Summer Internship Project Report

Submitted towards Partial

Fulfillment

Of

Post Graduate Diploma in Management

(Approved by AICTE, Govt. of India)

Academic Session

2010 – 2012

Submitted By:

Anukriti

BM-010028

Under the Guidance of:

Industry Guide Faculty Guide

Mr. Pranay Singh Mr. Vijendra Dhyani

Channel Manager IMS,Ghaziabad

Hindustan Coca-Cola Brevrages Pvt. Ltd.

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Acknowledgement

We owe a lot many acknowledgements, to a lot many persons without whom this work would not have been in its present form.

First, we thank Mr. Pranay singh, Channel Manager , at Hindustan Coca-Cola Brevrages (P) Ltd, My Mentor Mr. VIJENDRA DHYANI for his continuous support. They was always there to listen and to give advice. They taught us how to ask questions and express our ideas. He showed me different ways to approach a research problem and the need to be persistent to accomplish any goal.

We are also indebted to thank our Faculty Guide for their valuable suggestion and guidance in this work.

Last, but not least, we thank our family: our parents, for giving us life in the first place, for educating us with aspects from both arts and sciences, for unconditional support and encouragement to pursue our interests, even when the interests went beyond boundaries of language, field and geography.

Sincerely,

Anukriti, IMS Ghaziabad

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Declaration

This is to certify that the project work entitled '' DEEP RED execution at outlet level.”

for the award of Summer Internship certificate is a bonafide record work carried out by us under

the supervision of Mr. Vijendra dhyani, IMS Ghaziabd.

This work is carried out, with utmost good faith, with a view to reveal the underlying

picture as it is, on the basis of the of data collected from most reliable sources within reach,

without any intention, to harm the image of company. As it is well understood that no work is

fully perfect, so discrepancy, if any, persists in this work, is heartily regretted.

The contents of this report, in full or in parts, have not been submitted to any other

organization, Institute or University for the award of any degree or diploma or certificate.

GhaziabadDate: 15/07/2011 Signature:

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CHAPTER I

INTRODUCTION

1-1 Overview of Industry as a whole

Company Profile :Coca-Cola

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Coca-Cola was created in 1886 by John Pemberton, a pharmacist in Atlanta, Georgia, who sold the syrup mixed with fountain water as a tonic for mental and physical disorders. The formula changed hands three more times before Asa D. Candler added carbonation and by 2003, Coca-Cola was the world’s largest manufacturer, marketer, and distributor of nonalcoholic beverage concentrates and syrups, with more than 400 widely recognized beverage brands in its portfolio. With the bubbles making the difference, Coca-Cola was registered as a trademark in 1887 and by 1895, was being sold in every state and territory in the United States. In 1899, it franchised its bottling operations in the U.S., growing quickly to reach 370 franchisees by 1910. Headquartered in Atlanta with divisions and local operations in over 200 countries worldwide, Coca-Cola generated more than 70% of its income outside the United States by 2003.

The first Coca-Cola recipe was invented in Covington, Georgia, by John Stith Pemberton, originally as a coca wine called Pemberton's French Wine Coca in 1885. He may have been inspired by the formidable success of European Angelo Mariani's coca wine, Vin Mariani.

In 1885, when Atlanta and Fulton County passed Prohibition legislation, Pemberton responded by developing Coca-Cola, essentially a carbonated, non-alcoholic version of French Wine Cola The beverage was named Coca-Cola because, originally, the stimulant mixed in the beverage was coca leaves from South America. In addition, the drink was flavored using kola nuts, also acting as the beverage's source of caffeine. The first serving in 1886 cost US$0.05. Pemberton called for five ounces of coca leaf per gallon of syrup, a significant dose, whereas, in 1891, Candler claimed his formula (altered extensively from Pemberton's original) contained only a tenth of this amount. Coca-Cola did once contain an estimated nine milligrams of cocaine per glass, but in 1903 it was removed. After 1904, Coca-Cola started using,

Instead of fresh leaves, "spent" leaves - the leftovers of the cocaine-extraction process with cocaine trace levels left over at a molecular level. It is speculated that the coca plant reduction produced by Stepan Company's facility (in Maywood New Jersey) is used for Coca-Cola syrup manufacture. In the United States, Stepan Company is only one manufacturing plant authorized by the Federal Government to import and process the coca plant.

