COLD CREAMProduct Vs. Price

Report Submitted To Dr. Hari Singh Gour University, Sagar (M.P.)

In Partial Fulfillment For the Award Of Degree OfMaster Of Business Administrative

By:ANUSHRI GUPTA

Y1228210005

Supervised By:MR. ANKUR GOUTAM

Dr. HARI SINGH GOUR CENTRAL UNIVERSITY, SAGAR (M.P.)

2012-2013

Management Department(Department of Business Management)

Formally Known as Dr. Hari Singh V.V., Sagar 470002

PREFACE

The student of M.B.A 1st semester (32nd batch) has to undergo practical training as a part of their academic course. The “(PRODUCT v/s PRICE )”report on “Cold Cream” is a part of this training. The main purpose of undergoing such a searching is to know the success of certain cold cream brands.

This report is preferred as the“(PRODUCT v/s PRICE )”. The searching was conduct of the company’s website. This report presents the introduction of products of cold cream along with data analysis, limitation, suggestion and conclusion. The field searching was conduct with the help of questionnaire, personal interview in sagar city and through the internet.

The main purpose of this searching is to determine the popularity of cold cream product in sagar city. Customers and dealers preference about cold cream in sagar city.

Student name……………..

Class ………Batch…………..

ACKNOWLEDGEMENT

Any successful project consumes dedication, cooperation, coordination and several resources like knowledge, study, energy and time. Patience, determination and perseverance coupled with help and encouragement from several quarters has paved the path to the success of this project.

I would take the opportunity to express my most sincere gratitude to all those who have helped me in making this project a success. Even the most vivid connections of the worlds would not be able to express my heart felt thanks towards one and all that have assisted me in the expedition of developing the project.

I am extremely grateful to Prof. Y.S.Thakur (HOD)and Dr. Shri Bhagwat for giving us an opportunity to undergo summer training in such an esteemed organization.

Particularly, I would like to place on records my sincere thanks to Mr. Ankur Goutam My Project Guide, and all faculty members for assigning us this project, for sparing his valuable time and for providing the proper guidance.

Student name

Anushrigupta

CERTIFICATE

I ANUSHRIGUPTA daughter of MR. YOGESH KUMAR GUPTA.Certify that the project report entitled work “COLD CREAM”. Prepared by her is personal & an authentic work under the guidance of Mr. ANKUR GOUTAM Department Of Business Management.

Date:

Place: Sagar

Sign.of the student:

Name: ANUSHRI GUPTA

Reg.No.:Y1228210005

A/c No.: 05

Address:AADERSH NAGAR,

Sagar (M.P.)

DECLARATION

I, the undersigned, hereby declare that the project report entitled, “Product Vs. Price– cold cream” submitted by me to the University in Department Of Business Management in partial fulfillment of the requirement for the award of degree of Master of Business Administration (MBA) under the guidance of Mr. Ankur Goutam who is my internal guide and also graceful to Miss Shakuntala Yadav who is my external guide is my original work and the conclusions drawn therein are based on the material collected by myself. I further state this work does not from part of my or any other report submitted to this or any other university for the award of any degree or diploma.

Place:

Date:

Sign Of External Guide Sign Of Internal Guide Sign Of Student

OBJECTIVES

Every human effort should have pre-determined objective. I conducted my

survey of “Product v/s price analysis on cold cream” with the following

objectives:-

The main aim of any research is to find out leading product and market

share of different of products.

To comprehensively research on some of the most successful brand of cold creams.

To know about brand and recent trend of cold cream prevailing at sagar city.

To know consumer behavior toward the product and which factors affected it.

To know the information about level of consumer satisfaction and their use.

To comparative study among some different cold creams.

To find out the problem and suggestion from the consumer.

To know the nature of the market.

