Coca-Cola Article Source Material

8/20/2019 Coca-Cola Article Source Material

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Do you know the benets of addingsmart hydration to your workout program?

Hydration Tips from


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Hydration. It Powers Health, Fitness,& Athletic Performance.

Kudos to you. You're one of millions of people across the

country who is making exercise a part of their life. Getting

active and participating in athletic events is a great first step to

a healthier, fuller life. Understanding hydration is the next.

Because when you're on the move, keeping your body cool andhydrated is key to achieving your best performance. So, whether

you're running a few miles or 26, biking a city block or cycling

50 miles, hitting the gym, the tennis courts, or the soccer field,

the more you know about hydration, the better.


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Important Facts About HydrationPower Your Athletic Performance with Real Facts.Weekend warrior? High-performance athlete? Either way, when it comes to keeping your cool, itpays to get the facts on sweat, hydration, and keeping your energy level high. When you're in theknow, you can get and keep your healthy glow. And when you're properly hydrated, you're more likelyto turn in your best performance.

Not All Sweat is Created Equal ….Sweat cools your body down when you're hot, right? Yes and no. Sweat cools your body down whenit evaporates from your skin. But sweat that drips off your skin does little to cool you down whenyou're exercising.

All Beverages Hydrate …

including those with caff eine, contribute to total da ily hydration. If you’re not in the mood for water,it’s okay to reach for something else you enjoy like a sports drink, tea or a soft drink.

Bea Your Thirst to the Punch …Listening to your body is a big part of any training program. But there's one time when you mightwant to overrule your natural instincts. Research shows that when you're hot and sweaty, your thirstmechanism may lag behind your body's needs. So go with the American College of Sports Medicine(ACSM) recommendations and drink before, during , and after exercise.

1. Serious about breaking a sweat? Know your sweat rate. (Learn how to calculate your sweat rate athttp://www.hydration.thecoca-colacompany.com)

2. Don’t rely on general hydration recommendations during exercise. Know your specific hydration needs. A weightgain or loss of >2% is cause for concern.

3. Learn how to drink when you compete. Practice drinking to your sweat rate when you train.

4. Be aware that the signs of over-hydration are similar to the signs of dehydration, so follow a smart hydration plan.

5. Weight lost during exercise is dehydration. Rehydrate with 16 ounces of fluid for every pound you lost.

6. Exercising more than an hour? Rehydrate right by replacing fluids, sodium, and carbohydrates.

7. Choose a flavored drink you like—hydrat ion goes down easier when it tastes great.

8. Plan for fluids when on the move: take 'em with you, know where to find 'em, have money to buy 'em.

For more details on the nine rules of hydration, visit www.hydration.thecoca-colacompany.com.

Get Smart:

Nine Tips for

Top Hydration

Smart hydration is the key to feelinggood and staying healthy w hen you

exercise, whether it's 30° or 95°. Learnhow to hydrate right and experience

exercise in a whole new way.


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Your Top Questions AnsweredMeet Dr. Mindy Millard-Staff ord, Ph.D, professor in the School of Applied Physiology at Georgia

Coca-Cola Company. Mindy focuses her research on thermoregulation and fluid replacementduring exercise. She has published dozens of articles and research abstracts, serves on scientificpanels, and has been a nationally ranked triathlete—so she knows the ins and outs of hydration.Here are her answers to your biggest hydration questions.

Q: Why should I prehydrate before an athletic event?

A: Pre-hydrating is an essential part of training and competition …

• Good hydration starts before you start moving.(ACSM) recommends drinking 400-600 ml (about 14 to 20 ounces) of fluid two hours beforeexercise to make sure you're adequately hydrated.1

• Athletes who are dehydrated when they start competing don't perform as well. Why?Starting your workout dehydrated reduces the amount of fluid circulating in yourbloodstream and bathing your body's cells. Less circulating fluid makes your heart work harder during exercise, drives up your heat production, and limits your body's ability to

suff ers. Increased body temperature also aff ects your mental performance, with attentionand vigilance the first to suff er.

According to the American College of Sports Medic ine, being dehydrated by more than 2%of body weight can significantly aff ect per formance. 2

Ready to Get Smart About Hydration?

Staying Cool and Performing Your Best

is as Easy as 1, 2, 3…

Pre-hydrate1 Hydrate2 Rehydrate3

1 American College of Sports Medicine. Position Stand on Exercise and Fluid Replacement. Med. Sci. Sports Exerc., Vol 28, No. 1, pp. i-viii, 1996.

2 ACSM Roundtable on Hydration and Physical Activit y: Consensus Statement s. Curr. Sports Med Ref 2005 . June 4(3): 115-27.


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No Sweat. Smart Hydration Changes Everything.

Q: How much should I hydrate while I'm exercising?

A: Hydrate regularly to match, but not exceed, your sweat rate.

recommends that athletes drink according to a consistent plan. Here's why…

• You need to know your sweat rate. Sweat rates can vary greatly from individual to individual.

• Performing light to moderate exercise in a cool, dry environment, you can lose about a cup ofsweat or more per hour. Perform the same exercise in warm, humid weather and you can losemore than a quart of sweat in an hour. Also, the more acclimated to hot weather you become,the more sweat you will lose.

• As an athlete, a hydration plan provides you with a guide to how often and how much fluid you

should drink. To do this right, you'll need to know your sweat rate, since sweat rates can be verydiff erent for each person. (calculate your sweat rate at www.hydration.thecoca-colacompany.com)

• Drink plenty of fluids during the 24-hour period before an event, especial ly during the mealprior to exercise, to promote proper hydration before exercise.

• Consume 14 to 20 ounces of fluid about two hours before exercise to stay hydrated and allowtime to excrete any excess water.

• During exercise, drink to your sweat rate. Drink at regular intervals to replace water lost

marathoners and ultra marathoners who are out on the course for more than four hours.

• For strenuous exercise lasting longer than one hour, drink liquids that contain four to eightpercent carbohydrates and approximately .5-.7 grams of sodium per liter of water. Carbs helpdelay fatigue, and electrolytes replace what you lose through sweating. (Regular sports drinksare formulated in l ight of these recommendations.)

Q: I drink before. I drink during. Why do I need to drink again after exercise?

A: A smart hydration plan helps stop dehydration and over-hydration

in their tracks.• However, daily temperature and humidity changes can have a big eff ect on how much fluid you lose.

How quickly and completely you re-hydrate is critical if you plan to exercise again in a short time.Re-hydration means more than replacing the amount of fluid you lose—it also means replacing theelectrolytes (primarily sodium) that you lose in sweat.

• If you weigh and then re-hydrate with 16 ounces of fluid for every pound you lose, you'l l quickly


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Q: How does dehydration aff ect performance?

A: If you're dehydrated, your performance will suff er. Here's what happens…

• Exercise generates body heat—lots of it—which your body primarily gets rid of by increasing bloodflow near the skin and through sweat. Dehydration compromises this process by decreasing yourblood volume and rate of sweating, making your heart work harder, and increasing your perceived

• When environmental temperature goes up, performance goes down. When it's hot outside, your bodyabsorbs heat from the environment. As your body temperature rises, more blood goes to your skin to coolyou, and less oxygen-rich blood is available for your muscles, lungs, heart, and other organs.

Q: When do I need a drink with carbohydrates and electrolytes?

A: Strenuous exercise lasting more than an hour takes more than water …• One of the best ways to meet ACSM recommendations for carbohydrate intake during exercise is to

drink a fluid replacement drink with four to eight percent carbohydrates.

• Sweet tasting fluid-replacement drinks taste good so you're apt to drink more and get the carbs you

• Fluid replacement drinks with added electrolytes are an easy way to replace the sodium you lose in sweat.

• Consuming a sports drink while training enhances fluid intake and delays fatigue.

• Most regular sports drinks are specifical ly formulated to meet these recommendations.

Q: How do I keep from getting over-hydrated?

A: Follow a smart hydration plan to prevent dehydration AND over-hydration andachieve a healthy balance.

• Hyponatremia happens when you lose salt and fluids through sweat, but only replace fluid. It typicallyaff ects endurance athletes whose water consumption over several hours far exceeds the amount of sweatthey lose. As a result, they experience a dangerous electrolyte imbalance caused by low blood sodium levels.

hydration plan that provides not too much, but just the right amount of fluid to match sweat loss.

Ready,Set,

Hydrate…

Hydration r ules . F ind t he r ight balance for you.


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We off er over 80 ways to

For every drop you give,

hydrate, energize, nourish, relax

get every drop back.

or enjoy every drop of life.

© The Coca-Cola Company. All Rights Reserved. “Make Every Drop Count” and the Droplet Design are trademarks of The Coca-Cola Company.


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Myth: Never let them see you sweat

No way! Sweat is a good thing and so is smart hydration. Just

make sure you replace the salt and water you lose when yousweat with the right uid replacement drink.

Refresh. Refuel. Rejuvenate.

