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ASHLEYKYAW Strategic world ABOUT ARCHIVES RSS FEED Hello world! In Uncategorized on February 6, 2011 at 7:58 pm Welcome to WordPress.com. This is your first post. Edit or delete it and start blogging! About these ads Like this: One Response 6 February 2011 at 7pm Leave a Reply
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ERCoca-Cola’s tasteful StrategiesFebruary 6, 2011»

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ASHLEYKYAW

Coca-Cola vending machines are everywhere for everyone around the world. The

Coca-Cola company is, nowadays, one of the fortune 500

companies. Back to 1886, the Coca-Cola company started its business in Atlanta. No matter

how the global economy is changed, the Coca-Cola company’s success will still be worldwide

because of its effective strategies. The fundamental strategy that Coca-Cola has been using is

satisfying its three stakeholders — capital market stakeholders, product market

stakeholders, and organizational stakeholders. Its simple mission and vision gets every

stakeholders inspired to invest. According to its vision, 5Ps are the priorities of the Coca-

Cola company — People, Portfolio, Planet, Profit, and Productivity. The Coca-Cola company

approves its mission by using the emergence of the technology while collaborating with

Chromocell to produce natural, zero-calorie beverages. The technology allows the Coca-Cola

company and Chromocell to test extracts and ingredients from fruits, herbs, and vegetables

for unique ingredients with desired taste qualities (http://www.thecoca-

colacompany.com/dynamic/press_center/2010/12/innovative-sweetener-technology-

collaboration.html.) Furthermore, it innovated the beverages to inspire everyone’s

creativity, passion, optimism, and fun according to its mission. It earns, therefore, above-

average returns even in a competitive landscape.In 2002, the Coca-Cola company proudly

became one of two primary sponsors of ―American Idol‖ in the U.S. The Coca-Cola

company, by using the corporate level strategy, reached out to China and sponsored for

Olympic games. The Coca-Cola company not only refreshes its strategies and speed but also

refreshes everybody it touches. By and large, it is fascinating to see how the Coca-Cola

company will use effective strategies to refresh the world in the future.

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«BEFOREHello world!February 6, 2011

AFTERCoca Cola’s opportunities among threatsFebruary 23, 2011»

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ASHLEYKYAW

Most of the people drink Coke with ice

even in the winter. However, Coca Cola’s market will be threatened by many people

including me who do not want to take even a sip of Coca Cola in the winter. Coca Cola made

an opportunity by expanding its market in countries where is not very cold — Asia. Coca

Cola has got a big market in Asia. Its market in China increased 6% by 2002. The market in

Japan is the highest percentage, 29%, while it is growing in Pakistan, India, and Bangladesh

day by day. Coca Cola, in the demographic segment, faces the threats of people’s income to

increase the price. The problem is still there for Coca Cola as Haiti people’s problems left by

12th January, 2010 earthquake.Coca Cola donated 100% of the profits form the sale of

designated Haiti Hope beverages by using the local fruit, Mango, with local farmers to

bring back lives, hopes, and dreams of Haiti people. With R&D, Coca Cola reached out to the

source of health juice by coorporating with Nestle S.A.

Nowadays, Coca Cola’s making opportunities out of its threats — the global

ecomony, people’s income, the world physical changes, and major competitor,Pepsi Co., – is

debatable and watching by eveyone around the world.

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«BEFORECoca-Cola’s tasteful StrategiesFebruary 6, 2011

AFTERStrong Internal organization: Coca ColaFebruary 24, 2011»

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O ARCHIVES

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ASHLEYKYAW

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RSS FEED

Strong Internal organization: Coca Cola

In Uncategorized on February 24, 2011 at 7:29 pm

Three-year-old girl wondered at the cafeteria as there are a lot of choices for a drink,

―Coke?, Sprite?, Fanta?, Diet Coke?,Coke Classic?‖. Obviously, Coca Cola’s value is high via

its resources. Its tangible resources — brand, different designed bottles, red-trucks,

billboards, companies, etc. — make Coca Cola strong internal organization. Its competitor,

Pepsi Co,did not notice the idea of Coca Cola’s corporation with Nestle S.A. to make

progress in coffee and tea markets. Coca Cola’s renewed and strengthened marketing

strategy made its intangible resources strong, on the other hand. It knows what its

customers want. With its customer-oriented strategy, Coca Cola started a brand: Coca-Cola

Blȃ k in 2006. By giving many choices to its customers, it gets back core competency —

satisfied customers who will not switch to another soft drinks. Financially, Coca Cola has

59% of the world market — rare resource. On the other hand,Coca Cola’s intangible

resources — employees’ skill — lead many innovations, marketing, and sales in the global

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«BEFORECoca Cola’s opportunities among threatsFebruary 23, 2011

AFTERBusiness Level strategy of Coca ColaMarch 2, 2011»

O ABOUT

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information about yourself or your site so readers know where you are coming from.

You can create as many pages like this one or sub-pages as you like and manage all

of your content inside of ... Continue reading »

O ARCHIVES

April 2011

March 2011

February 2011

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O ETC

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ASHLEYKYAW

Most of the people drink Coke with ice

even in the winter. However, Coca Cola’s market will be threatened by many people

including me who do not want to take even a sip of Coca Cola in the winter. Coca Cola made

an opportunity by expanding its market in countries where is not very cold — Asia. Coca

Cola has got a big market in Asia. Its market in China increased 6% by 2002. The market in

Japan is the highest percentage, 29%, while it is growing in Pakistan, India, and Bangladesh

day by day. Coca Cola, in the demographic segment, faces the threats of people’s income to

increase the price. The problem is still there for Coca Cola as Haiti people’s problems left by

12th January, 2010 earthquake.Coca Cola donated 100% of the profits form the sale of

designated Haiti Hope beverages by using the local fruit, Mango, with local farmers to

bring back lives, hopes, and dreams of Haiti people. With R&D, Coca Cola reached out to the

source of health juice by coorporating with Nestle S.A.