CONTENTS

a. Preface

b. Acknowledgement

c. Certificate

d. Declaration

e. Objective

Chapter 1. Introduction

Chapter 2. Research Methodology

Chapter 3. Data Analysis and Interpretation

Chapter 4. SWOT Analysis of Company

Chapter 5. Limitations

Chapter 6 Findings & Suggestions

Chapter 7. Conclusion

Bibliography

Webliography

INTRODUCTION

Modern formulation of cold creamCold cream now replaces the olive oil with mineral oil or other oils, which are slower to spoil, as well as alcohol, glycerin, and lanolin. Beginning in the 1970s, jojoba oil became a common ingredient, used as a substitute of "spermaceti" (a lipid) which is obtained from whales. Another common ingredient in modern cold cream is borax, which is also responsible for the whiteness of cold cream. Widely sold brands of cold cream in the United States include Pond's and Noxzema.Over the centuries, new uses have been found for the product: "As a toilet requisite cold cream is used for softening and cooling the skin after sunburn, as a cleansing cream, to relieve harshness of the skin, etc."Cold cream is an emulsion of water and certain fats, usually including beeswax and various scent agents, designed to smooth skin and remove makeup. The emulsion is of a "water in oil" type unlike the "oil in water" type emulsion of vanishing cream, so-called because they seem to disappear when applied on skin. The name, cold cream, derives from the cooling feeling that the cream leaves on the skin. Variations of the product have been used for nearly two-thousand years.HistoryThe invention of cold cream is credited to Galen, a physician in second century Greece.

List Of Cold Cream Included In This Project :-

S No.

Cold Cream Name Company Name

Product Logo

1 Pond's Cold cream Unilever

2 Ayur Cold Cream Ayur

3 Emami Cold Cream Emami LTD

4 Nivea Cold cream Beiersdorf

5 Garnier Cold Cream

Garnier LTD

 

POND’S COLD CREAM

Manufacturer - Unilever (In US) Invented By - Mr. Theron T. PondInvented In - 1846

HISTORY-

Pond's Cream is a brand of beauty and health care products that is produced by the Ponds Institute which is owned by the multinational company Unilever .

Pond's Cream was invented in the United States as a medicine by scientist Theron T. Pond (1800–1852) in 1846. Mr. Pond extracted a healing tea from witch hazel, with which he discovered he could heal small cuts and other ailments. The product was named "Golden Treasure", after Theron died, it would be known as "Pond's Extract"

In 1846, the "T.T. Pond Company" was formed, with Pond and other business people as investors. Theron Pond's health was failing, however, so he sold his portion of the company soon after, and he died in 1852.

The company then moved to Connecticut and later to New York City.

In 1886, Pond's began to advertise nationally. They would, however, advertise under the name of Pond's Healing until 1910.

By the twentieth century, the company's main strategy was geared towards selling cosmetics products, and so the "Pond's Vanishing Cream" and the "Pond's Cold Cream" were created, marking the entrance of Pond's products into the facial care industry. Today Ponds is sold around the world. Its strengths are in Spain, India, Japan and Thailand.

Key facts

Our products are sold in more than 190 countries with 2 billion consumers worldwide using a Unilever product on any given day.

Our underlying sales growth in 2011 was 6.5% – with emerging markets accounting for nearly 55% of our business.

We have more than 50 years' experience of working in Brazil, China, India and Indonesia.

Acquisitions, such as Alberto Culver – our biggest in ten years – added more than 1% to our turnover in 2011.

Dove became our first €3 billion Personal Care brand in 2011. More than 171,000 people work for Unilever. The number of women in senior positions rose from 23% in 2007 to 28% in 2011. Progress against our Sustainable Living Plan in 2011 includes: reducing our

greenhouse gases to 117.41kg energy per ton of production, and purchasing 64% of the palm oil we use from sustainable sources.

Uncomplicated since 1864

These days, getting the right face care can seem daunting. The good news is beautiful skin doesn’t have to be hard, involving hefty price tags, empty promises, or complicated, time-consuming routines. Beautiful skin can be easy to achieve, and affordable.

Time-tested products

Our product formulas are time-tested and convenient to use. Our Cold Cream Cleanser has been a classic beauty essential for over 100 years - combining gentle deep cleansing with moisture that stays locked in. Dry Skin Cream is a rich moisturizer that is quickly absorbed into the skin and it provides essential hydration for dry skin.

More relevant than ever

With today’s women busy balancing work, family and everything else that comes their way, POND’S® wants to help simplify life by simplifying skin care, with beautiful results every time.