Cool Your Body and Watch Your Athletic Performance Take Off .

Discover how you can power your athletic performancewith smart hydration.

For more hydration tips, visit www.hydration.thecoca-colacompany.com today.

© The Coca-Cola Company. All Rights Reserved. “Make Every Drop Count” and the Droplet Design are trademarks of The Coca-Cola Company.


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Billion-Dollar Brands

The Coca-Cola Company is the world’s leading beverage company,refreshing consumers with more than 500 sparkling and still brands.

The Company has the strongest portfolio of brands in the nonalcoholic beverage industry – now featuring 20 brands that generate more than

$1 billion USD in annual retail sales.

BrandDescription

Number of

Markets

Currently

Available

Video

Coca-Cola Coca-Cola is the most popular and biggest-selling softdrink in history, as well as one of the most recognizable

brands in the world. Created in 1886 in Atlanta, Georgia, by Dr. John S. Pemberton, Coca-Cola was first offered as

a fountain beverage at Jacob's Pharmacy by mixingCoca-Cola syrup with carbonated water.

Coca-Cola was patented in 1887 and registered as atrademark in 1893. By 1895, it was being sold in everystate and territory in the United States. In 1899, The

Coca-Cola Company began franchised bottling operationsin the United States and in 1906 bottling operations

expanded internationally.

200+

"#$%&' ()*+&

Corporate B-roll – Coca-

Cola 12 oz can

Corporate B-roll – Coca-Cola Glass

Bottles

Fanta

Introduced in 1955, Fanta is the second oldest brand of

The Coca-Cola Company and our second largest brandoutside the U.S. Fanta Orange is the leading flavor butalmost every fruit grown is available as a Fanta flavorsomewhere. Consumed more than 150 million times

every day around the world, consumers love Fanta for itsgreat, fruity taste.

200+

"#$%&' ()*+&

Corporate B-roll Fanta


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,

Sprite

Introduced in 1961, Sprite is the world's leading lemon-lime flavored soft drink. Sprite is sold in more than 200countries and ranks as the No. 3 soft drink worldwide.

200+"#$%&' ()*+&

Corporate B-roll Sprite

Diet Coke/Coca-Cola Light

Diet Coke, also known as Coca-Cola light in somemarkets, is a delicious, no-calorie soft drink. It was first

introduced in the United States on August 9, 1982, as thefirst new brand since 1886 to use the Coca-Cola

Trademark. Today, Diet Coke/Coca-Cola light is one ofthe largest and most successful brands of The Coca-Cola Company, available in more than 185 markets

around the world.

185+

"#$%&' ()*+&

Corporate B-roll – DietCoke PET

Bottle

Diet Coke – Economy

Class

Coca-Cola Zero

Launched in 2005, Coke Zero was The Coca-ColaCompany’s largest product launch in 23 years. It reached

billion-dollar status in 2007. Coca-Cola Zero offers greatCoke taste, uplifting refreshment and zero sugar.

150+

"#$%&' ()*+&

Coke ZeroPresents: Zero

Clue

Minute Maid

Minute Maid has been making juice for more than 60years and has a heritage of nutrition, innovation, and

quality. In 1945, the U.S. Army ordered 500,000 poundsof powdered orange juice from the Florida Foods

Corporation, which later renamed itself Vacuum Foods

and then finally the Minute Maid Corporation. TheMinute Maid Corporation was acquired by The

Coca-Cola Company in 1960, marking its first ventureoutside of soft drinks.

119 Hi-Res Image


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-

Georgia

Introduced in 1975, Georgia Coffee is the No. 1 ready-to-

drink coffee brand in Japan. Led by Georgia EmeraldMountain Blend, the highly popular Georgia line-upincludes more than 100 varieties of cold and hot coffeessold throughout Japan. In recent years the brand has also

expanded to other markets, including China, South Korea,Singapore and India.

9

"#$%&' ()*+&

GeorgiaEmerald

Mountain

Powerade

Powerade combines carbohydrates and electrolytes in agreat-tasting sports drink to help provide energy to

working muscles. It quenches thirst and replenishesminerals lost during sports or other intense activities.

85

"#$%&' ()*+&

Corporate B-roll -

Powerade

Del Valle

The Del Valle brand has its roots in Latin America andwas acquired by The Coca-Cola Company in 2007. In2010, the brand reached billion-dollar status. It has a

diverse juice line-up, ranging from 100% juices andnectars to juice drinks, and is available in different,

convenient packaging for the whole family.

16

"#$%&' ()*+&

Del Valle – The Secret isCaring

Schweppes

German-born watchmaker, amateur scientist, and ruthlessdreamer, Jacob Schweppe was drawn to the new art of

carbonating water discovered by Joseph Priestley in 1770.Schweppe refined and patented his own process of

creating mineral water in 1783.The Schweppes brand is owned by The Coca-Cola

Company in more than 100 countries, excluding, amongothers, the U.S., Canada, Mexico, Australia and most of

the European Union countries.

100+ Hi-Res Image


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.

Aquarius

Aquarius was first launched in Japan and is the No. 1selling sports drink in that country. In certain countries,

Aquarius is an isotonic beverage providing activehydration, while in other countries Aquarius is a popular

water brand.

25Hi-Res Image

Minute Maid Pulpy

Minute Maid Pulpy was launched nationally in China in

2005. It was the first brand that was developed andlaunched in an emerging market to reach the billion-dollar

mark, which occurred in 2010.

32

"#$%&' ()*+&

Pulpy

Corporate B-Roll

Minute MaidPulpy Orange

Dasani

Pure, crisp Dasani delivers fresh taste with a clean, freshstyle. Launched in 1999, Dasani is a purified water

enhanced with minerals. Dasani is distributed in

PlantBottle, made of up to 30% plant-based materials.Our PlantBottle packaging looks, functions andrecycles just like traditional PET plastic, but does so witha lighter footprint on the planet and its scarce resources.

33

"#$%&' ()*+&

Corporate B-roll – Dasani

Simply

Simply offers premium, not-from-concentrate 100% juices, as well as a variety of juice drinks. All products

are made with simple ingredients and have no added

preservatives, colors or artificial flavors. Simply waslaunched in 2001and reached billion-dollar status in 2009.

It is sold in the United States and Canada.

2 Hi-Res Image


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/

Glacéau vitaminwater

Glacéau vitaminwater is a range of flavored waters withadded vitamins and minerals. Glacéau vitaminwater is a

convenient way to get more of the nutrients you needthroughout the day. The brand was created in New York

in 1996 by entrepreneur Darius Bikoff and has since become a leading ingredient-enhanced water in the U.S.The Coca-Cola Company acquired vitaminwater in 2007.

24

"#$%&' ()*+&

Corporate B-roll –

Vitaminwater

Bonaqua

Bonaqua water is enhanced with minerals to give it adistinguished and refreshing crisp taste. Bonaqua’s largest

markets include Russia, Hong Kong, South Africa,Germany and Azerbaijan. It became a billion-dollar brand

in 2013.

40+Hi-Res Image

Ayataka

Ayataka green tea is brewed using carefully selected tealeaves, calorie free. The unique blend of natural

ingredients in Ayataka creates the distinct cloudiness thatis characteristic of authentic Japanese teapot-brewed tea.By gently swirling the bottle before drinking, consumers

can see the cloudiness and enjoy the experience ofdrinking traditional green tea on-the-go. It was introduced

in 2007 and reached billion-dollar status in 2012.

2Hi-Res Image


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0

Gold Peak

Gold Peak, introduced in 2006 in the U.S., is a high-quality ready-to-drink iced tea with an authentic home brewed taste. Gold Peak is made with high-quality tea

leaves, real sugar (all flavors excluding Unsweetened andDiet), no preservatives and pure filtered water to craft our

one-of- a-kind home brewed taste. It reached billion-dollar status in 2014.

1

Hi-Res Image

Corporate B-roll – Gold

Peak Tea Diet

I LOHAS

Coca-Cola Japan launched the water brand I LOHAS in2009. Since its launch, it has become the No. 1 immediateconsumption natural mineral water brand sold in Japan.The water comes from multiple local sources and flavor

extracts are obtained from the best sources to ensurehighest quality and taste. A unique design feature of the

packaging allows a person, once the product is consumed,to easily twist the PET bottle into a very slender form to

minimize its size and facilitate recycling.

1 Hi-Res Image

Fuze Tea

FUZE TEA is the first truly global tea brand from TheCoca-Cola Company. It was introduced in 2012 in 14

countries simultaneously, reaching billion-dollar status in2014. Since its launch the brand has expanded

availability to nearly 40 markets around the world makingit one of the fastest brands of the Company to reach

billion-dollar status.

