%

0%

0%

0%

0%

50%

11%

7%11%

1%1%

5%2%

4%6%

2%0% 2

2%7%

32%

11%

2% 7% 5% 2% 5% 0% 5% 2%

28%25%

11%6%

13%6%

1%2%

2%3%

1%2%

21%14%15%32%1%6%1%3%

1%3%2%1%

34%

19%

14%

15%2%1%4%4%3%1%3%0%






(key for graph above)2 5 Y E A R S O F E N TA G L E D W I L D L I F E F O U N D





straws/stirrersrope

52,907,75614,766,53313,585,42510,112,0389,549,1567,825,3197,062,1996,753,2606,263,4533,251,948

TOP TEN ITEMS OVER 25 YEARS

152COUNTRIES

291,514MILES

8,763,377PEOPLE

144,606,491POUNDS

amph

ibia

ns

birds

corals/

sponges

fish invertebrates

mammals

reptiles

41%

18%

10%

9%

4%

2%

4%

1%

4%

3%

3%

1% 34%

19%

14%

15%2%1%4%4%3%1%3%0% 82

%

6%

0%

0%

6%

0%

0%

6%

0%

0%

0%

0%

50%

11%

7%11%

1%1%

5%2%

4%6%

2%0% 2

2%7%

32%

11%

2% 7% 5% 2% 5% 0% 5% 2%

28%25%

11%6%

13%6%

1%2%

2%3%

1%2%

21%14%15%32%1%6%1%3%

1%3%2%1%








cigarettesfood containers

caps/lidskitchen suppliesplastic bottles

plastic bagsglass bottles

cansstraws/stirrers

rope


152COUNTRIES

291,514MILES

8,763,377PEOPLE

144,606,491POUNDS

amph

ibia

ns

birds

corals/

sponges

fish invertebrates

mammals

reptiles

41%

18%

10%

9%

4%

2%

4%

1%

4%

3%

3%

1% 34%

19%

14%

15%2%1%4%4%3%1%3%0%

82%

6%

0%

0%

6%

0%

0%

6%

0%

0%

0%

0%

50%

11%

7%11%

1%1%

5%2%

4%6%

2%0% 2

2%7%

32%

11%

2% 7% 5% 2% 5% 0% 5% 2%

28%25%

11%6%

13%6%

1%2%

2%3%

1%2%

21%14%15%32%1%6%1%3%

1%3%2%1%











cansstraws/stirrers

rope


152COUNTRIES

291,514MILES

8,763,377PEOPLE

144,606,491POUNDS




FINALREDESIGNFINAL REDESIGN OF COMBINING CHART WITH HEADLINE AND PHOTOGRAPH

*COLOR ALLOWEDam

phib

ians

birds

corals/

sponges

fish invertebrates

mammals

reptiles

41%

18%

10%

9%

4%

2%

4%

1%

4%

3%

3%

1% 34%

19%

14%

15%2%1%4%4%3%1%3%0%

82%

6%

0%

0%

6%

0%

0%

6%

0%

0%

0%

0%

50%

11%

7%11%

1%1%

5%2%

4%6%

2%0% 2

2%7%

32%

11%

2% 7% 5% 2% 5% 0% 5% 2%

28%25%

11%6%

13%6%

1%2%

2%3%

1%2%

21%14%15%32%1%6%1%3%

1%3%2%1%









cansstraws/stirrers

rope




152COUNTRIES

291,514MILES

8,763,377PEOPLE

144,606,491POUNDS




IDEATIONINITIAL IDEATION WITH BODY COPY


amph

ibia

ns

birds

corals/

sponges

fish invertebrates

mammals

reptiles

41%

18%

10%

9%

4%

2%

4%

1%

4%

3%

3%

1%

82%

6%

0%

0%

6%

0%

0%

6%

0%

0%

0%

0%

50%

11%

7%11%

1%1%

5%2%

4%6%

2%0% 2

2%7%

32%

11%

2% 7% 5% 2% 5% 0% 5% 2%

28%25%

11%6%

13%6%

1%2%

2%3%

1%2%

21%14%15%32%1%6%1%3%

1%3%2%1%

34%

19%

14%

15%2%1%4%4%3%1%3%0%










cansstraws/stirrers

rope

TOP TEN ITEMSOVER 25 YEARSinternational coastal cleanup

2 5 - Y E A R D ATA S U M M A RY

152COUNTRIES

291,514MILES

8,763,377PEOPLE

144,606,491POUNDS

Birds, f ish, and other animals can become entangled in ocean trash, which prevents them from feeding, swimming, and reproduc-ing. Entanglement also causes drowning. In addition, wildl ife can mistake things l ike bottle caps, cigarette butts, and even cigarette l ighters for food, consuming them and feeding them to their young. They may become i l l from digestive blockage or starve to death because they feel artif ic ial ly full and actually stop eating.