A trusted beauty secret

Pond's rich beauty heritage began back in 1846 when Theron T. Pond, a pharmacist from Utica, New York, introduced 'Pond's Golden Treasure', a witch-hazel based "wonder product.". Today, with more than 100 years of face care expertise, Pond’s continues to use the latest technology and most effective ingredients to bring you products with unique fragrances and textures to delight your spirit and senses.

Brands trusted across the globe

With 400 brands spanning 14 categories of home, personal care and foods products, no other company touches so many people's lives in so many different ways.

Our brand portfolio has made us leaders in every field in which we work. It ranges from much-loved world favorites including Lipton, Knorr, Dove and Omo, to trusted local brands such as Promise and Suave.

From comforting soups to warm a winter's day, to sensuous soaps that make you feel fabulous, our products help people get more out of life.

We're constantly enhancing our brands to deliver more intense, rewarding product experiences. We invest over $1 billion every year in cutting-edge research and development, and have five laboratories around the world that explore new thinking and techniques to help develop our products.

Continuous development

Consumer research plays a vital role in our brands' development. We're constantly developing new products and developing tried and tested brands to meet changing tastes, lifestyles and expectations. And our strong roots in local markets also mean we can respond to consumers at a local level.

By helping improve people's diets and daily lives, we can help them keep healthier for longer, look good and give their children the best start in life.

We also believe that the very business of conducting business in a responsible way has a positive social impact. We create and share wealth, invest in local economies and develop people's skills – both inside our organization and in the communities around us.

Listening to our people

Focusing on performance and productivity, we encourage our employees to come up with new ideas and fresh approaches. That’s because we have a strong sense of responsibility to the communities we serve. We work hard to conduct our business with integrity - respecting our employees, our consumers, our investors and the environment around us.

Dedicated to serving consumers and the communities where we live, work and play, Unilever employs more than 11,000 people in the United States - generating over $8 billion in sales.

Ayur Cold Cream

Manufacturer - Ayur Herbal Cosmetics (India) Company MD - Mr.Dilvinder Singh Narang,Established In - 1984

Ayur is in Herbal Cosmetics business since 1984 and since its inception it has been a reflection of customer requirements. With an objective to become one roof solution for all beauty and cosmetic problems, Ayur provides a wide range of beauty cosmetics strictly prepared with herbal components so that you look great without bothering about any ill-effects on your skin and hair.

Ayur ensures, always, that the consumer gets his value for money and this is the most prominent reason behind Ayur’s successful establishment in domestic market and increasing impact in other countries. According to Mr. Dilvinder Singh Narang, the MD.

History of the company spells the triumph of burning desire, courage to face the entire hardihood en route turning dreams into a reality and a lot of spadework, of course. At this time, Ayur has more than 155 variants in Hair, Skin & Face Care Products. But it all started with a single products- Hair Removing Wax. 1984 was the year when Ayur wore an identity of a company with a promise to enhance the beauty of Indian women and then, women across the world. Avid success of this single product fuelled this company to introduce Herbal Hair & Skin Care Products in the market. Very soon these products became the first choice amongst Masses/ Lower-upper Segment seeking for genuine consumer products in the horde of chemical based beauty enhancing products.

Ayur’s success story has been scripted by three ambitious brothers with exceptional expertise.

The eldest brother, S. Raminder Singh Narang,(B.S.C. Chemistry), is the Cahirman of M/s Three -N- Products Pvt. Ltd. His expertise and dexterity has made Ayur a leading brand, to a great extent.

The dynamic second brother, S. Dilvinder Singh Narang, is the Managing Director Marketing in India All three Brothers sightedness, perseverance & spadework have helped the Company to achieve phenomenal success in such a short span of time.

The youngest brother, S. Manminder Singh Narang,(B.Com, Post Graduate), is the Managing Finance Director he looking Export in Western, EEC, for South East Asian Countries, of M/s Three -N- Products Pvt. Ltd. He may miss the ball while playing lawn tennis but he make sure not to miss a ball in business.