40Hi-Res Image


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2009/2010 Sustainability Review

Our commitment to making apositive difference in the world


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CONTENTS

Connected to Our Communities,Led by Our Bottling Partners

Every day, the actions taken by our Company and our bottling partners

touch billions of lives. Whether we are purchasing ingredients from oursuppliers, creating our beverages, serving customers and consumers, orsupporting the communities where we operate, we strive to be a force forlasting, positive change. We are indebted to our bottling partners, whoare responsible for implementing so many of our shared plans. Withouttheir leadership and dedication, our progress would not be possible.

1 Coca-Cola LifecycleI-IV Goals and Performance Highlights2 A Letter from Our Chairman and

Chief Executive Officer 4 LIVE POSITIVELY TM andReporting Parameters

6 Beverage Benefits10 Active Healthy Living14 Community

18 Sustainable Agriculture20 Energy Efficiency andClimate Protection

24 Sustainable Packaging28 Water Stewardship34 Workplace40 Corporate Governance,

Ethics and Third-Party Verification42 GRI, UN Global Compact and

CEO Water Mandate44 Forward-Looking Statements,

Environmental Statement andEqual Opportunity Policy

45 Company and Coca-ColaSystem Reports


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The Company sources ingredients; manufactures and sells concentrates, beverage bases andsyrups to our bottling partners; owns the brands; and is responsible for consumer brand marketinginitiatives. Our bottling partners and some Company operations manufacture, package, merchandiseand distribute the finished branded beverages to our customers and vending partners, who thensell our products to consumers. The entire Coca-Cola system plays an active role in fostering thedevelopment of communities where we operate. We also share the responsibility for ensuringthe fair and ethical treatment of those involved in creating our products and the ingredients andmaterials we source. To learn more, visit www.ourcompany.thecoca-colacompany.com .

The

Coca-Cola

Company is a global business that operates on a local scalein every community where we do business. We do this through the powerof the Coca-Cola system, which comprises our Company and our morethan 300 bottling partners worldwide. The Coca-Cola system operates in206 countries, markets more than 500 brands and 3,300 beverage products,and sells 1.6 billion servings a day.

THE COCA-COLA BUSINESS

COCA-COLA LIFECYCLE

COMMUNITY

REFRIGERATION

DISTRIBUTION

MANUFACTURING

PACKAGING

CUSTOMERS &CONSUMERS

INGREDIENTS

RECYCLING

2009/2010 Sustainability Review 1


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BEVERAGE BENEFITS

Strive to offer beverages for every lifestyleand occasion while providing quality thatconsumers trust.

• Invest more than $50 million in research by 2015.• Innovate with natural sweeteners, which have

the potential to lower calories per serving.• List the calories/kilocalories/kilojoules per serving

for our beverage products on the front of nearly allof our packaging worldwide by the end of 2011.

• Strive to have low- and no-calorie options and/orsmaller portion sizes available in communitieswhere obesity is a significant problem.

• Continue developing products fortified withadditional nutrients to meet global consumer needs.

ACTIVE HEALTHY LIVING

Support active healthy lives throughproduct variety, nutrition education andphysical activity programs.

• Support at least one physical activity programin every country in which we operate by the

end of 2015.• Support the Healthy Weight CommitmentFoundation in reducing the total annualcalories consumed in the U.S. by 1.5 trillionby the end of 2015.

• Not directly market our beverages tochildren younger than the age of 12.

COMMUNITY

Foster sustainable communities througheconomic development, philanthropy andthe creation of economic and social opportunities.

• Form 1,300 to 2,000 new Micro DistributionCenters (MDCs) in Africa by the end of 2010.

• Give back at least 1% of our operating income

annually to help develop and sustain communitiesaround the world.

• Empower 5 million women through the Coca-Colasystem by 2020.

• Improve the quality of life in communities where weoperate by supporting key initiatives and respondingto community needs through financial contributions,in-kind donations and volunteer service.

ENERGY EFFICIENCY ANDCLIMATE PROTECTION

Aim to be the beverage industry leader inenergy efficiency and climate protection.

• Grow our business but not our systemwide carbonemissions from our manufacturing operationsthrough 2015, compared with a 2004 baseline.

• Reduce our absolute emissions from ourmanufacturing operations in Annex 1 (developed)countries by 5% by 2015, compared with a2004 baseline.

• Improve the energy efficiency of our coolingequipment by 40% by the end of 2010,compared with a 2000 baseline.

• Install 100,000 hydrofluorocarbon (HFC)-freecoolers in the marketplace by the end of 2010.

• Phase out the use of HFCs in all new cold-drink

equipment by the end of 2015.

SUSTAINABLE PACKAGING

Aspire to make our packaging avaluable resource for future use.

• Improve packaging material efficiencyper liter of product sold by 7% by 2015,compared with a 2008 baseline.

• Recover 50% of the equivalent bottles andcans used annually by 2015.

• Source 25% of our polyethylene terephthalate (PET)plastic from recycled or renewable material by 2015.

WATER STEWARDSHIP

Work to safely return to nature andcommunities an amount of water equivalentto what we use in our beverages and their production.

• Improve our water efficiency by 20% by 2012,compared with a 2004 baseline.

• Return to the environment, at a level that supportsaquatic life, the water we use in Coca-Cola systemoperations through comprehensive wastewatertreatment by the end of 2010.

• Assess the vulnerabilities of the quality and quantityof water sources for each of our bottling plants andimplement a source water protection plan by 2013.

• Replenish to nature and communities an amountof water equivalent to what is used in our finishedbeverages by 2020.

WORKPLACE

Create diverse, healthy and safe workenvironments aligned with internationallyrespected human rights principles.

• Achieve a 98% performance level for Company-owned and -managed facilities upholding thestandards set in our Workplace Rights Policy by 2015.

LIVE POSITIVELY ™ focuses on seven core areas

key to our business sustainability, with measurablegoals and metrics for the Company and the

Coca-Cola system. Some goals are “stretch”

aspirations, and at times, despite our efforts,marketplace and other conditions may impact

our ability to meet these goals. To learn more,

visit www.sustainability.thecoca-colacompany.com .


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PERFORMANCE

HIGHLIGHTS BY YEAR 2009 2008 2007 2006 2005

BEVERAGE BENEFITS

Company Global Product

Quality Index rating (out of 100) 94 94 94 94 94

Number of new beverageproducts introduced 600+ 700+ 700+ ~600 450+

Number of low- and no-caloriebeverage products launched 180+ 160+ 150+ 150+ 120+

Number of low- and no-caloriebeverage products in total globalportfolio and percent of total globalbeverage product portfolio

800+

24%

750+

25%700+25%

575+22%

475+20%

Percent of global sparkling volume fromlow- and no-calorie beverages 15% 15% 16% 15% 15%

ACTIVE HEALTHY LIVING

Number of physical activity and nutritioneducation programs sponsored by theCoca-Cola system and number ofcountries where programs are present

~150

~100

120+85

N/AN/A

N/AN/A

N/AN/A

COMMUNITY

Total Company economic impact,inclusive of global salaries and benefits,

shareowner dividends, local capitalexpenditures, goods purchased andincome taxes $23.4B $22.8B $21.2B $17.4B $16.6B

Charitable contributions and equivalentpercent of operating income

$88MM

1.1%

$82MM1.0%

$99MM1.4%

$70MM1.1%

$76MM1.2%

Number of MDCs and number of peopleemployed in Africa by MDCs

3,000+

13,500+

2,600+12,000+

1,800+8,000+

N/AN/A

N/AN/A

Key:

U.S. = United States$ = United States dollarB = billionMM = milliont = metric ton (2,205 lb or 1,000 kg)CO2e = carbon dioxide emissions~ = approximatelyd = daysN/A = data not available

II


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Pages III–IV

1 Includes only stationary sources for manufacturing.2 As our unit case volume increases, our water, energy and packaging use also may increase;

however, we are working to increase our overall efficiency in each area.3 Our energy use figures have been recalculated for 2005, 2006 and 2007 based on changes to the organization. These

changes did not affect our system energy use ratios (efficiency) for those years.4 Data was unavailable at the time of publishing this report as we are currently implementing a comprehensive product

data management system for the entire Coca-Cola system to help track systemwide programs and measure progressagainst our packaging goals.

5 The above stated percent of “equivalent” bottles and cans recovered means recovered by theCoca-Cola system and third parties like government recycling programs and other private parties.

6 Figure pending final recovery data published by the European Commission.7 Our water use and water use ratio (efficiency) figures have been recalculated for the Europe Group for 2005 and 2006,

based on changes to the organization. These changes affected our system water use ratio for these two years.8 We define “replenished” as the Coca-Cola system providing support for healthy watersheds and sustainable

community water programs to balance or offset the water used in our finished beverages.9 In 2009, replenish quantification studies were completed by external partners allowing the Coca-Cola system to calculate

replenished water for projects through 2009. A copy of these studies is included on the enclosed CD on page 45.

