COGNIZANT INNOVATION FORUM12th February 2013

Cognizant European Headquarters 1 Kingdom Street

Paddington Central London

W2 6BD

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Innovation Forum 12th February 2013Our Introduction

Any organization that is more than 10 years old may have a structure that is incompatible with the realities of todays information-based markets. Its hardly news that social platforms, smartphones and tablets, analytics and cloud computing have forever altered the way we live and have infiltrated the workplace. What is the best way to keep pace with these rapid shifts in the market? On the 12th February, Cognizant hosted its Innovation Day, an intensive one-day event covering emerging markets and developments in four key areas: social, mobile, analytics and cloud.

Our panel of industry experts included leading researchers from Oxford, innovation experts from a number of successful start-ups and thought leaders selected by London venture capitalists. Social, mobile, analytics and cloud technologies have been driving the market for the last few years and we cannot afford to fall behind the curve, behind our competitors. Join us as we conclude discussions between our industry panel and audience members.

Sanjiv GossainHead of Cognizant

UK & Ireland

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Social Media AnalyticsOur panel

Sean HeshmatHead of Cognizant Analytics

EMEA

Jan Rezab CEO of Socialbakers

Karo Moilanen CEO of TheySay

Kevin Benedict SMAC Analyst at

Cognizant

Professor Stephen PulmanDeputy Director of the

Department of Computer Science, University of Oxford

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Social Media AnalyticsIntroduction by Kevin Benedict

Kevin Benedict opened the discussion on social media analytics. Kevin is the Head Analyst for SMAC (Social Media Analytics Cloud) at Cognizant. Our panel included Sean Heshmat, Head of Cognizant Analytics EMEA; Professor Stephen Pulman from University of Oxford; Jan Rezab, CEO of Socialbakers and Karo Moilanen, CEO of TheySay Analytics.

The panel discussion started by defining what social media analytics is and who within the business takes ownership of it. In most cases social media is managed by the marketing team, but speakers admitted that they started receiving requests to review social media channels from the management boards or legal departments. The controversial question to ask was why should we care. Social media analytics not only measures the effectiveness

of marketing campaigns, but also brand perception, customer satisfaction and loyalty, as well as the sentiment of the market.

The audience had many good questions about the accuracy of social sentiment analysis, where the data comes from and how it is processed. There were in-depth discussions on how computers can understand human language given its complexity, for instance how does a computer understand humour or sarcasm and how social analytics companies prevent purposeful gaming of the system. A number of tools that monitor and control social media were discussed and compared. Panelists agreed that while the process requires human intervention and interpretation, significant improvements are being made every day.

The bottom line is that much of it still requires human adjustments

and interpretations, but much progress is happening.

Kevin R. Benedict, Cognizant

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Social analytics is not only about monitoring keywords, but also

monitoring sentiment, competition, engagement and performance.

Jan Rezab, Socialbakers

Social media analytics is about listening to the voice of the customer.

Sean Heshmat, Cognizant

We need to remember that the sentiment of twitter is not the same as the sentiment of the

general population.

Professor Stephen Pulman, University of Oxford

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Mobile Wallet and PaymentsOur panel

Emmanuel SchalitCEO of Dashlane

Ved SedHead of Cognizant

Mobility Europe

Professor Bill Roscoe Head of Department of Computer

Science, University of Oxford

Myles DawsonUK Country Manager

Adyen

Jay Chinnadorai Founder and MD of Sumtotal.

Wallet Services Director at Weve

Kevin Benedict SMAC Analyst at

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Ved Sed introduced

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mobile wallet and payments. Ved is Head of Cognizant Mobility for UK and Europe. Our panel included Jay Chinnadorai, Wallet Services Director at Weve; Myles Dawson, UK Country Manager of Adyen; Emmanuel Schalit, CEO of Dashlane; Professor Bill Roscoe, Head of Oxford Universitys Department of Computer Science and Kevin Benedict, Head Analyst at Cognizant.

