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FERRY|FRISCA|GITA|DWI
Cognitive Learning Theories: Observational Learning
COGNITIVE
LEARNING
THEORIES : Observational
Learning
3-3
10/2/2013 Copyright © 2011 Pearson Education, Inc.
publishing as Prentice Hall
THE OBSERVATIONAL
LEARNING PROCESS
HOW PEOPLE
UNDERSTAND HOW
PEOPLE
THINK
HOW
PEOPLE
KNOW
ATTENTION MUST BE
DIRECTED
TO THE
APPROPRIATE
MODEL 1
2 REMEMBER WHAT
THE MODEL
DOES AND SAY
3
MUST CONVERT
INFORMATION
TO ACTION
• The consumer must be motivated to perform actions
4 MUST BE
MOTIVATED
TO PERFORM
ACTION
