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| Cohort level optimization case study Confidential 1 Implementatio n 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 $0.00 $10,000.00 $20,000.00 $30,000.00 $40,000.00 $50,000.00 $- $0.50 $1.00 $1.50 $2.00 $2.50 $3.00 $3.50 $4.00 Day Spent (PRE) Avg. Daily Revenue (POST) Avg. Daily Revenue Revenue CPI Spent or Revenue CPI 10% Strong Results