Coca-Cola was initially sold as a patent medicine for five cents a glass at soda fountains, which were popular in the United States at the time thanks to a belief that carbonated water was good for the

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health. Pemberton claimed Coca-Cola cured a myriad of diseases, including morphine addiction, dyspepsia, neurasthenia, headache, and impotence. The first sales were made at Jacob's Pharmacy in Atlanta, Georgia, on May 8, 1886, and for the first eight months only nine drinks were sold each day. Pemberton ran the first advertisement for the beverage on May 29 of the same year in the Atlanta Journal.

By 1888, three versions of Coca-Cola — sold by three separate businesses — were on the market. Asa Griggs Candler acquired a stake in Pemberton's company in 1887 and incorporated it as the Coca Cola Company in 1888. The same year, while suffering from an ongoing addiction to morphine, Pemberton sold the rights a second time to four more businessmen: J.C. Mayfield, A.O. Murphey, C.O. Mullahy and E.H. Bloodworth. Meanwhile, Pemberton's alcoholic son Charley Pemberton began selling his own version of the product.

COMPANY PROFILE

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Coca-Cola, the product that has given the world its best-known taste, was invented by Doctor John Pemberton, a pharmacist from Atlanta, Georgia, on May 8, 1886. The Coca-Cola formula and brand was bought in 1889 by Asa Candler who incorporated The Coca-Cola Company in 1892 and by 1895 it was being sold in every state and territory in the United States. In 1899, The Coca-Cola Company began franchised bottling operations in the United States.

Coca-Cola Company is the world’s leading manufacturer, marketer and distributor of non-alcoholic beverage concentrates and syrups, used to produce nearly 400 beverage brands. It sells beverage concentrates and syrups to bottling and canning operators, distributors, fountain retailers and fountain wholesalers. The Company’s beverage products comprises of bottled and canned soft drinks as well as concentrates, syrups and not-ready-to-drink powder products. In addition to this, it also produces and markets sports drinks, tea and coffee. The Coca- Cola Company began building its global network in the 1920s. Now operating in more than 200 countries and producing nearly 400 brands, the Coca-Cola system has successfully applied a simple formula on a global scale: “Provide a moment of refreshment for a small amount of money- a billion times a day.”

The Coca-Cola Company and its network of bottlers comprise the most sophisticated and pervasive production and distribution system in the world. Through the world’s largest beverage distribution system, consumers in more than 200 countries enjoy the Company’s beverages at a rate of 1.5 billion servings a day. More than anything, that system is dedicated to people working long and hard to sell the products manufactured by the Company. This unique worldwide system has made The Coca-Cola Company the world’s premier soft-drink enterprise. From Boston to Beijing, from Montreal to Moscow, Coca-Cola, more than any other consumer product, has brought pleasure to thirsty consumers around the globe. For more than 115 years, Coca-Cola has created a special moment of pleasure for hundreds of millions of people every day.

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INVESTMENT, EMPLOYMENT AND ECONOMICS IMPACT

Coca - Cola India has made significant investment to build and continually improve its business in India, including new production facilities, waste water treatment plants, and distribution systems and marketing equipment. Drugging the past decades, the Coca - Cola system has invested more than US$ 1 billion in India. As such Coca - Cola is one of the country’s top international investor.In 2003, Coca - Cola India pledged to invest further US $ 100 million in its operations.

The Coca - Cola business system directly employees approximately 10,000 local people in India. In addition, several independent studies have documented that, by providing opportunities for local enterprises, the Coca -Cola business also generates a significant employment "multiplier effect". In India, we indirectly create employment for more than 1,25,000 people in related industries through our vast procurement, supply and distribution.