Mobile wallets have recently been a subject of much industry interest, but is it a solution in search of a problem? There is for a start little consensus within the industry on the definition of mobile wallet and guidelines for all retailers. Also consumers dont seem to be clamoring for a mobile wallet or are less willing or able to adapt to technologies available. This is not to say that there is no value in a mobile wallet. In 2007, there were no consumers asking for a smartphone either. So what is driving interest in the mobile wallet? The first is loyalty points and couponing. For

most consumers it is inconvenient to physically carry and keep track of multiple loyalty cards and coupons. Having virtualized cards on their smartphones would enable a much more efficient system of using loyalty points. It would also provide a much more effective way of offering and redeeming coupons and offers, rather than cutting and carrying paper coupons from magazines. The ability to gather, analyze and ultimately influence spending behaviour is the second, and arguably, critical function of the wallet. People may not be thinking, I want a mobile wallet but there is little doubt that they want to save money and buy things efficiently. As such, money management and making payments - over the air or using local networks such as NFC is one functionality, and wallets may exist without involving money and transaction enablement. Whatever the starting point, giving consumers what they want and what makes their life easier should be everyones primary focus. Technology and providers desires need to come second.

Mobile Wallet and Payments

Introduction by Ved Sed

We started with a consumer point of view. I think the two

models can coexist by the way, every retailer can have a mobile

app. Its a question of how we can get there.

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Emmanuel Schalit CEO of Dashlane and Professor Bill Roscoe at the University of Oxford

Jay Chinnadorai at Weve andMyles Dawson at Adyen

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Big Data Analytics Our panel

Companies who have the people that can combine both the technical and domain knowledge will certainly be leaders in this space.

Sean Heshmat, Cognizant

Vishal Malik Cognizant High Performance ComputingProfessor Bill Roscoe Head of Department of Computer Science, University of OxfordProfessor Eric Meyer Principal Investigator, Big Data Project at the Oxford Internet Institute, University of OxfordLinnetTaylor Principal Investigator, Big Data Project at the Oxford Internet Institute, University of OxfordZdenek Svoboda Vice President of Platform at GoodDataTim Moreton CTO and Founder of AcunuPaul Gariboldi EMEA Sales Director at Pentaho

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Big Data Analytics Introduction by Sean Heshmat

Sean Heshmat introduced our next discussion. Sean is Head of Cognizant Analytics EMEA. Our panel included Professor Eric Meyer and Linnet Taylor from the Oxford Internet Institute; Zdenek Svoboda, Vice President of Platform at GoodData; Tim Moreton, CTO and Founder at Acunu; Paul Gariboldi, EMEA Sales Director at Pentaho and Vishal Malik at Cognizant High Performance Computing.

The discussion on big data analytics centered around the four key themes of governance, transparency, technology and the user. The panel addressed issues in the governance and transparency of data and the huge implications of current data generation.

Our academics discussed efforts to create organizational governance models based around ownership of data. The panelisits were in agreement about the need for a more reliable system which would provide structure to current data analysis with emphasis on the source. In addition the discussion addressed issues of data privacy, user agreements and ethical and legal boundaries to data capture. They used Creative Commons as an example of a clear system that could be applied to govern user data. Within the business community shared data has great value to consumer insight and helping predict or target future customers. From a business

standpoint, businesses must also monitor and extract meaning and intelligence from the data. This is one of the challenges faced by analysts; another is the differences between numerical data and having technologies available to handle large volume of data in real time. Our start-ups here provided insights into current technologies and how these are catching up to demand.They also provided some real-world examples of specific client projects and outcomes.

In conclusion, the panel agreed that the real barrier to the speed of current data analytics is the ability to implement this data with clear understanding. Businesses need people that understand decades of innovation. Currently the market has a scarcity of data scientists with this knowledge and understanding. It was further agreed that companies who have employees that can combine both the technical and domain knowledge will certainly be leaders in this space.

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Social Media Introduction by Kevin Benedict

We can see different models of governance emerging, because of the consumerisation of big data.

Linnet Taylor, University of Oxford

Companies often dont realize what kind of data they own and how they can leverage it.

Zdenek Svoboda, Good Data

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Cloud Security and ComplianceOur panel

Balaji Sethuraman Cognizant Cloud Computing Centre of ExcellenceIan Moyse Sales Director at WorkbooksJim Darragh CEO of AbiquoJames Matthews Head of Enterprise Technology at HuddlePaul Simmons Independent Cloud Specialist and Co-founder and Board Member of the Jericho Forum

I think sadly we are in a situation where a lot of technology has been

democratized, so we all have lots of power and tools we can use

without any understanding of the risks associated. Im wondering

how much of this solution is about education and a need to educate

people to make them aware of the risks.