amph

ibia

ns

birds

corals/

sponges

fish invertebrates

mammals

reptiles

41%

18%

10%

9%

4%

2%

4%

1%

4%

3%

3%

1%

82%

6%

0%

0%

6%

0%

0%

6%

0%

0%

0%

0%

50%

11%

7%11%

1%1%

5%2%

4%6%

2%0% 2

2%7%

32%

11%

2% 7% 5% 2% 5% 0% 5% 2%

28%25%

11%6%

13%6%

1%2%

2%3%

1%2%

21%14%15%32%1%6%1%3%

1%3%2%1%

34%

19%

14%

15%2%1%4%4%3%1%3%0%










cansstraws/stirrers

rope



152COUNTRIES

291,514MILES

8,763,377PEOPLE

144,606,491POUNDS

BIRDS, F ISH, AND OTHER ANIMALS CAN BECOME ENTANGLED IN OCEAN TRASH, WHICH PREVENTS THEM FROM FEEDING, SWIMMING, AND REPRODUCING. ENTANGLEMENT ALSO CAUSES DROWNING. IN ADDITION, WILDLIFE CAN MISTAKE THINGS LIKE BOTTLE CAPS, CIGARETTE BUTTS, AND EVEN CIGARETTE L IGHTERS FOR FOOD, CONSUMING THEM AND FEEDING THEM TO THEIR YOUNG. THEY MAY BECOME ILL FROM DIGESTIVE BLOCKAGE OR STARVE TO DEATH BECAUSE THEY FEEL ARTIFICIALLY FULL AND ACTUALLY STOP EATING.




FINALREDESIGNFINAL REDESIGN WITH BODY COPY


amph

ibia

ns

birds

corals/

sponges

fish invertebrates

mammals

reptiles

41%

18%

10%

9%

4%

2%

4%

1%

4%

3%

3%

1%

82%

6%

0%

0%

6%

0%

0%

6%

0%

0%

0%

0%

50%

11%

7%11%

1%1%

5%2%

4%6%

2%0% 2

2%7%

32%

11%

2% 7% 5% 2% 5% 0% 5% 2%

28%25%

11%6%

13%6%

1%2%

2%3%

1%2%

21%14%15%32%1%6%1%3%

1%3%2%1%

34%

19%

14%

15%2%1%4%4%3%1%3%0%








cansstraws/stirrers

rope





152COUNTRIES

291,514MILES

8,763,377PEOPLE

144,606,491POUNDS

B IRDS , F I SH , AND OTHER ANIMALS CAN BECOME ENTANGLED IN OCEAN TRASH, WHICH PREVENTS THEM FROM FEEDING, SWIMMING, AND REPRODUCING. ENTANGLEMENT ALSO CAUSES DROWNING. IN ADDIT ION, WILDL IFE CAN MISTAKE TH INGS L IKE BOTTLE CAPS , C IGARETTE BUTTS , AND EVEN C IGARETTE L IGHTERS FOR FOOD, CONSUMING THEM AND FEEDING THEM TO THE IR YOUNG. THEY MAY BECOME I LL FROM DIGEST IVE BLOCKAGE OR STARVE TO DEATH BECAUSE THEY FEEL ART IF IC IALLY FULL AND ACTUALLY STOP EAT ING .




IDEATIONINITIAL IDEATION WITH BODY COPY

*COLOR ALLOWED

amph

ibia

ns

birds

corals/

sponges

fish invertebrates

mammals

reptiles

41%

18%

10%

9%

4%

2%

4%

1%

4%

3%

3%

1%

82%

6%

0%

0%

6%

0%

0%

6%

0%

0%

0%

0%50%

11%

7%11%

1%1%

5%2%

4%6%

2%0% 2

2%7%

32%

11%

2% 7% 5% 2% 5% 0% 5% 2%

28%25%

11%6%

13%6%

1%2%

2%3%

1%2%

21%14%15%32%1%6%1%3%

1%3%2%1%

34%

19%

14%

15%2%1%4%4%3%1%3%0%












straws/stirrersrope

52,907,75614,766,53313,585,42510,112,0389,549,1567,825,3197,062,1996,753,2606,263,4533,251,948


