25
Tagoras Webinar series produced by Tagoras Coherent, Compelling Product Strategy
Tagoras <inquiry> <insight> <action>
Webinar series produced by Tagoras
Coherent, Compelling Product Strategy
Webinar series
Tagoras <inquiry> <insight> <action>
Tagoras <inquiry> <insight> <action>
Agenda
•! Background on Tagoras and YourMembership
•! Importance of product strategy •! The five questions of product strategy •! Your questions and comments
Tagoras <inquiry> <insight> <action>
Tagoras <inquiry> <insight> <action>
Jeff Cobb & Celisa Steele
Who Tagoras Is
•! Combined 30+ years in education and technology
•! Extensive association experience •! Association-focused reports
•! Association Learning + Technology •! Association Virtual Events •! The Speaker Report
•! Co-founders of the Leading Learning Symposium
!! A central hub to manage content and education !! Suggest + recommend courses based on learner’s behavioral profile !! Continuous support and guidance beyond launch to ensure success !! Flexible interface that scales to fit your needs + ongoing customer-led
development upgrades
12.5 million
launches in 2015
The most award-winning professional education platform.
9.8 million
enrollments in 2015
3.6 million
completions in 2015
99.999% uptime
Tagoras <inquiry> <insight> <action>
Tagoras <inquiry> <insight> <action>
Why Be Strategic?
vs.
Tagoras <inquiry> <insight> <action>
Tagoras <inquiry> <insight> <action>
The Five Questions of Product Strategy
Product strategy 1. Who?
2. Why?
The Five Questions of Product Strategy
3. How?
4. Where?
5. What?
Tagoras <inquiry> <insight> <action>
Tagoras <inquiry> <insight> <action>
Who
Product strategy 1. Who?
2. Why?
3. How?
4. Where?
5. What?
Tagoras <inquiry> <insight> <action>
Tagoras <inquiry> <insight> <action>
Interview with Tom Morrison at: http://www.leadinglearing.com/episode37
https://www.heattreat.net
Tagoras <inquiry> <insight> <action>
Tagoras <inquiry> <insight> <action>
Why
Product strategy 1. Who?
2. Why?
3. How?
4. Where?
5. What?
Tagoras <inquiry> <insight> <action>
Tagoras <inquiry> <insight> <action>
Source: http://www.tagoras.com/market-insight-matrix-for-learning-products
Tagoras <inquiry> <insight> <action>
Tagoras <inquiry> <insight> <action>
How
Product strategy 1. Who?
2. Why?
3. How?
4. Where?
5. What?
Tagoras <inquiry> <insight> <action>
Tagoras <inquiry> <insight> <action>
Tagoras <inquiry> <insight> <action>
Tagoras <inquiry> <insight> <action>
Where
Product strategy 1. Who?
2. Why?
3. How?
4. Where?
5. What?
Tagoras <inquiry> <insight> <action>
Tagoras <inquiry> <insight> <action>
Tagoras <inquiry> <insight> <action>
Tagoras <inquiry> <insight> <action>
Tagoras <inquiry> <insight> <action>
Tagoras <inquiry> <insight> <action>
Tagoras <inquiry> <insight> <action>
Tagoras <inquiry> <insight> <action>
Tagoras <inquiry> <insight> <action>
Tagoras <inquiry> <insight> <action>
Tagoras <inquiry> <insight> <action>
Tagoras <inquiry> <insight> <action>
What
Product strategy 1. Who?
2. Why?
3. How?
4. Where?
5. What?
Tagoras <inquiry> <insight> <action>
Tagoras <inquiry> <insight> <action>
Approach #1
Approach #2
Approach #3
Version 1
Feedback •! Data Point #1 •! Data Point #2 •! Data Point #3
Version 2
Tagoras <inquiry> <insight> <action>
Tagoras <inquiry> <insight> <action>
Recap
•! Background on Tagoras and YourMembership
•! Importance of product strategy •! The five questions of product strategy •! Your questions and comments
Tagoras <inquiry> <insight> <action>
Tagoras <inquiry> <insight> <action>
Leading Learning Webinars
•! July 28: performance improvement •! August 25: strategic pricing •! www.tagoras.com/webinars
Newsletter •! www.tagoras.com/
resources/newsletters
Tagoras <inquiry> <insight> <action>
Tagoras <inquiry> <insight> <action>
Leading Learning Symposium Leading Learning Symposium Leading Learning Symposium
Tagoras <inquiry> <insight> <action>
Tagoras <inquiry> <insight> <action>
Leading Learning Symposium Leading Learning Symposium Leading Learning Symposium
Use “strategy” by
end of day Tuesday
(7/5/16) for an
additional $100 off.
Tagoras <inquiry> <insight> <action>
Tagoras <inquiry> <insight> <action>
Celisa Steele & Jeff Cobb [email protected] [email protected] @tagoras www.tagoras.com 800.867.2046
Contact Us Tina Rumore Sales Operations Manager YourMembership [email protected] 727.329.4433 www.yourmembership.com www.yourmembership.com