Ved Sed, Cognizant

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Balaji Sethuraman

introduced the discussion on cloud security and compliance. Balaji is Chief Architect at the Cloud Computing Centre of Excellence in the Global Technology Office at Cognizant. Our panel for this discussion included: James Matthews, Director of Enterprise Technology at Huddle; Paul Simmons, independent cloud specialist; Ian Moyse, Sales Director at Workbooks and Jim Darragh, CEO at Abiquo.

Business and enterprise cloudadoption started with cost reduction as a driver in most cases, where as now it is driven by speed-to-market and business process transformation. Most studies highlight security and compliance as two key inhibitors which restrict current cloud-driven enterprisetransformation. Our innovation event discusses the challenges and securityrisks of cloud technology.

The panel started with a discussionaround data security, its limitationsand the best practices for securingdata. Is data in the cloud better? Cloud offers processing through the cloud and can occur in transit and at rest. Further into the discussion enterprise data classification framework and in transit encryption were suggested as the best mechanisms to govern and secure data in the cloud. Following that, the panel then discussed enterprise and cloud identity managment and the impacts of BYOD (Bring Your Own Device). Suggestions were provided on entitlement-based identity management. The discussion concluded withquestions that business should askSaaS (Software-as-a-Service)providers, and what steps IT shouldfollow to proactively plan for optimal SaaS implementation.

Cloud Security and Compliance

Introduction by Balaji Sethuraman

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How many people can say hand on heart that our laptops are encrypted? Certainly I could at ICI. We had a regime where if a laptop gets stolen we knew that data was secure.

Paul Simmons, Independent Cloud Specialist

This is the world we live in. Its challenging and weve got to reach

a balance.

Ian Moyse, Workbooks

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COGNIZANT BUSINESS CLOUD SOLUTIONS

Read about Cognizants Emerging Business Accelerator ventures

assetSERVNext-Generation Digital Asset Management

Cognizant assetSERV is a cloud-based software platform that provides a global enterprise backbone or single source of truth for a wide variety of digital assets, including:

1. Product and corporate logos

2. Vector graphics and photography

3. Audio and video files4. PowerPoint and Flash

presentations5. Product demos6. Brochures and white

papers7. Blogs and Web site pages

Leveraging the very latest cloud and mobile technologies, including sophisticated content cataloguing and discovery capabilities and integrated configuration and workflow management. assetSERV enables companies to reduce the costs of content generation, improve content quality and consistency and ensure that relevant information can be easily located and accessed whenever and wherever it is needed. An intuitive user interface ensures that disparate and intermittent users can get up and running with little or no training.

www.assetserv.com

Cloud360 Multi-vendor Cloud Optimization

Cognizant Cloud360 is a software and services solution that enables organizations to virtualize and manage best-in-class cloud platforms and applications. Designed to reduce IT overhead and empower lines of business, Cloud360 has been shown to reduce cloud operating costs by 35% and streamline processes by 20X. A manager of managers, Cloud360 enables organizations to:

1. Pool and optimize cloud assets and investment

2. Automate and balance workloads across best-of- class, multi-vendor cloud platforms and applications

3. Rapidly address resource requests and reduce user downtime

4. Understand and report metrics across cloud systems, and bill or charge back for usage

5. Comply with company and government policies and best practices

www.cognizant.com/cloud/cloud360

ZDLC Zero Deviation Lifecycle Platform

Cognizant ZDLC is a smart software development platform that significantly reduces the cost and time-to-market of complex development projects. One of the key drivers behind the development of ZDLC was to develop a platform that put sophisticated, rigorously tested methodologies and industry best practices within easy reach. Cognizant ZDLC enables enterprise organizations to: 1. Automate quality at each

state of the lifecycle2. Minimize Total Cost of

Ownership (TCO)3. Structure the process of

requirements capture4. Reduce leakage and

automate analysis of defects

5. Facilitate objective innovation

6. Incorporate gamification to ensure rapid adoption and use

Cloud and mobility enabled, ZDLC complements existing application lifecycle management platforms, ensuring that quality is designed in and defects identified, up-front, during the planning cycle. ZDLCs next-generation user interface creates a fun factor that ensures that advanced capabilities and methodologies are actively embraced by developer communities.

www.0deviation.com

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Social-Mobile-Analytics-Cloud: Creating Economic Value or Hype?