Nowadays, Coca Cola’s making opportunities out of its threats — the global

ecomony, people’s income, the world physical changes, and major competitor,Pepsi Co., – is

debatable and watching by eveyone around the world.

About these ads

Like this:

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«BEFORECoca-Cola’s tasteful StrategiesFebruary 6, 2011

AFTERStrong Internal organization: Coca ColaFebruary 24, 2011»

O ABOUT

This is an example of a WordPress page, you could edit this to put

information about yourself or your site so readers know where you are coming from.

You can create as many pages like this one or sub-pages as you like and manage all

of your content inside of ... Continue reading »

O ARCHIVES

April 2011

March 2011

February 2011

Uncategorized

O ETC

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o RSS Feed

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ASHLEYKYAW

Strategicworld

ABOUT

ARCHIVES

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Strong Internal organization: Coca Cola

In Uncategorized on February 24, 2011 at 7:29 pm

Three-year-old girl wondered at the cafeteria as there are a lot of choices for a drink,

―Coke?, Sprite?, Fanta?, Diet Coke?,Coke Classic?‖. Obviously, Coca Cola’s value is high via

its resources. Its tangible resources — brand, different designed bottles, red-trucks,

billboards, companies, etc. — make Coca Cola strong internal organization. Its competitor,

Pepsi Co,did not notice the idea of Coca Cola’s corporation with Nestle S.A. to make

progress in coffee and tea markets. Coca Cola’s renewed and strengthened marketing

strategy made its intangible resources strong, on the other hand. It knows what its

customers want. With its customer-oriented strategy, Coca Cola started a brand: Coca-Cola

Blȃ k in 2006. By giving many choices to its customers, it gets back core competency —

satisfied customers who will not switch to another soft drinks. Financially, Coca Cola has

59% of the world market — rare resource. On the other hand,Coca Cola’s intangible

resources — employees’ skill — lead many innovations, marketing, and sales in the global

Strategicworld

ABOUT

ARCHIVES

RSS FEED

Business Level strategy of Coca Cola

In Uncategorized on March 2, 2011 at 4:06 am

Coca Cola with its fizzy flavor in fashionable bottles attracts its main target: youths.

Everyone likes to take Coca Cola with them wherever they go as Coca Cola fashionable

bottles are convenient to take out. Coca Cola has many customers in 206 countries. With

consideration for its customers, Coca Cola innovates different flavors. For people who do

not like drinking pop will become liking to taste Coca Cola by watching its advertisement —

one of its reach point to customers. By taking chance of the emergence of the technology,

Coca Cola targets to get more customers on Facebook and twitter.

Why people still like Coca Cola is obvious to see –Coca Cola has been using all

differentiation and low cost strategies. Customers satisfaction increases; Coca Cola has no

problem to introduce its innovated products. Moreover, Coca Cola gives its customers more

information about beverages by having a big museum in Atlanta. Not only customers like

the fizzy Coca Cola flavor but also they like Coca Cola’s positive mission, vision, and slogans

— are persuasive and positive. With customers support, Coca Cola also satisfies its

suppliers, bottlers. Coca Cola’s employees are loyalty. However, maintaining its

shareholders and customers satisfaction, time after time, while producing differentiated

low-cost beverages will be a puzzle question for Coca Cola CEO , Muhtar Kent.

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«BEFOREStrong Internal organization: Coca ColaFebruary 24, 2011

AFTERCoke vs. Pepsi in a Global Economy raceMarch 10, 2011»

O ABOUT

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information about yourself or your site so readers know where you are coming from.

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ASHLEYKYAW

Strategicworld

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Coke vs. Pepsi in a Global Economy race

In Uncategorized on March 10, 2011 at 6:50 am

Coke still has been consumed by many customers even in the competitive 21st

century. Coke’s competition with Pepsi,

obviously, is not the price and ingredients. Furthermore, the market commonality and the

resources that Coke and Pepsi using are the same. Coke listens its customers around the

world, and has innovation all the time. Most of the customers from Europe and Asia are

complaining Coke’s higher price, however. Coke uses a higher price in Europe and Asia

according to its demand. But it never misses out being a part of the communities. It is

known for being a supportive sponsor; moreover, for the cost leadership and differentiated

products.

Coke even makes sure to be the first mover in the market innovation against

Pepsi by using LED lights instead of neon for its refrigerators. Where innovation comes

from is simple to see with its loyal and talented employees’ abilities. By being aware of

the diversification, Coca Cola makes sure its employees happy and get motivated while they

are working with Coca Cola. It maintains and trains many talented employees by taking care

of the payment and employees’ health. Furthermore, Coca Cola’s team work and leadership

go hand in hand via its life assurance, and fraternal and maternal leaves and flexible

benefits for employees.Through many competitions, Coke’s reduced price during holidays —

tactical actions and responses — are useful. From these facts, Coca Cola’s fame will not be

taken away by Pepsi, for sure.

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«BEFOREBusiness Level strategy of Coca ColaMarch 2, 2011

AFTERDoes Coca Cola believe “Two heads are better than one”?March 31,

2011»

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