2009 2008 2007 2006 2005

ENERGY EFFICIENCY AND CLIMATE PROTECTION

Direct greenhouse gas emissions for

the Coca-Cola system1

1.94MM t

CO2e

2.00MM t

CO2e

1.98MM t

CO2e

2.00MM t

CO2e

2.02MM t

CO2e

Indirect greenhouse gas emissions fromelectricity purchased and consumed(without energy trading) by theCoca-Cola system1

3.45MM tCO

2e

3.26MM tCO

2e

2.98MM tCO

2e

2.97MM tCO

2e

2.74MM tCO

2e

Total greenhouse gas emissions forthe Coca-Cola system1

5.39MM t CO

2e

5.26MM tCO

2e

4.96MM tCO

2e

4.97MM tCO

2e

4.76MM tCO

2e

Total megajoules of energy used bythe Coca-Cola system2 59.1B 58.6B 56.9B3 56.3B3 53.5B3

Energy use ratio (efficiency), defined asmegajoules of energy used per liter ofproduct produced by the Coca-Cola system 0.45 0.46 0.46 0.49 0.47

Total electricity purchased by theCoca-Cola system, measured inmegawatt hours (MWh)

6,425,507MWh

6,162,180MWh

5,714,036MWh

5,565,379MWh

4,900,382MWh

Number of HFC-free refrigeratedcoolers and vending machines placedin markets each year 72,600 31,400 8,100 2,500 N/A

SUSTAINABLE PACKAGING

Packaging use ratio (efficiency),defined as grams of material usedper liter of product produced by

the Coca-Cola system N/A4 51.9 50.0 46.3 N/A

Percent of equivalent5 bottles andcans sold by our system recoveredthrough Coca-Cola system–supportedrecovery programs 36%6 33% 36% 35% N/A

Company Global PackagingQuality Index rating (out of 100) 92 91 90 89 88

III


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2009/2010 Sustainability Review IV

2009 2008 2007 2006 2005

WATER STEWARDSHIP

Water use ratio (efficiency), defined as

liters of water used per liter of productproduced by the Coca-Cola system 2.36 2.43 2.47 2.567 2.627

Total liters of water usedby the Coca-Cola system2 309B 313B 300B 290B7 278B7

Percent of Coca-Cola system plants incompliance with internal wastewatertreatment standards (which meet andoften exceed applicable laws) 89% 88% 85% 83% 78%

Number of community water partnershipssupported by the Coca-Cola system andnumber of countries where projects exist

25070

20356

11648

6538

1714

Percent of water replenished8 by theCoca-Cola system based on the totalwater used in our finished beverages 22%9 N/A N/A N/A N/A

WORKPLACE

Number of Workplace RightsPolicy assessments 107 93 106 N/A N/A

Workplace Rights Policy compliance ofCompany-owned and -managed facilities 90% 67% N/A N/A N/A

Number of bottling partner and supplieraudits performed 1,971 1,898 1,313 1,029 1,016

Percent of employee base bygender—U.S. only (male, female) 50%50% 50%50% 50%50% 51%49% 51%49%

Percent of employee base byrace/ethnicity—U.S. only

African AmericanAsianCaucasianHispanicOther

23%5%

64%7%1%

23%5%

64%7%1%

23%5%

65%6%1%

23%5%

64%7%1%

21%4%

68%6%1%

Company associate and casual contractorLost Time Incident Rate (LTIR) per 200,000work hours and total lost days (includesdays lost, restricted and transferred)

1.9 LTIR19,213 d

2.2 LTIR24,621 d

2.3 LTIR29,407 d

2.1 LTIR20,837 d

2.6 LTIR15,226 d

Total Company spend withminority- and women-ownedbusiness enterprises $459MM $413MM $366MM $297MM $256MM

Percent of total elected andappointed Company Officers

MenWomenMinorities

77%23%22%

76%24%20%

76%24%20%

75%25%21%

72%28%22%


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2 The Coca-Cola Company

A L E T T E R F R O M O

U R C

H A I R M A N A N D

C H I E F E X E C

U T I V E O F F I C E R DEAR STAKEHOLDERS:

The economic, environmental and social implications of business aremore important than ever. In a world where populations are growing,natural resources are stressed, communities are forced to do more with

less and our consumers’ expectations are expanding, we understandthat sustainability is core to our business continuity and how we createlong-term value.

This report is a reflection of the efforts being made today by the dedicated men

and women of The Coca-Cola Company and our bottling partners around the

world. Indeed, it is our bottling partners who are responsible for implementing

so many of our shared plans. Without their contribution, advancing this

important work would not be possible.

The foundation of this work is a systemwide sustainability framework called

LIVE POSITIVELY, built on our commitment to making a positive difference in theworld. LIVE POSITIVELY is embedded within our entire business at every level.

We launched LIVE POSITIVELY three years ago with the understanding that

we would focus our energy and efforts in the areas where our business has

the opportunity to make the greatest contribution to communities worldwide

and create value for our Company. So, we reevaluated our programs and we

narrowed our focus. In the environmental space, we focus on water, recycling

and managing our carbon emissions. In the active healthy living arena, we focus

on physical activity and nutrition education and providing a variety of quality

beverages to consumers. In the workplace, we focus on protecting human rights,

creating safe, healthy workplaces for our associates, ethically sourcing materialsin our supply chain and championing diversity. And, in building sustainable

communities, we focus on supporting economic opportunity and empowerment.

We have defined principles and set aggressive goals for each focus area, and

we are committed to sharing our plans, success stories and opportunities

for improvement.

LIVE POSITIVELY also is an integral component of our 2020 Vision—our roadmap

for winning together with our bottling partners—and is a part of our business

planning process. The only way we will meet the goals and growth targets

outlined in our 2020 Vision is by creating and maintaining a sustainable business.

We recognize the need to create innovative new products, packaging and systems;strengthen the world’s most advanced supply chain; enhance our presence in

communities and manage our impact on the world’s natural resources. We

also need to manage the issues we face, including the growing concerns over

obesity, and continue to take a leadership role in developing programs and

partnerships that are part of the solution. That is what sustainability is all about—

ensuring we are here today, tomorrow and for another 125 years.


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Muhtar Kent

Chairman of the Board of Directors and Chief Executive OfficerDecember 2010

In Churchill, Manitoba, Canada—the polarbear capital of the world—Muhtar traveled withour global conservation partner World WildlifeFund (WWF), learning about the impacts ofclimate change. We are working with WWFon projects around the world to further ourenvironmental understanding and progress.

© W W F / N a

t u r a l E x p o s u r e s . c o m

Two examples of our sustainability advancement are our new PlantBottle™

packaging and our “5 by 20” initiative. We launched PlantBottle packaging in

certain markets with Coca-Cola® and Dasani® brands in 2009, and we made the

commitment to expand our use of the innovation to more than 2 billion bottles

this year. The technology reduces our use of petroleum-based materials in our

PET packaging by up to 30 percent and is the first PET plastic beverage bottle

made from renewable resources that can be recycled in the existing recycling

infrastructure. We will continue to invest in PlantBottle packaging and introduceit to new markets and beverages in the coming years. We announced “5 by 20” in

September 2010. “5 by 20” is our commitment to empower 5 million women inside

and outside the Coca-Cola system by 2020, and support their growth, innovation,

education and prosperity. I am confident this initiative will strengthen economic

opportunities for women in the communities we serve and help us grow our

business in markets around the world. I am personally championing this initiative.

We have always linked the success of our business to the strength of the

communities in which we operate. If they aren’t thriving, there is a strong

likelihood that our business will suffer. The decisions we make are related to

building more sustainable communities and earning our social license to operate—an intrinsic value of sustainability. I see maintaining our social license to operate

as a responsibility of every associate in the Coca-Cola system, and it starts with

me. As much as my title is Chairman and Chief Executive Officer, it is equally as

much CSO—Chief Sustainability Officer. And it is a responsibility I am keenly

aware of and am stewarding every day.

In the pages of this report you will see our sustainability strategy, goals,

progress and areas for improvement. You also will learn about some of our key

partnerships and the rationale for what we do and why we do it. We are today,

and always will be, a company committed to making a positive difference in

the world, and we are working every day to deliver on this commitment.

Very truly yours,


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WHAT IS LIVE POSITIVELY?

LIVE POSITIVELY is our systemwide sustainabil ity framework. It is created on

the foundation of our commitment to making a positive difference in the world,and it is embedded within our entire business at every level. The LIVE POSITIVELY

framework consists of seven core areas key to our business sustainabilit y:Beverage Benefits; Active Healthy Living; Community; Energy Efficiency and

Climate Protection; Sustainable Packaging; Water Stewardship; and Workplace.

The Coca-Cola system has defined principles for each of the core areas and has setaggressive goals for each. In addition to these goals, some of our bottling partners

have set their own goals in the core areas and report on their individual businessprogress in their sustainabil ity reports (see page 45).

We created LIVE POSITIVELY in 2007 to bring structure and visibility to the sustainabilityprograms that already existed in our Company and the Coca-Cola system, as well asto form a program that associates can engage with and use to further understand our

sustainability commitment. LIVE POSITIVELY provides a framework to help us redesignthe way we work and live, so that we consider sustainability as part of everything we

do. It is a way for us to holistically think about sustainability and keep us focused ondriving business growth while acting with future generations in mind. Learn more at

www.sustainability.thecoca-colacompany.com .