Our research & development domain makes it sure to offer the quality products, no matter how much pain they go through for this, and they have no complaints for this. Ayur’s independent R&D center is divided into different sections to test, receive and inform. Ayur is well-equipped with foreign advanced equipments to result in most efficient and quality products.

The R&D sphere consists of ample experience and strong ability of scientific research, always giving ways to new formulas and making imitations according to clients’ requirements, controlling and improving manufacturing technological process. Ayur’s R&D keeps close scientific research assistance with the expert dealing with chemistry and medicine.

Ayur, after establishing successfully in domestic market, now is in optative mood to repeat its success story across the International market. Presently, Ayur’s Products are being exported to countries like USA, MAURITIUS, PANAMA, WEST INDIES, NEPAL BANGLADESH, THAILAND & SOUTH AFRICA .With bursting zeal and practical approach Ayur Herbal Cosmetics wants to capitalize on ‘Business Partnership concept.’

Ayur products………….list:_

1. tulsineem soap2. rose water3. rose water mist4. smudge proof kajal5. Silky Instant BLEACH6. aloe vera cold cream7. age-lock skin lotion8. aloe fruitamin cream9. milk & honey hand and body lotion10.COCOA BUTTER Cream11.CUCUMBER Face Gel12.Exfoliating STRAWBERRY SCRUB13.LEMON Peel Off Mask14.SANDAL Mask15.fruit mask16.neem face pack17.HERBAL MOISTURIZER

Ayur Herbal Cold cream with Aloe vera

Description:

A determined blend of natural oils makes it a perfect barrier among skin and atmospheric pollution. The defensive layer it provides also prevents the natural skin moisture from evaporating. Thus, leaving the skin looking fresh and soft, all the time.A sensible choice - in cold climates.

Emami Cold Cream

Manufacturer - Emami LTD (India) Company Owner - Mr. R. S. Agarwal and Mr. R. S. GoenkaEstablished In - 1974Main Products - Boroplus cosmetics, naturally fair cosmetics, gold cosmetics

Himani fast relief, Fair & Handsome cream.

History:-The inception of Emami Group took place way back in mid-seventies when two childhood friends, Mr. R. S. Agarwal and Mr. R. S. Goenka left their high profile jobs with the Birla Group to set up Kemco Chemicals, an Ayurvedic medicine and cosmetic manufacturing unit in Kolkata in 1974. It was an extremely bold step in the early seventies when the Indian FMCG market was still dominated by multinationals. Several such companies headquartered in Kolkata were considering shifting out of West Bengal due to labor unrest and political problems. But against all odds with a vision of combining the age old wisdom of Ayurveda with modern manufacturing techniques for creating winning brands the company was started with a meager amount of Rs. 20, 000.

Within three decades, the company has grown into a huge Rs. 1000 crore Emami Ltd under the flagship company of the Rs.3000 crore Emami Group. Today, Emami Limited is led by Mr. R S Agarwal and Mr. R S Goenka with the help of the second generation Promoter Directors from the two families. Qualified and dedicated set of professionals run the day to day operations of the company. Recently a new corporate office “Emami Tower” has been added to the history of the company which houses Emami Limited as well as all the other Group companies in Kolkata.

The Company’s research focus comprised the following priorities:

• Successful completion of a series of tests required to develop safe and effective products.

• Extensive study of a database of age-old tomes (granths) leading to the identification of effective ayurvedic formulations.

• Innovative introduction of differentiated or improved products, offering a superior value-for-money proposition.

• Adherence to specifications (raw material use, formulation development, flavour development, shelf-life testing, finished goods specification, validation protocols) apart from external certifications from the Drug Control Board.

• Updated equipment in the laboratory certified by NABL.

• cGMP compliant laboratory practices.

• Conduct of clinical trials in association with renowned ayurvedic hospitals and colleges.

R&D Strengths

• 20,000 Sq. feet of R&D Space.

• Laboratories with state-of-the-art equipment.

• Highly qualified and respected scientists and ayurvedic doctors.

• HimaniAyurvedic Science Foundation (HASF): HimaniAyurvedic Science Foundation brings the best of Ayurveda through scientific ways of herb collection, total quality control methods and latest production processes to ensure that the natural property and goodness of precious herbs and ingredients are naturally preserved.