Over the past few years, weve heard a lot about social, mobile, analytics and cloud, and their potential for the enterprise. These days, however, were witnessing more and more corporate non-successes with these new technologies. In some cases, BYOD (bring your own device) policies for employees and their personal, smart devices have added significant support costs, interoperability problems and new security breaches. Other instances have shown that internal social networks result in productivity declines as employees waste time with virtual chatting. And many cloud applications have effectively neutralized cost savings through efforts required to integrate corporate data and customize functionality.What companies are learning the hard way, is that its not enough to simply bolt on these new tools to existing business models. Only when social, mobile, analytics and cloud technologies are implemented as a stack, and applied to key processes, will meaningful results then follow.

Cognizant Mobility

Cognizant Mobility understands that enterprise mobility isnt just another IT project. Nor is it about a single app or mobile Web site. In our experience, the most successful enterprise mobility strategies are built on a strong collaboration between business and IT. We call our approach freedom within a framework

and it allows the business the freedom to innovate while providing IT the control to do it securely.Leveraging this flexible IT framework that adapts to changing technologies, we draw upon our industry knowledge and partnerships to provide guidance in making the most strategic vendor, device and platform choices. And with the right strategy in place, we can help you implement innovative solutions across mobile platforms and devices so you can maximize ROI, minimize risk and capitalize on all that mobility offers.

Cognizant Analytics

How do you prepare for whatevers next? Adapting quickly to change is becoming a make-or-break proposition for many companies worldwide whether that change is in risk management, revenue stream, cost increases or other challenges you face daily.Our broad arsenal of services and solutions now spans the entire value chain. By expanding the methodologies of MarketRx, a highly respected firm acquired in 2007, our offerings now include: Consulting and insights Modelling and analysis Reporting and research

We can guide you in using the latest business analytics tools to add incremental value, drive positive operational outcomes and deliver results that are both definitive and measurable.

Cognizant Cloud

Cognizant helps its clients navigate the challenges

and opportunities available to improve business processes and create dynamic, collaborative work environments. We offer end-to-end services from consulting and implementation to ongoing support activities, along with the tools and partner relationships to implement, manage and monitor any cloud-based process.Depending on your needs, we may recommend a private, public or hybrid cloud environment. And depending on your requirements, your solution may consist of any variety of products and services from Cognizant and our partners based on Software-as-a-Service (SaaS), Infrastructure-as-a-Service (IaaS), Platform-as-a-Service (PaaS) or Business Process-as-a-Service (BPaaS).

Cognizant Social

We provide industry-specific solutions catering to regulated as well as nonregulated industries. Our services span the entire social ecosphere from strategy and design to development, integration, support and maintenance. We provide solutions offering in four areas Consulting, Community, Security, Compliance and Enterprise Social. We have invested in a state-of-the-art Social Media Command Centre that enables our clients to listen to relevant social media conversations and insights, engage with customers in real time, and integrate these social insights into their business strategy.

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The Cognizant Innovation Forum was a thought leadership event drawing on the diverse expertise of start-ups, academics and industry experts. The mixture of specialists provided a 360 degree view on issues and challenges of Social Media Analytics, Mobile Payments, Big Data Analytics and Cloud Security and Compliance.

The attendees were drawn from different industry verticals to provide additional cross-functional perspectives and learning opportunities for the audience.

Cognizant is responsible for organizing and moderating the innovation ecosystem behind this event. Cognizant is constantly searching for new and better ways to solve client problems and build stronger businesses. From our beginnings, innovation has been core to our culture. It guides us as we partner with our customers to pioneer new ways to harness technology for business benefits. We understand that in such a fast-moving world, it is necessary to tap into the collective knowledge of a wider innovation ecosystem. Therefore, the innovation ecosystem was established to connect industry, start-ups, government initiatives and academic institutions for the benefit of all.

Next Steps

Cognizant intends to organize more cross-vertical Innovation Forums across the world in 2013. Additionally, we plan industry-specific events where we will tackle challenges and opportunities experienced by key players from the given industry. Upon request, we are available to deliver client-specific innovation forums.

For more information please contact: ajoy.mallik@cognizant.com

Client Feedback

Overall, we have received positive and constructive feedback from the first Innovation Forum. Our attendees enjoyed sessions relevant to their background.

All sessions were engaging and interesting

Great session on typical things to look out for with cloud vendors and how best to manage cloud products in the enterprise.

Good overall introduction of real example impacts

It was certainly interesting for most topics. Thanks for inviting me, and please keep me in the loop for similar future events.