L I V E P O S I T I V E L Y A N D R E P O R T I N G P A R A M E T E R S

SCOPE OF REPORT

This 2009/2010 Sustainability Review covers the performance of The

Coca-Cola

Companyand the Coca-Cola system (our Company and our more than 300 bottling partnersworldwide) from August 2009 through September 2010. In cases where information istracked by calendar year, the data reflects 2009 and prior calendar year performance,as applicable. All data and information in this report reflects the performance andgoals of the Coca-Cola system, unless otherwise indicated.

This report is organized by the seven core areas of LIVE POSITIVELY. The informationreported in each of these core areas is based on the ongoing feedback we receivefrom internal and external stakeholders. We also structure our reporting on theprinciples outlined in the Global Reporting Initiative (GRI) G3 Guidelines, UnitedNations (UN) Global Compact (signatory since 2006) and CEO Water Mandate(signatory since 2007). An index of the report content relevant to these principles

is on pages 42–43.

We have included an extensive discussion of potential risks and challenges to ourbusiness in our 2009 Annual Report on Form 10-K , pages 12–19, and other filingswith the United States (U.S.) Securities and Exchange Commission (SEC). We discusssome of these issues and include others of interest to our stakeholders in this report,such as responsible water use, energy efficiency and climate protection, sustainablepackaging, obesity and other health concerns, workplace and human rights, associatehealth and safety, anti-corruption and product quality.



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GOALS AND MEASUREMENT

Our sustainability reporting is evolving. Each year we work to provide a more robustand informative report to our stakeholders. We also work to employ improved metricsand goal setting.1 While we discuss initiatives and programs, as well as progressfrom year to year, we recognize the need to report additional quantifiable metrics

and targets. A summary of our sustainability goals and our performance againstour current metrics can be found on pages I–IV.

TRANSPARENCY

We believe commitment is meaningless without accountability. The scrutiny we facefrom a global audience is high, and the need for increased transparency continuesto grow beyond the requests of our critics to those of our customers, partnersand consumers.

We value an open and honest dialogue with our stakeholders, and we are continuallyadvancing the information we share with our stakeholders. In this report, you willsee global targets for each of the core areas of LIVE POSITIVELY as well as progress

reports against goals that we have disclosed in previous years. We also have expandedthe parameters for which we are disclosing data publicly and in this report.

THIRD-PARTY ASSURANCE

The content of this report has been assured through a rigorous internal verificationprocess, which included verifying qualitative and quantitative claims and data. Wealso had all facts, data, claims and corresponding text in this report independentlyverified to a limited level of assurance by FIRA Sustainability. Their assurancestatement, which includes a description of the work undertaken, is on page 41.

LISTENING TO OUR STAKEHOLDERS

Our contribution to sustainable development and the benefits to our business can

be greatly magnified when we work together with our bottling partners, customersand other stakeholders. Since publishing our most recent Sustainability Review inNovember 2009, we have received feedback from internal and external stakeholderson what content should be added to or expanded in this year’s report. Thesestakeholders include shareowners, associates, bottling partners, suppliers, governmentpartners, students, nongovernmental organizations (NGOs), customers and consumers.We have used their feedback to help shape this report, including our level oftransparency, and the variety of topics and issues we address.

We also receive feedback from stakeholders by email. This is a valuable tool for usto understand your thoughts and concerns. We invite you to send your comments,suggestions and critiques on our sustainability practices as well as the content ofthis report to [email protected].

OTHER REPORTS

A detailed description of our business operations and financial performance is providedin our 2009 Annual Report on Form 10-K and our 2009 Annual Review . Both of thesereports, and other reports filed with the SEC, are available on our Company websiteat www.investors.thecoca-colacompany.com.


1 Some goals are “stretch” aspirations, and at times, despite our efforts, marketplaceand other conditions may impact our ability to meet these goals.


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B E V E

R A G E B E N E F I T S

Consumers are increasingly making purchase decisions based on their concerns for

the health and well-being of their families. These decisions drive us to innovate tomeet those evolving needs, while at the same time providing consumers with greattaste, refreshment and hydration.

We are constantly working to innovate and offer consumers a beverage for everylifestyle and occasion. Our portfolio comprises a wide range of full-, reduced-,low- and no-calorie sparkling and still beverages, including juices and juice drinks,waters, sports and energy drinks, teas, coffees, and dairy- and soy-based beverages.And we continue to build our portfolio of vitamin- and nutrient-enhanced beverages.

Our portfolio has more than 3,300 beverages—three times the number we offered10

years ago. Of these, more than 800 are low- and no-calorie beverages, whichmake up nearly 25 percent of our global unit case volume.

QuenchingConsumers’ Thirst

MEETINGNEEDS WITHFORTIFIEDBEVERAGES

We continue toincrease the numberof fortified beverageswe offer and have avariety of productswith added vitamins,minerals and other

beneficial ingredientsto meet consumerneeds aroundthe world.

• Juices/Juice Drinks 37%• Sparkling Beverages 26%

• Ready-to-Drink Coffees and Teas 16%• Water 11%• Sports Drinks 4%• Energy Drinks 3%• Soy and Value-Added Dairy Drinks 2%• Other 1%

2009 PRODUCT PORTFOLIO 1

37%

26%

16%

11%

4%

3%2%

1%

1 The figures in this chart reflect the percentage oftotal beverage products by beverage category, notby unit case volume. Our global unit case volumepercentages differ from the figures in this chart.

Minute Maid® PulpySuper Milky™ is a dairybeverage fortified withfruit bits and wheyprotein in China.

Minute Maid Kids® is100 percent fruit juicewith essential nutrientsfor children, includingvitamins A, C, Eand calcium, in theUnited States.

Minute Maid Antiox™

is a beverage with acombination of juicesthat contain antioxidantsfrom unique fruits

in Spain.

Del Valle® Fresh is afruit drink in Colombiafortified with calciumand vitamin D to helpsupport strong bones.

NutriJuice® is a fruit drinkfortified with 12 vitaminsand minerals specifically

focused on providingiron to children withiron deficiency inthe Philippines.

Learn more at www.benefits.thecoca-colacompany.com.


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Innovating to FosterActive Healthy Living

We are committed to investing in innovation of sweeteners, products, packaging,

equipment and marketing that fosters active healthy living. Every day we work to keepup with the pace of the changing world—meeting the hydration needs of consumerstoday while anticipating their needs for tomorrow. Today’s consumers want information,and they want choice in the beverages they purchase.

In an effort to meet consumers’ evolving needs, we study trends, survey consumers,assess individual markets, share best practices across the Coca-Cola system, searchfor new ingredients and package options, and then we innovate accordingly. Whetherit is a low-calorie option of a favorite beverage or an entirely new category, we arecommitted to providing a variety of products to our consumers, and we seek to gainnew consumers with our diverse portfolio.

In 2009, our innovation led to more than 600 new product launches globally, including

more than 180 low- and no-calorie beverages. We also introduced several portion-controlled options of our full-calorie beverages.

We continue to expand the availabilityof Coca-Cola Zero® to new markets,including Afghanistan, Guyana,Saint Lucia and Zimbabwe, for atotal of more than 130 marketsas of September 2010.

We continue tosupport third-partyscientific researchto advance ourknowledge ofingredients, safetyand beveragebenefits. In 2009,we initiated andfunded research,programs andprojects in those

areas, investingnearly $5 million.

In 2009, we introduced a sleek“mini can” that allows consumers toenjoy Coca-Cola, Cherry Coca-Cola®,Sprite®, Fanta® Orange and Barqs®

while managing their portions. Thecan is in several markets, includingAustralia, Canada, Korea, Thailandand the United States.

HYDRATION WITHOUT CALORIES

In 2009, we introduced glacéau® vitaminwater zero™, anaturally sweetened, no-calorie1 beverage enhanced withvitamins, minerals and electrolytes, in the U.S. The beverageis naturally sweetened with Truvia™—a high-purity extractof the stevia leaf—and is available in seven flavors.

HYDRATION EDUCATION

Water is the principal ingredient or component innearly all of our beverages. Each of our beveragesprovides necessary hydration to consumers. We try tohelp consumers manage their health and hydrationneeds so they can make informed decisions. One toolwe offer is a hydration calculator, which is available on our Company website.The calculator explains the approximate amount of fluid a consumer needs todrink each day to stay hydrated based on age, weight, gender, activity leveland other information about his or her environment. We invite you to interactwith the tool at www.hydration.thecoca-colacompany.com .

1 There are no calories in each 8 fluid ounce serving.

Learn more at www.innovation.thecoca-colacompany.com.