Sales and Distribution

Emami covers all the states with 29 depots across India and enjoys a wide distribution network comprising 2500+ distributors and a direct coverage of 4.15 lacs outlets. To felicitate this distribution strength, Emami has 1200+ strong and motivated Sales Force including both direct & indirect manpower operating in the market.

Modern Trade: With the change of scenario in retail market the Company has drawn an extensive coverage plan for targeting customers in modern format outlets effectively selling in the market directly or through exclusive distributors. A specialized Sales Force has also been developed to service these ever growing Modern Retail outlets. Currently, the Company is covering over 4000+ key accounts and is expected to double the sales in the next year.

In order to bring in complete retail focus to the business through direct reach and distribution, the Company has also undertaken an aggressive plan to identify Focus Sates in the country. The objective behind this is to increase strong numeric distribution, reduce dependency on wholesale, initiate extensive BTL activities, strengthen rural coverage and introduce smart sales force to counter any competition.

Research and Development

In view of the fact that innovation represented the company’s principal driver, the company continued to strengthen its R&D Infrastructure.

The R&D department, located in Kolkata and Mumbai, follows an extensive process, introducing products that are safe and effective.

NIVEA COLD CREAM

Manufacturer - Beiersdorf (Germany)

Founder Of Company - Mr. Paul C. Beiersdorf

Established In - 1882, Relaunch In 2011

History

The company has been founded in 1882 by pharmacist Paul Carl Beiersdorf in Hamburg and sold to Oscar Troplowitz in 1890. The patent of 28th of march 1882 for Paul C. Beiersdorf is regarded as foundation date of the company. He received the patent for his development of a new manufacturing process of medical plasters.

The Beginnings

Right from its beginnings in 1911, the NIVEA brand was fueled by a positive mixture of research, creativity, and business know-how. In 1890, Dr. Oscar Troplowitz had purchased Hamburg-based company Beiersdorf from its founder, Paul C. Beiersdorf. Troplowitz’s scientific adviser, Prof. Paul Gerson Unna, who would go on to become one of the most prominent dermatologists in Germany, had an eye for innovations. He brought Troplowitz’s attention to a completely new kind of emulsifying agent called Eucerit (lit. “beautiful wax”). Using this, it was possible to develop the world’s first stable – and therefore industrially producible – oil-and-water-based cream: NIVEA.The name NIVEA alluded to the creme’s pure white appearance, derived from the Latin word “nix, nivis” meaning snow. Apart from Eucerit to bind the oils with water, it also contained glycerin, a little citric acid and, to lend it a delicate scent, oil of rose and lily of the valley. Even though NIVEA Creme has been continually updated in line with the latest scientific developments, the essence of the recipe has changed little in almost 100 years.

Latest key facts

Focus on Skin Care. Closer to Markets. These two elements form Beiersdorf’s consumer business strategy. Skin care is our key competence since 130 years and also today the focus of all our efforts. With closeness to the markets we are able to identify local consumer wishes quickly and align ourselves precisely with the respective market development.  

Worldwide Presence. As an international branded consumer goods company, we are present throughout the world. We focus on markets with above-average growth potential. Our business is divided into three regions; Europe and North America, Asia and Emerging Markets.

Strong Brands. With NIVEA, Eucerin and La Prairie we have three of the world’s most successful global skin care brands for the mass, pharmacy and selective market. The brands represent state-of-the-art skin care, combining systematic consumer orientation, reliable quality, and a tangible brand personality. In 2011 we are celebrating the 100 anniversary of our brand NIVEA, which was the first stable emollient and moisturizing crème and is today the world’s largest skin care brand.

Consumer Closeness. We know what appeals to our consumers. At the same time, we think ahead and anticipate consumer wishes with our innovations. Our brands are trusted all over the world. Compelling Innovations. Beiersdorf is an international research and development leader in the area of skin care. We develop effective skin care solutions for consumers, drawing on 130 years of experience and state-of-the-art biological methods.

Dedicated Employees. Success has many faces. At Beiersdorf, there are around 18,000 worldwide. Their achievements and hard work drive Beiersdorf’s development and shape our unique corporate culture.