COGNIZANT INNOVATION FORUM

Conclusions and feedback

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Photography by Jose Farinha

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Kevin Benedict opened the discussion on social media analytics. Kevin is the Head Analyst for SMAC (Social Media Analytics Cloud) at Cognizant. Our panel included Sean Heshmat, Head of Cognizant Analytics EMEA; Professor Stephen Pulman from University of Oxford; Jan Rezab, CEO of SocialBakers and Karo Moilanen, CEO of TheySay Analytics.

The panel discussion started by defining what social media analytics is and who within the business takes ownership of it. In most cases social media is managed by the marketing team, but speakers admitted that they started receiving requests to review social media channels from the management boards or legal departments. The controversial question to ask was why should we care. Social media analytics not only measures the

effectiveness of marketing campaigns, but also brand perception, customer satisfaction and loyalty, as well as sentiment of the market.

The audience had many good questions about the accuracy of social sentiment analysis, where the data comes from, and how it is processed. There were in-depth discussions on how computers can understand human language given its complexity, for instance how does a computer understand humour or sarcasm and how social analytics companies prevent purposeful gaming of the system. A number of tools that monitor and control social media were discussed and compared. Panelists agreed that while the process requires human intervention and interpretation, significant improvements are being made every day.

Natalia Talkowska specializes in live drawing and Illustration. For each of the discussions, Natalia created a unique drawing highlighting and illustrating key discussion points. To view videos of each discussion visit Cognizant Innovation forum on YouTube: www.youtube.com/CInnovationForum

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Social Media Introduction by Kevin Benedict

Our PanelistsThank you

Jay Chinnadorai Founder and Director at Sumtotal, Wallet Services Director at WeveJim Darragh CEO of AbiquoMyles Dawson UK County Manager at AdyenPaul Gariboldi EMEA S aales Director at PentahoJames Matthews Head of Enterprise Technology at HuddleProfessor Eric Meyer Principal Investigator, Big Data Project, Oxford Internet Institute at the University of OxfordKaro Moilanen CEO of TheySayTim Moreton CTO and Founder of AcunuIan Moyse Sales Director at WorkbooksProfessor Stephen Pulman Professor of Computational Linguistics,University of OxfordJan Rezab CEO of SocialbakersProfessor Bill Roscoe Head of Department of Computer Science, University of OxfordEmmanuel Schalit CEO of DashlanePaul Simmons Independent Cloud Specialist and Co-founder and Board Member of The Jericho ForumZdenek Svoboda Vice President of Platform at GoodDataLinnet Taylor Principal Investigator, Big Data Project, Oxford Internet Institute at the University of Oxford

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Cognizant TeamOur Team

Ajoy Mallik Head of Global Innovation Ecosystem, Emerging Business AcceleratorMonika Gierszewska Innovation Ecosystem and Market Development, Emerging Business AcceleratorKevin Benedict SMAC Analyst, Emerging Business AcceleratorSean Heshmat Head of Cognizant Analytics EMEAVed Sen Head of Cognizant Mobility EuropeBalaji Sethuraman Cognizant Cloud Computing Centre of ExcellenceVishal Malik Cognizant High Performance ComputingSanjiv Gossain Head of Cognizant UK & IrelandProfessor Steve Ross-Talbot Founder and Venture Leader, ZDLCDr. Pandian Angaiyan Business Development, Cloud 360

Contributions

Natasha Williams Event Management and Brochure DesignNatalia Talkowska Artist and IllustratorJose Farinha PhotographerZoltan Varga Live Video

ABOUT COGNIZANT

Cognizant (NASDAQ: CTSH) is a leading provider of information technology, consulting, and business process outsourcing services, dedicated to helping the worlds leading companies build stronger businesses. Headquartered in Teaneck, New Jersey (U.S.), Cognizant combines a passion for client satisfaction, technology innovation, deep industry and business process expertise, and a global, collaborative workforce that embodies the future of work. With over 50 delivery centres worldwide and approximately 156,700 employees as of December 31, 2012, Cognizant is a member of the NASDAQ-100, the S&P 500, the Forbes Global 2000, and the Fortune 500 and is ranked among the top performing and fastest growing companies in the world.

EUROPEAN HEADqUARTERS

1 Kingdom StreetPaddington CentralLondon W2 6BDPhone: +44 207 297 7679

Website: www.cognizant.com

Copyright 2013. All rights reserved. No part of this document may be reproduced, stored in a retrieval system, transmitted in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without the express written permission from Cognizant. The information contained herein is subject to change without notice. All other trademarks mentioned herein are the property of their respective owners.