152COUNTRIES

291,514MILES

8,763,377PEOPLE

144,606,491POUNDS

BIRDS, F ISH, AND OTHER ANIMALS CAN BECOME ENTANGLED IN OCEAN TRASH, WHICH PREVENTS THEM FROM FEEDING, SWIMMING, AND REPRODUCING. ENTANGLEMENT ALSO CAUSES DROWNING. IN ADDIT ION, WILDLIFE CAN MISTAKE THINGS L IKE BOTTLE CAPS, C IGARETTE BUTTS, AND EVEN CIGARETTE L IGHTERS FOR FOOD, CONSUMING THEM AND FEEDING THEM TO THEIR YOUNG. THEY MAY BECOME ILL FROM DIGESTIVE BLOCKAGE OR

STARVE TO DEATH BECAUSE THEY FEEL ARTIF IC IALLY FULL AND STOP EATING.

amphi

bian

s

birds

corals/

sponges

fish invertebrates

mammals

reptiles

41%

18%

10%

9%

4%

2%

4%

1%

4%

3%

3%

1%

82%

6%

0%

0%

6%

0%

0%

6%

0%

0%

0%

0%

50%

11%

7%11%

1%1%

5%2%

4%6%

2%0% 2

2%7%

32%

11%

2% 7% 5% 2% 5% 0% 5% 2%

28%25%

11%6%

13%6%

1%2%

2%3%

1%2%

21%14%15%32%1%

6%1%3%

1%3%2%1%

34%

19%

14%

15%2%1%4%4%3%1%3%0%


fish

ing

line

fish

ing

nets

plas

tic

bags

rope

fishing traps

bott

les

fish

ing

hook

s

wire

6-pa

ck h

olde

rs

ribb

on/s

trin

g

plas

tic

stra

ps

cans

152COUNTRIES

291,514MILES

8,763,377PEOPLE

144,606,491POUNDS

BIRDS, F ISH, AND OTHER ANIMALS CAN BECOME ENTANGLED IN OCEAN TRASH, WHICH PREVENTS THEM FROM FEEDING, SWIMMING, AND REPRODUCING. ENTANGLEMENT ALSO CAUSES DROWNING. IN ADDIT ION, WILDLIFE CAN MISTAKE THINGS L IKE BOTTLE CAPS, C IGARETTE BUTTS, AND EVEN CIGARETTE L IGHTERS FOR FOOD, CONSUMING THEM AND FEEDING THEM TO THEIR YOUNG. THEY MAY BECOME ILL FROM DIGESTIVE BLOCKAGE OR

STARVE TO DEATH BECAUSE THEY FEEL ARTIF IC IALLY FULL AND STOP EATING.

25 YEARS OF ENTANGLED WILDLIFE FOUND

cigarettes

food containers

caps/lids

kitchen supplies

plastic bottles

plastic bags

glass bottles

beverage cans

straws/stirrers

rope

TOP

TEN

ITEM

SOV

ER 2

5 YE

ARS

amphi

bian

s

birds

corals/

sponges

fish invertebrates

mammals

reptiles

41%

18%

10%

9%

4%

2%

4%

1%

4%

3%

3%

1%

82%

6%

0%

0%

6%

0%

0%

6%

0%

0%

0%

0%

50%

11%

7%11%

1%1%

5%2%

4%6%

2%0% 2

2%7%

32%

11%

2% 7% 5% 2% 5% 0% 5% 2%

28%25%

11%6%

13%6%

1%2%

2%3%

1%2%

21%14%15%32%1%

6%1%3%

1%3%2%1%

34%

19%

14%

15%2%1%4%4%3%1%3%0%


152COUNTRIES

291,514MILES

8,763,377PEOPLE

144,606,491POUNDS

fish

ing

line

fish

ing

nets

plas

tic

bags

rope

fishing traps

bott

les

fish

ing

hook

s

wire

6-pa

ck h

olde

rs

ribb

on/s

trin

g

plas

tic

stra

ps

cans

25 Y

EARS

OF ENTANGLED WILDLIFE FOUND

cigarettes

food containers

caps/lids

kitchen supplies

plastic bottles

plastic bags

glass bottles

beverage cans

straws/stirrers

rope

TOP

TEN

ITEM

SOV

ER 2

5 YE

ARS

BIRDS, FISH, AND OTHER ANIMALS CAN BECOME ENTANGLED IN OCEAN TRASH, WHICH PREVENTS THEM FROM FEEDING, SWIMMING, AND REPRODUCING. ENTANGLEMENT ALSO CAUSES DROWNING. IN ADDITION, WILDLIFE CAN MISTAKE THINGS LIKE BOTTLE CAPS, CIGARETTE BUTTS, AND EVEN CIGARETTE LIGHTERS FOR FOOD, CONSUMING THEM AND FEEDING THEM TO THEIR YOUNG. THEY MAY BECOME ILL FROM DIGESTIVE BLOCKAGE OR STARVE TO DEATH BECAUSE THEY FEEL ARTIFICIALLY FULL AND STOP EATING.