Bottling operation

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The Coca - Cola system in India comprises 27 wholly owned company -owned bottling operations and another 17 franchises - owned bottling operations. A network of 29 contract-packers also manufactures a range of products for the company.

Almost all the goods and services required to produce and market Coca -Cola in India are made locally, sometimes with the help of technology and skills from the company. The complexity of the Indian market is reflected in the distribution fleet, which includes 10-tonne trucks, open-bay trademarked tricycles and pushcarts.

Products

Leading Indian brands Thums-Up, Limca, Maaza, Citra and Gold Spot join the company's international family of brands, including Coca - Cola, Diet Coke, Sprite and Fanta, plus the Schweppes product range. Kinley water brand was launched in 2000 and, in 2001, our energy drink shook and our first powdered concentrate, sun fill, hit the market Annual per capita consumption of soft drinks in India is nine 8-ounce.

Marketing

While broad direction and themes for our global brands are created at a global level, specific marketing programs for our product are determined locally. In early 2003, Coca - Cola India collected advertiser of the year and campaign of the year awards for the Thanda Matlab Coca-Cola all media campaign. Innovation has been the hallmark of other marketing campaigns, with the company racking up "first" in the introduction of canned and PET soft drink, vending machines and backpack dispensers for crowds of cricket supporters.

Quality

We consider the consistent high quality of our beverages to be one of our business primary assets. The Coca - Cola system adheres not only to national laws on food processing and labeling, but also to our own strict standards for exceptional quality. In everything we do, from the selection of ingredients to the production of our beverages and their delivery to the market place, we use our specialized quality management system, the Coca - Cola quality system, to ensure that we are offering consumers only the highest quality products. We monitor our success through our customer and consumer feedback and our in-trade monitoring programs, and this information enables us to continuously improve our already demanding system.

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Health care

Coca - Cola India is partnering with NGO’s as well as St. John's Ambulance Brigade (Red Cross) to provide free medical facilities and information to poor people who cannot afford to visit hospital facilities. These efforts are helping tens of thousands of under privileged people in seven states in India, as well as several villages near Coca - Cola bottling plants.

The company has also supported a range of other national initiatives, such as a major polio-

eradication drive and drought-relief program, in addition to support towards the national cricket

championship for the blind, and national athletics meetings for the physically challenged.

This extensive treatment of water under strict monitoring and sampling for quality leads to pure hygienic water with the highest quality meeting the Coca-Cola standards.

Syrup preparation

Coca - Cola uses the highest quality of sugar which is controlled and ensured by it's stringent prelaid standards, which serves as the strict criteria before acceptance of a lot. To ensure high quality of syrup, it is subjected to hot treatment wherein it is given a contact time with highflo and carbon at elevated temperatures. It is then passes through a filter press which removes the carbon particles and other impurities before it declared fit for concentrate mixing. All this process takes place under a strict vigil by the quality department which maintains the appropriate records of the numerous tests carried out in the entire process which makes it a foolproof process.

In the ready syrup tank the predicated quantity of concentrate is mixed to the simple syrup in very strict hygienic conditions to yield final syrup. The entire syrup manufacturing area is maintained under a constant positive pressure which rules out the possibility of any external particle entering into the process room.

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Container washing

Container washing has been identified as one of the major critical control point in the entire manufacturing process & that’s the reason that company has laid some of the very stringent and foolproof systems which ensures Coca - Cola product to be of the highest quality and reflects our commitment towards delivering the best in class product to the consumers.

The bottles received from the market are loaded on the conveyor by the uncasing machine and the arrays of unwashed bottles passes through the four pre-wash inspection, stations which ensures removal of rusty neck bottle excessively dirty bottles, bottles carrying foreign matter, foreign bottles. And thus the good bottles passes into the bottle washing machine which uses intensive mechanical and chemical processes to clean and disinfect the bottles thoroughly and ensure the bottles to be ready for filling. However as an additional safety, there is again a post wash inspection station comprising of 4 sub stations, which ensures removal of the chip necked bottles and suspected bottles from the lot. Thus the bottles are subjected to series of stringent inspections before it is fed to the filler for filling

Mixing Proportion

Proportioning is basically a process where ready syrup is diluted in a predetermined fixed proportion with water and carbonated to result into beverage conforming strictly to company's norms and specifications. It is carried out by an Italian Machine - MOJONNIER.