Attractive Employer. For us, both things are always important: success and people. The basis for our success is our employees' high degree of identification with the Company combined with a high level of commitment. We reinforce this by offering comprehensive professional development and training programs.  

As one of the internationally leading companies for skin care we are close to consumers, offering them compelling, innovative products.

Our brands enjoy universal trust – from NIVEA, one of the world’s largest skin care brands, to other internationally successful brands such as Eucerin, La Prairie, Labello, 8×4, and Hansaplast/Elastoplast.

With more than 125 years experience in skin care and one of the world’s most modern research centers, Beiersdorf stands for innovative and high-quality cosmetic products.

COLD CREAM OVERVIEW

Skin Type: All Skin Type Key Benefit: Enriched with skin caring Eucerit, NIVEA Crème is an everyday, multi purpose crème which protects and gives relief from damaged skin, leaving it healthy. Rich and mild texture Usage: As often as required Price 30 ml – Rs.39 60 ml – Rs. 70 100ml – Rs. 115 200 ml – Rs. 190

Nivea product range…………………...

Bath Care Body Care Deodorants Face Care Lip Care Men's Care NIVEA Creme NIVEA Soft Sun Care

GARNIER COLD CREAM

Manufacturer - Garnier Group (Paris)

Brand Of- L’Oreal

Established In - 1909

HISTORYGarnier was founded in the year 1909 by Eugene Schueller, a French chemist who developed an innovative hair color formula. Today, the Garnier Group is the world's largest cosmetics and beauty company and is headquartered in the Paris suburb of Clichy, France. It got its start from the hair color business but soon it developed activities in the field of cosmetics, concentrating on skin care, sun protection, make up, perfumes and hair care. L'Oreal is active in the dermatological and pharmaceutical fields. It is also the top nanotechnology patent-holder in the United States. L'Oreal is a listed company, but the founder's daughter Liliane Bettencourt who is one of the richest people in the world, and the Swiss food company Nestlé each control over a quarter of the shares and voting rights. Garnier famous advertising slogan is "Because I’m worth it". It has recently been replaced by "Because you're worth it". Its portfolio of brands includes the cosmetics range of L'Oreal Paris and Maybelline NY, shampoo range Garnier, luxury products such as Lancóme and active cosmetics such as Vichy. Its closest global

competitor in the premium make-up segment is Revlon.

Garnier (French pronunciation: [ɡaʁnje]) is a mass market cosmetics brand of L'Oréal that produces hair care and skin care products. The company started as Laboratoires Garnier in 1906, and was acquired by L'Oréal in the 1970s.[1] Current product lines include Fructis shampoos and conditioners, and Nutrisse hair color.[2] Garnier is sold in numerous countries wordwide, with specific product lines targeted for different skin types and cultures.[3][4] In 2011, Garnier partnered with TerraCycle to promote upcycling of product containers and the introduction of biodegradable products.

Testing Policies

All Garnier products are the result of rigorous research and development and benefit from the expertise of 3,000 multi-disciplinary scientists & research staff. Their discoveries are frequently published in leading scientific journals and have resulted in some 529 patents in 2005.

Garnier uses methodologies recognised by the international scientific community as part of its products development process which assess their safety and effectiveness

Stages of research, development and evaluation at Garnier:

The Garnier products benefit from scientific and customer research gathered at 13 research centres and 13 evaluation centres around the world.

We also conduct independent clinical studies to assess the effectiveness and safety of our products. They can be done whether under dermatological or ophtalmological control.

Consumer studies verify product effectiveness and consumer satisfaction rates before the product is launched.

Once products are launched, customer satisfaction surveys are also carried out. These involve interviewing a selection of people who have bought and used the products for several weeks. This information helps us to monitor levels of satisfaction and we use this type of customer feedback to evaluate and improve our products on an ongoing basis.

Direct from the labs:Garnier’S Bioscreening Process

Everyday, we discover more and more ingredients from natural origin.To select the best from nature and identify its activity on the skin, Garnier has adopted Bioscreening, a molecule screening method used in the pharmaceutical industry.

