Company Overview

Paul McNamara

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Perimeter applications in the enterprise

SCM

SCM

CRMCRM

ERPERP

Well served core

Poorly served perimeter

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Barriers at the edge

Price sensitivityHigh degree of customization requiredDynamic and evolving requirementsUsers outside of network boundaries

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Perimeter applications in the enterprise

SCM

SCM

CRMCRM

ERPERP

Perimeter HR Solutions

• training/certification mgmt• succession mgmt• evaluation mgmt

Departmental Operations Solutions

• Vacation scheduling•Seminar & presentation mgmt.•Equipment tracking•Procedures tracking

Branch office or affiliate

solutions

Perimeter SCM

Solutions•shipping security mgmt.•Small vendor delivery mgmt.

Perimeter CRM

Solutions•help desk•incident mgmt•sales perf mgmt.

Supply Chain

Partner Solution

s

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Coghead -- Platform-as-a-Service

100% web-based application platform

Ideal for extending IT to the edge of the enterprise and beyond

Fundamentally change the application value equationExpand the definition of developerEnable new distribution economies

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Case Study: Ericsson

• The NeedSuccession Planning/Performance Management (Change Management)Integration of New LeadersNew methodology for Ericsson

• Timeline

• Cost Comparison

6 weeks 6 weeks End of Year 2009

Development

Pilot (20 Users)

200 users 300 +/-users

(1) Application is owned by Solution Provider and can be re-sold to other customers

(2) Application owned by customer

Using Coghead (1) Using Traditional Means (2)

Development Cost $35K (funded by Solution Provider)$300KDevelopment Time 6 Weeks 18 MonthsDeployment Cost Capital Equipment $0 $25K Deployment/Qualification $0 $25K Recurring IT Charges $4,500/mo $5,000/mo

========= =========Lifetime Costs $162,000 $530,000

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How We Do It: The Coghead PlatformPowerful features

Forms interfaceData management layer Business logic/process layerIntegration layer

• Hosted on Amazon.com

• 100% Web-based

• Accessible to a broad range of developers

All-in-one application environment

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Expanding the Definition of “Developer”

ISV Developers< 1 M

High-Level SI and IT Developers4-6 M

Independent Web and App Developers5-10 M

Super Users> 20 M (High Growth)

Business Internet Users> 500 M

Source: Evans Data, PewInternet.org, others

TraditionalDevelopers

CogheadDevelopers

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PaaS: A Rapidly Growing Market

• Software-as-a-Service (SaaS)1:5 percent of business software revenue in 200525 percent by 2011.

• Platform-as-a-Service (PaaS) is an emergent category that will play a pivotal role in the growth of SaaS2

PaaS Market = $5B to $11B by 2012PaaS development -- 50% to 70% more productive

•

1. Gartner, Inc., 09/28/20062. McKinsey & Co., April 2008

3

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Our Business Model

Use applications • From directory• Created from

scratchDevelop applications• For yourself• For others

Single User Account

Free

Multi-User Account

Extend capabilities to groups

Monthly Subscription

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Partner Account

How It Works

AdWord Manager (future)Issue Tracker

Lead TrackerPricing Configurator

Account Provisioning

Solution Provider

Amazon

Coghead

Target Market

Traffic andLeads

Partner.com

Third PartyMarketplaces

Marketing Programs

Customer Accounts

Third PartyMarketplaces

Third PartyMarketplaces

Third PartyMarketplaces

Third PartyMarketplaces

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The Partner Value Equation

• Target: existing SI/ISV networks

• 200,000 firms in North AmericaTypically employ tier 2/3 developersHave customersVertically or geographically focusedMost sell project based engagements

• Our Value:Transform your business – Become a SaaS Solution Provider

• Platform suited to tier 2/3 developers

• Zero Infrastructure, web-scale distribution

• More efficient way to acquire and manage customers

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Thank You

Visit us on the web: www.coghead.com

Greg’s and Paul’s Blog:www.cogblog.com

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Database(Xquery)

Compute, Storage, & Network InfrastructureO

utb

ound

Serv

ice

Coghead Console-End user interface

-Dev tools-Admin tools

Process(BPEL from Intalio)(BPEL from Intalio)

Admin Services(Users, Permissions)

Account Mgmt. &Billing

App Mgmt Services

Integration Services

CoreServices

Inbound A

PI

Embedded gadgets, custom web applications

ExternalServiceExternalService

Architecture

Amazon

Coghead

Amazon Web Services