Filling and Crowning

The chilled carbonated beverage fed by the MOJONNIER is filled into the bottles through a rotary machine named FILLER. The bottles are immediately crowned by crowner (adjacent to the filler) and thereafter the bottles passes through the Date Coding machine which enable the consumer to be 100 percent sure of consuming a perfectly safe and fresh product.

Market and Customer

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Once the finished product is ready, it is transported to distribution centers and then to retail outlets by way of route trucks. The consumers buy the soft drinks from the retailer outlets. The empty bottles are simultaneously collected by the distribution channels at the time of dispensing the finished product.

Employees, plant and machineries

The no. of total unit employees is approximately 113 & in summer season, which is a peak season for sale of soft drinks, the plant works for three-shift operation round the clock.

The overall educational level of the employees is good and they obviously have a good expertise in water treatment and purification processes. Extensive in-house training programs are conducted to maintain the competency of the manpower in respective areas. The plant and machinery consists of state of art bottling machinery and test equipment to get consistent quality product at the optimum usage of raw materials. The plant also has an extensive quality test laboratory with equipment like spectrophotometer, density meter, micro lab etc. to conduct on the spot tests at various stages of production.

Commitment

“When we talk about the future at The Coca-Cola Company, we talk about being the preferred beverage company for consumers, the preferred employer in the labor market, the preferred

partner among our customers and a valued member of every community in which we operate. These are our aspirations. While not entirely there yet, we are getting closer - thanks in large part

to our ability to leverage the skills and insights of our diverse global workforce.

The Coca-Cola Company operates in more than 200 countries, and on a global basis, we have the most inclusive workforce in the world. Our greatest opportunity is to maximize this asset.In 2005 we adopted our Manifesto for Growth, a vision for our Company. We believe diversity is a great enabler of our fulfillment of this vision. We see diversity as a business imperative that will help the company achieve sustainable growth and be the most respected company in the world. Behind these programs are people at all levels of The Coca-Cola Company whose passion and dedication continues to fuel our sustainable diversity effort.We constantly remind my leadership team that we still have a long way to go. Our journey is long because our aspiration is huge - to become the most respected company in the world.

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The Coca-Cola Company, we are committed to leading our organization in doing whatever it takes to ensure a successful diversity strategy. We know the commitment starts with us. I am committed.”

1.2VISION, MISSION AND VALUES

The world is changing all around . To continue to thrive as a business over the next ten years and beyond, coke looks ahead, understand the trends and forces that will shape their business in the future and move swiftly to prepare for what's to come. They get ready for tomorrow today. That's what their 2020 Vision is all about. It creates a long-term destination for their business and provides them with a "Road map" for winning together with their bottling partners.

MISSION

The Road map starts with their mission, which is enduring. It declares their purpose as a Company and serves as the standard against which we weigh their actions and decisions.

To refresh the world..

To inspire moments of optimism and happiness...

To create value and make a difference

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Our Vision

The vision serves as the framework for their Road map and guides every aspect of their business by describing what they need to accomplish in order to continue achieving sustainable, quality growth.

People: Be a great place to work where people are inspired to be the best they can be

Portfolio: Bring to the world a portfolio of quality beverage brands that anticipate and satisfy people’s desires and needs

Partners: Nurture a winning network of customers and suppliers, together we create mutual, enduring value

Planet: Be a responsible citizen that makes a difference by helping build and support sustainable communities

Profit: Maximize long-term return to share owners while being mindful of our overall responsibilities

Productivity: Be a highly effective, lean and fast-moving organization.