amphi

bian

s

birds

corals/

sponges

fish invertebrates

mammals

reptiles

41%

18%

10%

9%

4%

2%

4%

1%

4%

3%

3%

1%

82%

6%

0%

0%

6%

0%

0%

6%

0%

0%

0%

0%

50%

11%

7%11%

1%1%

5%2%

4%6%

2%0% 2

2%7%

32%

11%

2% 7% 5% 2% 5% 0% 5% 2%

28%25%

11%6%

13%6%

1%2%

2%3%

1%2%

21%14%15%32%1%

6%1%3%

1%3%2%1%

34%

19%

14%

15%2%1%4%4%3%1%3%0%


fish

ing

line

fish

ing

nets

plas

tic

bags

rope

fishing traps

bott

les

fish

ing

hook

s

wire

6-pa

ck h

olde

rs

ribb

on/s

trin

g

plas

tic

stra

ps

cans

25 Y

EARS


cigarettes

food containers

caps/lids

kitchen supplies

plastic bottles

plastic bags

glass bottles

beverage cans

straws/stirrers

rope

TOP

TEN

ITEM

SOV

ER 2

5 YE

ARS

B I R D S , F I S H , A N D O T H E R A N I M A L S C A N B E C O M E E N T A N G L E D I N O C E A N T R A S H , W H I C H P R E V E N T S T H E M F R O M F E E D I N G , S W I M M I N G , A N D R E P R O D U C -I N G . E N T A N G L E M E N T A L S O C A U S E S D R O W N I N G . I N A D D I T I O N , W I L D L I F E C A N M I S T A K E T H I N G S L I K E B O T T L E C A P S , C I G A R E T T E B U T T S , A N D E V E N C I G A R E T T E L I G H T E R S F O R F O O D , C O N S U M I N G T H E M A N D F E E D I N G T H E M T O T H E I R Y O U N G . T H E Y M A Y B E C O M E I L L F R O M D I G E S T I V E B L O C K A G E O R S T A R V E T O D E A T H B E C A U S E T H E Y F E E L A R T I F I C I A L L Y F U L L A N D S T O P E A T I N G .

152COUNTRIES

291,514MILES

8,763,377PEOPLE

144,606,491POUNDS




FINALREDESIGNFINAL REDESIGN WITH BODY COPY

*COLOR ALLOWED

amphi

bian

s

birds

corals/

sponges

fish invertebrates

mammals

reptiles

41%

18%

10%

9%

4%

2%

4%

1%

4%

3%

3%

1%

82%

6%

0%

0%

6%

0%

0%

6%

0%

0%

0%

0%

50%

11%

7%11%

1%1%

5%2%

4%6%

2%0% 2

2%7%

32%

11%

2% 7% 5% 2% 5% 0% 5% 2%

28%25%

11%6%

13%6%

1%2%

2%3%

1%2%

21%14%15%32%1%

6%1%3%

1%3%2%1%

34%

19%

14%

15%2%1%4%4%3%1%3%0%

25 Y

EARS


TOP

TEN

ITEM

SOV

ER 2

5 YE

ARS

fishing line

fishing nets

plastic bags

rope

fishing traps

bottles

fishing hooks

wire

6-pack holders

ribbon/string

plastic straps

cans

cigarettes

food containers

caps/lids

kitchen supplies

plastic bottles

plastic bags

glass bottles

cans

straws/stirrers

rope

BIRDS, F ISH, AND OTHER ANIMALS CAN BECOME ENTANGLED IN OCEAN TRASH, WHICH PREVENTS THEM FROM FEEDING, SWIMMING, AND REPRODUCING. ENTANGLEMENT ALSO CAUSES DROWNING. IN ADDITION, WILDLIFE CAN MISTAKE THINGS LIKE BOTTLE CAPS, CIGARETTE BUTTS, AND EVEN CIGARETTE L IGHTERS FOR FOOD, CONSUMING THEM AND FEEDING THEM TO THEIR YOUNG. THEY MAY BECOME ILL FROM DIGESTIVE BLOCKAGE OR STARVE TO DEATH BECAUSE THEY FEEL ARTIFICIALLY FULL AND ACTUALLY STOP EATING.


152COUNTRIES

291,514MILES

8,763,377PEOPLE

144,606,491POUNDS

Date post:	29-Mar-2016
Category:	Documents
Upload:	shayne-smith
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Coastal Cleanup: Process Book

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