of 27
8/6/2019 COKE HIST.
1/27
8/6/2019 COKE HIST.
2/27
Over The YearsOver The YearsOver The YearsOver The Years
8/6/2019 COKE HIST.
3/27
Coke Background Coke Background
Type :Type : Cola
Manufacturer:Manufacturer: Coca-cola Co.
Country of Origin:Country of Origin: United
States
Year:Year: 1886
Competitor :Competitor : Pepsi
8/6/2019 COKE HIST.
4/27
8/6/2019 COKE HIST.
5/27
History History
Established :Established : Atlanta, Georgia
Date :Date : 8th May 1886.
Dr. John Styth Pemberton, a local
pharmacist, made the syrup.
Price :Price : Five cents a glass as asoda fountain drink
8/6/2019 COKE HIST.
6/27
History History
Partner Frank Robinson
suggested and penned the
trademark Coca-Cola name
His unique calligraphy is usedeven today
8/6/2019 COKE HIST.
7/27
History History
1886, May, 29th First Ad. inThe Atlanta Journal
Delicious and Refreshing The average sale during the
First Year was only nine
drinks a day 1960 Coke in Cans for the
armed forces overseas
8/6/2019 COKE HIST.
8/27
Advertising Advertising
8/6/2019 COKE HIST.
9/27
Advertising Advertising
Coca - Cola's advertising has
had a significant impact on
American culture
Coke is often credited with the
"invention" of the modern
image of Santa Claus
8/6/2019 COKE HIST.
10/27
The old man in red-and-white
garments Coke colour scheme
scheme
The company promoted this
image in 1930s in its winter
advertising
Advertising Advertising
8/6/2019 COKE HIST.
11/27
1885 - Frank Mason Robinson,
coined the name, and designed
the logo
The Spencerian script type face
was a dominant form of formalhandwriting in America at that
time
Logo Logo
8/6/2019 COKE HIST.
12/27
Slogans Slogans
1886 Drink Coca Cola
1904 Delicious & Refreshing
1938 The Best Friend Thirst
Ever Had
1948 Where Theres Coke
There is Hospitality
8/6/2019 COKE HIST.
13/27
Slogans Slogans
1952 What You Want is a Coke
1958 The Cold, Crisp Taste of
Coke
1963 Things Go Better With
Coke
1970 The Real Thing
8/6/2019 COKE HIST.
14/27
Slogans Slogans
1979 Have a Coke & Smile
1982 Coke Is It !!
1987 You Cant Beat The Real
Thing
1993 Always Coca Cola
8/6/2019 COKE HIST.
15/27
Slogans Slogans
2000 - Coca - cola enjoy
2001- Life tastes good
2003 - Coca - colareal
8/6/2019 COKE HIST.
16/27
FabulousFacts FabulousFacts
Worlds Largest Neon Sign
Nagoya, Japan- Over 46 tons of steel
- Over 940 meters of neon tubes- Over 1870 bulbs
8/6/2019 COKE HIST.
17/27
FabulousFacts FabulousFacts
Largest Signage :
Arica, Chile 400 x 131
Made of 70,000 bottles
Worlds Largest Three
Dimensional Neon Sign :
Ginza, Japan 93 x 49
8/6/2019 COKE HIST.
18/27
FabulousFacts FabulousFacts
Soft drinks from Coca Cola -
consumed every second in theworld
10,45010,450
8/6/2019 COKE HIST.
19/27
New Coke
Diet Coke
Coca-Cola C2
Coca-Cola Zero
Cherry Coke
Diet Coke Cherry
Vanilla Coke
Diet Vanilla Coke
Coca-Cola with
Lime Diet Coke with
Lime
Raspberry Coke Diet Raspberry
Coke
Brands Brands
8/6/2019 COKE HIST.
20/27
8/6/2019 COKE HIST.
21/27
SubSub--brands brands
8/6/2019 COKE HIST.
22/27
Competitors Competitors
Pepsi 2nd to Coke in most areas
South & Central America - Kola Real Mexico - Big Cola
Sweden - Julmust outsells Coca-Cola
Turkey - Cola Turka Iran and Middle East - Zam Zam Cola
Slovenia - Cockta
8/6/2019 COKE HIST.
23/27
Coke Revenue Coke Revenue
2005 Annual Report
More than 200 countries. More than 50 billion beverage
consumed worldwide every day
Beverages with Coca-Colatrademarks accounts for approx.1.3 billion
8/6/2019 COKE HIST.
24/27
Coke Revenue Coke Revenue
2005 Annual Report
Coca-Cola world-wide :27% - United States
27% - Mexico, Brazil, Japanand China
46% - Rest of the world
8/6/2019 COKE HIST.
25/27
So So
Have AHave ARefreshingRefreshing
8/6/2019 COKE HIST.
26/27
Thanda Matlab Thanda Matlab
8/6/2019 COKE HIST.
27/27