Values

The values serve as a compass for our actions and describe how we behave in the world.

Leadership: The courage to shape a better future

Collaboration: Leverage collective genius

Integrity: Be real

Accountability: If it is to be, it’s up to me

Passion: Committed in heart and mind

Diversity: As inclusive as our brands

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Quality: What we do, we do well

Focus on the Market

Focus on needs of consumers, customers and franchise partners

Get out into the market and listen, observe and learn

Possess a world view

Focus on execution in the marketplace every day

Be insatiably curious

Winning Culture

Their Winning Culture defines the attitudes and behaviors that will be required of them to make our 2020 Vision a reality.

Work Smart

Act with urgency

Remain responsive to change

Have the courage to change course when needed

Remain constructively discontent

Work efficiently

Act Like Owners

Be accountable for our actions and in actions

Steward system assets and focus on building value

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Reward our people for taking risks and finding better ways to solve problems

Learn from our outcomes -- what worked and what didn’t

Be the Brand

Inspire creativity, passion, optimism and fun

Coca- Cola Company: NOIDA Unit

This is the one of the biggest leading company in beverage sector in NOIDA city. It has its

Bottling Plant in DASANA GHAZIABAD , They are producing several brands like Thumps up,

Coca Cola, Sprite, Limca, Fanta, Maaza and they have come with their new brand Minute

Maid Pulpy Orange and Minute Maid Nimbu Fresh. Pulpy orange is the sixty year old brand

in China but for India it is new. Apart from this company also produces products like Kinley

soda & water.

1.4 PRODUCTS AND BRANDS

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The Coca-Cola Company offers nearly 400 brands in over 200 countries, besides its namesake

Coca-Cola beverage. This includes other varieties of Coca-Cola such as:

Diet Coke (introduced in 1982), which uses aspartame, a synthetic phenylalanine-based

sweetener in place of sugar

Diet Coke Caffeine-Free

Cherry Coke (1985)

Diet Cherry Coke (1986)

Coke with Lemon (2001)

Diet Coke with Lemon (2001)

Vanilla Coke (2002)

Diet Vanilla Coke (2002)

Coca-Cola C2 (2004)

Coke with Lime (2004)

Diet Coke with Lime (2004)

Diet Coke Sweetened with Splenda (2005)

Coca-Cola Zero (2005)

Coca-Cola Black Cherry Vanilla (2006)

Diet Coca-Cola Black Cherry Vanilla (2006)

Coca-Cola BlāK (2006)

Diet Coke Plus (2007)

Minute maid Pulpy Orange (2008)

Minute Made Nimbu Fresh (2008)

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BRANDS OF COCA-COLA

IN INDIA

In keeping with its goal of emerging as the single largest entity in the beverage market, Coca-

Cola has a presence in multiple segments.

• In the carbonated soft drinks (Coke, Diet Coke, Fanta, Thums Up, Sprite and Limca), fruit

juice based drinks (Maaza), powdered soft drinks (Sunfill) and coffee and tea (Georgia), bottled

water (Kinley) and bottled soda (Kinley Soda)

• Explores new markets with the introduction of new drinks (Georgia, coffee and tea segment)

and flavors (Vanilla Coke)

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CHAPTER II

DEEP RED CONCEPT

2.1 DEEP RED CONCEPT

What is RED?

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● RED (Right Execution Daily) is a measurable tool to measure sales team and distributors

performance in the outlets with respect to all parameters of sales

– Cooler

– Brand Pack Availability

– Channel Activation

Why RED?

● With 50% Market Share, do we need to worry about Pepsi?

● With very high availability, can we expand the distribution?

● But do we have high availability of all Brand Packs?

● New Brand Packs - do we have the space in Cooler and Outlet?

RED works on 3 categories

1) Type of Outlet (Channel)

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MODERN TRADE:

I. Hyper Stores: Above 8 cash counters.

II. Super Stores: 4-8 cash counters.

III. Convenio Stores: 1-4 cash counters.

CINEMA:

I. Multiplex.

II. Single Screen.

EATING AND DRINKING.