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8

Ensuring the safety and quality of our products has always been at the core of our

business and is directly linked to the success of our Company. Our safety and qualityprograms and protocols focus on the ingredients and materials we use to create andpackage our products. They also regulate the manufacturing, bottling and distributionof our products. As we expand our beverage portfolio and supplier base to meet theincreasing demands of growing and developing markets around the world, customerand consumer expectations and regulatory scrutiny continue to rise. Each of thesefactors makes ensuring product safety and quality more complex and more criticalto our continued success.

In January 2010, we launched the Coca-Cola Operating Requirements System (KORE),a new management system that enables the Coca-Cola system to collectively addressthe changing business landscape while supporting our Company’s strategic growthplans. KORE outlines clear requirements for the policies, specifications and programs

that guide our operations for product quality, occupational safety and health, andenvironmental standards across the entire Coca-Cola system. KORE also establishes agovernance process and monitors compliance to ensure the integrity of our products.Lastly, KORE helps manage risk in our Company, bottling operations and across oursupply chain. KORE replaced The Coca-Cola Management System (referred to as“TCCMS” in previous reports).

Product Safety and QualityConsumers Can Trust

B E V E

R A G E B E N E F I T S

MANAGING RISK

We are constantly working to manage risks atThe Coca-Cola Company. We view risk management as aninvaluable tool to manage our business risks and opportunities.

Our Enterprise Risk Management Steering Committee—comprised of a cross-functional group of senior managers—oversees risk management activities across the Company. Weensure key risks are identified and acceptable mitigation plansare in place, and we update our Board of Directors on our riskmanagement strategy. In addition to Enterprise Risk Management,we have programs in place for Incident Management and CrisisResolution, Business Continuity Planning, Emergency Planning andDisaster Recovery. Risks that could materially affect our businessare outlined in our Annual Report on Form 10-K , which is filed withthe U.S. SEC and is available on our Company website.

“Quality assurance is a top priority across theCoca-Cola system. Consumers trust that every time

they open one of our products it is safe to drink andof the highest quality. At Coca-Cola, we defineproduct safety and quality as ‘the perfect producttrusted everywhere.’”

Carletta Ooton

Chief Quality & Product Integrity Officer,The Coca-Cola Company

Learn more at www.quality.thecoca-colacompany.com.


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Consumer demand for great-tasting beverages with low- or no-calorie options

continues to grow. Low- and no-calorie sweeteners provide consumers with beverageoptions without compromising flavor or taste. Sweet tastes usually come from one oftwo types of sweeteners: caloric sweeteners, like sugar which provides 16 calories perteaspoon, and low- and no-calorie sweeteners, which provide few or no calories.

We continue to invest in research around sweeteners and work to educate consumerson the sweeteners we use in our beverages. Our sweetener strategy is to choosethe best sweetener for our beverages without compromising taste or quality whilealso meeting regulatory requirements for a given market. All of the sweeteners usedin our products meet strict regulatory standards and are deemed safe by nationalgovernments in the countries in which we sell them.

CommunicatingSweetener Safety

Caloric SweetenersTable sugar, or sucrose, is made fromsugar cane or sugar beets. It is acarbohydrate and provides 4 calories(17 kilojoules) per gram. The amountof sugar and calories in sparklingbeverages is about the same as theamount found in many fruit juices.1

High fructose corn syrup (HFCS)is a sweetener made from corn. Itis used to sweeten many foods andbeverages sold in the United Statesand other countries. It has thesame number of calories as and isnutritionally equivalent to sugar.

Low- and No-Calorie SweetenersAcesulfame potassium (Ace-Kor acesulfame K) is a no-caloriesweetener that is approximately200 times sweeter than sugar.Thousands of food and beverageproducts sweetened with acesulfameK can be found in approximately90 countries, including Australia,Canada, most of Europe, Japanand the United States.

Aspartame is one of the most

thoroughly researched foodingredients in use today. It is about200 times sweeter than sugar andused in more than 6,000 productsaround the world. In addition toapproval from the European Food

Safety Authority (EFSA) and theU.S. Food and Drug Administration(FDA), regulatory agencies in morethan 100 countries have approvedaspartame for use in foodsand beverages.

Cyclamate is a low-calorie sweetenerapproximately 30 times sweeter thansugar. Although the FDA withdrew itsapproval of cyclamate in 1969, sincethen, more than 75 scientific studieshave proven it to be safe for humanconsumption. Independent scientistsof the UN Food and AgricultureOrganization (FAO) and the WorldHealth Organization’s (WHO)Joint Expert Committee on FoodAdditives (JECFA) have consistentlyaffirmed the safety of cyclamatefor use as a sweetener in foodsand beverages, as have regulatoryagencies in Australia, Europe andmany other countries. As a result,cyclamate is now permitted for usein more than 50 countries aroundthe world.

Saccharin is a no-calorie sweetenerapproximately 300 times as sweet as

sugar. It has been used in foods andbeverages for more than 125 years.Saccharin is permitted for use infoods and beverages in more than100 countries around the worldand is safe for all populations.

Stevia extract—the best-tastingpart of the leaf of the stevia plant—is about 200 times sweeter thansugar. Truvia™ is the brand name forstevia extract used in our beverages.Stevia extract’s safety has beenestablished by more than 25 yearsof scientific research and thepublication of safety studies from arigorous, comprehensive scientificresearch program commissioned byThe Coca-Cola Company and Cargill.Stevia extract achieved GenerallyRecognized As Safe status in theUnited States in December 2008and also has been approved as safeby EFSA and the FAO-WHO JECFA.We have more than 20 beverages infive countries sweetened with steviaextract in combination with othernatural sweeteners like fruit juice,sugar, honey and other naturallow- and no-calorie sweeteners.

Sucralose is derived from sugar but is nearly 600 times sweeter.It does not contribute calories tothe diet. It is permitted for use infoods and beverages in more than40 countries, including Australia,

Canada, Mexico and the UnitedStates. Numerous studies haveshown, and the American DiabetesAssociation has affirmed, thatsucralose can be safely consumedby people with diabetes.

1 Fruit juices provide additional nutrients.

Learn more at www.sweeteners.thecoca-colacompany.com.


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We are committed to being part of the solution to the obesity-related problems facing

society. We do this by promoting active healthy living programs to our associates andtheir families as well as the communities that we serve.

While our markets may differ around the world, consumer well-being is a consistenttheme. We recognize the health of our business is interwoven with the health andwell-being of our consumers, our associates and the communities where we operate.We are keenly aware that leading an active healthy lifestyle is much more complexthan simply being physically active. So we focus our efforts to enhance health andwell-being in three core areas—education, variety and physical activity—a strategywe refer to as “THINK, DRINK, MOVE.” We activate this strategy by educatingassociates, consumers and community members about the importance of energybalance, the benefits of our beverages and our commitment to transparency,including front-of-pack energy labeling; providing consumers a variety of beverage

options and package sizes to meet their nutrition and energy needs; and encouragingactive healthy living through Coca-Cola system–supported energy balance programs,including physical activity and nutrition education.

Our strategy continues to evolve as the world and environment we operate in changes,and we continue to refine and bring clarity to our role in promoting active healthy living.

Our Commitment toActive Healthy Living

“My patients often forget thatbeverages play a very importantrole in managing body weight.Lower- and no-calorie beveragesare a good way to conveniently

lower calorie intake without feelingdeprived. A balanced diet, includingportion control and beverageawareness, and exercise are thebest ways to help you keep ahealthy body and healthy weight.”

Dr. John Foreyt, Director, Behavioral MedicineResearch Center, Baylor College of Medicine

A C T I V E H

E A L T H Y L I V I N G

ENCOURAGING ACTIVE HEALTHYLIFESTYLES IN 137 COUNTRIES

In March 2010, we recognized the WorldHealth Organization’s World Health Day with

a comprehensive program in 137

countries.The program encouraged associates, consumersand community members to adopt activehealthy lifestyles through Company-sponsoredbicycle rides and walks; education sessions withnutritionists and fitness trainers; and healthiermenu choices in our facilities.

WORKING WITH PARTNERS TO DRIVE RESULTS

We continue to build public-private partnershipsto promote the importance of energy balance thatincludes physical activity and sensible, balanced

diets. In the United States, we currently reachmillions of consumers annually through our workwith the American Dietetic Association; theNational Heart, Lung, and Blood Institute’s TheHeart Truth® campaign; the American CancerSociety’s Choose You™ campaign; the AmericanCollege of Sports Medicine; the PreventiveCardiovascular Nurses Association; and theAmerican Academy of Family Physicians.

From 1999 through 2009, our averagecalories per serving decreased by10% globally.

In Mexico, we have sponsored CopaCoca-Cola for more than a decade.In 2010, the soccer program hadapproximately 80,000 youth participants.Globally, our physical activity programshave reached millions of people.

Learn more at www.activehealthyliving.thecoca-colacompany.com.