The Bioscreening used by Garnier comprises cell-culture facilities that operate a highly cutting-edge robot. The cell cultures placed in micro-well plates are inserted in a fully automatic incubator, and then retrieved by the robotic arm.

The robot allocates the products to be tested, moves the plates, dilutes the tested actives ingredients, freezes the solutions in order to remove dissolved gases, adds actives to cell cultures and manages the different protocol procedures before performing measurements.

In a single test process, 384 active ingredients can be tested. Data is then sent to molecular-modeling laboratories to obtain the ingredients properties and chemical characteristics. The Bioscreening tests have considerably increased Garnier's nature exploration capacities in skin care.

Each selected natural ingredient included in Garnier skin care products has also proven its activity through in vitro tests. Each natural ingredient selected by Bioscreening is tested once again in vitro and its effects on skin-models are checked before being used in a Garnier skincare product

Garnier Skin Naturals Nourishing Cold Cream (18 ml) Price: Rs.70

You can comfort your skin with this Skin Naturals Nourishing Cold Cream from Garnier. For all those men and women longing to attain that nourished skin all day long, this Cold Cream could be your apt choice. The Garnier Skin Naturals Nourishing Cold Cream is formulated from acacia honey will nourish your skin and give you that healthy glow. Also, the goodness of acacia honey will protect your skin from free radicals. Besides moisturizing your facial skin, this Garnier Cream will prevent your skin from getting dry. Additionally, this Naturals Nourishing Cold Cream will keep your skin hydrated and beautiful. You need not worry if this Skin Naturals Cream suits your skin, as it suits all skin types.

Directions for Use

Take an adequate amount of this cream onto your palm. Gently apply evenly on your face. Can be used twice a day.

Slogans

English: "Take Care"; "For hair that shines with all its strength" (Fructis); "Great skin from the inside out" (skincare)

Hindi – “Apna Khayaal Rakhna.”

RESEARCH METHODOLOGY

Introduction

Research Methodology is a way to systematically solve the research problem.

Research in commonplace refers to a search of knowledge. Research is an original

contribution to the existing state of knowledge making for its advancement. The role of

research in several fields of applied economics whether related to business or economy as

a whole has greatly increased in modern times.

Firstly we should know what is a Research Methodology. Every project repeat

conducted scientifically had specified framework for controlling data collection. This

framework is collect research design accurately and economically. There are generally

two types of research design:-

1. Exploratory

2. Conclusively Research

These types of research design used in this project are exploratory. Exploratory research

is that in which new relationship, are discovered, and looking to the objective of the

research that is finding out the most dominant attribute and also the market leader in

respect to brand vs. price.

Data collection method

Both primary and secondary data’s was considered and studied for the project.

PRIMARY DATA collected from

1. direct personal investigation .

2. Direct personal interview with the help of questionnaire.

SECONDARY DATA is collected

from secondary sources like internet(companies website ) ,books(regarding methodology

,objective).This systematic collection of information was done directly from the

respondents.

For data collection – Questionnaire was used as a primary tool for data collection.

The measurement technique – The measurement technique used in this research was

questionnaire. It is a formalized instrument for asking information directly from

respondent.

Selecting the sample – A sample or sub group of total population relevant to a problem

was selected, rather then the census of the entire group.

The sample was selected from the sagar city only. A sample size of 50 respondents

comprising young & adult customers of the company were selected randomly.

Sample size – 50

Sample space – Potential market

Sample unit – Customer & Dealer

DATA ANALYSIS & INTERPRETATION

Sample size – 50

Respondent selection – Randomly

Cold Cream CustomerPond’s cold cream 15Nivea cold cream 8

Garnier cold cream 10Ayur cold cream 13

Emami cold cream 4

Pond's Nivea Garnier Ayur Emami0

2

4

6

8

10

12

14

16

customers of cold cream

Interpretation:-

Yes No Can't say05

10152025303540

Satisfaction with Quality

Satisfaction with Quality

Interpretation:-

Yes (29)

No (18)

Can't say 3

0 5 10 15 20 25 30

satisfaction with price

satisfaction with price

Interpretation:-