I. QSR (Quick Service Restaurant)/Take Away.

II. Fine Dine/Night Life.

RED measures compliance to Picture of Success:-

1. VISI-cooler presence & condition.

2. VISI-cooler position, display & Brand Order Compliance.

3. Availability Standards.

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4. Activation Elements.

5. Price communication.

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CHAPTER III

OBJECTIVES

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OBJETIVES OF STUDY

The survey was conducted in different areas of NOIDA (Sector-50,61,63) in keeping following

objectives in view:

To study the “DEEP RED CONCEPT” of COCA-COLA Company.

Execution of DEEP- RED at outlet level in alotted areas.

To take the valuable feedback of customer.

To increase the DEEP RED score of the outlet.

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CHAPTER IV

RESEARCH METHODOLOGY

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METHDODLOGY

a) Research Design

b) Samlple Design

Sample Unit

Sample Size

Sampling Technique

Sampling Area

c) Data Collection

Sources

Tools

d) Data analysis

Statistical

Sources of Information

Sampling design and sampling size

Field survey

Research Report

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Research problem

Lack of pure VISI cooler.

Activation problem.

During lean season there is lack of special offer to promote selling.

Availability standard in outlets is not according to terms and condition of the company.

There is number of unsatisfied DEEP RED outlet with admission.

In most outlet Kinley soda and water is least preferred brand.

Scope of Study

1-Through this study company can know about its equipments standard.

2-Through this study company will know about the availability of its product in the market

3-This study will also help to the company to know about its promotional

activities involved in advertising.

Sources of Information

In order to get a proper flow of information, list has been drawn as to from where to get

sufficient and authentic information on the subject

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For the present study, following are the sources for the study.

PRIMARY SOURCES

Deep Red tracking sheet

Observation

Personal discussion and interaction

SECONDARY SOURCES

Past record of company, Internet

Files/ document

Books & Project reports

On the basis of this, a training program was designed in order to train the front line executives

and Managerial staff in order to improve their competencies and thereby improve production.

Sampling size

During the survey a sample size of 12 outlets for both customers was taken. As compared to our

sample frame of all consumers it was very small and can having low significance.

Research design

For this a Descriptive design was taken into consideration. Retailer was taken mainly for this

study of DEEP RED CONCEPT. And for marketing development it was tried to cover as many

retailers as possible and according to data provided.

Field survey

During the survey following important aspects were taken into consideration: –

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Discussion- survey was done according to discussion with various retailers.

The supervision of field work- my indrustry.

Research Report

It is the main part of survey which detail in coming section of the report. Tabulation,

interpretation and analysis of data were done in order to prepare the report and derive the

findings of the research study.

LIMITATIONS

1. The sample chosen is just a reflection of the Retailer of Coke and its products.

2. Due to short time period we have taken small sample size this implies lot of error, but as

I have limited my survey in one segment chance of error decrease.

3. The way sampling is done is also very much dependent on me but I would like to state

that utmost care is taken so that the sample is the true reflection of the whole market.

4. Our choices of retailers unfortunately were mostly Deepred outlet retailers.

5. Only low scoring outlets were allotted to us.

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CHAPTER V

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DATA ANALYSIS

SURVEY ANALYSIS

The survey was conducted in different retail store of NOIDA. A total survey of retailers

(in sector-50, 63,61,18) was conducted.

1. Share of stores in the market.

Analysis: - According to survey 20 outlets in Noida taken in which 73% of outlet are in modern trade, 17% are in eating and drinking, and only 10% of cinemas.

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3. Market Share of Coca-Cola products.

Analysis: - According to the survey 64% are thums up the highest selling product of cocacola, 12% are of sprite, 8% of fanta, 6% limca and 10% of coca-cola

4. Share of Coca-Cola products in the juice segment.

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Analysis: - As per the above figure the selling of other juices is 65%, maaza 16% and MMPO 10% and MMNF 9%.