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A C T I V E H

E A L T H Y L I V I N G

Consumers are more health conscious than ever, and they are paying more attention to

the nutritional value of the foods and beverages they consume. We have a responsibilityto provide consumers access to ingredient and nutrition information for our productsso they can make informed choices for themselves and their families. We take thisresponsibility very seriously, and we continue to support fact-based nutrition labelingand education as well as initiatives that encourage people to lead active healthy lifestyles.

We use evidence-based science to support our ingredient and product claims andwork to empower consumers with knowledge and education about our productsand their ingredients.

In addition to providing basic nutrition information on our products, we made aglobal commitment—a beverage industry first—to provide front-of-package calorie/kilocalorie/kilojoule information (per serving) on nearly all of our products by the

end of 2011. Where allowed by applicable regulations, percent Daily GuidanceIndicators (DGIs)—which place the quantities of select nutrients in the context ofpopulation-based dietary guidance—also will be placed on our product packaging.We are on track to meet this commitment.

Providing ExtensiveNutrition Education

ENGAGING HEALTHPROFESSIONALS

We provide a free, web-enablededucation series to inform health andnutrition professionals on timely healthissues; correct misconceptions; balance thedebate regarding the role of our productsand ingredients in health; and understand

their opinions on the topics. These programshave reached more than 22,000 healthand nutrition professionals.

The Coca-Cola Company BeverageInstitute For Health & Wellness is aglobal resource for informing andeducating health professionals andconsumers on the science, safetyand benefits of beverages and theiringredients. In 2011, the tool will be

made available online in multiplelanguages. For more information,visit www.thebeverageinstitute.com.

LEADING THE INDUSTRY IN NUTRITIONLABELING AND INFORMATION

In February 2010, Coca-Cola North America joined theU.S. beverage industry in making a “Clear on Calories”commitment in support of First Lady Michelle Obama’sLet’s Move! initiative. Clear on Calories is our commitment

to place calorie information on the front of our packagesand on Company-operated vending machines andbeverage fountains.

Learn more at www.nutritionlabeling.thecoca-colacompany.com.


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We take our commitment to market responsibly—across the globe, across all

advertising media and across all of our beverages—very seriously. We have been aleader in the area of responsible marketing, particularly with regard to responsiblemarketing practices when children younger than 12 years of age are present.

The

Coca-Cola

Company and our bottling partners have had an Advertising andMarketing to Children Policy in place in North America for more than 50 years. Werespect and recognize the role parents and caregivers play in making appropriatechoices for their children. Today we do not directly target children younger thanage 12 in our marketing messages or our advertising, and we do not show childrendrinking any of our products outside the presence of a parent or caregiver.Additionally, we do not directly market in primary schools.

In 2010, we evolved our global Responsible Marketing Policy and redefined the

appropriate audience threshold for children’s programming from audiences that aremore than 50

percent children younger than 12

years of age to audiences that aremore than 35 percent children younger than 12. This means we will not buy advertisingdirectly targeted at audiences that are more than 35

percent children younger than 12.Our policy applies to all of our beverages and the media outlets we use, includingtelevision, radio and print and, where data is available, Internet and mobile phones.In addition, we are encompassing our Global School Beverage Guidelines within ourResponsible Marketing Policy .

Marketing OurProducts Responsibly

In 2009, independent audit results by arespected third party showed that we havea 97% compliance rate with our Advertising and Marketing to Children Policy.

SETTING GLOBAL SCHOOL

BEVERAGE GUIDELINES

In 2010, we announced and implementedour Global School Beverage Guidelines . Asa global business, we recognize and respectthe unique learning environment of schoolsand believe in commercial-free classroomsfor children. Through our guidelines, we willmake every attempt to not commerciallyadvertise or offer our beverages in primaryschools, unless we are requested to do so bya caregiver, school authority or parent tomeet hydration needs.

Learn more at www.responsiblemarketing.thecoca-colacompany.com.


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2009 COMPANY DIRECTGLOBAL ECONOMIC IMPACT

(in billions)

Area of Impact

• Goods Purchased• Global Salaries and Benefits• Shareowner Dividends• Local Capital Expenditures• Income Taxes

C O M M U N I T Y

We pride ourselves on being a local company with global scale. We operate in

hundreds of thousands of cities, towns and villages in more than 200 countries, andwe employ local people, source local ingredients, and produce and sell our productslocally. Operating on a local level supports the communities where we operate bycreating jobs, and it also has the benefit of reducing our carbon footprint. While theCoca-Cola system employs approximately 700,000 people directly, we are proud thatour supply chain provides employment for millions of people around the world.

Our large global presence is a competitive advantage, but we also see it as aresponsibility. Our products are purchased by consumers around the world millionsof times a day, making the sustainability of our business dependent upon sustainableeconomies. We have always tried to be the first to gain access to a market and togrow along with that market by providing jobs, investment and economic opportunities.This in turn provides community members the ability to afford an improved standard

of living. To add further value to local economies, we seek to ensure that ouringredients are sourced in an ethical, sustainable manner.

Developing Economies ThroughBusiness and Partnership

BRINGING HOPE TO HAITI

In partnership with the Multilateral Development Fundof the International Development Bank, United StatesAgency for International Development (USAID) andTechnoServe, and with the support of the Haitiangovernment, the Clinton Bush Haiti Fund and others,we launched Haiti Hope Project in March 2010. Thefive-year, $7.5 million program seeks to double theincome of 25,000 Haitian mango farmers; raise thestandard of living for the farmers; develop sustainable

farming practices; plant new mango trees; andimprove the participation of women in fruit production.To create awareness about Haiti and allow consumersto contribute to this initiative, we developed Odwalla® Haiti Hope™ products. All of the profits from the saleof Odwalla Haiti Hope products will be donated to theHaiti Hope Project on an annual basis. Learn more atwww.haitihope.thecoca-colacompany.com.

$11.1

$4.5

$3.8

$2.0

$2.0

Learn more at www.economicimpact.thecoca-colacompany.com.


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We collaborate with our bottling partners and third parties to combine our knowledge

and experience to create economic opportunities in communities where we operate.

Our unique business model allows us to support entrepreneurship and economicdevelopment at many different levels. We create opportunities for farmers to supplyingredients for our beverages; we open the door to entrepreneurs wishing to distributeour products; and we partner with the small-scale retailers selling our products incommunities worldwide. We take these steps because they help communities makeprogress toward achieving the UN Millennium Development Goals, and they alsobenefit our business.

Creating Opportunities forEconomic Empowerment

“Mango and passion fruitare plentiful in East Africa,

but farmers didn’t benefitfrom their sale becausereliable markets andbuyers didn’t exist. Bystrengthening farmergroups and collectivelyleveraging their sellingpower in local and globalmarkets, programs likeProject Nurture can helpsmall farmers increasetheir incomes and buildbetter lives.”

Richard Rogers

Program Officer, Bill & MelindaGates Foundation

SUSTAINABLE BUSINESS MODEL IN EAST AFRICA

In Uganda and Kenya, we partner with TechnoServe and theBill & Melinda Gates Foundation on Project Nurture, a programdesigned to enable more than 50,000 small fruit farmers todouble their income by 2014. This four-year, $11.5

millionprogram invites mango and passion fruit farmers to be suppliers

to the Company for the first time, providing fruit for locallyproduced juices in the Coca-Cola portfolio. The farmers receivetraining to improve fruit quality, increase production and organizefarmer groups. They also receive help gaining access to creditsources. This partnership will serve as a model for our Companyas we grow our juice business in other markets. Learn more atwww.nurture.thecoca-colacompany.com.

EMPOWERING 5 MILLION WOMEN BY 2020

In September 2010 we announced a 10-year global initiative to empower5 million women through the Coca-Cola system. Our Chairman andCEO, Muhtar Kent, issued this challenge to our business system andcommitted to taking the next year to enter into dialogue with ourassociates, civil society and governments about how we can best reachthis goal in partnership. This initiative aims to help women in our globalbusiness system break down the barriers that can prevent them fromgrowing their businesses. We anticipate that our efforts will enable thesewomen to reinvest in themselves, their families and their communities.Our success rests on the shoulders of millions of women who run smallbusinesses selling and distributing Coca-Cola products every day. Weaim to reach them with training, access to financing and links tonetworks of peers and mentors. In late 2011, we will share the detailsof this initiative and scale up the many pilot programs already underway in the Coca-Cola system globally. Learn more at www.5by20.com.


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C O M M U N I T Y

Our MDC model in Africa creates jobs, promotes entrepreneurship and strengthens

local economies. To date, more than 3,000 small distribution businesses have beenformed, creating direct employment for more than 13,500 people and generatingmore than $600

million in revenues. Our MDCs are located primarily in high-densityurban areas throughout East and West Africa, including Ethiopia, Kenya, Mozambique,Tanzania and Uganda. More than 1,000 of our MDCs are owned and operated bywomen. By the end of 2010, we will have formed at least 1,300 new MDCs since 2008,which will have created approximately 6,000 new jobs in Africa.

