BAHRIA Institute of Management & Computer Sciences

MARKETING PRESENTATIONSubmitted to: Sir Qamar Submitted by: Mariam Munir Bilal Shahid Beenish Umair saleem Rameez Adnan

MISSION, VISION & VALUES

Mission Statement To refresh the world in body, mind and spirit. To inspire moments of optimism through our brands and our actions. To create value and make a difference everywhere we engage.

Vision Statement People: Being a great place to work where people are inspired to be the best they can be. Portfolio: Bringing to the world a portfolio of quality beverage brands that anticipate and satisfy people's desires and needs. Partners: Nurturing a winning network of customers and suppliers, together we create mutual, enduring value. Planet: Being a responsible citizen that makes a difference by helping build and support sustainable communities. Profit: Maximizing long-term return to shareowners while being mindful of our overall responsibilities.

Values Leadership: The courage to shape a better future Collaboration: Leverage collective genius Integrity: Be real Accountability: If it is to be, it's up to me Passion: Committed in heart and mind Diversity: As inclusive as our brands Quality: What we do, we do well

HISTORY OF COCA COLA

1894 A modest start for a Bold Idea brisk sales of the new fountain beverage called Coca-Cola impressed the store's owner, He began bottling Coca-Cola to sell, using a common glass bottle called a Hutchinson. 1899 The first bottling agreement Whitehead obtained exclusive rights to bottle Coca-Cola across most of the United States through two young attorneys from Chattanooga. 1900-1909 Rapid growth By 1909, nearly 400 Coca-Cola bottling plants were operating, most of them family owned businesses. 1916 Birth of the contour bottle The contour bottle became one of the few packages ever granted trademark status by theU.S. Patent Office. .1920s and 30s International expansion the Company began a major push to establish bottling operations outside the U.S. Plants

1960s New brands introduced Following Fanta in the 1950s, Sprite, Minute Maid, Fresca and TaB joined brand Coca-Cola in the 1960s. 1970s and 80s Consolidation to serve customers The Company invested in a number of bottler consolidations to lead the system in working with global retailers. 1990s New and growing markets The Company invested heavily to build plants in Eastern Europe. And more than $1.5 billion was committed to new bottling facilities in Africa. 21st Century Strong locally based relationships between CocaCola bottlers, customers and communities have grown the company in todays world.

BRANDS OF COCA COLAEnergy Drinks Coca Colas brands of Energy Drinks contain ingredients such as ginseng extract, guarana extract, caffeine and B vitamins. Juices/Juice Drinks Coca Colas more than 20 juice, offering both adults and children nutritious, refreshing and flavorful beverages. Soft Drinks soft drinks from The Coca-Cola Company are both icons and innovators in the beverage industry.

Sports Drinks Carbohydrates, fluids, and electrolytes team together in Coca Colas Sports Drinks, providing rapid hydration and terrific taste for fitness-seekers at any level Tea and Coffee Bottled and canned teas and coffees are satisfying both traditional tea drinkers and today's growing coffee culture Water Smooth and essential, our Waters and Water Beverages offer hydration in its purest form.

COCA COLAs MARKETING Objectives/Goals Target Market Marketing mix Product The Coca-Cola Company's products include beverage concentrates and syrups. The business has over 300 brands of beverages around the world. CocaCola is the most well known trademark Price Competition-based pricing: Coca-Cola products are above or equal to its competitors' prices. Discount price: Coca-Cola products are often marked down during sale periods and special occasions.

PromotionAdvertising: There are many television advertisements on Coca-Cola products. The company also uses the radio as another source of advertisement. Personal selling: Coca-Cola Company has a highly trained sales team Publicity: In 2003, Vanilla Coke was released to the media as a news outlining. This helped The Coca-Cola Company to strengthen the image of the business's products.

PlacementIndirect distribution: The Coca-Cola Company uses intermediaries in its distribution. The company does not sell its products directly to its consumers. Intensive distribution: Retail outlets Small shops Restaurants Petrol stations Newsagents Schools Sports Entertainment venues

COCA-COLA FINANCIAL ANALYSIS Coca-Cola Income Statement2007 Revenue ($ mil.) Gross Profit ($ mil.) 2006 2005 28,857.0 24,088.0 23,104.0 18,451.0 15,924.0 14,909.0 6,308.0 5,080.0 2.16 6,085.0 4,872.0 2.04

Operating Income ($ mil.) 7,252.0 Total Net Income ($ mil.) 5,981.0 Diluted EPS (Net Income) 2.57

Coca-Cola Competitive IntelligenceDr Pepper Nestl Snapple Group Annual Sales ($ mil.) Employees Market Cap ($ mil.) 5,700.0 20,000 -80,715.9 265,000 -PepsiCo 39,474.0 185,000 85,635.0

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