The Coca-Cola Company

GBS & GIT Communications

Internal Road Show

If you do what you always did, you’ll get what you always got.

- Einstein (or Henry Ford) (or Tony Robbins)

Why change?Associates told us they want it.

Why settle for just informing our people when we have the opportunity to

engage and connect them?

Why now? Push communications aren’t working.

What matters most are consistency, clarity, community,

and meaning.

What will it take? A bit of culture shock, risk-taking,

and an investment in new people,

technologies and skills.

We’re Tattooing Verbs on Our Foreheads…

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• Publish more visuals

• Help associates see themselves in each other

• Get stories from our own interesting people

• Crowd-source

Engagethrough

experiences

Empowerthrough

permission

Impactthrough

line of sight

• Enable real-time info sharing and give permission to do so

• Empower people to self-select content and channels relevant to them

• Ignite desire to take actions

• Move brand love into the marketplace

• See associates as a channel

And Changing the Way We Communicate

Traditional, one-way push

Limited one-to-many channels

Push communications

Time consuming creation

Text heavy

Dynamic, at-a-glance, simple

Integrated many-to-many channels

Subscription/pull environment

Real time information sharing

Visually engaging

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Align with

business strategy

Measure, analyze and

report

Promote enterprise

collaboration tools

Quit broadcasting information

Repurpose great

content

We’re Creators, Curators, Optimizers & Amplifiers

Who Will Leverage New & Existing Channels

Email

CC Connect

Chatter PrintEvents

Mobile devices

YouTube channels

More visual, less frequent,

subscription-based

Integration point for most content, visual, dynamic

content, social integration

Badges, endorsements, dedicated news

groups

Live streaming in geographies

metrics

Targeted screens better locations,

better print pieces

Improve the mobile and video experiences

Editorial Voice & Tone

• Encourage dialogue • Foster community• Inspire people • Be credible and thorough• Be friendly and warm – use contractions• Be brief• Use “you,” “we” and “me” language• Use humor• Spread happiness

We’ll Use Real Talk for Real People

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We’ll Emotionally Connect Associates to the Greatest Brand in the World via Our New VIS

We Won’t Be Afraid of Metrics &We’ll Use Results to Get Better

• Email open rate• Chatter activity and post quality• Page hits and contributions• SEO and keywords• Event attendance• Survey participation• Communications surveys• Employee satisfaction surveys

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“Be So Good, They Can’t Ignore You.”

- Steve Martin

12-Month Work Plan/Resource Plan

12

Enterprise Collaboration

Tool

Chatter LaunchAwareness & Engagement Deck

Subject: Chatterazzi - Tips, Docs, Links & Other Good Stuff 

Thanks for your time on our prep call. You’re now an official Chatterazzi at our upcoming global meeting!  Assignments:• GBS update, including GBS 2014 priorities - Scott,

Kendra• Employee Insights Survey results  -  Peter, Gerry• GBS President’s Award winners announcements - All Posting Tips:• Please post your main post in the GBS Community using

#GBSQuarterlyUpdate. • Feel free to take photos of the presenters/team in the

room and Chatter it.• @mention managers, colleagues and SLT• Coke Toast and Coke T-shirt – Ann will raise a Coke to

celebrate and uplift our brand.• Keep an ear out for Ann announcing “CSE WEEK” March

24-28 – Great thing to comment on• Post and PAUSE – It’s not a race…give folks a chance to

comment on your post/question Devices:• Bring mobile device, PC/MAC or iPad wherever you are.

  Fun Facts:• 50% or less of our GBS associates are “active” in

Chatter,. • 80% are younger than 45 in GBS. (Over 50% are Gen-

Xers and 30% are Millennials).

 

Subject: Chatter Summer Camp at Coca-Cola Technology Plaza

Hello Global IT!  You’re invited to Chatter Camp at Coca-Cola Technology Plaza – a fun “how-to” demonstration of Chatter. 

Camps will run throughout June, and they are designed to help you better understand the basics of using Chatter to connect, collaborate, and communicate.  Each interactive session will explore the tool’s primary functionality and walk you through some use-case scenarios and an open Q&A session. In Chatter Summer Camp, you’ll learn how to: ·       Update your profile·       Change your e-mail notification settings ·       Start following people, groups, and files·       Create/delete a post·       Use @mentions and #hashtags·       Search for people, groups, and files·       Join/create a group·        Chatter is quickly becoming one of the central tools for IT CoE communications, so please make plans to attend one of these informative sessions. We are looking forward to seeing you there!

Targeted Invites - “Chatterazzi” & Chatter Camp

Connect. Collaborate. Communicate.