Our business depends on sales and market penetration. The MDC business modelprovides a flexible, local solution to distribution challenges that can prevent ourmarket expansion. Through our MDC model, we identify and engage independententrepreneurs who distribute and sell our beverages in small, specific geographic areas.MDCs are typically located in areas where a lack of stable roads and infrastructure

makes it difficult for delivery trucks to travel. Thus, MDCs help our Company sellour products in hard-to-reach areas while creating wealth and job growth in thosecommunities. MDC owners employ others in the area, who then sell and distributeour beverage products to retailers, often by bicycle, pushcart or low-cost mechanizedtransport. We plan to continue to grow our MDC business model with the goal that50 percent of all new MDCs will be run by women.

Micro Distribution CenterProgress in Africa

MICRO DISTRIBUTION CENTEROWNER ROSEMARY NJERI

Rosemary Njeri is one of the leadingCoca-Cola MDC distributors in Nairobi, Kenya.

She started as a very small Coca-Cola distributorin the late 1990s, when she employed twopeople. In 1999, Rosemary was one of the firstsmall distributors given the opportunity to openan MDC in downtown Nairobi. Through hercommitment and dedication, Rosemary hasgrown her MDC into a profitable and sustainablebusiness, employing 16 people. The proceedsfrom Rosemary’s MDC have enabled her toeducate her three children and purchase a home.

According to an InternationalFinance Corporation and Harvard

Kennedy School report conductedin 2008, MDC owners and theiremployees are likely to supportan estimated 48,000 dependentsin East Africa.

In some markets in Africa, more than80% of Coca-Cola products are

distributed through MDCs.

Learn more at www.mdcs.thecoca-colacompany.com.


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Our vision of sustainable communities includes stable, growing economies; access

to water and energy; strong education systems; arts and culture; and opportunitiesfor recreation and physical activity. Our Company and our global philanthropic arm,The Coca-Cola Foundation—which is funded by our Company—work with ourbottling partners, local organizations, governments and NGOs to support projectsmost relevant to community needs.

The programs through which we are making a unique and sustainable difference includewater stewardship, community recycling programs, active healthy living, education andlocal community initiatives.

We are committed to giving back at least 1 percent of our operating income each yearto help develop and sustain communities around the world. Financial contributionsare only one of the ways we make a contribution—other ways include product donations

and investing our time, expertise and resources through volunteerism. In 2009, thecharitable contributions made by our Company and The Coca-Cola Foundationtotaled $88 million.

Turning Profits intoCommunity Support

1 Particiption figures are an estimate as of November 2010.2 The dollar amounts shown reflect direct charitable contributions from The Coca-Cola Company and

The Coca-Cola Foundation. Other departments and operating groups within our Company and throughoutthe Coca-Cola system also make contributions to programs in their communities beyond what is shown here.

3 Programs that address local needs, including civic initiatives, human services, arts and culture, and other areas.

• Local Community Initiatives3 $26MM• Education $23MM• In-Kind Contributions $13MM• Water, Recycling and

Other Environmental $12MM• Active Healthy Living $7MM

• Disaster Relief $6MM• HIV/AIDS $1MM

Total 2009 Contributions $88MM

2009 CHARITABLE CONTRIBUTIONS2

(in millions)

$26

$1

$6

$7

$23

$13

$12

SUPPORTING EDUCATIONOPPORTUNITIES

In the United States, we sponsor The Coca-ColaFirst Generation Scholarship Program thatawards scholarships to students who are thefirst in their immediate families to attendcollege. Since its inception in 1993, morethan $20 million has been contributed to

help 1,300

students earn a college degreeat more than 450 colleges nationwide.

REMOVING LITTER AND DEBRIS

Organized by Ocean Conservancy, the InternationalCoastal Cleanup (ICC) is the world’s largest single-day volunteer effort to remove millions of poundsof litter and debris from the world’s beaches andother land surrounding waterways. In 2010, 26,000Coca-Cola system associates volunteered 203,000hours to support the global effort in 175 locations

across 40

countries, and The Coca-Cola Foundationpledged $1 million to the cause.1

Learn more at www.community.thecoca-colacompany.com.


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S U S T A I N A B L E A G R I C U L T U R E

Our commitment to sustainable community development includes the conservation

of natural resources and ecosystems, and the protection of the soil, water andclimate required to sustain life. As we consider new ways to make a difference inthe communities where we operate, we recognize that many social, economic andenvironmental impacts can occur in our agricultural ingredient supply chain.

Agricultural products are ingredients in almost all of our beverages, so the health ofour business depends on the health of our agricultural supply chain—inclusive of theecosystems and communities where our suppliers and producers operate. As a result,we have adopted a holistic view of our agricultural supply chain. Working with oursuppliers, we have significant opportunities within our global supply chain to helpdevelop and encourage more sustainable agricultural practices.

Our approach to sustainable agriculture is founded on our belief that workplace

rights, environmental protection and sustainable communities are critical andinterconnected. Our work addresses the environmental impacts, social implicationsand economic pressures present in agricultural supply chains. Our initial effortsare focused on sugar cane and other sugar sources, corn and oranges.

Developing SustainableAgriculture Programs

Our Company’s sustainable agriculturestrategy focuses on agricultural ingredientswithin the Company’s supply chain. Oursustainable agriculture framework seeks to:

• Mitigate risks by working with partners andsuppliers to address environmental and socialchallenges to ingredient availability, quality

and safety.

• Meet customer and consumer demandsfor healthy and sustainable lifestyles.

• Balance costs and the overall valueproposition by leveraging relationshipsand partnerships as well as initiating newopportunities where they make sense forthe supply chain.

The strategy is built on three elements:

• Partner Engagement: Work with keypartners to identify and manage supply chainrisks and opportunities for improvement.

• Fostering Innovation: Initiate pilot projectsin key regions to address present and future

challenges and create opportunities.• Supply Chain Sustainability Validation:

Engage in validation mechanisms, includingcertification in some cases, to verify andvalidate applicable criteria, increase ourunderstanding and meet customerrequirements.

PARTNERING FOR A GREATER IMPACT

Our global partnership with WWF is a critical part of our

sustainable agriculture strategy and focuses on conservingfreshwater resources and fostering better performancefor our agriculturally derived ingredients. Our partnershippromotes sustainable agriculture in our supply chain, focusingon the production of sugar cane, and more recently orangesand corn—three of the high-volume agricultural ingredientsused in our beverages.

Learn more at www.sustainableagriculture.thecoca-colacompany.com.


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SUSTAINABLEAGRICULTUREINITIATIVE

Since 2005, we have

been active members ofthe Sustainable AgricultureInitiative (SAI), a foodindustry group that engagesstakeholders along theagricultural supply chainto share knowledge andsupport the developmentand implementation ofinternationally acceptedstandards for sustainableagriculture. We lead the SAIPlatform Working Group onFruits, which focuses ondeveloping sustainable fruitproduction practices andimproving environment andsocioeconomic conditions infruit-growing communities.We also participate in theWater Working Group.

BONSUCRO: BETTER SUGAR CANE INITIATIVE

We are members of the Bonsucro: Better Sugar Cane Initiative, amultistakeholder effort to reduce the impacts of sugar cane production.Bonsucro aims to improve the sustainability of sugar cane productionby developing a global standard and certification system to promotemeasurable improvements in key economic, environmental and socialimpacts of sugar cane production and primary processing.

We have projects under way in Australia, Belize, Brazil, El Salvador,

Guatemala, Honduras and South Africa to demonstrate innovativegrowing and production methods that can help meet Bonsucro standards.In Australia, the Great Barrier Reef Sustainable Freshwater RevitalizationProject is a five-year initiative to sustainably improve the quality andquantity of freshwater resources across the catchments that flow directlyinto the Great Barrier Reef. To date, 19 sugar cane growers have adoptedimproved soil, nutrient, pesticide, irrigation and storm water managementprocesses for cane production on 4,800 hectares of land, improving thewater quality of more than 24,000 megaliters of runoff and drainage.This initiative recently won the prestigious Banksia Award in the agricultureand food category. Learn more at www.bettersugarcane.org.

“We are working inpartnership withThe Coca-Cola Company,EARTH Universityand Colegio Técnico

Profesional de LosChiles in a public-private partnershipin pursuit of capacitybuilding andinnovation insustainable agriculturein Costa Rica. Thelearnings from thisstudy will help improveour farming practicesmoving forward.”

Carl E. OdioDirector, TicoFrut

WATER FOOTPRINT OF BEET SUGAR

As a part of our strategy to identify risks and opportunities for improvement,we conducted an evaluation of the water use across the beet sugar supplychain in Europe. This study is one of several similar analyses we haveinitiated to measure the water footprint of specific Coca-Cola and orange

juice products. The results from such analyses are informing our ingredientsourcing strategies and joint work with our suppliers going forward. Tolearn more, see our 2010 Product Water Footprint Assessments Reporton the CD on page 45.

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