5. Presence of schemes for Coca-Cola product.

Analysis: - As per the above diagram, in some stores coca-cola is providing scheme and in most of the stores not.

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7. Size of coolers present in the coke store.

Analysis: - From the above chart 78% have 9c/s visi cooler, 12% have 30c/s and 10% have20c/s

Visi-cooler. Coke has standard size of 9 casesr visi cooler.

8. Customer’s preference to various drinks.

Analysis: -As per the above two pie chart one is for soft drink and one is for juices, 73% coca-cola prefer, 17% Pepsi prefer and 10% product of other brand preferred. As in juice group 80% other, 9 % and 10% for Pepsi and coca-cola.

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10. Favorable selling time of Coke products.

Analysis: - From the above diagram 79% store sell their product at the evening time and 16% in after noon and 5% in morning time.

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The survey was conducted on different customer 's of Noida Sector – 18,25,50,61,63 . A

t survey of customers was conducted by coke.

1. Gender of consumer.

Analysis: - From the above graph the survey was done in which 76% are male and 24% are female.

3. Fondness of soft drink.

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Analysis: - Around 86% of the consumer like soft drink and 14% only don’t like because of health issue.

4. Place of consumption of soft drink.

Analysis: - As per the graph most of the age group consumer like to have 63% in canteens, 23% at home, 9% like to consume at work and 6% at party.

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5. Preference of soft drink

Analysis: - From the above figure 59% thumsup, 23%fanta, 12% sprite, and 6% limca preferred by the consumer.

7. Cause of attraction towards the brand.

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Analysis: - From the above graph 66% likes the quality, 14% like taste, 17% like availability and for price is 3%.

10. Effectiveness of Advertising methods.

Analysis: - As per the graph 54% likes tv adds, 23% likes magazines, and only 23% likes newspaper adds.

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CHAPTER VI

FINDINGS, SUGGESTION, CONCLUSION

FINDINGS

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1. The most popular product in NOIDA Market is “Coca-Cola”.

2. Coca-Cola is market leader and Pepsi is the market challenger in the Noida Market.

3. From the Coca-Cola products Thumps Up and from the Pepsi products Mountain Dew is the

highest selling in the market.

4. Coca-Cola is the market leader in overall market.

5. In the case of the Mineral water Aquafina (Pepsi products) is selling more than the Kinely

(Coca-Cola products) because of competitiveness of price.

6. I have found that a retailer gives more preference to the Coca-Cola products like Thums up,

sprite, Fanta etc. because of high demand.

7.In the case of the scheme Pepsi is providing better schemes than the Coca-Cola.

7. Sales have increased after locating VISI cooler at the prime position of the outlet.

SUGGESTIONSSUGGESTIONS

I can give the following suggestion that can be implemented to increase the customer satisfaction

and the profitability of the company.

1. Supply distribution should improve in summer.

2. The salesmen should be trained and to be Courteous with the retailer.

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3. The company should work out on their complaints regarding to VISI cooler.

4. Company should give proper scheme to the Retailers.

5. Overall services should be improved for getting more sales and to be the market leader.

CONCLUSIONCONCLUSION

COCA COLA in India is one of the reputed companies amongst various cold drink Industry.

COCA COLA is having different product with its product line.

COCA COLA has acquired a big share of market in Noida because of its competitive pricing,

distribution system and through good customer relation.

COCA COLA is also having different competitors. In NOIDA there are very limited competitors

of COCA COLA like PEPSI CO, RC cola, PARLE etc.

Despite of all the strength and weakness it is also having some threats it is also having

Opportunity still to grow more and compete with its competitors.

Over all Coca-cola is a very good company and one of the leading and growing companies in

Noida.

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Bibliography

Websites Referred

http :// www.wikepedia.com

http :// www.google.com

http :// www.coca-colaindia.com

http :// www.google.images.com

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Book referred

kotler, P.,Keller, Koshy,A., Jha, M. , Marketing Management: A South Asian Perspective, 13th edition, Pearson, Education.

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