Stay Informed – Of Changes & Updates Upcoming GBS Quarterly Update - Join us for the GBS Quarterly Update on June 11 at 10 a.m. ET (June 9 at 9 p.m. ET for Pacific associates) where Ann Taylor will provide a GBS update highlighting progress on our Capability journey and GBS Strategic Priorities. If at the AOC, join us in the NAT Back Lobby. You’ll find the presentation in advance in our GBS Community using #GBSQuarterlyUpdate. You are all invited to be a Chatterazzi, so please remember to bring your mobile device or laptop to post comments or questions during the session using #GBSQUQuestion. Develop & Grow – With Resources for a Better WorkplaceWhat Are Our Clients Saying? CSE Week is June 9-13 - When’s the last time you asked two clients for feedback? With the theme “What our Clients are Saying,” Q2 Core Service Excellence (CSE) Week, June 9 -13, is a great opportunity to do so. Stay tuned to our GBS Community and look for videos and stories from colleagues, leaders and customers using #CSEWeek.

Inspire Others – And Share in Their Success ASEAN GFO Aligns for a Smarter Month-End Close, Saving Over $26K - The project: to build a more efficient month-end closing process for the ASEAN Global Finance Operations (GFO) Business Unit (BU). Find out more about the challenge, how OE helped, and the results, including a creative video from the team.

Chatter Tips – Let’s Be OpenSearch This Feed - Did you know you can narrow your search within a specific group? Click the grey magnifying glass icon to the left of the “Show/Sort By” function above the group feed. You can then type your topic directly into the “Search this feed…” box and Chatter will give you all the posts within that group where your topic is mentioned. Follow the new release document for more of the latest updates. Find more tips using #chattertip.

Mass Bi-Weekly Newsletter

Subject: Introducing Chatter – Working Better, Together

Senior Leaders, In order to reach our 2020 Vision, we must work differently.

Open Knowledge Sharing is a key initiative to build capability and competency across our organization. Two of the core strategic pillars of Open are Connect Our People and Leverage What We Know. These are focused on:·        Being committed to sharing what we know with one another.·        Knowing where knowledge and expertise resides across our systems.·        Systematically wiring our company to quickly respond to world events.·        Implementing tools that enable us to be more efficient and responsive.

Early last year our Company launched a pilot for Chatter – a social business networking and collaboration platform. Chatter is the first visible demonstration of our commitment to sharing knowledge faster and more effectively.

After a pilot, its use has since spread organically to more than 17,000 associates worldwide – who are using it to learn faster, make smarter decisions and make new connections across our global enterprise. Soon we’ll announce global availability of Chatter for all associates.

As leaders, I’m asking for your support and endorsement of this new capability so we can collectively achieve our Work Smart vision through platforms like Chatter. Join me in my commitment to being more open by demonstrating your support of Chatter.

Subject: Your Role – Chatter Launch

Dear People Manager,

I’m thrilled about the official launch of our GBS Community in Chatter on Monday, July 30!

As a people manager, you’ll set the tone and pave the way for your team to engage with Chatter. I’m sure you’ll find that it’s a great way to connect, share information and collaborate in real-time regardless of hierarchy, geography or functional area.

As part of our Chatter launch plan, we’ll be sending email blasts to all associates as well as offering weekly info/demo sessions throughout August. In addition, we have designated “Chatter Champions” in each geography who will support local engagement.

Actions Requested:• Attend one of the weekly Info/Demo sessions to

enhance your knowledge of Chatter/Encourage your teams to do so as well

• Update/create your Chatter profile  • Read the “Leader Behaviors in Chatter” slides

(attached)

We already have great momentum and now we’ll officially join over 10,000 of our colleagues and clients around the world!

Thanks in advance for making this launch a success!

Targeted Communications - Leaders & Managers

Hello GBS!

I’m excited to welcome you to Chatter – launching today across Global Business Services. Our goal is to make Chatter the real-time place to go to ensure people are up-to-date on what’s happening in the GBS community.

By using this tool effectively, you can provide visibility into what you’re working on, share relevant documents, provide key milestones and give kudos for accomplishments.

The GBS Communications Team will deliver a series of Demo Sessions through August to provide a Chatter overview – but I encourage you to explore Chatter on your own – right now – and gain an understanding of this new world. I expect Chatter to change the game regarding how we receive, and respond to, communications.

For example, over time, we will move some of our messages currently included in our normal communication routines into Chatter – accessible only to those who are actively participating. For me, Chatter has been an opportunity to make meaningful connections that lead to knowledge-sharing and relationship-building.

You should have what you need to start participating in the conversation – going on right now in Chatter.

See you there!

Leader Video Script - 1:15

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Collateral - Job Aid

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The Coca-Cola Company

Line of Business

My Team

ME

GBS Finance OperationsCREATE & COLLABORATE• Conversation at GBS Finance

Town Halls• Asking questions • Rallying teams

BE OPEN• Business challenges and

opportunities• Spanning all geographies,

functions and role.

Geography

GBS Community

INFORM & INSPIRE• Relevant topics discussed at

GBS Quarterly Update meetings and make the content relevant to your location

• Stories and photos associated with local community

SHARE• What I’m doing• Where I am • How I can help

CONNECT• Discuss locally relevant topics

not of interest to a broader community

• Request feedback; Polls work well

• Collaborate on content creation

• Provide proactive status

Training - Chatter “Etiquette” & Spheres of Influence

Accelerating Our

Momentum

GBS Capabilities Global Campaign Video produced with Coca-Cola Studios